Social Media Marketing Archives - Page 3 of 16

Instagram Reels and Why They Should Be in Your Marketing Strategy

January 11, 2022

Instagram recently introduced a new creation tool to the platform called Instagram Reels. Much like TikTok, Instagram Reels are a new way for users to create video content and share it on the app. While TikTok is constantly growing in popularity and offering new ways for marketers to promote their products on the app, Instagram has been a popular marketing platform much longer than TikTok has. Reels are a new way for marketers to utilize video on Instagram to promote their brand and increase their chances of going viral. Utilizing an Instagram marketing agency will help brands take advantage of Reels to grow their social media presence.

What are Instagram Reels?

Instagram Reels allows users to create short 15 second multi-clip videos with different tools that makes each video unique. Popular tools that creators use to enhance their videos are audio, AR Effects, Timer and Countdowns, and Speed.

Audio: Users have the option to search for audio in Instagram’s music library to use in their video or create an original audio. Users can also make a video with the audio from videos published by public accounts.
AR Effects: Users can choose effects from Instagram’s gallery or effects made by other creators to change the appearance of the video.
Timer and Countdowns: The timer tool can be used to record videos hands free. A countdown is used after pressing record to give the creator time to get in place before it starts filming.
Speed: Videos can be sped up or slowed down. Users can use this tool to match certain parts of the video with the beat of the song, or to get a slow-motion effect.

Instagram Reels can be shared to followers or to a greater Instagram community. Reels offer public users the chance to grow their global audience by featuring their Reel on Instagram’s explore page. Brands should take advantage of using Reels in their marketing strategy because it is a creative way to engage social media users, and it gives them the opportunity to grow and expand their reach to a wider audience.

How to Create a Reel Marketing Strategy

There are a few ways to incorporate Instagram Reels in your marketing strategy. One way is to follow popular trends. Music trends are generally the most used type of trends. One particular sound might be going viral for a certain period of time and brands can use this sound to join the trend and receive views. Many brands have actually created their own songs or audio pieces to use in videos, and some have gone viral which starts a trend of its own.

Another marketing strategy is to utilize the knowledge and expertise of an Instagram marketing agency. Bright Age Digital Creative Agency is a good example of an agency that is educated on Instagram marketing and can help your brand grow on social media. An Instagram marketing agency that specializes in social media marketing knows all the ins and outs of the different platforms and can work with brands to grow their presence online.

Influencer marketing is a great way for brands to promote their products online by indirectly using Reels. Brands can partner with an influencer and have them make Instagram Reels that either promote the brand’s products or use one of its audios. If an influencer uses an audio created by brands, it will instantly go viral.

Instagram Reels are a great way for brands to connect with their target audiences. Similar to the TikTok algorithm, Instagram shows its users content that they would be interested in based off of different types of engagements. If a scrolling user comes across an unsponsored Reel from a brand, they are more likely to relate to the Reel and engage with it because it was shown to them based off of their activity online.

Importance and Benefits of Social Media Reporting

January 6, 2022

Ever since social media has become one of the most popular engagement platforms, businesses have begun to recognize its value. But did you realize that when starting a business, especially one online, social media reporting can significantly impact your company? Each social media report assists you in determining how your business is doing and which platforms are working best for you. Another useful feature of reporting is providing information on optimal times to communicate with your customers or prospects. Understanding the importance and benefits of social media reporting for businesses can do wonders for you.

The Advantages of Reporting

Content strategies (gives you the blueprint of how your content is performing, allowing you to detect flaws)
Schedule insights (provides insights for the best times and days of the week to interact with customers, as well as which topics are popular on a particular day)
Unique platform strategy (each platform is different and needs a strategy tailored to that algorithm)
Customized measurement and social tracking (a report is personalized to each need, resulting in a large amount of data that aligns with your business strategy)
Insight into industry competitors (involves analyzing your competitors and contains data on them, knowing what your rivals are doing will help you create effective strategies)

The Ins and Outs of It

Social media has become a goldmine for businesses worldwide. Generating leads and learning about your consumers’ wants and needs can provide you with valuable information. Yet, at often times, many companies struggle to transform these insights into action. The challenge is determining whether you can convert these trends into usable knowledge, thus improving your business. The importance of a social media report can only be recognized if you know how to incorporate each of these insights into your report.

