Important Instagram Trends to Watch in 2022
Keeping your brand in touch with trends both new and old is a key aspect to ensuring its success on an online platform. One of the biggest and most reputable platforms, Instagram, is known for its ever-changing strategies for product and business success. Keeping up with these Instagram trends will ensure success for your brand, and here is how to do so.
Utilizing the “Shop” feature
One of the most recent additions to Instagram’s platform is the integration and heavy emphasis on the ability to purchase products through both the “Shop” tab and tagged items for purchase in a specific post. The ability to market and make possible purchases through this Instagram trend allows for online interaction not only for your brand, but its products as well is imperative to your success.
Pages such as Golden Girls are known for their content-specific products and merchandise.[8] Utilizing Instagram trends such as allowing users to shop directly via Instagram Stories or links in the page’s bio ensures that their fans and those browsing the profile can easily access their products at the touch of a button. This feature makes it increasingly simple for those browsing your page to make purchases, share products with colleagues and friends, and provide their input on the products.
“Reels” Content
In a time where keeping up with online trends is critical, Instagram has introduced “Reels” to adapt to the current online phenomenon of quick, short, and information-packed clips. The service allows for users and brands alike to integrate videos up to 60 seconds in length to be displayed on their main page as well as in a separate tab. Creators can utilize this tool in order to share experiences, products, and reviews of their services.
For Elite Dance Center, the ability to display the types of experiences one can gain from joining their programs is critical to bringing in new students. Utilizing “Reels” allows for the company to share the fun lessons, showcases, and studio-specific events they host.
These Reels are showcased all over Instagram’s platform, such as the user’s main page, their “Reels” tab, and also Instagram’s Explore page. Increased interaction to a brand’s page is guaranteed when utilizing Instagram’s “Reels”, allowing for a broader group of potential consumers to come into contact with their page.
User-generated content
Making consumers feel welcomed and involved in their favorite brands and experiences gives companies an edge over their competitors. User-generated content is an Instagram trend that is here to stay, and it ensures just this. Experiences that feel specific to each customer are critical to bringing in more consumers who are looking to feel welcomed by the brands that they trust.
Frequently seen on Galaxy Theatres’ Instagram page, user-generated content highlights the unique experience that watching a film at local Galaxy Theatres provides. Users send in[9] selfies, and photos of their favorite theatre, yummy snacks and much more to help demonstrate the endless possibilities for fun at Galaxy Theatres.
Ensuring the inclusion of customers on a brand’s Instagram page helps them feel welcomed all while bringing a down-to-earth feel to the company. Creating a feeling of trust between your brand and your target audience allows for long-time customers and positive press for the company.
Making your brand appear friendly and welcoming to all sorts of customers ensures not only an influx in sales, but a realistic bond between the two. Staying up to date with Instagram trends such as these can guarantee positive press, word-of-mouth publicity, and long-term trusting customers for your brand.
