Social Media Marketing Archives - Page 2 of 16

How to Improve Your Instagram Marketing Strategy

January 26, 2023/in Instagram, Social Media Marketing /by Bright Age

Even though Instagram was one of the first social media platforms, it is still one of the most popular. It is essential to work with an Instagram marketing agency and have a planned strategy rather than posting sporadically.

Knowing how to utilize content is important when wanting to have a bold social media presence. This can be a hard task to complete if someone does not have the right knowledge about being strategic with content. Instagram marketing agencies trained and highly-skilled content creators on staff, so you don’t have to do any of your own hiring. People who work for these agencies, like Bright Age, know the best strategies for creating the best content for your business. They also consider the best way to work with the algorithm and understand trends.

Instagram marketing can be complicated to understand but can be used to grow brand awareness and sales. Brands use this to communicate and reach their target audience. Almost everyone uses Instagram these days, therefore your business is likely to reach at least part of your target audience through Instagram. This channel is used for sharing photos and videos, which is why product-based companies can easily show off their products on Instagram through stories and in-feed posts.

Man relaxing on hammock scrolls feed to strategize for an Instagram marketing agency.

Instagram Reels are a newer feature of Instagram that is like[2] the current popular social media platform, TikTok. Reels can expand a brand to the greater Instagram community. Instagram users feel more engaged when using reels because videos are more personal than photos. These fun, creative, and engaging videos help businesses not only reach their current followers but new ones as well. When a video is engaged with on Instagram, similar videos will pop up on users’ explore page. The explore page will help your brand reach a larger audience and help to promote products.

Along with this, it is important to create an Instagram profile that is a business profile. The benefits of having a business profile are worth making the switch. From someone on the outside, it might just look like part of the bio on the account has changed, but there is so much more to be done for a business when the profile is a business profile. A business profile has access to analytics; this will let a company know how well they are performing. This allows access to paid advertising, which can help a brand reach more of its target audience.

Instagram ads are an effective marking strategy; they can have a big impact on how successful a profile is. The only way to unitize the ad feature on Instagram is by having a business or creator profile. Boosting a post is one way to turn an existing post into an ad. Instagram made this feature user-friendly. This is a good and simple way to get started. When setting up an Instagram ad account, it will ask for your budget, duration, target audience, and assets. To create Instagram ads, it is essential to know the target audience. Instagram can automatically choose the audience, or a business can choose its own. Knowing the audience allows for the ad to reach a more curated group of people. Another way to utilize the ad features on Instagram is to launch a full ad campaign. This is more complicated and easier to do once a business has more experience.

Instagram Marketing Agency reviews data on phone.

After creating a business profile, a company is also able to add an Instagram Shop. This feature can help enhance your business. An Instagram marketing agency, such as Bright Age, can help you utilize the shop feature. This feature will tag the items directly on the post making it easier for the customer to shop. Creating a business profile, and utilizing Instagram Reels, shops, and ads can help your business grow. An Instagram marketing agency can help with all these features and more.

What Is a Social Media Trend?

November 9, 2022/in Social Media Marketing, Social Media Strategy /by Bright Age

As social media continues to take the world and marketing strategies by storm, brands and companies must keep up with the ever-changing trends and themes that social media perpetuates. If we can understand trends and how they work, we can implement them to fit our goals to impact our audiences and our brand’s image positively.

What Is a Trend?

When considering what a trend is, think of a topic or idea that has increasing popularity at a specific point in time. The key here is time! Trends are temporary, and they change based on what is happening in the world and what is popular on social media at that exact moment. This transient nature is exactly why jumping on trends while they are hot is so crucial to the success of a brand’s social media engagements.

Types of Trends

Trends can come in many different forms and, specifically, often depend on the social media platform you are utilizing. Below are some characteristics of trends on various popular social media platforms.

Instagram

Instagram is a great place to find trends because it stunts hashtags, reels, and meme-based trends that make a significant impact on audiences, primarily when discovered on the explore page. First, look at this brand that regularly takes advantage of the trending reels! You can also look here to see how brands can take advantage of trending hashtags on Instagram.