When businesses are looking for platforms to advertise their products or services, Instagram, Facebook, Twitter, and TikTok are the places to go. Even if you have a presence on one or more of these platforms, knowing how to position your business on each one is essential if you want to see results. Because each platform has a unique algorithm, the way you showcase your business on one platform may not work on another. If your company wants a more detailed report, there is one that includes a global analysis of your brand’s placement and activity.

The Benefits of Version 2

Identifying emerging markets (by analyzing these markets for your brand, you may be able to identify new areas in which your products or services can thrive)
Prepare for crisis management (by keeping a record of any previous mishaps and how they were handled)
Identifies companies that are commonly associated with yours (by using social media measurement tools, you’ll gain a better idea of your brands positioning against them)
Discover interests with lines of business (this can better help you understand your audiences’ interests, therefore detect new opportunities for growth)
Helps you see what platform is working in your favor (this includes your engagement, shares, and sales. Can also advise you on which platforms to focus on)

These are just a few of the many examples that might help you put together your report overall. This can be a bit tricky, but creating this report can help you with your brand strategy and identify strengths, weaknesses, and opportunities. If you feel like you would need some type of help with understanding the importance and benefits of social media reporting for businesses in general and how it can impact yours, reach out to a social media marketing agency!

Here at Bright Age, our agency will provide insights into your social media report and show you how it can maximize your company’s conversion goals.

How Tik Tok Grew Into a Social Media Marketing Giant

January 3, 2022

Do you want to expand your social media influence and reach? Bright Age is a Los Angeles-based digital creative agency that specializes in developing marketing campaigns that have an impact and generate income for your company.

Just when you believe one platform has monopolized the market, another appears seemingly out of nowhere, shifting the landscape. While giants like Facebook, Instagram, and Twitter continue to be relevant in an ever-evolving digital age, a new rival: TikTok, has emerged particularly among young people.

TikTok History

TikTok has now gained a vibrant, creative, and young audience of hundreds of millions of people all around the world. It began as three separate apps. The first was Musical.ly, a Shanghai-based app that had strong US business ties and a sizable viewership in the market when it started in 2014. ByteDance, a Chinese software firm, created a comparable application named Douyin in China in 2016. In just a year, it garnered 100 million users in China and Thailand. ByteDance realized it was onto something and intended to grow under the TikTok brand. As a result, in 2018, it purchased Musical.ly, integrated it into TikTok, and began its global development.

The app had one billion downloads worldwide by July of 2020, with 500 million active users. It had two billion downloads and 800 million active users a year later. The secret to TikTok’s success is the combination of music and an incredibly sophisticated algorithm that learns what material users want to see significantly faster than many other apps. Users can choose from a large collection of songs, filters, and movie clips.

The For You Page is where many people will spend the majority of their time. This is where the algorithm puts information in front of users, anticipating what they’ll like based on what they’ve already seen. It’s also where it displays content that it believes has the potential to go viral. The concept is that if the content is good, it will spread independent of the creator’s number of followers.

TikTok download statistics from the top ten countries.

TikTok and Social Media Marketing

TikTok is a platform that shows us what social media marketing will look like in the future. It’s also a great place for influencer marketing because of its rising global use. Younger generations, notably those in the Gen Z generation, are flocking to TikTok in search of the platform’s expanding number of micro-influencers. Many young digital users appear to be moving away from the “major social actors” in order to interact with people who share their interests and perspectives. Utilize the services of a creative agency, such as Bright Age, to assist you in utilizing TikTok to engage your audience.

