How to Integrate AI into a Social Media Marketing Strategy

Close up photo of a typewriter with text

In the landscape of social media marketing today, businesses need to stay ahead of the curve to maintain a competitive edge. One such approach that has gained significant traction is the integration of Artificial Intelligence (AI) into social media marketing strategies. AI offers a wide range of benefits, from creating graphics and copywriting to optimizing scheduling. AI is the newest tool to improve efficiency and help aid social media managers. According to the Harris poll, 97% of leaders agree AI will allow companies to analyze data and insights more efficiently. Explore how to effectively incorporate AI into your social media marketing strategy.

Enhancing Graphics and Visual Content

Having compelling content is essential for social media. Incorporating AI-powered tools can significantly improve the quality, consistency, and appeal of visual content shared on social media platforms. Artificial Intelligence can analyze data from previous successful posts, user engagement patterns, and industry trends to generate visually engaging graphics and images. There are so many different AI tools you can use for creating graphics, a popular one being Canva. Some of the tools they offer are text-to-image ability and Magic Design which will create templates for images you can upload. 

AI-driven image recognition can also help businesses better understand their audience’s preferences by analyzing the types of visuals that garner the most interest and engagement. This data can be used to create more targeted and appealing visuals in future marketing campaigns. By using AI to create stunning visual content, social media marketers can capture the audience’s attention and increase engagement.

Empowering Copywriting and Content Creation

Crafting captivating and relevant social media copy is a vital aspect of any marketing strategy. AI-powered tools can aid social media marketers by suggesting compelling blog posts, generating content ideas, and even drafting social media posts. AI algorithms can analyze vast amounts of data and identify trending topics, customer preferences, and suitable language styles, streamlining the content creation process. 

One tool is Copy.ai, which can be used to write captions, product descriptions, or blog posts which can all be customized to fit the style and voice of your brand. While AI can suggest content ideas, the human touch is still necessary to ensure the content aligns with the brand’s tone, voice, and messaging. Social media marketers should use AI-generated content as a starting point and then personalize and tailor it to resonate better with their target audience.

A group of team members working collaboratively on a project

Optimizing Scheduling and Posting

The timing of social media posts plays a crucial role in reaching the target audience effectively. AI tools can analyze historical data and user behavior to identify the optimal times for posting content on different platforms. By scheduling posts during peak engagement periods, businesses can maximize the impact of their social media campaigns.

ClickUp is an AI tool which can assist in a variety of ways, ranging from campaign strategy to event planning. Moreover, AI-driven automation can help manage and streamline posting across various social media channels. Marketers can use AI to schedule posts in advance, ensuring a consistent presence on social platforms without manually handling every post.

Integrating artificial intelligence into your social media marketing strategy can undoubtedly enhance various aspects of your campaigns, from graphics and copywriting to scheduling. AI-powered tools can streamline processes, improve efficiency, and provide valuable insights to optimize your marketing efforts. However, it is crucial to remember that AI is a valuable aid to your team and not a replacement for human creativity and expertise. By combining the strengths of AI with human insights, businesses can create compelling social media marketing campaigns that engage and resonate with their audience effectively. Learn more about Bright Age and its services. 

How to Use Social Media for Market Research

Customers are one of the most important indicators that measure the success of a business. In order to understand what customers want and for them to buy into your business over competitors, it’s necessary to engage in comprehensive market research. Market research is compiling information about consumer preferences and needs. As technology continues to flourish and social media is at the forefront of marketing strategy, social media has become the primary and best place to conduct market research. 

Rather than pouring money into traditional market research consisting of focus groups and annual surveys, social media market research is cost-effective and opens up more valuable real-time data. This data provides diverse customer, competitor, and industry analysis. However, because social media is filled with so many insights, it’s important as a marketer to know what specific research you should focus on. 

Here is a list of 6 different insights that are essential for a business to know and how to use social media market research to find them.