X

X trends differ from Instagram trends because they don’t require photo or video content! While you can post graphics, X incorporates hashtags, popular text formats, and trending prompts. Therefore, this is a great place to engage in timely trends quickly with your followers! You can read more about utilizing Twitter trending topics to your advantage here!

TikTok

TikTok is a hub for trending sounds, songs, and actions like dances or quick edits that users put into video content. TikTok is a place where video trends are widely shared, reproduced, and engaged with, so if you have strong film or audio content for your brand, this is a great place to start!

There are also different kinds of trends outside of social media, that are beneficial for brands to pay attention to, such as industry-specific trends that apply directly to your brand’s line of work, or customer-specific trends, such as trending products or services. Here is an excellent example of an industry-specific trend in the film industry!

How Can You Spot a Trend?

Spotting a trend is not always a walk in the park, especially with the timely nature of what is trending. One good way to assess trending content is first to understand the platform that you are looking at. For example, TikTok trends are much easier to come by, as you can simply gauge this by looking at the “Trending” page for inspiration and the popular topics of the day. However, determining trends on Instagram or Twitter is more complex and up to you to interpret. On these platforms, look for widely used hashtags or common memes that often show up in your feed! It is also helpful to listen to your audience or speak to other influencers to gauge what people want to see; the graphic below highlights the most engaging types of content on social media to be aware of. Further, social listening for keywords can also be beneficial to gaining insight into what is trending at that specific time. Finally, it can be helpful for brands to outsource and hire a social media specialist for constant community management of trending topics!

How Can Trends Benefit YOUR Brand?

Learning how to utilize trends to your advantage can greatly boost your brand’s social media presence. Trends are a great way to get engaged with your audience and show them information in a way that is interesting and relevant to them and the social media environment that they are experiencing every day. Specifically, trends can be essential to interacting with a millennial audience, many of whom grew up using social media and experience the passing trends every day. You can click here to read further on how millennials are great audience members to get engaged with your brand, especially through using content that is trending for the demographic.

All in all, trends allow brands to tap into the lives of their followers through the use of common material, which is ultimately essential to increasing engagements and interactions in the long-term. So, get started looking for trends on your brand’s social media platforms! You can even click here to see some Instagram-specific trends for the year 2022 to get you started!

How Brand Awareness Increases Purchasing on Social Media

March 18, 2022/in Branding, Digital Marketing, Social Media Marketing /by Bright Age

The underlying purpose of the internet has not changed at all. Today, many users of the internet and social media continue to share information and make connections. The platform in the past has now evolved with the advances in digital technology, becoming a vital tool for businesses. In fact, according to a survey hosted by Sprout Social, 65% out of 1,000 US consumers have participated in purchasing goods and services directly through social media. As the survey also shows, 80% are more likely to buy from brands they are familiar with in social media, expressing great encouragement for brand awareness.

Familiar Brands

It is a given that the survey results for “buying from a familiar brand” will be in the majority. Since the consumers have already made a previous purchase and received satisfactory results, they will continue to shop there due to the trust they have for the brand. In most cases, a familiar brand gives a consumer peace of mind from worrying about the quality, the shipping, or any other possible issues that could derive from the purchase. They will continue to be loyal until they undergo a negative experience. In other situations, a consumer purchases from a recognizable brand for a number of reasons. They either want to make an impression on other people, to feel included in a group, or perhaps to shop for the quality.

All in all, each time a consumer purchases from the same brand, their impression and familiarity of the brand becomes more positive each time. Therefore, the probability that consumers can recognize a brand and its goods and services through brand awareness, follows with an increase in purchases.

Collaborations

Since influencers have a strong relationship with their audiences and community, it is highly encouraged for businesses to collaborate with these creators. It is similar to how consumers will continue to buy products and services from familiar brands. Consumers who have a level of trust with an influencer they follow will listen to the words of the creator. This is also known as word-of-mouth marketing strategy, and for influencer marketing, it works like a charm.

At the very least, the consumer will now be aware of and know the brand. That is what most businesses want to achieve at the minimum level: to be on the radar of new possible consumers. Though a purchase from these new consumers may not be guaranteed, brand awareness will be. The more the brand is discoverable and recognizable, the more familiar consumers will be seeing and hearing its name. This will eventually lead to a higher probability of a consumer buying from the brand.

