How to Tap into Nostalgia with Social Media Marketing
Whether it’s our favorite childhood games, the smell of grandma’s freshly baked cookies, or the TV shows your family would run to the couch to catch as it aired live –there’s something magical captured in memories of the past. And it seems like lately, there’s always something that grabs our attention due to its appeal to nostalgia. Our favorite childhood products and media continue to resurface and be reimagined, often garnering huge amounts of buzz surrounding their advertising.
There’s a reason why nostalgia in marketing performs so well. That instant feeling of wistfulness, charm, and excitement associated with these products that tap into our nostalgia is a powerful and distinct feeling. By tapping into your fond memories of the past, businesses are able to connect with their audience instantly and on a deeper level.
Using nostalgia in your social media marketing is a smart tactic for businesses to use, and we’ll help break down how to integrate it into your social strategy!
Post a Throwback
Whether it’s a weekly #TBT or it’s your first time posting a throwback post, everyone loves a good trip down memory lane!
The Golden Girls is an excellent example of an account that posts throwbacks that its audience loves. By posting photos and quotes of iconic episodes, long-time fans of The Golden Girls can continue to connect and engage with the show.
If you’re not sure what to post, going through old photos and sharing your growth as a business over time is a fun way to have your followers connect with your business and its journey. Plus, it’s a nice way to engage your audience and tap into their nostalgia if they’ve been a long-time follower of your account.
Integrate Nostalgia Into Your Product Offering and Social Media Marketing
Get creative in how you can tailor the nostalgia factor towards your current product or service. Creating a campaign that focuses on taking your customer down memory lane can be a great way to resonate with your audience. Additionally, advertising your campaign on social media allows for people who see it to interact and spread the excitement through sharing your post with others. Of course, before tackling this it’s important to build an understanding of your audience, listen to their input, and create experiences carefully tailored towards their interests.
For example, Galaxy Theatres’ Flashback Cinema Program allows its audience to enjoy classic movies they love on the big screen. Movie-lovers are able to go out and re-experience watching their favorites in a special setting, complete with the added perks of the “movie theater experience” like snacks and drinks. The Flashback Cinema Program is also effective in keeping customers coming back to the theater and building customer loyalty.
Overall, integrating nostalgia into your product offering and social media advertising can be an effective tactic for your audience to connect with your business and build buzz around your brand.
Taking Your Social To The Next Level
Tapping into nostalgia with your social media marketing is a great way to bring life into your modern campaign. Since social media was built with the function of connecting with others, it makes perfect sense to post content that helps us connect through shared cultural experiences.
Of course, using nostalgia is only one potential tactic your business could use to diversify your content and connect with your audience. It may be helpful to consult the help of a digital marketing agency, whose experts in creating social strategies can help your business reach its unique goals. Contact us at Bright Age to find out how we can help your social media marketing connect with your audience and help your business thrive!