  1. Customer preferences and wants

Social Media allows businesses the opportunity to connect with customers on a more personable level. Using different platforms like Instagram and Twitter, you can communicate and understand the preferences of your target audience through comments, public polls, subtweets, etc. This information can help you understand what customers like and dislike. Depending on your company’s product, you can learn about popular colors, flavors, scents, and much more. Utilizing these preferences, make changes to future products because it can benefit both your customer and your company.

social media market research - target audience

  1. Industry emerging trends

There are always new and upcoming trends, topics, and products floating around on various social platforms. Understanding and staying on top of these emerging trends can help your business gain views and traction on your different accounts. Not only can it open up new opportunities for people to see your product, but it also allows your target audience to feel connected to your brand and feel that you understand their interests. For example, if Gen Z is your primary target audience, uploading content to trending sounds on TikTok will be the most beneficial platform to utilize.

social media market research - competitor research

  1. Competitor analysis

Your competitors are also staying up to date with trends and interacting with customers. It is necessary to monitor your competitors’ social platforms so that you have an understanding of their marketing and content strategies. This opens up the opportunity to pick apart their strengths, weaknesses, and most importantly help you restructure your marketing strategy accordingly. If a competitor is doing something that customers enjoy, it might be time to reassess some tactics to have customers click on your profile instead. 

  1. Target audience demographics

Various social media platforms offer insights into the demographics of its users. Use social media to find out the typical age, gender, and interests of people in your market. Grasping a greater understanding of your target audience will allow for you to make more articulate and tailored content for the niche target group. Location of target audience is also important. If a large sector of your audience is based in Los Angeles, implementing a pop-up shop of products could spread word of your business.

  1. Influencer partnerships

Once you have an understanding of your target audience, take a look at what type of influencers they follow. Influencer partnerships are a great way to raise reach and engagement levels for a business. Look at various influencers that match your brand values and have them create content that resonates with your audience. For example, a new makeup brand that markets to Gen Z could utilize a partnership with a beauty TikTok influencer because that platform reaches their target audience. Then, reviews of the products spread across TikTok which reach a larger audience ultimately. 

  1. Existing customer reviews for future product development 

One amazing aspect of social media is that people are allowed to freely speak their minds. This opens up the opportunity to read into what consumers are saying about your business. Gathering data on various opinions, feedback, and reviews can aid in redesigning existing issues with products, as well as creating new products customers would buy into.

Social media is the most valuable way to conduct market research. Insights are up-to-date and constantly changing allowing companies to have a deeper understanding of what their customers want in a product. Whether it be looking at target audience demographics, industry emerging trends, or customer preferences, they are all important insights that can aid in the success of your business.

How Social Media Can Benefit HR

Social media allows for people to connect with people they did not meet in real life. People who are far away geographically can be connected via social media. Social media is a great tool for the human resources field; people become more connected through social media. It is a valuable tool for people in this profession, it helps businesses attract job candidates. Social media can also be a great place to engage with employees that are already a part of the company. Using social media as a tool is one way to promote inclusion in a company as well. It is a way to find employees that are from diverse backgrounds. Seeing what people are up to on social media can help people stay connected as well.

Recruitment can be done on social media, which is a large part of human relations. Social media can be a wonderful tool for sourcing job candidates. Human resources departments can use different forms of social media to recruit new employees to their company. One form of social media that is good for recruitment is LinkedIn. On LinkedIn you can recruit individuals to your company. LinkedIn is a great example of social media that is good for the human resources field. LinkedIn is built for people to connect in the business world, which is perfect for human resources. People use this to promote themselves or their company. Jobs are posted on LinkedIn all the time, and it is a common way most people will find their job. People look on social media to find jobs among other things. Social media makes the candidate pool wider than it would be without. Since you can reach people across the world on social media, there is a more divorce candidate pool for a lot of jobs. People will come from many different backgrounds; this leads to having a more diverse workplace. More ideas will come from a diverse group of employees, which will better your company. Being able to connect with people through social media is important even in a professional way. 

Relationships with employees can be preserved through social media. Your reputation as a brand is defined by the employee’s experience working there. They might showcase this on their social media. Human resources can utilize this to understand why employees might have a low success rate. On social media, employees can find a sense of community within a brand. Company news and employee recognition can be shared on social media. This will facilitate communication and collaboration within the company. Through social media, you can see how your experience differs from competitors. Learning about your competitors and how successful they are is important for being successful within your own company. Social media will help businesses understand their competitors better, it gives them access to the inside of their brand. 

