The Effect of TikTok on Social Media Marketing

Is your company looking for a new way to market to the younger generation? Consider working with a social media agency in Los Angeles to introduce you to TikTok, a new social media app that is trending within Gen Z and averaging over 500 million users daily. TikTok has become the new face of social media, combining qualities found in Instagram and Snapchat into one, giving users the opportunity to further elevate their creative content.

A variety of brands have used TikTok as a tool to market their products to this generation, as a majority of their screen time is spent on the app. A vast amount of millennials are still joining  TikTok, as it is a continuously growing community. 90% of millennials say authenticity is a big factor when it comes to choosing which brands to support, so what better way for brands to show authenticity than by creating a connection through marketing influential products on their favorite app?

social media agency in Los Angeles Image of TikTok on iPhone

Ways Brands Can Market on TikTok

TikTok provides different options for brands to be able to promote their products or services on the app. First, brands are given the opportunity to create their own channel and upload a series of videos focusing on their specific products used in daily life. Within this strategy, brands can show a real-life demonstration on how their product is used, creating a desire for the product, as consumers can see how it could be beneficial within their daily life while showing relatability at the same time. Brands need to show constant relatability through their channel since millennials are turning over to TikTok, rather than other trending social media platforms. Allowing brands to create and manage their own content is beneficial, showing authenticity and relatability to the consumers while being on the app.

Second, brands are able to utilize different influencers to show off their product to a well-targeted audience. On TikTok, there is a vast number of influencers to choose from, who reach millions of views in one day. If consumers see their favorite influencer on TikTok promoting a certain brand or using a new product, it is more likely that a fan will follow in their footsteps and purchase the product as well.

Lastly, brands can pay to advertise by using TikTok’s new campaign options. Brands can choose from a selection of different ad types that include brand takeover, creating a hashtag challenge, Snapchat-style 2D lens filters for photos, and an in-feed ad that pops up within the video queue as users are scrolling through their feed.

Let’s take a look at some recent marketing campaigns that have used TikTok to reach a bigger audience!

Recent Campaigns on TikTok

Recently, there has been a successful social media marketing tactic developed through TikTok that helps brands create an interactive campaign in order to gain more exposure among users. Guess was the first brand to have a TikTok campaign in September 2018, by having a variety of influencers do a before and after transformation. The elevated use of Guess apparel influenced users to do the same, showing off their own Guess apparel, or purchasing some to be able to participate in the hashtag campaign. The #InMyDenim challenge allowed users to show off their latest fashion looks, while advertising Guess Jeans in order to tie the look all together, giving users the opportunity to be creative but also showing off the product as well.

Social media agency in Los Angeles screenshot of Guess TikTok campaign to show example

Consequently, other brands followed in their path and created marketing campaigns as well to  build brand awareness, after seeing the results from the Guess campaign. The Hair Care Brand Marc Anthony True Professional, recognized an extreme growth in sales after being mentioned on TikTok. Within the #StrictlyCurls campaign, users were encouraged to document themselves purchasing the product, showing off the bottle and their hair before using the product, and the results following usage. Within a month, the campaign had over four million video views using the hashtag #StrictlyCurls and saw a 60% increase of sales for that specific product, as well as  “significant increases” on other Strictly Curls products.

TikTok has become a frontrunner in social media marketing, giving brands the opportunity to reach a new demographic in a creative and relatable way! Work with a social media agency in Los Angeles today to get your brand featured on TikTok!

 

 

 

 

How to Establish a Successful 2020 Social Media Strategy

As we get closer to ending another year, companies should start thinking about how they want to establish a successful social media strategy in 2020. Social media has taken off in recent years and will continue to change and evolve with each coming year, but with help from a creative marketing agency like Bright Age, your brand can keep up with the changes in social media and figure out successful strategies. Some of the ways a creative marketing agency can help you establish a successful social media strategy are by building your community, figuring out the timing and frequency of your posts, and planning and creating content, along with reporting and analytics.

