Creative Posting Styles to Engage Your Social Media Audience
Whether you are starting fresh or improving your current marketing plan, creating authentic content for your social channels takes preparation, time, and diligence. There are many differences between what is appropriate to post on your business’ social media accounts versus your personal pages. You need to have your target audience understood in order to have your content resonate with your followers. Once this is figured out, creating posts for your business channels is the key to keeping your followers engaged with your social content. While it may be time consuming to keep up with the different posting styles that will be discussed, Bright Age has you covered. As a digital creative agency that produces authentic content specified for your brand, Bright Age can guide you through the types of posting styles that are geared towards ideal engagement for your brand.
Blog Posts
Blog posts are great for many reasons. For one, they keep your social pages well-maintained and inviting with new, creative article links. This is a great way to engage your audience with what your brand is really about. Content marketing is just as important as social media marketing, so giving your brand that personality will inevitably create a more engaging style on your website, and more link clicks on your social posts. This is also a great way to share your tips and tricks for everything digital, which increases engagement and reach with your social audience. Here is an example of how Bright Age combines both of these strategies.
https://www.facebook.com/brightagemarketing/photos/a.194359284021088/1655132154610453/?type=3
Promos, Giveaways, and Holiday Posts
Nothing strikes a consumer’s attention more than an incentive, which is why things such as promos and giveaways are great ways to engage your audience on social media. These types of posts are great because any brand has the ability to do this. Whether you are in the entertainment, healthcare, design, financial industry, etc., promo posts will create engagement and brand loyalty. A great example of this is a promo post Bright Age created for the Galaxy Theatres Instagram.
https://www.instagram.com/p/B8w82V4BOES/
Many people may not know about a company’s rewards or loyalty programs. Publishing an engaging post on social media is sure to keep them in the loop. The “what’s in it for me” mindset can likely be a driving incentive for many consumers, so a post like this can give your brand the competitive advantage.
Holiday posts are one of the most engaging types of posts. Creating content for holidays such as National Margarita Day, or April Fools’ Day adds to your brand personality.
https://www.instagram.com/p/B-cYdDTjZr4/
Post at Optimal Times
Although this strategy is not about the actual content you are posting, it is still important in general. You will miss out on a good portion of the engagement that happens online if you do not post optimal times. It is important to know the best times to post on social media, which is the underlying key to good engagement. Consumer behavior and network design work hand in hand for social media posting styles, which is why having a digital creative agency managing your brand is a great idea.
Test Your Ads
Social media is constantly changing, which is why there is no one-size-fits-all content or advertising strategy. It is important to know what posts people are engaging with most, and what they are not engaging with as much. It is also important to ensure you are matching the optimal cost with the engagement rate. Here at Bright Age, we use a process called A/B testing, which lets us see the cost per result for each specific ad. This process lets us know what posting styles are most engaging with our audience, while also seeing the optimal cost.
Show Your Personality
Although your social media business accounts do need to remain, for the most part, professional, that does not mean they have to be all business all the time. Posting styles in 2020 must show a sense of creativity. Your audience craves fresh and exciting content. Also, the number of social media users has been increasing dramatically each year, with approximately 1 million new users joining the social media parade each day. Videos are a great way to let your brand’s personality show online. Facebook created a separate watch section because of the increased popularity of video content on social media. Posting a video essentially lets you morph multiple posts into one, which is a great idea if you are trying to send an important message. Here is a great example of how brand personality shows in a video post.
https://www.instagram.com/p/B_c6HCPnIYP/
Scheduling content on a regular basis is not only time consuming, but as you have read, it takes a lot of planning to develop the posting styles to efficiently engage your audience. Bright Age is a digital creative agency who cares a lot about brand personality and giving your company content that ensures optimal engagement.