Brand awareness, evidently, is the key to unlocking these purchases on social media. With over 4 billion (and counting) people online, businesses should take the opportunity to join the competitive market now and build their awareness if they haven’t yet. If some assistance is needed, request a consultation with Bright Age today, and you will fall in the good hands of our digital marketers, designers, and advertisers.

How to Increase Your Social Media ROI

March 10, 2022/in Social Media, Social Media Marketing /by Bright Age

In order to increase a business’ social media ROI, you must understand and effectively communicate it first. That includes defining, measuring, calculating, and reporting it. Social media ROI is the return on investment from one’s social media activities and expenses. It permits a better understanding of the value of a business and improves its strategies to increase its returns.

Such an important task, however, is often a concern to most marketers. The main reason? They don’t know how to exactly measure or increase it. The issue boils down to their understanding of social media ROI, therefore here is a quick guideline to follow in order to do so.

1. Define What Social Media ROI Means To Your Team

In each quarter and year, every business has a new yet similar goal. They take what they have learned and analyzed, and apply it to their new projects. Regarding social media ROI, a business may ask themself, “What does social media ROI mean to us this term?” Answering and figuring out what exactly a business wants from social media ROI will depict what their measurements will look like and how they are going to read the results.
Most businesses tie social media ROI to direct sales. Though it may be the traditional way to look at it, it is highly encouraged to tie the return to awareness instead. Expanding awareness allows businesses to tell their brand’s story and improves their name and trust between them and their customers. This will further develop customer loyalty which differs from focusing on direct sales that can be resulted from one-time purchase customers.

2. Calculate and Measure Social Media ROI

Calculating and measuring social media ROI is essential to creating and revising any marketing strategy. It allows businesses to see what exact strategies and posts are working and what are not. How a business calculates its ROI, however, will depend on its social objectives and business goals (e.g. direct sales, brand awareness, traffic). While some metric content holds obvious dollar value, others may be more difficult to define what the exact value is. The idea in the latter situation is that the metric content will generate real dollars in the long run.

3. Run Meaningful Tests

There is no limit to how many posts a business or person can create and upload on a social platform. Feel free to experiment with posts and run meaningful tests. There are many strategies to choose from and tweak to achieve the best results that are most satisfactory to your business.

As a partner of Parex USA, Bright Age has developed and established the business’ social media presence by creating new social media accounts for each of their brands. With careful and thorough planning, the Bright Age team created content and shared strategies that were showcased to Parex’s marketers. They tested short-clip videos, collages, and more, which resulted in an increase in followers by 134% and engagement by over 200% in the first year of the campaign. Based on the improved ROI, Parex USA continued to apply the content strategy within their brands’ pages.

4. Update and Refine Your Content and Strategies

Times change, and so does social media and what people like. The content and strategies that have prospered a connection between a business and its audience may fall flat in the next few months. Businesses should always update and refine their strategies over time by listening to what’s happening in the market.

It is also important to note that social media ROI goes beyond numbers and the marketing department. Social media can develop and improve the relationship between the customer and the business. Furthermore, it can strengthen relationships between employees and other businesses. There are many more tips to increase your ROI, but if you would like a deeper understanding, contact Bright Age and request a consultation today.

How To Market To Millennials

February 1, 2022/in Demographics, Social Media Marketing /by Bright Age

One of the most lucrative demographics for businesses to market to is millennials, a generation made up of people born from about 1981 to 1996. Millennials (otherwise known as Gen Y) have aged alongside technology, making them extremely tech-savvy. 9 out of 10 people in Generation Y own smartphones and almost 100% use the internet, making them vital to the success of digital marketing campaigns. While they may be an important group to market to, a social media agency may struggle to identify the best way to grab and hold on to their attention. At Bright Age, our research and experience strives to connect businesses with the millennial market.

So what are the best practices when it comes to social media marketing to millennials? This generation is flipping the script on traditional methods of consuming, which means advertising also has to grow and change. The trend for millennial spending habits is leaning towards experiences, compared to the material items of past generations. They have created a new set of priorities and values for themselves, which calls for a new kind of advertising. These are some things to think about when marketing to millennials.