How to Build a Community

Once you identify your target audience, your strategy on building your brand’s community should be focused around these people first. This way you gain a following of people who are actually interested in your brand who will hopefully become loyal members. You can attract your target audience by having paid and organic strategies to help boost your following. Some of the goals with these strategies are to gain more traffic on your pages, bring awareness about your brand to increase sales, increase your engagements, and generate leads for customers to receive certain content of yours. Each strategy, paid and organic, has similar goals but there are different ways of accomplishing them. An example of one paid strategy that Bright Age implements for our clients are Facebook “page like” campaigns to help our clients accomplish the goals stated above.

Profiles In History Facebook page like with Star Wars

Timing and Frequency

Since each brand has different content to offer on their social media profiles, a creative marketing agency can help you find out how many posts would be beneficial to your company. Some companies benefit from a post once a day while others may need a post once a week. This depends on what your goal is with social media.

Once you have an idea of how many posts to send out, a creative marketing agency can help determine the best times for posts to be shared on each social media platform. On the different social media platforms, each day of the week has different times when most engagements occur. For example, looking at the global engagements on Facebook, the best day to post is Wednesday at eleven o’clock in the morning and one o’clock in the afternoon. On the other hand, the lowest engagement day during the week for Facebook global engagements is Sunday.

graph of the beest times to post on Facebook

Another example of time scheduling is with Instagram posts. Looking at the global engagement times on Instagram, the best times to post are Wednesday’s at eleven o’clock in the morning and Friday’s from ten to eleven o’clock in the morning. The worst time to post is Sunday because there is the least amount of engagements that day.

graph of the best times to post on Instagram

These are just two of many examples in determining the best time to post on different social media platforms. Depending on what your brand is will ultimately decipher what time is best for the posts to be sent out on each platform. This could be difficult to figure out, but when you hire a creative marketing agency, they can help you find out which day and time would be best to share your content. By knowing the number of posts one brand needs and the best times to share their content, agencies can create organic content days in advance to schedule different profiles throughout the upcoming weeks on the best days and times.

How to Plan and Create Content

When creating your content, you want to ensure you’re adding value to your community. For example, you want to tell your followers your brand’s story through what you post. Some ways you are able to tell your brand’s story is through videos, images, and tutorials of what your brand does.  Depending on your company, the content that works best for you will vary. This can be tricky to figure out unless you team up with a creative marketing agency to help you find out which form is the best for your company. For example, with Woodland Hills Magazine, one of the clients of Bright Age,  we post images with captions that lead their followers to their website to read more about the articles they offer along with getting them to look more into who they are as a company. We also engage with their followers by posting fan photos to gain more one-on-one connections with their audience and build up their community.

Woodland Hills content post on Instagram

Reporting and Analytics

When it comes to social media, you want to keep track of which posts are receiving positive reactions from your audience and working for your brand. By keeping track of a month to month basis and tracking each week in a document, you will be able to see the trends of your content with your followers. An example of how  Bright Age does this for one of our clients, Galaxy Theatres, is by taking reports from Sprout Social, Facebook Business Manager, Google Analytics, and Google Ads to gather the data of Galaxy Theatres’ profiles over the past week. Then we put all the data into one document for the month, which allows the client to easily analyze and see how their social media pages are doing and what their next steps should be going into the upcoming month.

Graph on Sprout Social for an example of how a report looks.

By teaming up with a creative marketing agency, like Bright Age, you can receive help with tracking your data and seeing the trends of your social media postings. This last step in establishing a successful social media strategy for the upcoming year is the finishing touch to your social media strategy masterpiece. By completing all these steps, you will be on your way to creating a strong social media presence going into the New Year!

How to Convey Your Mission Statement on Your Social Channels

A mission statement is a brand’s way of communicating what drives them and what they hope to accomplish. It expresses the core identity and values of your brand while simultaneously guiding your employees and driving action.

