5 Easy Ways to Grow Your Brand Using Instagram Highlights

Since its release in December 2017, the Instagram Highlights feature has proven invaluable in cultivating a user’s first impression of an account. This feature allows users to permanently save their stories and display them in folder-like sections on their profile, which can each be named and have their own cover photos. Instagram Highlights can be thought of as virtual billboards – they should be eye-catching enough to capture a user’s attention, but they also must be informative and engaging enough to maintain it. Many companies use Instagram Highlights to their advantage by utilizing it to aid with branding, to boost consumer retention rates, and to keep users up to date on their new products and services. Working with an Instagram marketing agency is the best way to achieve these results and develop your brand on this platform. Here are five simple ways to grow your brand using Instagram Highlights.

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Categorize Your Content

Through sorting and organizing your content into separate Highlight “folders” on your profile, users are able to quickly locate and access the information they want to see, rather than sift through all of your past posts to do so. Based on the products and services your company provides, it may be beneficial to create separate Highlights for each of them so users can see what your brand is all about in just a few clicks. Additionally, companies can employ the Instagram Shopping feature in these Highlights by tagging their items in the picture, which users can then click and purchase with ease.

Instagram marketing agencyBehind-the-Scenes

An important idea to think about in the realm of social media management is the fact that people are drawn to familiarity. New users are more likely to trust a brand if it feels familiar in some way, which is why it is imperative to build a sense of relatability around your brand on social media platforms. Creating a Highlight with behind-the-scenes footage of your workspace or a day in the life of one of your team members is a great way for users to view a raw, authentic, and ground-level perspective of your company and how it operates. This way, it becomes easier for users to humanize your company, which will subsequently breed familiarity and foster higher retention rates.

Frequently Asked QuestionsInstagram marketing agency

Providing an accessible Highlight dedicated to FAQ’s is a quick and efficient way for users to obtain answers to common questions/concerns without having to do any separate research. An FAQ section that is front and center on your company’s profile can create a sense of transparency between your company and consumers, which will then increase consumers’ sense of trust. It will also keep your direct message inbox from overflowing with many of the same questions, which will save you time and effort as well.

 

Instagram marketing agencyShow Off Your Fans

Another way to grow your brand using Instagram Highlights is to create a Highlight that showcases customers’ posts that tag your brand or use your brand-wide hashtag, if you have one. This is an easy way to show your appreciation for loyal fans who interact with your company’s content and build relationships with them. Moreover, positive customer reviews will help build credibility for your brand, which will make it easier for newer users to trust you.

 

Sales, Contests, and Giveaways

A useful tactic to promote higher user retention rates is to give consumers a call to action. Many brands encourage this by posting stories about upcoming sales, contests, and giveaways that they will be hosting, and then subsequently saving them into a Highlight dedicated solely to that information. This allows quicker and easier access for people who want to participate in these functions than if the information were not as readily accessible.

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It is crucial to utilize new advances in social media marketing, such as Instagram Highlights, in order for your brand to stay afloat in the digital world. Working with a creative team that specializes in social media management is the easiest way to boost your brand’s image and generate a loyal following for your accounts. With new updates constantly on the horizon, an Instagram marketing agency might be exactly what your company needs when looking to grow and expand in this manner.

Updates Coming to Social Media This Summer

Social media is constantly being updated to keep users active and excited about their social media platforms. Because new features are created and implemented into each site, users have to stay up to date in order to know how to use the updates to benefit them most.  Although the amount of social media updates may seem overwhelming, using a social media marketing agency can help ease the weight of staying current.

Creators can tag products in their posts by tapping the post

Instagram has introduced a quick and easy way to purchase items while on the app. It’s almost dangerous how easy it is to purchase an item!  In the lower left-hand corner of the photo there is a shopping bag badge. Rather than showing different tagged Instagram handles when the photo is tapped, it shows the name of the product with its price. From there, the user can tap the product which will take the user to a page showing the item for sale. You can select a size, add to bag, and check out directly on Instagram by clicking the “Checkout on Instagram” button. It asks for basic delivery and payment information while also saving your information to ensure a simpler checkout process for future items. With just a few clicks, Instagram users now have a nearly effortless time purchasing products. Not only does it save time for buyers, it brings more business to producers because of the simplicity of the new feature.