Multi-Platform Accessibility

One thing that’s important to understand is the millennial desire to be able view media across different devices and platforms in a streamlined manner. As more and more technology becomes readily accessible, more people are bringing smartphones, computers, and tablets into their daily life. 55% of millennials watch videos on multiple devices everyday. 72% want to be able to read and watch the news on each of their devices. Generation Y is consuming the same content in varying ways, so marketing campaigns should cover multiple platforms to establish a connection and start a conversation.

iPhone with Apps to showcase social media agency

Interacting with Brands

Millennials have a different style of connecting to brands than prior generations. They prefer to watch content created with their interests in mind rather than receiving a hard sales pitch. Millennials look for authenticity in the brands they interact with, meaning they don’t want to be “sold” to. Organic social media interactions with a business are much more likely to end not only in purchases, but also with your content being shared with others, giving opportunity for your brand to grow. This generation often enjoys the experience of shopping rather than just the product, so branded content should reflect that. The branded content that works the best for millennials should be brief, entertaining, and funny while also being informative or educational. It’s okay to be a bit more casual, millennials value feeling like they’re interacting with a person instead of a marketing machine.

social media agency interacts with brands at desk

Making Positive Impacts

Another way to foster a relationship between your brand and millennials is to reflect their values. They want businesses to have a positive impact on society, not just offer a good product or service. Some of the things that are most important to Gen Y is for a business to create jobs, promote profit generation, and to be innovative. Millennials also value brands that are socially and environmentally conscious. 50% of millennials are more likely to buy a product if their purchase supports a cause they believe in. This consciousness helps to emphasize the sense of authenticity the demographic looks for when interacting with brands. Millennials are much more likely to support and share your business when they feel a positive impact is being made.

Working with a Social Media Agency

It can be challenging to market to a demographic with trends, interests, and values that have evolved so much from previous generations. It’s important to work with a social media agency to ensure your content is reaching your audience. At Bright Age, we’re passionate and skilled when it comes to growing your brand and staying up to date on the latest social media trends, as well as helping you market to key demographics like the millennial generation.

How Social Media is Affecting Business Communication

January 18, 2022/in Social Media, Social Media Marketing /by Bright Age

Social media has revolutionized how people communicate; It has broadened the range and approach in which people relay information and share their experiences. Individuals, however, are not the only ones who have gained from the phenomenon. Though personal accounts tend to take center stage, businesses have benefited greatly and have been tremendously affected by the many platforms that we use every day.

In recent years, social media has not only become helpful but necessary for a business to thrive. The importance of communication, both internally and externally, has been emphasized in most business structures, so much so that social media management agencies are being utilized now more than ever. Additionally, data shows that customers who engage with businesses on social media spend 30% more. The digital marketing services that these agencies provide have highlighted the critical aspects that businesses should be aware of when taking part in the evolving social networking world.

Connections

Social media has provided a platform where businesses of any size can network and communicate with customers on a more personal level. Instead of simply trying to sell their products or services, the company can create relationships and get customers more accustomed to the brand. The familiarity and trust that arises from this will often lead to more loyal customers.

Appearance

A business’s social media says a lot about the company as a whole. Not only does it provide visualization of the products or services being sold, but it also shows the inner workings and people of a company. The colors and pictures used also create a theme that makes the brand more recognizable, leading to a more memorable campaign.

Time

Social media management agencies stress the importance of the opportunities that come with around-the-clock availability regarding social media platforms. These give customers the flexibility to communicate with the business anytime, with a high chance of receiving a response regarding their questions or concerns.

Marketing

Thanks to social media, new campaigns can go up and begin receiving feedback instantaneously. This allows businesses to adjust strategies or tactics based on responses on these platforms. Not only is this beneficial to the company, but it doesn’t cost a dime. These free marketing and advertising tools provide a business with a wide span of visibility and control.

With social media only gaining popularity and more and more platforms developing, businesses would be only hurting themselves if they do not take advantage of what these networks offer. Though quite a simple process, some companies may want to invest in digital marketing services since it is such an essential aspect of their company.

Providing the ability to engage and interact with one’s customers directly renders social media priceless. The long-term effects that it can have can make or break a business, especially with viral content becoming more usual in this day and age. As time passes, we will only see an increase in usage, which will continuously fluctuate. It is best to be ahead of the curve instead of trying to catch up, meaning it’s time to get social.