Communicating your mission statement and the values of your brand through social media is a great way to reach a broad audience, but it can be difficult if you don’t know where to begin. By utilizing the services of a social media marketing agency experienced with content creation in Los Angeles, you can focus your energy on improving your business while we work to increase your outreach and promote your mission.

How do I identify my brand’s mission statement?

A good mission statement conveys the purpose and vision of your brand while outlining how and in which ways your brand strives to accomplish that vision. It often ties in with brand culture, which is the character of your brand and who you are. You can identify the core values of your brand by reexamining your purpose and vision. Think and ask yourself: why was your brand established, and what goal or goals do you constantly strive towards accomplishing? For example, Southwest Airlines uses their mission statement to convey the company’s values of quality service and personable experiences.

Why should I share my mission statement?

The benefits of creating a mission statement reach further than just within your company. With a well-crafted mission statement and an established brand culture, you can not only motivate your existing employees and inspire existing customers but also appeal to prospective employees, clients, or even partners by showing them who you are and what you represent. An effective way to engage and reach out to these audiences is through content creation on social channels.

How can I use social media to convey my mission statement?

A common criticism of the presence of brands or companies on social media is that they often advertise lifelessly. Thus, it’s all the more important to convey that real people are behind the scenes working toward a common goal. Show the people behind the brand to give a face to your company by revealing the employees working hard to accomplish the mission you strive toward. Alternatively, you can focus your content on happy clients or people directly benefiting from your work. Ultimately, 39% of consumers care most about authenticity when learning about a brand on social media, so publishing genuine content is a great way to show your audience what your brand is all about.

Another effective way to express your mission statement is by highlighting the tangible ways you strive toward it. For example, if community engagement is one of the core values you have included in your mission statement, post about past volunteer events that your team has contributed to. You can also share infographics or statistics showing the results and the successes of your team’s work.

Finally, you can promote your mission statement by directly sharing your motivations to let your audience align their values with yours. Directly state and show what your brand is passionate about and committed to, whether that may be a commitment to ecologically conscious practices or excellent customer service.

Knowing where to start with digital marketing and getting the hang of social media channels are demanding tasks to tackle alone. Partnering with a social media marketing agency that specializes in content creation in Los Angeles makes it easy to engage clients and grow your brand reputation while allowing you to focus your attention and energy on what is truly important: your brand.

How to Choose the Best Social Media Channels for Your Brand

In today’s population of people joining the social media world, companies now have a new way of interacting with their customers and advertising to them. Due to the abundance of social media platforms out there, one could be left wondering how to figure out which is the best platform for their brand. This is when hiring a social media agency, like Bright Age Digital Creative Agency, could help with guiding your brand in the right direction.

The top 4 social media platforms to launch your social media branding are Facebook, Instagram, Twitter, and LinkedIn. While keeping the top social media platforms in mind, one of them might be more beneficial than others for your brand. This is when a social media agency can help you figure out which platform best fits the audience you are trying to target, what types of advertising your brand wants, and the goal of your brand.

Facebook

On Facebook, a brand can reach the broadest amount of age groups, but globally only 5.9% of Facebook users are ages 13 to 17. This means if your target audience is mostly 18 to 54 year olds, this would be one of the ideal platforms for your brand due to the higher percentage of users among these ages. Next, figure out if Facebook can offer what your brand wants, as you are looking with your social media branding in mind. If your brand wants to focus more on posting images, videos/livestream, gifs, announcements, and information about the company (phone numbers, an address, direct contact information etc.), Facebook may be one platform your brand should use. For example, with one of our clients on social media, Galaxy Theatres, we set up a Facebook page that allows them to reach many age groups, along with sharing movie posters, announcements for events, and much more. The goal is to reach new customers to bring more people to their theatres. This process includes informing them on which new movies are releasing soon.