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Quiz stickers for stories

Also new to Instagram is the quiz sticker for stories feature. This feature allows users to ask their followers multiple choice questions and provide answers. Instagram users can choose a two, three, or four question quiz containing one right answer. The answer pops up in an alternate color once a viewer clicks one of the choices. Not only are these quizzes fun, but they can be informational as well, allowing your followers to learn more about your business and vice versa. If you want your Instagram to stand out amongst the millions of others, this could be a small way to make yours the most memorable by creating interesting quizzes or quizzes that influence your viewers to share them with their friends. By using a social media marketing agency like Bright Age, we can help create quizzes that will boost follower engagement.

Anyone will be able to create their own Instagram story filters this summer

One of the most publicized social media updates to come within the next few months is Augmented Reality. Although it has been around for a few years, Instagram users will finally have access to it. This is the software that companies and designers use to create Instagram Story filters. Facebook’s AR studio is a platform for Mac & Windows that allows people to easily create AR effects for mobile devices such as phones and tablets. Besides merely using it as a source of fun and expression, businesses can incorporate it to help sell their product. For example, clothing brands can use AR to let their customers try on clothes and accessories. In order to use a filter someone else has made, you must follow that user, which could ultimately build a business’s following.

Facebook’s algorithm changes

Based on past engagement, Facebook will decide which friends’ posts you most likely want to see. They will also increase displaying links they think you will find most helpful. Rather than a cluttered feed with unrelatable posts, Facebook wants you to see more of what is relevant to you. Plus, when Facebook suggests a new Group for you to follow, it will be more in alignment with how you engage on Facebook.

Messenger will be getting an update

Messenger now has appointment booking and will be easier to manage. When interacting with certain businesses, people can book appointments through Messenger and add appointments to their calendars. If desired, a business can manage their appointment scheduling through Facebook. By finding a pattern within a user’s interactions on his or her Facebook, Facebook will be able to generate content in which they think will match the pattern.

Through the abundant amount of social media updates here today and rising in the near future, social platforms are becoming easier to manage while also motivating users to tap into their creative sides. Appointment booking on Facebook and the ability to purchase products through Instagram save time and decrease the amount of effort needed for all users. To help optimize time and effort across all aspects of your social media presence, use a social media marketing agency for guidance.Social Media Marketing Agency

 

The Importance of Engaging Copy and Why Caption Interaction Works

To draw a viewer in, the caption of a post must immediately grab his or her attention or spark their curiosity to know more. As social media users scroll through their social media feeds they are seeing hundreds of posts a day, which is why it is important to be one of the few posts that will remain in their thoughts even after they exit the social media site or app. Using a social media agency in Los Angeles can give your media the extra buzz it may need to get the results you want. Read on to understand the necessity of attention-grabbing captions and ways in which you can captivate your audience one caption at a time.

Why Do Captions Matter?

The common saying, “A photo is worth a thousand words” only goes so far until one is on Instagram or Facebook viewing photo after photo and quickly forgetting what they had just seen. Do you remember the ten posts you scrolled through yesterday morning? Possibly, but what you likely remember more is the caption that made you laugh out loud or caused you to linger on the site or profile ten minutes longer than you had originally planned. From a unique caption, one can learn more about the background of the photo, what is being advertised, and the next steps a viewer can take in order to learn more about the post or product. Engaging social media copy creates a relationship with your followers and gives them a deeper insight into who they are following, rather than a merely surface level relationship.

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Engaging Copy

Nowadays, the average attention span is approximately eight seconds. Eight seconds gives one just enough time to view the details of a photo and read a quick caption. Unless the caption invokes an emotion or appeals to the eye, one will continue scrolling or will finish reading the caption with less interest and focus than they originally began with. Two of the main reasons people open Instagram are to find inspiration and entertainment. Therefore, captions that are witty or inspiring, contain statistics, stories, or puns are the most distinguished versus other bland captions.

