The Marketing Power Of Pinterest: A Complete Guide

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Pinterest has rapidly become one of the biggest social media sites of all. This is largely due to the fact that the internet is increasingly ruled by images. People like content that they can take in quickly and, if it appeals to them, easily share. That’s where the marketing power of Pinterest is so great. If you can post the right content, it has the potential to go viral. Let’s look at some tips to help you make the most of Pinterest.

Create Boards

If your business isn’t yet using Pinterest, now is a good time to start. If you don’t have the time or expertise to handle the task yourself, you might outsource it to a reliable Los Angeles digital marketing company. A social media firm in Los Angeles can manage your Pinterest campaigns. Either way, it’s not hard to start seeing results from this hot social network.

The first thing you have to do is start one or more boards. You can then begin pinning relevant items to your boards. For marketing purposes, you will naturally want to choose a topic that’s associated with your business or website. The great thing about Pinterest boards is that you can start as many of them as you like for free. You might create a few specialty boards for different aspects of your business.

Make Your Pins Interesting

The key to benefiting from the marketing power of Pinterest is to pin items that your audience is going to like. Ideally, you want them to share as many of your pins as possible. This is where you can get a viral effect and reach a wider and wider audience.

If you are working with a Los Angeles digital marketing firm, make sure you let them know what type of fan or customer you are seeking. This may include factors such as interests, geographical location, age, gender or other demographics. Overall, the audience for Pinterest tends to be younger and primarily female. This, however, is likely to change as the site expands.

Whether you are doing your own pinning or a social media firm in Los Angeles is doing it on your behalf, the idea should be to make your pins as compelling and relevant as possible. Trendy topics are always good, so you should make sure that your boards are staying current with the latest news and trends.

Make Use of Pinterest Analytics

The marketing power of Pinterest can be enhanced by taking advantage of Pinterest Analytics. This is a relatively new option that is available to users of the site. It can be used to measure important metrics, such as how many visitors your website is getting from Pinterest and which of your pins are most often clicked on and repined.

There are also helpful third party sites that can help you track your Pinterest statistics. One of these is Piqora, which used to be called Pinfuencer. This service tracks analytics from sites such as Instagram and Tumblr in addition to Pinterest.

Whether you use Pinterest’s own analytics tools or those provided by others, it’s important to keep track of your results. This is another area where a Los Angeles digital marketing firm can help you if you don’t have the time to learn how to use such tools yourself.

Getting the Most Out of Pinterest

The marketing potential of Pinterest is immense, and in the future it’s likely to only get bigger. If you haven’t yet begun to explore this form of marketing, it’s certainly not too late to get started, as it’s still early in the game. You can either learn as much as you can about leveraging this site or you can enlist the help of a social media agency in Los Angeles. The important thing is that you start benefiting from the power of this fast growing social media site!

Contact Bright Age a Los Angeles digital marketing agency today to learn more about our Pinterest Management Services.

Discover The Benefits of Social Media Contests

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Contests and giveaways are some of the most effective ways to increase social statistics including the number of followers. The challenge is getting the visitors to return to the page after they’ve visited once for the contest. The benefits of social media contests are numerous, but there is a social media firm in Los Angeles that can help with these efforts. Social media management in Los Angeles or a social media firm in Los Angeles will help you to discover the benefits of social media contests in your organization.

1. Devise a Goal

Social media contests must have a goal that is clearly defined. This requires social media management in Los Angeles. Otherwise, the contest will not have any value to the organization. Most marketers will set a goal to increase the number of followers by a certain amount, but most experts recommend that companies do not make this the end-goal of the competition. A better strategy is to determine who will have interest in the product after the prize is awarded. You need to determine what your return on investment (ROI) will be by measuring the number of leads and conversions that you may have.

2. Determine Your Target Goal 

You should determine what the target audience is to maximize the number of loyal customers you can have over a period of time. If the customer-base only cares about the prize, they will not commit to buying the product over a long period of time. The target market should be chosen to avoid people losing money by promoting a contest to people who have no intention of buying.

Volusion has tools for helping entrepreneurs with this process. Many people have gained loyal clients by simply losing the tools on this website. Consider the tools in addition to Los Angeles digital marketing as a part of your strategy for determining your target goal.