On social media, you can showcase your brand and what you stand for. The human relationships part of your company can use social media to highlight the values of your brand. When people are searching for a place to work this is something they want to know about a company. Having it be easily accessible to anyone is a helpful aid in that process; this will help to attract talent and community easier. Highlighting employees and company events can be one way to do this. People searching for the company will be able to get a good feel for the company by browsing your social media profiles.

This all being said, having guidelines in place for using social media in human relations is important as well. Making sure that social media is used ethically and in a responsible manor is important. Furthermore, social media is still a very effective way to improve human relations within a company. It is beneficial for recruiting new individuals to a company. It can also be important so that your brand can understand competitors. Competitors can be closely compared on social media; it is easier than any other type of engagement with competitors. Individuals who are looking for a job will be able to understand what your company stands for by looking through your social media pages. Overall using social media in the human relations field is beneficial and your human relations team can use social media to enhance your company. 

How To Host a Social Media Giveaway Contest

Anyone running a business today should know that social media is one of the most integral and powerful tools around. Companies and influencers are able to use social media to connect with consumers, market products, and even promote their own brands. In order to maximize the benefits of this platform and generate quality engagement, businesses and brands often host social media giveaways or contests. Essentially, a social media giveaway is a raffle that grants followers a chance to win a prize while boosting engagement for the company. In this article, we will share the best tips and tricks for running a seamless social media giveaway from start to finish. 

1. Define your goal and platform 

Before planning your giveaway, you must define the goal you aim to achieve. Goals for giveaways can range from brand awareness to gaining followers to product promotion. When working with a digital creative agency like Bright Age, we will help you hone in on the most efficacious goal for your company. 

Once your goal is determined, you will need to decide which social media platform to promote your giveaway on. The type of target audience you aim to reach with this giveaway is dependent on what platform you use. It is common for a brand to promote a giveaway contest on several platforms, such as Facebook, Twitter, Instagram or TikTok. 

Person writing the word audience on a white board with an Expo marker. There are arrows targeting towards the word audience.

2. Set Rules 

To ensure that the giveaway is fair and easy to execute, the company must set rules.For example, in order to enter the giveaway the rules may state that a user must follow the brand, like the post, and comment.In this case, less is more. Easier rules yield a more successful giveaway! Oftentimes, you will see the brand asking the followers to tag a friend so they can bring more engagement to their page. For example, in order to enter the giveaway the rules may state that a user must follow the brand, like the post, and comment.Many brands will develop a campaign hashtag to continue driving people to the giveaway. This hashtag will represent the band and will ensure that contestants remember that they are entering a giveaway associated with the company. 

3. Decide on a Prize & Hashtag

There are endless opportunities when deciding on a prize. Sometimes prizes can be smaller scale, such as sweaters or posters, but can also range from items like extravagant trips or electronics. The prize you decide on should be in line with your budget and also with your goals. The type of prize you set typically dictates what type of participants will enter your giveaway.

4. Pick a Winner

Here comes the fun part! There are many ways to pick a winner for a social media giveaway, including randomly selecting a winner or choosing a winner based on prior engagement or demonstrated interest. It is worth mentioning, however, that if you will be choosing the winner (or multiple winners) at random, you should let your audience know. Sometimes at the bottom of a giveaway post, brands will write, “the winner will be chosen randomly on 2.23.2023,” just so the contestants know how the giveaway will operate. As always, transparency is key. 

5. Foster a Connection

Once you decide on a winner, feel free to contact them privately or post the announcement on your brand’s socials. It is important that as a brand, you reward all of your loyal followers and giveaway participants. This could be done with a follow up message or by letting the participants know that there are more exciting giveaways around the corner. By following up, individuals will feel as though the brand actually cares about them.

When working with a digital marketing agency like Bright Age, you will receive guidance on your social media giveaway from start to finish. We will be there every step of the way, from ideation to facilitation to ultimately ensuring you are generating the best engagement possible. We can’t wait to work with you! 

How to Improve Your Instagram Marketing Strategy

Even though Instagram was one of the first social media platforms, it is still one of the most popular. It is essential to work with an Instagram marketing agency and have a planned strategy rather than posting sporadically.