The Importance of Having Consistent Social Media Themes and Styles

January 13, 2022/in Social Media, Social Media Marketing /by Bright Age

Color, theme, and quality are all essential ideas when it comes to social media, as they give your feed consistency and your brand direction. These design attributes can also assist in targeting potential customers. When it comes to digital content creation, consistency is key. On image-based platforms, such as Instagram, having an aesthetically pleasing and high-quality feed is essential for brand growth. Read on to discover the importance of having consistent social media themes and styles for your brand.

Color

Color can set the tone for the entirety of your social media. If done consistently and correctly, it can immensely increase attention and interest in your brand. The color scheme of your feed can tell a viewer a lot about how you portray yourself. For example, themes of white and light colors can suggest minimalism, modernity, and organization. When posting, looking for images with your specific color palette within them will amplify the cohesiveness of your social media. Filtering your pictures with a consistent filter can also add to the color regulation in your feed. When choosing a filter, look for one that represents your brand and highlights the colors that showcase you best. With a color palette reflected in your feed, branding yourself and standing out is simple.

Theme

Creating a theme for your social media is essential for establishing consistency. When creating a theme, you should assess what you are trying to communicate with potential clients. Your social media theme should reflect your services, ideas, and who YOU are. A theme is a tool that can be used to show what your brand is all about at a glance, and an effective theme will translate what your brand is from a quick look at your page. The color scheme of your social media is to draw the viewer into your page, but the theme tells them what they are looking at. Implementing consistency on social media can offer many benefits for your brand including building trust, improving reach, and strengthening your brand image.

Quality

Posting images unrelated to the rest of your feed and of bad quality can confuse potential followers and customers. Having clear, cohesive images appears professional and gives your brand a sense of credibility. A customer is likelier to trust a brand whose social media is clean and high quality than a brand whose social media is low-resolution and sporadic. Sloppiness is never a good look. Having high-quality, consistent social media can also assist in guiding your customers to the conclusions you desire. Using social media, you can highlight specific aspects of your brand to customers and more effectively promote yourself. Color and theme can draw a customer to your page; however, it is the quality of your feed that will keep them on your page.

Maintaining an Aesthetic

Maintaining the look of your social media can take time and effort. Only some have copious amounts of time to curate the perfect feed or have a deeper understanding of digital content creation. However, as difficult as it may seem, this process does not have to be rocket science. Having a set filter for your images is a fantastic way to maintain a specific color theme. By implementing this, you can worry less about photos looking inconsistent in your feed; the filter will make every image uniform. Additionally, your theme can simply be what your brand is; It does not need to be incredibly complicated. In fact, focusing solely on portraying your brand is highly effective because it showcases exactly what you can do for your customers. A content creation agency can also assist in creating and maintaining the aesthetic of your social media.

Taking pride in your social media is just as important as meeting someone in real life. First impressions are critical to the expansion of your brand, and more so than ever, these initial impressions are occurring on social media. Your social media is a reflection of YOU. Like you would “dress to impress,” so should your social media. By implementing the above ideas, your image-based social media accounts can become increasingly consistent and beautiful. A content creation agency such as Bright Age can also assist you in these endeavors.

Instagram Reels and Why They Should Be in Your Marketing Strategy

January 11, 2022/in Content Creation, Instagram, Social Media Marketing /by Bright Age

Instagram recently introduced a new creation tool to the platform called Instagram Reels. Much like TikTok, Instagram Reels are a new way for users to create video content and share it on the app. While TikTok is constantly growing in popularity and offering new ways for marketers to promote their products on the app, Instagram has been a popular marketing platform much longer than TikTok has. Reels are a new way for marketers to utilize video on Instagram to promote their brand and increase their chances of going viral. Utilizing an Instagram marketing agency will help brands take advantage of Reels to grow their social media presence.

What are Instagram Reels?

Instagram Reels allows users to create short 15 second multi-clip videos with different tools that makes each video unique. Popular tools that creators use to enhance their videos are audio, AR Effects, Timer and Countdowns, and Speed.