social media agency screenshot of client Galaxy Theatres Facebook Cover photo branding

Instagram

A brand that is targeting teenagers would likely use Instagram to advertise their brand because 37.2% of Instagram’s users are between the ages of 13-24. If the content of your brand is more oriented toward images, livestreaming, and short video advertisements, this platform is perfect for reaching your goals. Instagram is more focused on what catches the viewers’ attention in a couple of seconds, and what makes them want more. Galaxy Theatres has an Instagram profile which allows them to reach a broader scope of age brackets, with just a Facebook page would not have reached. This allows the company to reach all of their audiences, using a bigger platform to show off their brand.

social media agency screenshot of client Galaxy Theatres Instagram profile

Twitter

For a company that is targeting the ages of 18 to 49, the ideal platform might be Twitter. The percentage of users between 18 and 49 is 56%. Twitter is more text centric than Facebook and Instagram, allowing a brand to post more information with links to articles that complement their brand, encouraging a dialogue with their customers. Twitter also allows companies to update their customers on anything new that is going on with the brand. Whether it’s an event or a new product coming out, a condensed summary with a link of what is going on can be more informative than a creative photo caption that doesn’t inform too much about the product. EMCORE Corporation has a Twitter page that informs their followers about what is going on with their company, along with other technology-related news in the world.

social media agency screenshot of client EMCORE Twitter profile

LinkedIn

For a company targeting the ages of 20 to 49 on a more professional level, the ideal platform might be LinkedIn. The percentage of users on this platform between the ages of 20 to 49 is 69.2%. LinkedIn allows you to share information about your company (website link, headquarters location, year founded, etc.), show job listings, and post informative updates about your company. Parex USA has a LinkedIn profile that allows users to see what their company is all about, what job positions are open, and a link to their website to gain more information about the company.

social media agency screenshot of client Parex LinkedIn Profile

If your brand is just starting out in this social media world, the use of a social media agency, like Bright Age Digital Creative Agency, could help your company save time and money by determining which platform is best to build your brand.

The Importance of LinkedIn as a Social Media Platform for Businesses

In the current era of digital marketing, it is crucial to establish your brand on a variety of platforms in order to optimize your social media strategy. With a whopping 303 million monthly active users, one of the most important platforms for businesses to utilize is LinkedIn. The self-proclaimed “world’s largest professional network” facilitates productive connections between individuals and companies, but it can sometimes be overlooked when trying to increase brand awareness. Developing a successful LinkedIn strategy may seem like a daunting task, but hiring a social media marketing agency to help boost your brand’s LinkedIn presence will produce results in no time.

Networking Opportunities

LinkedIn is a great place for individuals to connect with friends and colleagues, but it’s also a great place for businesses to connect with potential employees and vice versa. Because users can curate their profiles to display their work experience, accomplishments, and other relevant professional information, businesses can hire and retain valuable employees through this platform. LinkedIn also allows current employees to connect with their company, which generates even more engagement and exposure for company pages through the employees’ connections. Moreover, businesses can also build relationships with their clientele on LinkedIn, which can help foster a relationship between a business and the surrounding community.

Social media marketing agency photo of a laptop, succulent, phone, and drink

Building Credibility

Because of LinkedIn’s reputation as a professional network, sharing useful content that relates to a company’s specific industry would significantly strengthen its LinkedIn presence. These kinds of posts would allow for the demonstration of thought leadership and the subsequent portrayal of that company as a highly knowledgeable, credible source within its field. It can be difficult to source quality content for your business page, so working with a social media marketing agency to generate creative, informative posts will benefit you in the long run. Additionally, gaining recommendations from consumers is a great way to increase your business’s credibility – people trust customer reviews, so feel free to show off any good ones you receive on your company page.