Being an early adopter of TikTok influencer marketing will help you expand your reach as the Gen Z population grows, letting you interact with a bigger audience in a way that is relevant, engaging, and value-driven. Big brands like Calvin Klein, Sony, and FIFA have already used TikTok to run influencer marketing campaigns, reaching millions of active users, and more are expected to follow suit as the site grows in popularity. Galaxy Theatres, one of Bright Age’s entertainment clients, has joined the TikTok trend to reach a wider audience. As a result, their company has been able to reach a larger and expanding target demographic of users. Because social media platforms like Instagram and Facebook are mostly targeted at senior audiences, Galaxy Theatres turned to TikTok to expand their reach.

When it comes to reach and engagement, TikTok gives marketers a fair playing field. Due to the viral nature of the algorithm, TikTok accounts with zero followers can acquire millions of views on a new video, unlike social media platforms like Instagram or YouTube. Engagement will follow as long as the content appeals to the audience. According to Werner Geyser’s article “TikTok Statistics – Revenue, Users, and Engagement Stats (2021)”, TikTok’s followers engage with the app at a higher rate than other social media platforms. Because of this, marketers may generate significant buzz with a well-planned campaign featuring content that appeals to the app’s users. Bright Age is excited about the prospect of partnering with the appropriate companies to help expand their social media campaigns to TikTok!

TikTok has risen to the forefront of social media marketing, allowing marketers to reach a new demographic in a unique and relatable way. To learn more about TikTok, contact a social media marketing agency in Los Angeles today.

Utilizing Social Media in the World of B2B Marketing

December 16, 2021

More and more B2B marketers are turning to social media to expand their networking opportunities, leads, and overall sales. Marketing directly to consumers and marketing to businesses follow a similar strategy path but with some key differences. To make sure your B2B social media strategy is successful, it is important to hire a social media agency in Los Angeles.

To stay ahead of the competition, B2B marketers need to focus on quality and engaging social content as social platforms grow increasingly crowded. Bright Age, a social media marketing agency, can help you elevate your social strategy and ensure that your content stands out. Here’s how Bright Age puts its services to work for B2B clients on social media.

Casual Content Distribution

The success of your B2B social media marketing depends on being able to communicate the benefits of your products and services without seeming too sales forced. The poor habit of pushing hard-selling content is one of the main problems of B2B social marketing. Instead, you should concentrate on casual yet professional communications, using peer-to-peer interactions to highlight the benefits of your products.

Write with your prospects in mind and prioritize their demands. This is demonstrated by Parex USA, which shows how the product can make the prospect’s life easier. In this scenario, a lightweight solution that looks like brick and provides other advantages is the way to go. Bright Age assists Parex USA in maintaining high-quality social media platforms that distribute helpful material and inform potential and current customers.

Educating Audiences

The B2B buyer’s journey entails more than simply looking at a website or comparing prices. A large majority of B2B buyers conduct independent research to guarantee that the companies they support are trustworthy.

Teaching your audience is the most effective method to establish credibility. Here at Bright Age, we offer a premium blog collection of information from social media and digital marketing industry expertise and best practices. This is done to give potential clients the assurance that they are dealing with a reputable and skilled company. This is a method that Bright Age offers to their clientele. Plastpro’s blog features door purchase advice, installation help, and ideas and inspiration to help them focus their social media approach on actionable, educational content.

Stay True To Your Message Across All Channels

You must be consistent with your social media marketing approach in order for it to be effective. If you simply post when you have a few spare minutes, you won’t get enough exposure to your potential clients to make a difference in your sales. Your social media followers must be aware that new content will be posted at least once every few days. A stale social media profile, on the other hand, can give the wrong message about your company, implying that you’re out of touch or understaffed.

Plastpro Instagram and LinkedIn post screenshot to show example of true messaging.

Customers must hear the same message numerous times before taking action. Many customers read postings across several social media platforms, so you should be expressing the same thing on all platforms you utilize. For example, Plastpro uses Bright Age to keep their brand consistent and authentic across Instagram and Linkedin. Because these platforms are so different, there are a few changes to match the target audience. The core message, though, remains the same.