Audio: Users have the option to search for audio in Instagram’s music library to use in their video or create an original audio. Users can also make a video with the audio from videos published by public accounts.
AR Effects: Users can choose effects from Instagram’s gallery or effects made by other creators to change the appearance of the video.
Timer and Countdowns: The timer tool can be used to record videos hands free. A countdown is used after pressing record to give the creator time to get in place before it starts filming.
Speed: Videos can be sped up or slowed down. Users can use this tool to match certain parts of the video with the beat of the song, or to get a slow-motion effect.

Instagram Reels can be shared to followers or to a greater Instagram community. Reels offer public users the chance to grow their global audience by featuring their Reel on Instagram’s explore page. Brands should take advantage of using Reels in their marketing strategy because it is a creative way to engage social media users, and it gives them the opportunity to grow and expand their reach to a wider audience.

How to Create a Reel Marketing Strategy

There are a few ways to incorporate Instagram Reels in your marketing strategy. One way is to follow popular trends. Music trends are generally the most used type of trends. One particular sound might be going viral for a certain period of time and brands can use this sound to join the trend and receive views. Many brands have actually created their own songs or audio pieces to use in videos, and some have gone viral which starts a trend of its own.

Another marketing strategy is to utilize the knowledge and expertise of an Instagram marketing agency. Bright Age Digital Creative Agency is a good example of an agency that is educated on Instagram marketing and can help your brand grow on social media. An Instagram marketing agency that specializes in social media marketing knows all the ins and outs of the different platforms and can work with brands to grow their presence online.

Influencer marketing is a great way for brands to promote their products online by indirectly using Reels. Brands can partner with an influencer and have them make Instagram Reels that either promote the brand’s products or use one of its audios. If an influencer uses an audio created by brands, it will instantly go viral.

Instagram Reels are a great way for brands to connect with their target audiences. Similar to the TikTok algorithm, Instagram shows its users content that they would be interested in based off of different types of engagements. If a scrolling user comes across an unsponsored Reel from a brand, they are more likely to relate to the Reel and engage with it because it was shown to them based off of their activity online.

Importance and Benefits of Social Media Reporting

January 6, 2022/in Digital Marketing Agency, E-commerce, Social Media Marketing /by Bright Age

Ever since social media has become one of the most popular engagement platforms, businesses have begun to recognize its value. But did you realize that when starting a business, especially one online, social media reporting can significantly impact your company? Each social media report assists you in determining how your business is doing and which platforms are working best for you. Another useful feature of reporting is providing information on optimal times to communicate with your customers or prospects. Understanding the importance and benefits of social media reporting for businesses can do wonders for you.

The Advantages of Reporting

Content strategies (gives you the blueprint of how your content is performing, allowing you to detect flaws)
Schedule insights (provides insights for the best times and days of the week to interact with customers, as well as which topics are popular on a particular day)
Unique platform strategy (each platform is different and needs a strategy tailored to that algorithm)
Customized measurement and social tracking (a report is personalized to each need, resulting in a large amount of data that aligns with your business strategy)
Insight into industry competitors (involves analyzing your competitors and contains data on them, knowing what your rivals are doing will help you create effective strategies)

The Ins and Outs of It

Social media has become a goldmine for businesses worldwide. Generating leads and learning about your consumers’ wants and needs can provide you with valuable information. Yet, at often times, many companies struggle to transform these insights into action. The challenge is determining whether you can convert these trends into usable knowledge, thus improving your business. The importance of a social media report can only be recognized if you know how to incorporate each of these insights into your report.

When businesses are looking for platforms to advertise their products or services, Instagram, Facebook, Twitter, and TikTok are the places to go. Even if you have a presence on one or more of these platforms, knowing how to position your business on each one is essential if you want to see results. Because each platform has a unique algorithm, the way you showcase your business on one platform may not work on another. If your company wants a more detailed report, there is one that includes a global analysis of your brand’s placement and activity.

The Benefits of Version 2

Identifying emerging markets (by analyzing these markets for your brand, you may be able to identify new areas in which your products or services can thrive)
Prepare for crisis management (by keeping a record of any previous mishaps and how they were handled)
Identifies companies that are commonly associated with yours (by using social media measurement tools, you’ll gain a better idea of your brands positioning against them)
Discover interests with lines of business (this can better help you understand your audiences’ interests, therefore detect new opportunities for growth)
Helps you see what platform is working in your favor (this includes your engagement, shares, and sales. Can also advise you on which platforms to focus on)

These are just a few of the many examples that might help you put together your report overall. This can be a bit tricky, but creating this report can help you with your brand strategy and identify strengths, weaknesses, and opportunities. If you feel like you would need some type of help with understanding the importance and benefits of social media reporting for businesses in general and how it can impact yours, reach out to a social media marketing agency!