Before writing a caption, you must decide who you are writing to and what response you are trying to evoke. If you want an emotional appeal, try writing the story behind the photo or insert a thought-provoking quote. If you want a more rational appeal, try writing an interesting statistic or including logic and reasoning in your caption. However, be careful to use sarcasm or irony when using a rational or emotional appeal, as it otherwise can come off as condescending or give the wrong impression.

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Style

To be memorable, one must create his or her own style. This seems easy until someone realizes the word ‘original’ has lost its value because almost everything is inspired by something else. Because of this, use whatever rouses your imagination to create your own style that is unique to you! Use of repetition, alliteration, and assonance can be vital when writing engaging social media copy. “Caption Interaction” will stick with you because it’s catchy and the words work well together. Word choice is crucial to a powerful caption. Words and phrases like: “exclusive”, “now”, “new”, “why”, “how to”, “one day only”, “this is why”, and “you won’t be able to resist” are likely to trigger the reader into wanting to know more. Everyone loves to feel a part of something exclusive or be the first to have the newest iSocial Media Agency in Los Angelestem or participate in the latest trend. Because of this, whether you incorporate a song everyone has been singing recently or the recent food fad everyone is hyped about, common interests work well for catchy and relatable captions. However, if trying to sell a product, make sure you speak in a manner that is still consistent with your brand.

 

Contests/Giveaways

In order to create a relationship with your online community while also advertising your product, contests and giveaways are the ultimate promotion. Humans often need extrinsic incentives to complete a task. Hosting contests and giveaways appeal to the competitive nature of people.  Plus, stating that there is a prize helps reach those who may not be able to afford a service or good while also appealing to the ambitious members of your demographic. Further, telling your followers to tag three of their friends and follow the other accounts you are holding the competition on with as the rules for the competition increases brand awareness and serve as free advertisement. Now viewers’ friends will come across your page and perhaps tag even more of their friends, thus increasing the scale of the competition.

Social Media Agency in Los Angeles

No matter what social media platform you are on, captions could arguably be the most critical aspect of a post because it’s the first source of information viewers read when they come across a picture. By writing an intriguing caption, your audience is more likely to engage with your page. Additionally, working with a social media agency in Los Angeles can help tell your story through your social media posts. While the photo you post may be exceptional, putting in the effort to create the caption may be what it takes to finally win over your audience.

How to Make Your Company’s Content Stand Out on Social Media

Social media is ever-changing, and your company is expected to stay up to date on the newest trends at all times. So much goes into creating successful social content these days, so here are our top tips and tricks to make your company unforgettable! One thing we highly recommend is hiring a social media company to ensure your content stands out.­

­Top Recommendations

The simpler the better! Keep your posts focused on your product or service, so make sure to highlight it with quality photos. For example, our very own Bright Age Instagram (left) is simple, yet effective. Our use of patterns makes this Instagram grid consistent and appealing. We suggest you use this method to make your social media posts trendier and more aesthetically pleasing. As you can see in the image on the right, the grid is beautiful and each post successfully highlights a different product by Halo Top Creamery. If someone were to look up this company, they would be intrigued by the design of their grid and be more inclined to buy their product.

social media company                           social media company

 

Engagement

Whether your company is on Instagram, Facebook, Twitter, or all three, the more interaction your content receives, the better. The three key features to social media engagement are the following: hashtags, contests, and sharing. By adding hashtags to your posts, you increase brand awareness and gain more followers. This is effective because people who follow and check this hashtag are likely to be interested in your product. Another way to increase engagement with your posts is to host contests. For example, Galaxy Theatres had a contest to win a prize pack for the new Disney movie, Dumbo. By holding this contest, people are encouraged to enter, and then buy tickets to see the movie. As a result, this increases the engagement and profit for Galaxy Theatres! Lastly, encourage your followers to share your content! This is free publicity and will help spread brand awareness. And don’t forget, you can also mix and match these three keys. Why not have a contest that encourages sharing? For example, you can use this on Facebook or Twitter, “Everyone who retweets/shares this post will be entered to win a free _______!” Overall, there are so many ways to increase engagement on social media that will help your business succeed!