Bright Instagram logo used to promote Instagram Marketing Agency

Knowing how to utilize content is important when wanting to have a bold social media presence. This can be a hard task to complete if someone does not have the right knowledge about being strategic with content. Instagram marketing agencies trained and highly-skilled content creators on staff, so you don’t have to do any of your own hiring. People who work for these agencies, like Bright Age, know the best strategies for creating the best content for your business. They also consider the best way to work with the algorithm and understand trends.

Instagram marketing can be complicated to understand but can be used to grow brand awareness and sales. Brands use this to communicate and reach their target audience. Almost everyone uses Instagram these days, therefore your business is likely to reach at least part of your target audience through Instagram. This channel is used for sharing photos and videos, which is why product-based companies can easily show off their products on Instagram through stories and in-feed posts.

Man relaxing on hammock scrolls feed to strategize for an Instagram marketing agency.

Instagram Reels are a newer feature of Instagram that is like[2]  the current popular social media platform, TikTok. Reels can expand a brand to the greater Instagram community. Instagram users feel more engaged when using reels because videos are more personal than photos. These fun, creative, and engaging videos help businesses not only reach their current followers but new ones as well. When a video is engaged with on Instagram, similar videos will pop up on users’ explore page. The explore page will help your brand reach a larger audience and help to promote products.

Along with this, it is important to create an Instagram profile that is a business profile. The benefits of having a business profile are worth making the switch. From someone on the outside, it might just look like part of the bio on the account has changed, but there is so much more to be done for a business when the profile is a business profile. A business profile has access to analytics; this will let a company know how well they are performing. This allows access to paid advertising, which can help a brand reach more of its target audience.

Phone in Hand Looks at Social Profile for Instagram Marketing Agency

Instagram ads are an effective marking strategy; they can have a big impact on how successful a profile is. The only way to unitize the ad feature on Instagram is by having a business or creator profile. Boosting a post is one way to turn an existing post into an ad. Instagram made this feature user-friendly. This is a good and simple way to get started. When setting up an Instagram ad account, it will ask for your budget, duration, target audience, and assets. To create Instagram ads, it is essential to know the target audience. Instagram can automatically choose the audience, or a business can choose its own. Knowing the audience allows for the ad to reach a more curated group of people. Another way to utilize the ad features on Instagram is to launch a full ad campaign. This is more complicated and easier to do once a business has more experience.

Instagram Marketing Agency reviews data on phone.

After creating a business profile, a company is also able to add an Instagram Shop. This feature can help enhance your business. An Instagram marketing agency, such as Bright Age, can help you utilize the shop feature. This feature will tag the items directly on the post making it easier for the customer to shop. Creating a business profile, and utilizing Instagram Reels, shops, and ads can help your business grow. An Instagram marketing agency can help with all these features and more.

What Is a Social Media Trend?

As social media continues to take the world and marketing strategies by storm, brands and companies must keep up with the ever-changing trends and themes that social media perpetuates. If we can understand trends and how they work, we can implement them to fit our goals to impact our audiences and our brand’s image positively.  

What Is a Trend? 

When considering what a trend is, think of a topic or idea that has increasing popularity at a specific point in time. The key here is time! Trends are temporary, and they change based on what is happening in the world and what is popular on social media at that exact moment. This transient nature is exactly why jumping on trends while they are hot is so crucial to the success of a brand’s social media engagements.  

Types of Trends 

Trends can come in many different forms and, specifically, often depend on the social media platform you are utilizing. Below are some characteristics of trends on various popular social media platforms.

Instagram 

Instagram is a great place to find trends because it stunts hashtags, reels, and meme-based trends that make a significant impact on audiences, primarily when discovered on the explore page. First, look at this brand that regularly takes advantage of the trending reels! You can also look here to see how brands can take advantage of trending hashtags on Instagram.

X

X trends differ from Instagram trends because they don’t require photo or video content! While you can post graphics, X incorporates hashtags, popular text formats, and trending prompts. Therefore, this is a great place to engage in timely trends quickly with your followers! You can read more about utilizing Twitter trending topics to your advantage here!  

TikTok 

TikTok is a hub for trending sounds, songs, and actions like dances or quick edits that users put into video content. TikTok is a place where video trends are widely shared, reproduced, and engaged with, so if you have strong film or audio content for your brand, this is a great place to start! 

There are also different kinds of trends outside of social media, that are beneficial for brands to pay attention to, such as industry-specific trends that apply directly to your brand’s line of work, or customer-specific trends, such as trending products or services. Here is an excellent example of an industry-specific trend in the film industry!  