Create Brand Awareness

Because there are so many voices in the B2B space, it’s critical to let the world know who you are. Businesses must define who they are, what differentiates them from competitors, and what they value as a company. It’s the ideal time to do it on social media. EMCORE, for example, uses Linkedin to promote pieces of content that highlight their services. It’s a good idea to get creative with this and use video to represent your business.

Developing the right marketing strategy doesn’t have to be a headache. We’re here to help! As a social media marketing agency, Bright Age can take on B2B marketing to ensure your business is successful.

How to Implement Seasonal Marketing to Grow Sales

November 23, 2021

Each season brings fresh opportunities for businesses to grow and thrive. Seasonal content creation can be a strong approach to take advantage of people’s natural shopping habits in the spring, summer, winter, and fall.

Seasonal marketing involves adapting your content creation to the current season. In other words, your industry should focus on major events and national or international holidays. Looking at the calendar, discovering appropriate opportunities, and capitalizing on them is what seasonal marketing is all about. This means attracting more attention to your product or service in order to increase revenue. Bright Age, a marketing agency in Los Angeles, generates content to assist you achieve your business goals.

Seasonal Tactics

People think of October as a fresh start because summer is coming to an end, and a new school year is approaching. Use the cooler fall weather and the changing color of the leaves to your advantage in marketing campaigns. Halloween, Thanksgiving, and Black Friday are all prominent fall holidays that might inspire some innovative marketing strategies.

With Christmas, New Year’s, and Valentine’s Day all occurring around this season, it’s the ideal time to create relationships with customers beyond your products or services–ultimately resulting in trust, which can lead to increased sales.

Listen and Focus on Feelings

Fall is a feeling, not just a season. Fall contains a variety of events that have warm, nostalgic associations, such as sweater weather, apple harvesting, Halloween season, football, and festive family time. To stand out and make a good impression, Bright Age has integrated this into seasonal marketing efforts. In our marketing and seasonal content for clients, we use that mood and pleasant associations with fall vibes to our advantage.

For example, one of our clients – Supercare Health, assembled a collage of their team dressed up together for Halloween. This marketing strategy was used to display great team spirit while capturing holiday fun that stands out. This gives consumers the warm and heartfelt feeling that fall brings to their company as well.

Instagram marketing agency screenshot of Supercare Health post to show example of content creation.

Drop “Time Bombs” Into Your Content

“Time bombs” are references to current events that provide your audience with instant hooks. You can incorporate these into your content or use them selectively throughout your campaign. This is a strategy that Bright Age employs with our biggest client, Galaxy Theatres. For example, we just released a post about the beautiful fall displays that had been set up across the theatres. With pumpkins and haystacks to kick off the start of fall, the community was drawn to take friendly photos and enjoy the new fall décor. Referencing or basing some of your material on a season like this could help your content gain more visibility.

Instagram marketing agency screenshot of Galaxy Theatre post to show example of seasonal display.

In the B2C realm, you could reference pop culture events, like the recent ghost trend on TikTok. Bright Age utilized popular culture and relevant topics to attract consumers on a fast growing platform. This TikTok made Galaxy Theatres’ content more relevant and more shareable. With this kind of content creation, the limited release creates a sense of scarcity that triggers consumers to move quickly and get there before it’s gone.

Match the Season to Your Brand

The season should serve as a vehicle for getting your brand’s message out in a distinct and different way. Remember your “Why” with your company’s basic principles and don’t let it take over your messaging. It’s not only about your products and services; it’s about engaging with your audience’s emotions and current situations.

Two of our Bright Age clients did a fantastic job with their Halloween campaigns. Plastpro did an excellent job of incorporating festive decor into an earlier photo of a front porch. Elite Dance also employed a similar method to market their company by dressing up in witch hats and pumpkins. This post had a seasonal theme, yet it still conveyed their primary message of “Spread the love of Dance!”.