Social media marketing agency screenshot of EVA Air LinkedIn post with infographic

Sharing Updates

In addition to posting content related to your industry, posting about company updates and accomplishments is also an effective way to connect with your audience on LinkedIn. By giving users an inside look at company highlights and showcasing success in your field thus far, users will be more interested in and drawn towards your company’s page. Sharing updates and accomplishments is an easy way to humanize your company while also demonstrating what you have to offer potential clients and employees.

Social media marketing agency screenshot of EMCORE LinkedIn update to show example of company updates

Improved SEO

Search engine optimization (SEO) is one of the most critical factors in developing a successful digital marketing strategy. Maximizing your SEO requires developing a presence on various social media platforms, so a strong LinkedIn presence is crucial. 80% of B2B leads come from LinkedIn, so it is highly beneficial for businesses to invest time marketing on this platform. Adding one more online location where users can view information about your company will increase the chance that they will navigate to your page and interact with your content.

Social media marketing agency screenshot of Parex LinkedIn post example

Establishing a strong presence on LinkedIn will generate more leads for your business and expand its reach to prospective clients and potential employees alike. With the help of a social media marketing agency, your LinkedIn strategy will help your company build a robust professional network and ultimately flourish online.

5 Tips to Reach Your Audience with the New Facebook Algorithm

Despite being originally formulated as a social network, Facebook has evolved into an influential platform for companies to reach large audiences. With 1.5 billion active users per day, the new Facebook algorithm makes it easy for your content to be drowned out. Let’s look at ways to improve your social performance and grow your community by learning about Facebook’s algorithm. 

In January 2018, Facebook announced new changes that would prioritize content that sparked conversation and meaningful interactions between users.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” – Mark Zuckerberg, CEO

As this new update has been implemented, companies have faced many challenges when attempting to reach users. However, you can beat the algorithm with these 5 tips in order to reach a wider audience and effectively distribute your content.

 

Be a Conversation Starter

Facebook places value on posts that cause interaction. Tailor your content to start conversations between your followers and other users. You want people to stop, interact and share.

social media marketing company

Focus on Your Audience

Your content should always be tailored to fit your specific audience. Your identity should be built on your brand, appealing to a specific audience you want to form a community around. 

 

Use Visual Content

60% of marketers believe visual content is essential for their social media strategy. Having visually appealing content makes your post stand out in people’s already crowded News Feed. Facebook posts with images get 2.3 times more engagement compared to those without. Posts that get more engagement will be elevated in the user’s feed. 

social media marketing company

Use Newer Features 

Although Facebook has yet to confirm it, many believe posts using newer formats are prioritized in the News Feed. Using live stream, 360 video or Facebook stories may give your post added awareness.

 

Track your Content Performance

Hiring a social media marketing company can help you understand the performance of your posts. They can help you understand how your different content pieces are performing compared to each other and how to increase your engagement. 

Since Facebook’s algorithms might be overwhelming for you to learn, it’s in your best interest to work with a social media marketing company. Bright Age Digital Creative Agency has a strong background in Facebook marketing and content creation that will help your company rise above the algorithm. Our team can help you create content that engages users and ultimately fosters a community.

How to Build Brand Awareness Through Social Media Marketing

With nearly 3 billion people using social media worldwide, marketing on social platforms has become one of the most effective ways for businesses to communicate and engage with their consumers. Building a strong presence on social media is also a great way to reach even more people and subsequently increase brand awareness. With the help of a social media marketing agency, you can utilize these platforms to your advantage and develop a successful online strategy to grow your brand.

Find Your Image

Before you can build awareness for your company on social media, you first have to build your brand. Pinpoint the specific themes, aesthetics, and style that embody the image you want your company to portray, and then cultivate postable content from there. Additionally, using hashtags on each of your posts widens your reach to a larger audience and allows users to see all of your content in one place. Creating a brand-specific hashtag would also aid users in recognizing your posts on their feed. Ultimately, when you solidify your brand’s image, your followers should be able to identify you through the content you put out.

social media marketing agency

Post Creative Content

The average attention span is only 8 seconds, so it’s imperative to create content that captures users’ attention and leads them to engage with your content. Make your posts unique and informative, and ensure that they fit in seamlessly with the rest of your content. Creating one solid voice for your brand can be a daunting task, but a social media marketing agency can help you develop your image and stand out on all platforms.