How Can You Spot a Trend? 

Spotting a trend is not always a walk in the park, especially with the timely nature of what is trending. One good way to assess trending content is first to understand the platform that you are looking at. For example, TikTok trends are much easier to come by, as you can simply gauge this by looking at the “Trending” page for inspiration and the popular topics of the day. However, determining trends on Instagram or Twitter is more complex and up to you to interpret. On these platforms, look for widely used hashtags or common memes that often show up in your feed! It is also helpful to listen to your audience or speak to other influencers to gauge what people want to see; the graphic below highlights the most engaging types of content on social media to be aware of. Further, social listening for keywords can also be beneficial to gaining insight into what is trending at that specific time. Finally, it can be helpful for brands to outsource and hire a social media specialist for constant community management of trending topics! 

How Can Trends Benefit YOUR Brand? 

Learning how to utilize trends to your advantage can greatly boost your brand’s social media presence. Trends are a great way to get engaged with your audience and show them information in a way that is interesting and relevant to them and the social media environment that they are experiencing every day. Specifically, trends can be essential to interacting with a millennial audience, many of whom grew up using social media and experience the passing trends every day. You can click here to read further on how millennials are great audience members to get engaged with your brand, especially through using content that is trending for the demographic. 

All in all, trends allow brands to tap into the lives of their followers through the use of common material, which is ultimately essential to increasing engagements and interactions in the long-term. So, get started looking for trends on your brand’s social media platforms! You can even click here to see some Instagram-specific trends for the year 2022 to get you started! 

How Brand Awareness Increases Purchasing on Social Media

The underlying purpose of the internet has not changed at all. Today, many users of the internet and social media continue to share information and make connections. The platform in the past has now evolved with the advances in digital technology, becoming a vital tool for businesses. In fact, according to a survey hosted by Sprout Social, 65% out of 1,000 US consumers have participated in purchasing goods and services directly through social media. As the survey also shows, 80% are more likely to buy from brands they are familiar with in social media, expressing great encouragement for brand awareness. 

Familiar Brands

It is a given that the survey results for “buying from a familiar brand” will be in the majority. Since the consumers have already made a previous purchase and received satisfactory results, they will continue to shop there due to the trust they have for the brand. In most cases, a familiar brand gives a consumer peace of mind from worrying about the quality, the shipping, or any other possible issues that could derive from the purchase. They will continue to be loyal until they undergo a negative experience. In other situations, a consumer purchases from a recognizable brand for a number of reasons. They either want to make an impression on other people, to feel included in a group, or perhaps to shop for the quality. 

All in all, each time a consumer purchases from the same brand, their impression and familiarity of the brand becomes more positive each time. Therefore, the probability that consumers can recognize a brand and its goods and services through brand awareness, follows with an increase in purchases. 

Advertisements

Another way for businesses to increase their brand awareness on social media is through advertisements or paid media. Whether it may be in-feed ads, story ads, or ads on the discovery page, consumers are responsive to advertisements that are catered towards them based on their algorithm. As such, if a business wants to get noticed and increase their ROI (Return on Investment), they will need to create a hybrid paid and organic advertisement strategy to increase their brand discoverability. 

It is also important for a business to market a unique feature of their brand to stand out from the other competitors and increase their purchases. This can lead to a multitude of options. A business can promote its unique product or service to the market and start an advertising campaign around it. They can also redesign a unique feature into their logo or digital image. Other businesses have also created unique signatures and personalities to attract their targeted audience. For some guidance on how to market a unique feature of a brand, it pays to consult with a digital marketing agency like Bright Age. This extra step could possibly take a business further and help the audience recognize the brand more easily. 

Collaborations 

Since influencers have a strong relationship with their audiences and community, it is highly encouraged for businesses to collaborate with these creators. It is similar to how consumers will continue to buy products and services from familiar brands. Consumers who have a level of trust with an influencer they follow will listen to the words of the creator. This is also known as word-of-mouth marketing strategy, and for influencer marketing, it works like a charm. 