Instagram marketing agency screenshot of Elite Dance post to show example of seasonal content.

Bright Age Digital Creative Agency develops content creation for clients based on the industry market and the current season. Our marketing agency assists experts in navigating clients through the shifting seasons in order to maximize brand growth and success.

How Back to School Marketing Campaigns Can Boost Sales

September 30, 2021

Students, parents, and teachers in the US are excited to be returning to in-person classes. September has arrived, and with it, back-to-school shopping sprees. Beach afternoons and vacation days are slowly coming to an end, and back-to-school sales provide an opportunity to dive into seasonal marketing and refocus your campaigns. For most families, spending will take place in a short amount of time with immediate decision-making. With the help of Bright Age, a digital marketing agency that creates content tailored to all target audiences, you can learn how to make an impression with eye-catching campaigns to boost company sales after summer break.

Attract with Engagement

A crucial stage in a successful social media marketing campaign is user engagement. Taking the time to engage your users can help your company appear more personal to potential customers, making your campaign stand out and make an impression. In terms of social network activity, August is a relatively slow month. If you want to grow your business and gain the engagement you had before summer, we recommend focusing on campaigns that encourage involvement. You can promote your brand by holding a contest in which your followers discuss their favorite and least favorite aspects of back-to-school. You could also inquire as to what challenge they have set for the upcoming academic year. The simple mechanic of interactive contests, or asking about favorite back-to-school memories, will result in positive sales. Agencies like Bright Age have all the appropriate tools and software to help you individually respond to customer reactions or inquiries, providing a more personalized experience.

Staples does an excellent job at incorporating interactive posts for their back-to-school campaigns, making people spend more time looking and thinking about their company.

Generate Buzz with Promotions

A powerful promotion, on the other hand, can always make a bigger impression. With parents and caregivers on the lookout for a sale, now is an excellent time to spark their interest with giveaways and rewards. Generating buzz through promotions or giveaways is a great way to assist and guide your customers with their back-to-school purchasing sprees. Sales are directly affected by promotions and they bring a lot of brand recognition. While generating traffic to your website and business, the correct promotion or giveaway helps parents and students ease back into the school year.

Boogie Wipes example of successful marketing strategy

Consider making a basket of your top back to school products and giving it to customers who engage with your brand. For example, take a look at Boogie Wipes’ marketing strategy. The company collaborated with other influential brands and bloggers in 2015 to host a massive back-to-school giveaway. The winners received a backpack with school supplies, gift cards, Boogie Wipes products, and more.

Use Marketing Personalization

An efficient social media marketing agency will concentrate on managing several platforms for different types of people. Your marketing campaign should reach every target audience in the appropriate manner. To segment your target audience and experiment with marketing personalization, use tailored data to recommend college supplies to students and back-to-school clothing for kids to parents with school-aged children. It’s crucial to choose the correct ad style if you want to maximize your reach. When it comes to your website, using the best SEO strategies is a must. A professional social media marketing agency, like Bright Age, will ensure that your company ranks at the top of any online search, allowing you to reach a wider audience.

Boost Sales by Marketing to Educators

When planning a marketing campaign, students aren’t the only ones to think about. Teachers must be just as prepared as their kids when the new school year begins. Marketing to teachers is a terrific method to boost the success of your back-to-school campaign and improve revenue. The best way to advertise your product or service is by showing how much relevance a brand has. This might boost revenue and attract new customers. Another advantage is that if parents witness instructors purchasing products from your company, it may encourage them to do so as well.

Target marketing campaign to target educators

Reach more shoppers by marketing on digital channels

One of the most powerful and widely utilized marketing strategies nowadays is social media. Use social media to find out what school supplies are currently in demand, then promote your brand for maximum reach. For your back-to-school marketing campaign, social media is a fantastic tool. According to Andrew Hutchinson on Social Media Today, Pinterest is one of the most popular platforms to reach parents and parents-to-be. To further promote your campaign, you can partner up with social media influencers and brands to increase traffic and sales. Elite Dance is a great example of how they market their dance classes for back-to-school on their social media platforms.