Promote Content

Hiring a social media company is extremely advantageous in executing your content marketing strategy, especially in terms of content promotion. There are so many targeting options available through various social media channels. For example, Facebook allows you to target based on demographics, interests, jobs, page likes, etc., to ensure your content is reaching the right people. Promoting posts can be cost-effective as well, so it is in your business’s best interest to hire a social media company that will use your budget to the best of its abilities. Promoting content is a great way to increase awareness for your company, therefore, it is a pivotal part of social media marketing. All in all, social media is crucial to digital marketing these days, and we highly suggest you use these tips to help your company’s content stand out!

social media company

How to Create an Aesthetically Pleasing Instagram to Boost Your Brand

Instagram is considered to be a blessing to most social media friendly businesses. It is straightforward, easy to use, and focuses on visuals. Due to its simplicity, some users might get lazy or careless in regards to their posts. Even though a user can easily post a photo whenever they wish does not necessarily mean they should.

Posts should be thought out, planned, and often structured, taking previous posts into consideration. Your Instagram feed is a reflection of your brand and should have a consistent aesthetic. By taking the time to learn how to create an aesthetically pleasing Instagram, businesses may not only create feeds that are pleasing to the eye, but that may be recognizable and grab followers’ attention. Content creation companies in Los Angeles are the pros when it comes to creating this perfect aesthetic, so here are a few tips from our own experts.

Know Your Audience

In any business, it is important to know your customers and you should be targeting them at all times. This knowledge should also be transferred to your Instagram feed, creating a timeline that will appeal to them and keep them engaged. All social media channels should be used as a marketing tool to support businesses by giving the community a clear call to action.

Themes

It is beneficial to focus on a consistent theme. This is more than simply a subject matter but can also be seen as composition guidelines. A feed does not need to be restricted to promotions or products, it may also include photos that fit within the aesthetic as well.

Color Palette

A color scheme is what most people first think of in regards to a theme. It must be decided beforehand if you want to keep a consistent color throughout your feed or use a filter that gives every post the same effect. In a grid set up, it is much easier to see the ways in which lighting plays into this as well, being able to see which pictures would look good next to each other. Successful businesses are often consistent with these components, creating a distinguishable feed that will lead people to instantly recognize the brand.

Plan Ahead

Instagram is not about a single photo. It is very important to think about how each image will look beside each other on the grid, providing the ‘big picture’ of your business. Using apps such as Planoly is often smart so you can play around with the order, color scheme, and layout of the feed. It is important to remember you are always telling a story and that each photo contributes to it.

Taking all of this into consideration and capitalizing on tools such as stories, the ‘poll’ feature, the ‘swipe up’ option, or asking your audience questions, businesses can use this social media platform to its fullest extent. Content creation companies in Los Angeles will be able to further help boost your brand’s presence by implementing these tips and more to create an aesthetically pleasing Instagram.

How B2B Companies Can Capitalize on Social Media Marketing

Today, social media marketing is vital to all industries and businesses. It is just as necessary for B2B companies as it is for B2C companies. Instagram, LinkedIn, Twitter, and Facebook all serve unique, individual purposes that will make your B2B company thrive. To ensure you get the most out of social media marketing, it is important to hire a social media agency in Los Angeles to satisfy all the requirements needed to make your business as successful as can be.

Benefits of Social Media Marketing

Social media marketing is the perfect way to create awareness and give your business a personal voice. No matter what industry your B2B company is involved in, it should always have a social media presence. Social media marketing is essential to your B2B strategy because it is an effective way to create content that individually suits your clients’ needs. For example, if you are targeting businesses in various industries, you can create unique ads that are specifically targeted to each particular industry. Make sure to take advantage of Facebook’s thorough audience targeting platform! If you promote quality content and use the targeting tools at your disposal, you will get more followers and, eventually, customers. Social media also gives you the opportunity to partner with other B2B companies for a win-win collaboration. By showing support for these other institutions, you are showing that your company is easy, diverse, and enjoyable to work with. Using social media marketing will also lead to increased website traffic. Another social media marketing plus would be the ability to share about your corporate social responsibility. By showing that your business cares, people will respect it more and be more inclined to support your product or service. To ensure this is all done correctly, it is essential to hire our social media agency in Los Angeles.