At the very least, the consumer will now be aware of and know the brand. That is what most businesses want to achieve at the minimum level: to be on the radar of new possible consumers. Though a purchase from these new consumers may not be guaranteed, brand awareness will be. The more the brand is discoverable and recognizable, the more familiar consumers will be seeing and hearing its name. This will eventually lead to a higher probability of a consumer buying from the brand.

Brand awareness, evidently, is the key to unlocking these purchases on social media. With over 4 billion (and counting) people online, businesses should take the opportunity to join the competitive market now and build their awareness if they haven’t yet. If some assistance is needed, request a consultation with Bright Age today, and you will fall in the good hands of our digital marketers, designers, and advertisers. 

How to Increase Your Social Media ROI

In order to increase a business’ social media ROI, you must understand and effectively communicate it first. That includes defining, measuring, calculating, and reporting it. Social media ROI is the return on investment from one’s social media activities and expenses. It permits a better understanding of the value of a business and improves its strategies to increase its returns. 

Such an important task, however, is often a concern to most marketers. The main reason? They don’t know how to exactly measure or increase it. The issue boils down to their understanding of social media ROI, therefore here is a quick guideline to follow in order to do so. 

1. Define What Social Media ROI Means To Your Team

In each quarter and year, every business has a new yet similar goal. They take what they have learned and analyzed, and apply it to their new projects. Regarding social media ROI, a business may ask themself, “What does social media ROI mean to us this term?” Answering and figuring out what exactly a business wants from social media ROI will depict what their measurements will look like and how they are going to read the results. 
Most businesses tie social media ROI to direct sales. Though it may be the traditional way to look at it, it is highly encouraged to tie the return to awareness instead. Expanding awareness allows businesses to tell their brand’s story and improves their name and trust between them and their customers. This will further develop customer loyalty which differs from focusing on direct sales that can be resulted from one-time purchase customers.

2. Calculate and Measure Social Media ROI

Calculating and measuring social media ROI is essential to creating and revising any marketing strategy. It allows businesses to see what exact strategies and posts are working and what are not. How a business calculates its ROI, however, will depend on its social objectives and business goals (e.g. direct sales, brand awareness, traffic). While some metric content holds obvious dollar value, others may be more difficult to define what the exact value is. The idea in the latter situation is that the metric content will generate real dollars in the long run. 

3. Run Meaningful Tests 

There is no limit to how many posts a business or person can create and upload on a social platform. Feel free to experiment with posts and run meaningful tests. There are many strategies to choose from and tweak to achieve the best results that are most satisfactory to your business. 

As a partner of Parex USA, Bright Age has developed and established the business’ social media presence by creating new social media accounts for each of their brands. With careful and thorough planning, the Bright Age team created content and shared strategies that were showcased to Parex’s marketers. They tested short-clip videos, collages, and more, which resulted in an increase in followers by 134% and engagement by over 200% in the first year of the campaign. Based on the improved ROI, Parex USA continued to apply the content strategy within their brands’ pages. 

4. Update and Refine Your Content and Strategies

Times change, and so does social media and what people like. The content and strategies that have prospered a connection between a business and its audience may fall flat in the next few months. Businesses should always update and refine their strategies over time by listening to what’s happening in the market. 

It is also important to note that social media ROI goes beyond numbers and the marketing department. Social media can develop and improve the relationship between the customer and the business. Furthermore, it can strengthen relationships between employees and other businesses. There are many more tips to increase your ROI, but if you would like a deeper understanding, contact Bright Age and request a consultation today.

How To Market To Millennials

One of the most lucrative demographics for businesses to market to is millennials, a generation made up of people born from about 1981 to 1996. Millennials (otherwise known as Gen Y) have aged alongside technology, making them extremely tech-savvy. 9 out of 10 people in Generation Y own smartphones and almost 100% use the internet, making them vital to the success of digital marketing campaigns. While they may be an important group to market to, a social media agency may struggle to identify the best way to grab and hold on to their attention. At Bright Age, our research and experience strives to connect businesses with the millennial market.


So what are the best practices when it comes to social media marketing to millennials? This generation is flipping the script on traditional methods of consuming, which means advertising also has to grow and change. The trend for millennial spending habits is leaning towards experiences, compared to the material items of past generations. They have created a new set of priorities and values for themselves, which calls for a new kind of advertising. These are some things to think about when marketing to millennials.