How to Tap into Nostalgia with Social Media Marketing

September 9, 2021

Whether it’s our favorite childhood games, the smell of grandma’s freshly baked cookies, or the TV shows your family would run to the couch to catch as it aired live –there’s something magical captured in memories of the past. And it seems like lately, there’s always something that grabs our attention due to its appeal to nostalgia. Our favorite childhood products and media continue to resurface and be reimagined, often garnering huge amounts of buzz surrounding their advertising.

There’s a reason why nostalgia in marketing performs so well. That instant feeling of wistfulness, charm, and excitement associated with these products that tap into our nostalgia is a powerful and distinct feeling. By tapping into your fond memories of the past, businesses are able to connect with their audience instantly and on a deeper level.

Using nostalgia in your social media marketing is a smart tactic for businesses to use, and we’ll help break down how to integrate it into your social strategy!

Post a Throwback

Whether it’s a weekly #TBT or it’s your first time posting a throwback post, everyone loves a good trip down memory lane!

golden girls nostalgic instagram post for social media marketing

The Golden Girls is an excellent example of an account that posts throwbacks that its audience loves. By posting photos and quotes of iconic episodes, long-time fans of The Golden Girls can continue to connect and engage with the show.

If you’re not sure what to post, going through old photos and sharing your growth as a business over time is a fun way to have your followers connect with your business and its journey. Plus, it’s a nice way to engage your audience and tap into their nostalgia if they’ve been a long-time follower of your account.

xbox twitter post to integrate nostalgia into social media marketing

Integrate Nostalgia Into Your Product Offering and Social Media Marketing

Get creative in how you can tailor the nostalgia factor towards your current product or service. Creating a campaign that focuses on taking your customer down memory lane can be a great way to resonate with your audience. Additionally, advertising your campaign on social media allows for people who see it to interact and spread the excitement through sharing your post with others. Of course, before tackling this it’s important to build an understanding of your audience, listen to their input, and create experiences carefully tailored towards their interests.

For example, Galaxy Theatres’ Flashback Cinema Program allows its audience to enjoy classic movies they love on the big screen. Movie-lovers are able to go out and re-experience watching their favorites in a special setting, complete with the added perks of the “movie theater experience” like snacks and drinks. The Flashback Cinema Program is also effective in keeping customers coming back to the theater and building customer loyalty.

Overall, integrating nostalgia into your product offering and social media advertising can be an effective tactic for your audience to connect with your business and build buzz around your brand.

Taking Your Social To The Next Level

Tapping into nostalgia with your social media marketing is a great way to bring life into your modern campaign. Since social media was built with the function of connecting with others, it makes perfect sense to post content that helps us connect through shared cultural experiences.

Of course, using nostalgia is only one potential tactic your business could use to diversify your content and connect with your audience. It may be helpful to consult the help of a digital marketing agency, whose experts in creating social strategies can help your business reach its unique goals. Contact us at Bright Age to find out how we can help your social media marketing connect with your audience and help your business thrive!

Rebranding a Company for Social Media

August 19, 2021

When introducing a brand to social media, many companies may realize that their current branding does not fit the feel and needs of specific platforms. This creates a need for the company to begin rebranding itself. Of course, the easiest way to accomplish this task would be to hire a social media marketing agency. From there the company can discuss with the agency and find the best solution to their problem. Though a social media marketing agency would be able to solve the company’s rebranding problem, it is still important for the company to understand the steps that go into brand development and rebranding. That being said, here are 5 of the most important steps in rebranding a business.

1. Examine Your Current Strategy

Regardless of if it is defined or not, all companies have a social media strategy. Social media strategy does not mean that your company has an Instagram, Facebook, etc. Rather a social media strategy is your target audience and how you cater to them. Some good questions to ask yourself in this step are:

Who is my target audience?
What kind of content is our company posting and how frequently?
Does our current content reflect the current social climate, popular trends, and popular culture?
Why does our company need to rebrand?