Here at Bright Age, our agency will provide insights into your social media report and show you how it can maximize your company’s conversion goals.

How Tik Tok Grew Into a Social Media Marketing Giant

January 3, 2022/in Demographics, Social Media Marketing /by Bright Age

Do you want to expand your social media influence and reach? Bright Age is a Los Angeles-based digital creative agency that specializes in developing marketing campaigns that have an impact and generate income for your company.

Just when you believe one platform has monopolized the market, another appears seemingly out of nowhere, shifting the landscape. While giants like Facebook, Instagram, and Twitter continue to be relevant in an ever-evolving digital age, a new rival: TikTok, has emerged particularly among young people.

TikTok History

TikTok has now gained a vibrant, creative, and young audience of hundreds of millions of people all around the world. It began as three separate apps. The first was Musical.ly, a Shanghai-based app that had strong US business ties and a sizable viewership in the market when it started in 2014. ByteDance, a Chinese software firm, created a comparable application named Douyin in China in 2016. In just a year, it garnered 100 million users in China and Thailand. ByteDance realized it was onto something and intended to grow under the TikTok brand. As a result, in 2018, it purchased Musical.ly, integrated it into TikTok, and began its global development.

The app had one billion downloads worldwide by July of 2020, with 500 million active users. It had two billion downloads and 800 million active users a year later. The secret to TikTok’s success is the combination of music and an incredibly sophisticated algorithm that learns what material users want to see significantly faster than many other apps. Users can choose from a large collection of songs, filters, and movie clips.

The For You Page is where many people will spend the majority of their time. This is where the algorithm puts information in front of users, anticipating what they’ll like based on what they’ve already seen. It’s also where it displays content that it believes has the potential to go viral. The concept is that if the content is good, it will spread independent of the creator’s number of followers.

TikTok download statistics from the top ten countries.

TikTok and Social Media Marketing

TikTok is a platform that shows us what social media marketing will look like in the future. It’s also a great place for influencer marketing because of its rising global use. Younger generations, notably those in the Gen Z generation, are flocking to TikTok in search of the platform’s expanding number of micro-influencers. Many young digital users appear to be moving away from the “major social actors” in order to interact with people who share their interests and perspectives. Utilize the services of a creative agency, such as Bright Age, to assist you in utilizing TikTok to engage your audience.

Being an early adopter of TikTok influencer marketing will help you expand your reach as the Gen Z population grows, letting you interact with a bigger audience in a way that is relevant, engaging, and value-driven. Big brands like Calvin Klein, Sony, and FIFA have already used TikTok to run influencer marketing campaigns, reaching millions of active users, and more are expected to follow suit as the site grows in popularity. Galaxy Theatres, one of Bright Age’s entertainment clients, has joined the TikTok trend to reach a wider audience. As a result, their company has been able to reach a larger and expanding target demographic of users. Because social media platforms like Instagram and Facebook are mostly targeted at senior audiences, Galaxy Theatres turned to TikTok to expand their reach.

When it comes to reach and engagement, TikTok gives marketers a fair playing field. Due to the viral nature of the algorithm, TikTok accounts with zero followers can acquire millions of views on a new video, unlike social media platforms like Instagram or YouTube. Engagement will follow as long as the content appeals to the audience. According to Werner Geyser’s article “TikTok Statistics – Revenue, Users, and Engagement Stats (2021)”, TikTok’s followers engage with the app at a higher rate than other social media platforms. Because of this, marketers may generate significant buzz with a well-planned campaign featuring content that appeals to the app’s users. Bright Age is excited about the prospect of partnering with the appropriate companies to help expand their social media campaigns to TikTok!

TikTok has risen to the forefront of social media marketing, allowing marketers to reach a new demographic in a unique and relatable way. To learn more about TikTok, contact a social media marketing agency in Los Angeles today.