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How to Use Different Social Media Platforms

There are many social networking channels you can use to your advantage as a B2B company. As you might guess, LinkedIn is a very powerful social media site, especially for B2B companies. Many industry professionals use LinkedIn, so this platform will help your business connect with the higher-ups in any company of your choosing. Because LinkedIn is more corporate than social-oriented, it is the perfect platform to use if you are looking to build strong relationships with potential business consumers or partners. Another platform that is very useful to B2B companies is Twitter. Twitter will help make your business more personal. Since this site makes it easy to interact with followers, this leads to a higher number of interactions with your business. On Facebook, your B2B company has lots of budget-friendly options to choose from. You can simply create a company Facebook page, or you can pay a small price to promote your posts. Lastly, Instagram offers a way for your company to connect with its followers on an even deeper level. Through Instagram stories, for example, you can build excitement around a new product or service launch, with polls, Q&As, and more.social media agency in los angeles

Hire a Social Media Agency

There is so much useful information to unpack, so we understand if you may feel overwhelmed. But we’re here to help! Bright Age is a social media agency in Los Angeles, and we have experience in all areas of social media marketing. If you hire us, we will ensure that your B2B company will boom! Now that you have an idea of what your company needs to do through social media, give us a call and we’ll happily share our services with you!social media agency in los angeles

 

How Hashtag Optimization Can Help Grow Your Brand’s Online Presence

As social media continues to elevate its services, branding and maintaining an online presence becomes more difficult. This article will be able to assist your brand using hashtags to grow your online presence in this competitive day and age. There are three essential concepts that your brand should focus on. The first is creating a brand hashtag. Second, is being consistent with hashtags across all platforms and posts. The final concept is keeping up with current trends. Follow along with our Los Angeles social media agency to better understand how hashtags can grow your online presence.

 

Brand Specific Hashtags

Creating a brand is the first step in growing your online presence. Let us help you take your brand a step further. By creating a brand-specific hashtag, you increase the traffic flow on your social sites. When we say, “brand-specific hashtag,” your brand should have a hashtag that is closely related to either the brand name itself or using the novelty of the company. Let’s say that you are the owner of a luxury fashion boutique, here are some examples of brand-specific hashtags we recommend:

#boutique name   # boutique location   #boutique’s name + fashion   #boutique name + location

Once your brand-specific hashtag is created, viewers will be able to associate the hashtag with your specific brand.The Power of Hashtags

Consistency 

Use consistent and engaging hashtags to grow your online presence. Using Instagram, Facebook and Twitter are the perfect platforms to use your hashtags. For Instagram and Facebook, there are options to create stories and posts that are not directly on your feed but are on your profile. Using the “Hashtag” feature on Instagram stories will increase traffic flow as well.  Consistently using your hashtags draws in viewers to backtrack and re-discover your socials. Using a Los Angeles social media agency increases your chances of growing your online presence to its greatest potential. An agency is able to target an audiences, demographics, locations, and ideal followers that your brand is looking for.

Instagram Hashtags

Trends

A tactical way to boost your online presence in keeping up to date with trendy hashtags. For example, on February 24th, 2019 the Oscar Awards premiered, having #oscar trending on Instagram and #2019OscarsIn5Words trending on Twitter. By using these hashtags on your platforms, you allow a wider audience to find your socials. Events such as the Oscars and national social media holidays, such as #NationalLoveYourPetDay increases a brand’s online traffic immensely. Keeping up with these trends can definitely be exhausting, so leave it up to our Los Angeles social media agency. We keep up with all the new and latest trends in the social media world.

