The Difference between Digital Creators and Influencers
Social media content has grown exponentially over the past decade. Likewise, the need for content coming from businesses demands to be fulfilled. Businesses can normally reach out to advertising and marketing agencies to help promote products and services. Nowadays, however, the more convenient choice is to get in direct contact with digital creators or influencers. A digital marketing agency is also a possible choice to get both sides of the spectrum. Not only is the agency working with the business, but they also share strategies from both viewpoints as digital creators and influencers.
If you’ve been on social media for the past decade, you most likely have heard of these two job positions. The terms “digital creator” and “influencer” are the general titles of those who work digitally on social platforms. Although the two terms may be used interchangeably, there is a fine line between them. Learning more about these two types of creators and how businesses can collaborate with them can be beneficial to achieving goals and bringing social media pages to life.
Digital Creators: Who Are They?
Digital creators are artistic souls who love to make content. They push the limits creatively by using a variety of media that are specific to their interest. Photographers post photos, videographers release films, and graphic designers upload visual concepts. The main focus as a digital creator is not to grow in followers, but to simply create art that educates their audience.
A digital creator known for his visual storytelling skills is Josef Adamu, a Creative Director and the founder of Sunday School. Working with digital creators like Josef offers a wide range of skills to promote your product. Depending on the digital creator, not only can they make content about your product or service, but they can also offer videos, photos, graphics, and resources to provide a high-quality content piece for you.
Zach King is another digital creator well-known on social media for the illusions and magic he presents in his short video clips. With the combined work of filmography and editing, he makes videos that intrigue audiences of all ages. As described, most content creators are amazing storytellers. This is beneficial to many businesses because digital creators will be able to improve your business’ story. Additionally, digital creators are known to save time and money while still serving the quality you need.
Influencers: What Are They?
Influencers are like the media. They are the people who share their lives with the public while influencing their audience by promoting the products and services they use. Their focus is to not create art but to test their impact as a self-made brand through the clicks, the swipe-ups, and the number of brands they are working with. For that reason, influencers have a great connection to their audience.
Soy Nguyen is a foodie influencer who gained popularity during quarantine through her kind act of promoting small restaurants throughout Los Angeles County and sharing the different types of cuisines they served. With each short video she uploads, she talks to her audience as if she is talking to a friend over lunch. She encourages her audience to try new cuisines and, most importantly, to take care of their physical and mental health.
Nikkie de Jager, or “NikkieTutorials” as she is known online, is a popular beauty influencer and changemaker in the industry. Though she joined YouTube in 2008, she first gained popularity in 2015 and is still uploading makeup tutorials to this day. With her strong interest in beauty products, many beauty brands have worked along with influencers like Nikkie to promote their products.
Influencers are another option to collaborate with when businesses want to increase their brand’s awareness. Because of their strong relationships with their community and followers, influencers can lay a foundation of trust between old and new audiences. Influencers also work within different interests, such as Soy with food and Nikkie with beauty. It would be advisable to reach out to influencers that share similar interests with your business’ particular brand.
How To Choose Which One To Work With
There are many similarities between content creators and influencers. Working and collaborating with both can benefit businesses, but choosing which one to work with will depend on your goals as a business. There are some influencers who are content creators, and content creators who are influencers, but this is not always promised. Instead, work with a digital creator when you need high-quality content surrounding your brand’s products and story. On the other hand, reach out to an influencer to improve trust within your brand and increase your brand’s awareness.
Consider a Digital Marketing Agency
A digital marketing agency can work on both sides of the spectrum as digital creators, influencers, and partners. Bright Age works with all sorts of brands. Our main focus is to work with businesses and present our insights and strategies as to what content creators and influencers can do. We can work along with you to encapture what you want your Instagram business page to look like. Bright Age has also worked with clients to grow their social media platforms and gain awareness. Reach out to Bright Age to have your goals met this year.