Consistency is Key

Posting on a consistent basis is critical in building a loyal following on any social media platform. Followers may lose interest if an account isn’t posting very often, so it’s crucial to draft and plan posts ahead of time to help maximize your retention rate. Many companies opt for at least one post a day – often enough to make an impression without overloading their followers’ news feeds. Another aspect of consistency involves maintaining a cohesive brand identity across all social media platforms. Using the same copy in your posts, the same profile picture, and a similar aesthetic all contribute to greater interconnectedness between all of your accounts. People are drawn towards familiarity – if they see your posts often enough to familiarize themselves with your brand over time, they will be more inclined to engage with your content.

https://www.instagram.com/p/B0bShpll0PK/?utm_source=ig_web_copy_link

Understand Your Target Audience

Increasing brand awareness is only possible if your content is reaching the right people on the right platforms. In order to cater to your target audience and ultimately increase your conversion rate, invest more time into creating posts that appeal to users who are more likely to be interested in your content instead of worrying about appealing to the masses. An easy way to familiarize yourself with your target audience is to directly engage with your followers on social platforms – write personalized replies to their comments and questions on your posts, repost their content, and thank them for positive reviews. These actions will help humanize your brand and subsequently increase your followers’ loyalty and trust in you.

https://www.instagram.com/p/B0hRVH0gPvR/?utm_source=ig_web_copy_link

Page Likes and Follower Campaigns

When you can identify your target audience, the next step in building brand awareness is to implement a paid ad strategy. Page likes and follower campaigns are helpful when trying to reach your target audience on social media. These ads are aimed at your custom demographic with the hope that they will take action on the ad, which is usually to either like your page or follow your account. Tell users in a concise, yet eye-catching way how they will benefit from engaging with your content, and then give them a call to action so they can act accordingly.

social media marketing agency

Building awareness for your brand on social media is essential in developing a successful marketing strategy. Through utilizing these tips, as well as consulting with a social media marketing agency, your brand will ultimately achieve exponential growth and online results.

How Digital Marketing Strategies Vary Based on Your Brand’s Target Audience

In the era of digital marketing, it is important for brands to keep up with current marketing trends in order to stay afloat and flourish above their competitors. Social media has established itself as an effective conduit for B2C connections, with users of all ages now able to directly interact with brands they know and love. As of this year, 91% of businesses in the US utilize social media platforms to promote themselves, and no two strategies are the same. In order to decide what kind of strategy will work best for your brand, the most important factor to consider is your target audience – the people who are most likely to be interested in your brand and what it has to offer. Through working with a digital marketing agency to develop a successful strategy, your company’s online presence will be able to achieve substantial growth and you will reach your target audience in no time.digital marketing agency

Understanding Your Target Audience

At its core, your strategy should be based on understanding your target audience enough to fine-tune and customize your content to appeal to their interests, ultimately increasing your conversion rate over time. One size does not fit all in the realm of digital marketing, so it is important to acknowledge the makeup of your target audience in order to successfully market your products and services to them. What aspects of your brand are they drawn to the most? What are the dominant age and gender groups that interact with your brand’s content? What are some of their other interests that they demonstrate on social media? These are necessary questions to ask in order to identify your target audience. For example, EVA Air mainly aims their content towards frequent travelers, since they understand that many of their followers are loyal passengers who use their airline. Alternatively, Galaxy Theatres mainly targets movie-goers, since they know that many of their followers are residents of the surrounding area who regularly attend showings at their theatres. Because these companies take the time to familiarize themselves with the demographics and interests of their followers, they are able to capitalize on those shared qualities and effectively market their content towards people who fall into those categories.