Group on their phones

As the years progress, the expansion of social media grows. Using hashtags to grow your online presence is essential to keep up with online traffic flow. The three concepts mentioned throughout the article play an important role in your brand’s online presence. Using the branded hashtag allows individuals to associate the hashtag with your brand specifically. Consistency shows viewers that you’re eager and ready a positive future. In conclusion, keep up with the social trends and events throughout the years. All three concepts positively increase your online presence by using hashtags throughout your social platforms.

 

Social Media Ad Objectives and Targeting Abilities for Brands and Businesses

Using social media for your business is an absolute necessity these days. If your competitor is on social media and you aren’t, they are going to get all of your business. One of the most important strategies for social media marketing is knowing how to target the right audience for your brand or business. This is a very strategic process, however, and will be done most successfully by our Los Angeles digital marketing agency because we create and publish custom daily content and manage paid social media ads.

Brainstorm

A key step in the targeting process is narrowing down your specific audience. Begin by noting the obvious about your consumers and go from there. Simple demographic questions will help you accomplish this task. Consider the following to help you get you started: Where do they live? How old are they? What is their education status? Then dive into the more complicated inquiries to really narrow down the audience from your simple demographic qualities. What are their interests? Do they follow a competitor? Social media, particularly Facebook, is very advanced in regard to targeting a specific audience. Don’t be afraid to target every detail about their personality. Remember, it’s more ideal to target a narrow, accurate audience than to just send your ad out to people who won’t interact with it.Los Angeles Digital Marketing Agency

Which Social Media Platform?

Every social media networking site is different, so pick one that best fits your company and target audience. Facebook is a widely-used platform that gives the marketer a wide array of choices in order to target their audience. For example, in Facebook Business Manager, they give you the option of specifying your marketing objective first and then selecting the qualities of your target audience. However, while Facebook is the most in-depth for brands and businesses to target consumers, it may not be the best choice for your brand. If you want to target a younger audience, you may want to go with Instagram. A more sophisticated audience? LinkedIn. This is why hiring our Los Angeles digital marketing agency is in your best interest. There are a lot of details and aspects to this process that can be utilized to their fullest potential by professionals.  To sum up, use Facebook and Instagram if you want an experience with more choices in regard to the specific demographics and psychographics of your audience. Use Twitter and LinkedIn if you believe that specific user handles and hashtags are more pertinent to targeting your audience.Los Angeles Digital Marketing Agency

Diving Deeper into Facebook Targeting

Because Facebook Business Manager is such a complex system, we thought it best to really dive into some of the details that come with using this platform. First off, what is your marketing objective? If you want to get your name out there and reach a large amount of people, consider awareness as your main objective. Perhaps you want to increase website/social media traffic and have consumers look into your product or service, then your objective should be a consideration. Lastly, conversion is also an objective in Facebook targeting. Through this objective, your main goal should be to increase the amount of people on your website or app by tracking conversions. Through this, you can even control whether people who have already viewed your website, will view your ad.

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By hiring our Los Angeles digital marketing agency, we can walk you through this process even further to ensure your brand or business is getting the most out of the different social media ad objectives and targeting methods. See your business flourish by implementing these various social media targeting steps!

How to Revamp Your Social Media in 2019

social media marketing agency - cityIn 2019 set a goal to be more creative, explore, and dive into the endless opportunities that are at your fingertips. Your social media accounts will display the amazing characteristics that deserve to be shared about your brand, YOU!

You are your own brand, let’s make the best of it.

With the help of a social media marketing agency you are one step closer to achieving the recognition you deserve.  Social media does not have a clock in/ out type of schedule, it is all day every day. Every story, post, reply, etc. makes a difference to your followers. This year calls for revamping the social media account that you already have, no need to stick with the “New Year New Me” motto. Improve the already amazing brand you created for yourself. Building on your current platform will increase the likelihood of your current followers to stay with you through your journey. Instagram is the perfect platform to start your revamp. Your feed can make or break a potential follower, first start by determining what feed theme you’re going to use. #contentcreation If you are a coffee shop owner, we could revamp your brand to focus on a rustic vibe. For a clothing boutique, we could work together to focus the feed on a lighter background with pops of colors to bring more attention to the product.social media marketing agency - fist bump