3. Select the Proper Prize for the Contest

The proper prize will attract the best customers. The marketers in Los Angeles digital marketing will decide upon the prize that people will want to sign up for the most. Whether you offer a tablet, vacation, or cash, you will attract people because the products are something almost everyone needs or wants. For instance, one contest required people to issue the photographs of singers in various singers and recording environments. Then, submit them to a website for a chance to win an iPad.

If you want to discover the benefits of social media contests, you should consider these tips. They will help to improve the longevity of the business and also to increase sales conversions. Consider how social media management in Los Angeles can improve your process. Any social media firm in Los Angeles can help. Los Angeles digital marketing is one of the best ways to improve sales conversions.

How to Improve Your Digital Marketing With Facebook Apps

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Facebook is a potential marketing resource that is often underutilized. Most people log into their Facebook accounts at least once every day. This means that a business that is smart enough to have an engaging online presence can make itself known to consumers on a daily basis. Many businesses struggle with even the most basic online marketing techniques. The first step in a solid digital marketing agency Los Angeles plan is to launch a Facebook fan page for one’s business, but it is hard to know where to go from there. Restaurants should post status updates featuring their daily specials. Businesses should offer exclusive discounts to people who like their pages. Discounts should be offered to patrons who check-in when they arrive at stores or who tag the company in a status update. These marketing techniques utilize the most basic functions of Facebook. Here is how to improve your digital marketing with Facebook apps.

Social media marketing in Woodland Hills advises all restaurant owners to start using Heyo. This app uses mobile widgets that allow patrons to redeem coupons on their smart phones while they are sitting at their tables. North Social allows restaurants to launch new limited-time promotions every day, which helps to promote one-off specials and new menu items. The app includes a trivia game, which engages customers and encourages them to share information about the restaurant with their friends. North Social’s trivia feature would be especially beneficial for a bar that has a trivia night. It would encourage Facebook users to associate trivia with that one bar.

All local retailers should begin using Woobox immediately. It gives small stores several options when it comes to contests and fan interactions. The app’s biggest draw is the photo contest feature. It allows customers to post their own pictures and let other fans vote for a winner. A clothing store could encourage its fans to model the latest merchandise for a prize or a significant discount. The app also creates a tab that features the store’s Pinterest page. Pinterest gives users freedom when it comes to layout and background designs, so a business’ Pinterest page might be more representative of its merchandise and clientele than its Facebook page is. In any case, it is always wise from a digital marketing agency Los Angeles standpoint to have all of one’s social networking pages linked together. However, having a Pinterest page is not an excuse to stop uploading pictures to Facebook. A local business should be constantly posting photo albums of new arrivals and crowded store aisles. This will give fans the impression that the business is trendy and popular.

A professional services provider that is wondering how to improve your digital marketing with Facebook apps should use FaceItPages. Since a business of this nature is selling neither items nor experiences, it is important to inject a little bit of individuality and excitement into its marketing approach. FaceItPages creates targeted ads that only show up to people who might have a need for the services being promoted. Companies that plaster cheap ads everywhere garner bad reputations very quickly. FaceItPages is careful about how the ads are presented to potential clients.

Social media marketing in Woodland Hills emphasizes customer interaction, or at least the appearance of it. These apps give people ways to connect with a business in ways that do not require much time or effort on the owner’s part. Fostering that kind of connection is the best way to cultivate customer loyalty.

Four Best Practices for Your Fall Digital Marketing Strategy

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Marketing campaigns are always changing, and, and times, it can be a little daunting to keep up. At the core, though, for a successful marketing campaign, if marketers follow these four social media strategies, their companies will get more exposure than ever. Discover four best practices for your Fall marketing strategy, for your Los Angeles social media marketing campaigns.

Step 1:  Become Active on Google Plus – Google Plus might not be up to the same level of popularity as Facebook or even Twitter, but that doesn’t mean it’s unimportant. If anything, Google Plus should become your best friend for social media marketing Los Angeles. Because Google’s search engine is the most visited, it has a lot of stature, and their algorithms to decide what is displayed first in a search engine can be tricky to figure out. To encourage more Google Plus activity, Google often displays companies with a Google Plus account first in a search over one that does not. This means if you want to have a more prominent and SEO-friendly web presence, you need to make a Google Plus account and use it often.

