Marketing Agency - Using Social Media To Increase Gen X Interaction

Focusing on marketing to an age group can be difficult when that group is between two of the largest current generations: Baby Boomers and Millennials. But a marketing agency can make it easier to market towards Generation X. This group of individuals is made of those who are making some of the biggest purchases and expenses of their lifetimes: home renovations, caring for families, and even newfound healthcare. