Entries by Bright Age

What Is a Social Media Trend?

As social media continues to take the world and marketing strategies by storm, brands and companies must keep up with the ever-changing trends and themes that social media perpetuates. If we can understand trends and how they work, we can implement them to fit our goals to impact our audiences and our brand’s image positively.   […]

How to Protect Your Brand’s Reputation on Social Media

Social media is a fantastic way to promote your brand and to connect with your community. It is one of the more prominent ways for your audience to understand how your brand is perceived. But with the rise of social media branding, there are many things to look out for when posting and interacting online. […]

How Algorithms Affect your Social Media Engagement

Social media is a powerful tool that can help your brand reach higher engagement and awareness. But with the rise of posted social media content, your posts can get lost in the algorithms. To help you understand how social media algorithms affect your engagement here are some breakdowns of how algorithms on each platform affect […]

Community Management: When is Best NOT to Engage

While it can be a common assumption that the more content a brand produces, the better the engagement levels, it is important to be aware of the key instances in which withholding engagement is actually a better social media community management strategy to uphold a positive and respectable brand reputation. This blog will outline some […]

How Social Media Influences Consumer Behavior

In the digital age, social media is no longer an escape from reality; it is now an extension of it for professionals and consumers alike. Social media is deeply ingrained in how we interact, engage, and consume. The widespread use of technology and digital communication has expanded the power of social media in ways that […]

The Impact of Social Media on Social Commerce

With each update of Instagram, the team brings their users new and more innovative ways for creators and businesses to grow and share their content on the platform. For instance, in August 2014, business profiles were launched, allowing businesses to officially promote their brand, services, and goods. Now, thanks to the update in November 2016, […]

How to Get Your Account Instagram Verified

Getting verified on a social media platform is a crucial accomplishment as a creator or business. One may question what exactly the verified badge is and what benefit it brings. This can be answered through Instagram’s Help Center. The platform clearly defines the badge as a helpful indicator that an account of a public figure […]

The Importance of Creating a Social Media Calendar

Social media has become an essential to the way that businesses and consumers interact, and has broadened the ways in which people connect and share experiences. Any successful modern business needs to maintain an organized and relevant online presence, and integrate multiple media platforms to reach as many people as they can. In order to […]

The Benefits of Social Media Reputation Management

Where there are people and businesses, there is also reputation. Reputation determines the social standing of a person or business in society. For businesses in particular, it is extremely important to have a positive reputation because it can drive sales and increase customer loyalty. A good reputation is not easy to gain, especially after a […]

How Brand Awareness Increases Purchasing on Social Media

The underlying purpose of the internet has not changed at all. Today, many users of the internet and social media continue to share information and make connections. The platform in the past has now evolved with the advances in digital technology, becoming a vital tool for businesses. In fact, according to a survey hosted by […]