Content Creation for Social Media Entertainment
Social media has changed the way in which we consume entertainment in the past decade. Whether it be through Instagram, TikTok, Facebook, or even Threads, consumers approach social media content creation in an entirely new way. Additionally, algorithms are at the forefront of controlling what we see and don’t see on search and explore pages, so understanding and implementing new strategies is important to gain traction and stay relevant as a brand.
There are a variety of ways in which brands can stay on top of the algorithm and cater towards the new and ever-changing entertainment sphere. Here are some ways to create more engaging social content that will speak to your customers!
- Finding your voice
As a brand, it is important to understand how you want to appear and who you want to market yourself as to consumers. There are millions of brands and other companies out there with similar products and ideas, so it is necessary to grab the attention of customers and win them over with your personality. With that in mind, you can craft media posts that give a glimpse into what your brand stands for and create a persona you want people to perceive you as.
2. Stay Up to Date
Trends eb and flow and social media is always moving onto the newest and latest topics. Taking notice of popular sounds on TikTok and trending hashtags is a great way to stay on the forefront of the algorithm and have customers feel like you understand their interest and humor.
Demographics are just as important as trends. Watching and creating up-to-date demographic reports on your customers is vital to create content that connects with them. If your target audience is primarily Gen Z, using trending TikTok sounds is an easy implementation strategy to market toward that generation.
Lastly, staying up to date on competitors is critical. Competitors are the most helpful way in seeing if their marketing strategy is appealing to their audience. If it is, then implementing some of those strategies can aid in shaping your social content.
3. Videos, videos, and more videos
Screen time is at an all time high in 2023. Although screen time is up, people have adapted a short attention span with the millions of social media posts constantly circulating around them. This means that creating content that is engaging for consumers to stop and look at is necessary. Videos in the format of TikToks and Instagram Reels are the most engaging form of content that keeps consumers from scrolling. People enjoy using social media to relax and watching a video is far less energy than reading up on a long caption. With this in mind, utilizing relaxing audios over videos can keep consumers watching for more than a few seconds!
4. Be a human, not a robot
People just want to feel understood and that a brand gets them. Being relatable is the most important factor in social media content creation. It is easy to see through a facade. No one is at their best 100% of the time. Some ways to humanize your content are showing what goes on behind the scenes or what a typical work day can look like. A great example for a makeup brand could be a video of what your everyday two step makeup routine is because realistically no one has time to do full-glam everyday!
5. Utilize the world around us
The last way in which to create content for social media entertainment is through utilizing the world around us. There are so many national holidays and different events going on throughout the world, allowing brands to tap into a new market and gain access to a new audience. For example, with the Women’s World Cup going on, you could create content geared towards the world of soccer and focus on popular players.
Social media content creation is an important topic for brands to understand in this day and age. The way in which we engage is social media entertainment has shifted and to flourish within this shift, staying on top of the trends, algorithm, and the newest marketing strategies is how one can succeed. There is no telling where social media will go in the future, but for now, we must recognize the culture we live in and utilize the tools at hand!