­When to Post

One of the biggest trends of the year is authenticity and connecting with your audience on a personal level. Your followers follow you for a reason, and therefore there is a shared interest between each of your followers and you. That reason might not even be the pictures you post or the colors you wear. The reason could be your writing style, the specific age of the targeted audience, or the time you post. The possibilities are endless. For a coffee shop, posting content during the peak morning hours would better benefit the company. A prime-time television show on the other hand, pushes content out during the evenings because that’s when audiences ­are more active. Catering to your audience’s schedules increases your reach and impressions.

social media marketing agency - passion

The New and Trending

social media marketing agency - instaA big trend for 2019 is using Instagram stories. Within stories, there are many exciting stickers that you can use to interact with your followers as well as gain a larger following. The location tag improves the amount of views and traffic that your page receives. People who look up the area you’re tagged can access the post easily using the “Places” tab in the “Search” bar. The “Search Bar” on your Facebook, Instagram and Twitter account is a powerful tool for viewers ­­to find your page and scroll through your content. One of the biggest ways to grow your brand is to use location tags, hashtags, and product tags. The tags improve the amount of views and traffic that your page receives.

Being a Los Angeles based boutique social media agency, we are centralized in the heart of the social media world. Remember, your social media marketing agency is here to assist you with connecting to your audience. Responding to your followers’ comments, direct messages, and managing post interactions leads to an increase in brand impressions. All of the tools are an amazing way to revamp your social media in 2019.

How to Target Your Audience Through Instagram Stories

Social media is constantly evolving. It is no longer just a platform to share and like posts with friends. Social media is now a platform for advertisers to specifically target their audience to create a more personal, customizable online experience.

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Instagram has always been a leader in the social media world, adopting the entire online community and catering to their social media needs. One of the most popular needs being Instagram stories.

Why Use Instagram Stories?

social media agencySome of you are probably wondering; why should I use Instagram stories when I can just promote my posts or pay for Instagram feed advertisements? The answer is simple: engagement and relatability. Consumers don’t like being bombarded with ads, even if they are related to their interests. Nowadays, seeing a promoted ad on Instagram is just as bothersome as seeing a pop-up ad on website. Instagram stories take away the annoying, ad-like feel of your advertisements and it helps your company establish a more personal connection with your target audience. Plus, a huge benefit of Instagram stories is the convenience of letting your consumer go directly to your website through Instagram, helping you grow your brand!

Social Media Agency Involvement

social media agencyHiring a social media agency will heighten the chances of your Instagram stories being successful. Social media agencies understand the importance of engagement through social media and will ensure that your campaign is successful. Leave it to the experts! From researching to posting, and everything in between, a social media agency will make the most out of your Instagram story. This will help you maintain consistency for your brand and keep the consumer’s eyes on your company. A social media agency will make sure your online marketing is strategically designed, implemented and managed. Instagram story ads are a very important part of social media marketing and a social media agency will ensure your budget is used strategically and thoughtfully, so your company can get the most out of every function.

How to Effectively Use Instagram Stories

social media agencyThink outside the box! If you’re stuck, start with the following suggestions. Use Instagram stories as a “countdown” for a new product or event that is coming up. This is a great way to build hype around your company and upcoming products. Fun fact: There’s even a countdown feature on Instagram stories. Another tip is to make your brand unique and recognizable. Why should consumers go to you for their needs? Make the consumer think of you as a friend, someone trustworthy and available. By using Instagram stories, you will increase awareness and gain that personal business-to-consumer relationship that both you and your target audience want! Also, videos are a must for your Instagram stories. In order to catch your audience’s attention, you must be different and more noticeable than your competitors. Last but not least, a huge benefit of Instagram stories is the interactivity. Sharing and questions and polls, oh my! There are a plethora of options for you to choose from when deciding what to do for your Instagram stories. Instagram actually makes it very easy for you to be captivating and interactive through your stories.