2. Research Your Competitors Platforms

Standing out is an important step in rebranding, but how can you stand out if you don’t know what you’re standing out from. Take some time to look at your competitors’ accounts and learn their social media strategies. Pay close attention to their engagement, content, and company culture. Is there anything you would like to adopt for your own platform?

3. Establish Your Goals

Create meaningful goals that keep you on track. As you reach success within these goals, they will provide a sense of accomplishment in your brand development. When establishing your goals, think SMART (specific, measurable, achievable, realistic, timely).

4. Build on Your Fans’ Needs

Whether you have established social media platforms or not, an established company always has a fan base. When rebranding your company, look at your current fans and cater to what they want. Understand their wants and needs, then build your campaign off of them.

5. Launching Your Social Media Rebrand

This last step is all about your platform and how your company plans to use it. Before officially relaunching your social media rebrand, it’s time to step back and take a look at your brand development.

Create your brand message, what do you want your audience to know about you during this change?
Update all your visuals to match your new company’s brand.
Change your content to fit the social media platform you are posting to.

The biggest step to rebranding your company is to stick with it. A rebrand won’t just happen overnight, but with continual work and small adjustments, a rebrand can be the exact solution to a company’s problem. If your company has decided to work on rebranding without the help of a social media marketing agency, it could be wise to look at bringing on a few new team members specifically designated to working on social media platforms. If this idea is not within your company’s budget, another possibility is to delegate responsibilities to specific people within your team. At Bright Age, we understand that rebranding can be overwhelming. If you’re interested in hiring an agency to assist your company in the process, we’re here to help.

How to Use Twitter Trending Topics in Your Marketing Strategy

April 5, 2021

Many people choose to use Twitter as their main source of news as they have ingrained the habit of waking up in the morning and checking the social media app for all the trending topics of the day. Since Twitter offers communication convenience paired with a visually appealing app design, it’s no wonder this platform has risen to become one of the top-performing social media sites of the century. As a Twitter marketing agency, social media experts here at Bright Age understand just how important it is to follow and strategize the use of trending topics on Twitter. Being informed about the conversations users are having on Twitter and then using this information within your own marketing strategy will help your business stay relevant in the social media loop. Your brand will appear informed, aware, and caring—everything a consumer wants a business they support to be. Keep reading to learn about a few ways your business can use trending topics on Twitter to build a strong social media marketing strategy!

Understand the Conversation

Twitter icon and hashtags for Twitter marketing agency

Twitter makes it extremely easy to see what people are talking about. This can come in handy if your business releases a new product or service and you want to find out how people are feeling about it. You can do a quick search by typing in a few keywords describing the tweets you want to see. This is one of the most useful features offered on Twitter because it automatically sorts through millions of tweets to show you exactly what you’re looking for. This information can then be used to help you better understand the conversation circulating around your products or services, so you know what to keep doing or improve on.

Use Hashtags When Relevant

Twitter hashtag symbol for Twitter marketing agency

Remaining true to brand values is essential in maintaining a successful business in the public eye. On Twitter, everything is public to your consumer base, and even deleted content can resurface, so only post content that is relevant to your brand image and be sure that it promotes your business in a positive light. As mentioned earlier, the search feature can be your best friend. You can search for trending topics or get more specific to search for particular keywords to understand the general conversation about anything you want to know. Then, you can get involved by using hashtags related to these topics. It’s obvious when brands use random, trending hashtags just to gain visibility, so be careful when deciding which conversations to join in on.