Step 2: Create a Facebook Contest For Your Company – People love contests, and they especially love them even more if a prize is offered. To make your digital marketing agency Los Angeles shine — and to bring in more Facebook likes — offer a contest that fits the needs of your clients and consumers. Find out what people’s interests are, and then meet them accordingly. To have a digital marketing agency Los Angeles, you need to be on your toes both online, and when you create this Facebook contest, do not just make it something people will not be interested in. As for the Facebook contest itself, for Facebook users to enter the contest and win the prize, make sure they like your page and share it. This will not only increase your likes, but it will also increase your exposure to people who may not have known about your agency.

3. Beef Up Your Pinterest Page With Content – Pinterest can be used way beyond personal use. In fact, for social media marketing Los Angeles, it’s a perfect tool. Create different boards for different clients or services offered, and then direct Facebook or Twitter followers to the page. They will have a more visual approach as to what you offer, and they will also be more likely to visit the pages provided on the pins.

4. Create A Blogger Outreach Program – Having a blog for your company is great, but if no one is looking at it, it is useless. This is why you need to create exposure for your blog with a blogger outreach program. Contact other agencies or companies with blogs similar to yours, and offer to both mention one another. This is a symbiotic system that will give you a new level of exposure. Also, if marketers want to keep up their business, they have to keep up with the latest and greatest blog services and sharing methods offered. To keep in the know, follow technology and other marketing Twitters and blogs.

Best Practices for Social Media Marketing in Los Angeles

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Discover some the best practices for social media marketing in Los Angeles. It is essential to define your target market and determine what engages them.

Target Market:

First things first! This may seem basic, but it is constantly glossed over. Know who your audience IS and who you WANT your audience to be. I can’t emphasize this enough. In a large urban area like Los Angeles people are constantly bombarded with marketing messages and the majority of those messages may not even apply to them. This has created a culture of people who tune out advertising. If you are trying to sell ice cubes to Eskimos, you are failing, not to mention, probably wasting time and money. Be very clear about who you are marketing to and why before you even begin creating a marketing campaign. If you are planning to do social media marketing in Los Angeles, get even more specific and consider hiring a Los Angeles Marketing Agency. This is the only way to create real relationships with real clients.

Engage your Target Market:

This applies to social media marketing in Los Angeles or any large urban city for that matter.

It is no longer effective or acceptable to simply advertise at or to people. You must engage with people on a different level. Everything is interactive these days and demands an “experience” rather than just a message. This is where social media marketing comes into play. Everyone knows that this is essential to any business that wants to succeed in todays market. Businesses need awareness to survive! The companies that are good at social media marketing are the companies that thrive. You have your work cut out for you! Here are a few suggestions:

-Minimally you need to have a website, Facebook page, Twitter account and LinkedIn profile.

-If what you offer will benefit from beautiful visual marketing and photos consider Tumblr and Pinterest accounts as well.

-Make sure all of your web based social marketing is consistently well integrated with photos, logos and brand recognition. Make sure all of those files that are uploaded are the proper sizes. There is nothing more unprofessional looking than logos that don’t fit in specified parameters.

-Use the above sites to engage your current clients and recruit potential new clients by 1. constantly generating fresh and engaging content that your audience will relate to and want to share with others and 2. giving them reasons to engage such as contests, coupons and surveys. These are things that create brand loyalty and familiarity. Check out sites like Woobox and Survey Monkey to see how you can integrate them into your social media marketing in Los Angeles.

-Use the direct advertising services of these social media marketing platforms – On Facebook, LinkedIn and Google target customers by placing CPC (cost per click) ads in the sightline of your specified audience. You can appeal to people in a certain zip code radius and even get as specific as industry, education level, job title and favorite bands! To have the most cost effective ad campaign, know your target market!

-Consider mobile commerce and how it applies to your industry. Mobile commerce is currently growing exponentially. Perhaps there is some targeted app development in your future?

-Build smart contact lists and offer a newsletter and a blog. Again, offer ways to interact through coupons, contests surveys, fresh content and information. People today are information addicts. You must target and then retarget your audience with emotion. Ask for their opinion. Generic marketing no longer works. Knowing who your target audience is will make developing your fresh content much easier.

-Keep track of your data! Which add campaigns worked and which tanked? In order to evolve and grow your strategy you must constantly evaluate the effectiveness of your social media marketing techniques.

Remember, people want more than information, they want experiences. How can you give your audience an experience? If this all sounds like another full time job, that is because it is! Hire a professional. Especially in a big city like Los Angeles, it is absolutely necessary to have a professional Los Angeles Marketing Agency on your side who knows your target market and will manage the social media impact and image of your company accordingly.