Multi-Platform Accessibility

One thing that’s important to understand is the millennial desire to be able view media across different devices and platforms in a streamlined manner. As more and more technology becomes readily accessible, more people are bringing smartphones, computers, and tablets into their daily life. 55% of millennials watch videos on multiple devices everyday. 72% want to be able to read and watch the news on each of their devices. Generation Y is consuming the same content in varying ways, so marketing campaigns should cover multiple platforms to establish a connection and start a conversation.

iPhone with Apps to showcase social media agency

Interacting with Brands

Millennials have a different style of connecting to brands than prior generations. They prefer to watch content created with their interests in mind rather than receiving a hard sales pitch. Millennials look for authenticity in the brands they interact with, meaning they don’t want to be “sold” to. Organic social media interactions with a business are much more likely to end not only in purchases, but also with your content being shared with others, giving opportunity for your brand to grow. This generation often enjoys the experience of shopping rather than just the product, so branded content should reflect that. The branded content that works the best for millennials should be brief, entertaining, and funny while also being informative or educational. It’s okay to be a bit more casual, millennials value feeling like they’re interacting with a person instead of a marketing machine.

social media agency interacts with brands at desk

Making Positive Impacts

Another way to foster a relationship between your brand and millennials is to reflect their values. They want businesses to have a positive impact on society, not just offer a good product or service. Some of the things that are most important to Gen Y is for a business to create jobs, promote profit generation, and to be innovative. Millennials also value brands that are socially and environmentally conscious. 50% of millennials are more likely to buy a product if their purchase supports a cause they believe in. This consciousness helps to emphasize the sense of authenticity the demographic looks for when interacting with brands. Millennials are much more likely to support and share your business when they feel a positive impact is being made.

modern desktop for social media agency

Working with a Social Media Agency

It can be challenging to market to a demographic with trends, interests, and values that have evolved so much from previous generations. It’s important to work with a social media agency to ensure your content is reaching your audience. At Bright Age, we’re passionate and skilled when it comes to growing your brand and staying up to date on the latest social media trends, as well as helping you market to key demographics like the millennial generation.

How Social Media is Affecting Business Communication

Social media has revolutionized how people communicate; It has broadened the range and approach in which people relay information and share their experiences. Individuals, however, are not the only ones who have gained from the phenomenon. Though personal accounts tend to take center stage, businesses have benefited greatly and have been tremendously affected by the many platforms that we use every day.

In recent years, social media has not only become helpful but necessary for a business to thrive. The importance of communication, both internally and externally, has been emphasized in most business structures, so much so that social media management agencies are being utilized now more than ever. Additionally, data shows that customers who engage with businesses on social media spend 30% more. The digital marketing services that these agencies provide have highlighted the critical aspects that businesses should be aware of when taking part in the evolving social networking world.

Connections                   

Social media has provided a platform where businesses of any size can network and communicate with customers on a more personal level. Instead of simply trying to sell their products or services, the company can create relationships and get customers more accustomed to the brand. The familiarity and trust that arises from this will often lead to more loyal customers.

Appearance

A business’s social media says a lot about the company as a whole. Not only does it provide visualization of the products or services being sold, but it also shows the inner workings and people of a company. The colors and pictures used also create a theme that makes the brand more recognizable, leading to a more memorable campaign.

Time

Social media management agencies stress the importance of the opportunities that come with around-the-clock availability regarding social media platforms. These give customers the flexibility to communicate with the business anytime, with a high chance of receiving a response regarding their questions or concerns.

Marketing

Thanks to social media, new campaigns can go up and begin receiving feedback instantaneously. This allows businesses to adjust strategies or tactics based on responses on these platforms. Not only is this beneficial to the company, but it doesn’t cost a dime. These free marketing and advertising tools provide a business with a wide span of visibility and control.

With social media only gaining popularity and more and more platforms developing, businesses would be only hurting themselves if they do not take advantage of what these networks offer. Though quite a simple process, some companies may want to invest in digital marketing services since it is such an essential aspect of their company.

Providing the ability to engage and interact with one’s customers directly renders social media priceless. The long-term effects that it can have can make or break a business, especially with viral content becoming more usual in this day and age. As time passes, we will only see an increase in usage, which will continuously fluctuate. It is best to be ahead of the curve instead of trying to catch up, meaning it’s time to get social.