Take Advantage of Promoted Trends

People using phones at Twitter marketing agency

If your business is willing to dish out some money to advertise on Twitter, Promoted Trends are the way to go. Promoted Trends can help brands gain visibility when releasing a new product or service as they are directed toward specific audiences that have shown interest in related businesses and categories. Also, you won’t have to worry about competing with any other businesses because of Twitter’s exclusivity policy which states that only one client per country can advertise using Promoted Trends for 24 hours. This gives users plenty of time to see the trend appear in their feed, click on the trend, and become familiar with your brand. All in all, social media experts here at Bright Age, a leading Los Angeles-based Twitter marketing agency, hope you have gained some insightful strategies for using trending topics on Twitter to your advantage. Implementing trending Twitter topics into your social media marketing strategy can be especially beneficial for your business because it will make you appear informed and aware of current trends to your consumer base. Consumers are attracted to businesses who hold true to their original brand values and showcase themselves in a positive light, so make sure to join in on conversations relevant to your business. If you have any questions about building a successful Twitter marketing strategy, feel free to contact us!

How to Market to Gen Z

October 21, 2020

Copywriting for your business’s blog, email, or social media post is a tricky process that requires practice and openness to feedback. If you’re writing copy for your business, here are 10 common copywriting mistakes to avoid.

Forgetting Your Audience

Writing without an audience in mind makes your advertising less effective. You must understand what motivates and intrigues your audience, so you can write from their perspective instead of your own. A content marketing agency like Bright Age can help you define your audience and fine-tune your copy to make it relevant, eye-catching, and successful.

No Call-to-Action

Your social media copywriting should include a short call-to-action, such as subscribe or learn more, that directs viewers to your website or products. Without this, your copy becomes passive and may see a lower conversion rate. If there is a discount or reward to incentivize the call-to-action, include it in your copy to grab attention quickly.

Overwhelming Jargon

Don’t assume that everyday consumers understand the technical terms that are common for your company. Consumers don’t want to read long-winded paragraphs about the product’s design and details, as this kind of information overwhelms them and prompts them to skim your writing. Focus on quality over quantity by keeping your content simple and digestible.

Too Wordy

Simplifying your writing makes your copy more eye-catching. Eliminate unnecessary phrases such as It is important to know this because…and instead jump right into the explanation. Also cut out words that don’t add much value, such as very and really. Succinct writing is especially essential for social media copywriting to keep people engaged with your content. As a general rule of thumb, delete any words that don’t serve a clear purpose.

Too Choppy

Alternatively, many writers use short, choppy sentences that sound unnatural. While you should keep wording simple and succinct, you should also maintain a natural flow. Use commas to combine short sentences, and add transition phrases to guide readers through your blog or caption.

Typos Abound

Though spellcheck wards off many common spelling errors, you should proofread your finished copy at least once before posting it. Typos can be as simple as a missing comma or the wrong form of “there.” Still, they make your writing look sloppy and turn away readers from your brand. Send your work to your peers for a new set of eyes.

Lacking Keywords and Hashtags

Keywords and hashtags attract viewers to your social media post or blog. When you write a blog, choose a couple relevant phrases to incorporate into your article. A content marketing agency can help you integrate them into the URL, title, and alternative text to maximize SEO. Similarly, don’t be afraid to use hashtags in social media copywriting to reach additional viewers.

Trying Too Hard

Some companies try too hard to make their writing relatable and lose their authenticity. For instance, a brand reaching out to young people might go overboard on pop culture references and slang in order to seem trendy. A touch of relatability adds shine to your marketing strategy, but be careful not to come across as desperate. Additionally, try not to imitate successful competitors in an effort to remain relevant. Copying content from other companies will likely make your brand seem unoriginal.

Inconsistency

Strong brands keep their content consistent across platforms. While it is okay to slightly alter your technique based on the social media platform, your basic tone and content should remain the same. This will make your brand appear cohesive and reliable to your entire audience.

Mobile Unfriendly

In a time where mobile devices are a top way to consume information, be sure your website copy is optimized for mobile devices. Use a large font and keep paragraphs relatively short in order to make your words readable on a smart phone. Since people use their phones for quick, digestible information, make sure your headline is strong and your writing is not too long-winded.

A content marketing agency like Bright Age can help you avoid these common mistakes by creating interesting, clean, and relevant copy. These copywriting tips are a simple way to enhance your marketing strategy and increase your sales!