Case Study for Parex USA

Bright Age developed and established a social media presence for Parex USA, creating brand new Facebook, Instagram, and Twitter accounts for each of the three brands. During the first few months, a brand identity and initial community were generated, starting from scratch and gaining over 10,000 fans. Bright Age continued to develop and execute a strategic social media campaign over the next two years, growing the Parex USA social media community to over 60,000 fans. All three brands started with a blank slate, and now Parex and LaHabra each have over 15,000 followers, and Merkrete has over 30,000 followers. A company that had no social media presence just a couple years ago has now received over 2.5 million impressions and over 50,000 engagements since working with Bright Age, with continuously increasing monthly key metrics.

The first year of the campaign was incredibly successful increasing followers by 134%. This gradual follower growth lead to more people seeing the organic social media posts, which is why impressions grew by over 51% during the first year. Most importantly, as Parex, LaHabra, and Merkrete aimed to build an active community, engagements increased by over 200%.

Bright Age continued to elevate their creativity and strategy for a second year of the campaign, increasing all key metrics for each of the three brands yet again. The total followers increased by 64%, resulting in impressions going up by 8% as well. With the objective again being to build an engaged social media community, it was paramount to the campaign that engagements saw an additional 343% increase during the second year of the campaign. Bright Age continues to manage the social media accounts for Parex USA, constantly optimizing the campaign and engaging the audience.