https://www.instagram.com/p/Bzy7BOZHlwa/?utm_source=ig_web_copy_link

The Importance of Networks

Once you’ve identified your target audience, the next step is to find out your best point of access. In regard to social media networks, understanding the demographics of your target audience is essential for choosing which platform(s) to use for your brand. For example, Parex is a company that specializes in CI, stucco, and architectural coatings and finish systems. One of the platforms they utilize is LinkedIn, in which 57% of the users are male. Marketing on LinkedIn allows Parex to get the largest reach out of all other social media sites, since the majority of Parex consumers are male. According to their reports, 65% of the users that interact with them on Facebook are male, as well as 80% of the users on Twitter and 72% of the users on Instagram; therefore, their most efficient digital marketing strategy requires a solid presence on LinkedIn. When you find the optimal platform for your brand, it will be much easier to gain access to your target audience.

digital marketing agency

Search Engine Optimization

Although marketing your brand on social media platforms will play a large role in your digital marketing strategy, another important factor to consider is search engine optimization (SEO). You can gain valuable insight about your target audience through conducting analyses to find out what they are typing into their search bars, allowing you to see exactly what they are looking for when they search your brand. In this manner, you can make changes to improve your SEO by molding your content to fit their search habits. Certain industries, such as healthcare and businesses with multiple locations, can also maximize their return on investment (ROI) by posting SEO blog articles on their websites. By writing these blog posts, their ranking on search engine results rises and their audience reach is subsequently widened. Hiring a digital marketing agency to aid you in composing these articles would be a beneficial step towards improving your brand’s SEO and overall online presence in the long run.

digital marketing agency

Building a digital marketing strategy for your brand can be an overwhelming task to think about, but it is absolutely crucial. Having a creative team from a digital marketing agency to guide you through the process is the best way to help your brand reach its target audience and ultimately stand out online.

How Social Media Advertising Can Grow Ticket Sales

One of the most effective ways to promote an upcoming event is through social media advertising. With the rise of social media over the last 15 years, it has become easier than ever to expand the reach of an advertisement and target it towards a specific audience, thus increasing the ad’s overall effectiveness and success in the long run. Many event promoters and large corporations have begun to capitalize on the wide reach and audience targeting tools that these platforms offer as a means of increasing their ticket sales. Utilizing a social media advertising agency to assist you in this process will help you achieve visible results and grow your ticket sales dramatically.

https://www.instagram.com/p/By0qMQLBmjk/?utm_source=ig_web_copy_link

When advertising an event on social media, it is important to keep in mind that potential consumers already see dozens of ads a day when scrolling through their feed – yours needs to stand out. Incorporating a call to action is an easy yet surefire way to hook a user’s attention and peak their initial interest in your advertisement. Phrases such as “don’t miss out!” and “get your ticket now before it’s too late!” create a sense of urgency and scarcity, incentivizing users to want to take action quickly. According to recent studies, the average attention span is only eight seconds – successful ads capture the user’s attention, gauge their interest with information about the upcoming event, and cause them to think and act fast in regard to purchasing ticket – all within an eight-second window. Social media users don’t have time to read long stretches of copy – they’ll just scroll right past it. Using shorter phrases that successfully captivate your audience is a much more effective way to reach consumers and subsequently grow your ticket sales.

Additionally, the frequency at which these ads appear on a user’s timeline is key – a user is more likely to take action on an ad if they see it repeatedly during the time leading up to the event. As a result, many event promoters take the liberty to advertise an event multiple times in the days and weeks prior to build excitement among users. This is when user-generated content comes in handy as it saves time on content creation and highlights fan experiences as well.

social media advertising agency

Another advantage of advertising an event on social media is that it is now possible for users to purchase tickets within that social platform without exiting the app. This feature is accessible by clicking a link on the event promoter’s profile or by clicking on an ad within the user’s feed. You can even add the link to an Instagram Story, in which users can swipe up on their screen and the landing page for the purchasing site will appear. Allowing users to purchase tickets in this manner makes the ticket buying process convenient and efficient. Since over half of all online purchases are made from a mobile device, time management is crucial in navigating consumers from the ad to the relevant landing page. Subsequently, an invaluable investment for your company would be to work with a social media advertising agency to develop a successful mobile strategy to promote your event and ultimately see growth in ticket sales.

Utilizing social media is the most convenient, cost-effective, and efficient way to engage with your target audience and see growth in ticket sales for your events. It can be easy to feel overwhelmed by such an important task, but outsourcing the work to a social media advertising agency is the most effective way to successfully advertise your events and ultimately achieve your desired results.

When Your Business’s Influence Actually Works

You might be consistently putting out social media content to promote your brand’s products or services, but how do you know what will actually have an impact on your audience? How can you stand out as a brand? When it comes to putting out social media content, your brand is essentially after one thing—influence, and figuring out the most effective way to reel in customers is not an easy task. Fortunately, researchers in psychology have discovered six fundamental keys to persuasion, or “weapons of influence,” that just might be able to unlock the door to your brand’s next successful social media marketing strategies. Reciprocation, consistency, social proof, authority, liking, and scarcity all determine how your audience will behave when they encounter your social media content, making them some of the most valuable strategies for a social media management team to utilize.

Reciprocation

Have you ever felt guilty after taking a free sample and not buying it? This is simply because you’re experiencing a sense of obligation to reciprocate the gesture. With social media content, people buy and engage more with content that has offered them some form of value. Whether this be inspirational posts, informative blogsocial media management articles, or certain products, your target audience is more compelled to reciprocate when given free value.

Consistency

It’s human nature to justify our past choices by means of commitment. As a brand, it is important to offer a means by which social media managementyour audience can stay committed to your content, such as a subscription plan or rewards program. For instance, Starbucks® Rewards encourages its members to consistently purchase via their mobile app to collect “Stars” that expire after 6 months if not redeemed. Customers are especially likely to maintain their loyalty to your business when their commitment is rewarded through special perks.

Social Proof

Our perceptions of other people’s beliefs affect how we follow, share, retweet, etc. content on social media. When it comes to content, highlighting customer reviews or testimonials on your pages is an effective way for your brand to display the quality and reliability of your products and services. As customer review platforms, such as Yelp and Facebook Ratings & Reviews, continue to grow, so does the importance of social proof. A key component in maintaining a positive consensus for your brand is a social media management team that can respond timely and appropriately to customer reviews and inquiries.

Authority

People may also be more inclined to buy and recommend a product or service when it is approved or endorsed by valued authority. This is why larger brands often use influencer marketing to reach their target audiences. As a growing brand, however, your own social media content is an opportunity to display your knowledge and expertise to gain this authority amongst your audience. As a digital creative agency, we strive to make our creative abilities and experience in social media management services apparent in our content.

Liking

Your content may have a larger influence on your audience if they are able to relate to it. One way that your brand can identify with your audience is throughsocial media management posting transparent and authentic content. Share your story, introduce your staff, and focus on what connects you to your customers. Audiences find value and assurance in organic and genuine social media content.

Scarcity

In the same way that Starbucks sales climb with the annual introduction of their limited-edition holiday beverages and cups,

brands find much success when promoting their products or services with a sense of exclusivity. A special offer or event, such as Galaxy Theatres’ Flashback Cinema program, is a great opportunity to reach out to a new audience and set your business apart from the others.

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Prioritize Social Media Management

A social media management team that utilizes these strategies will ultimately determine the degree of influence your brand’s content has on your audience. As a digital creative agency in Los Angeles, we offer a multitude of services that will grow the degree of influence your content has on your target audience. We believe these “weapons of influence” to be successful digital marketing techniques to make your brand stand out.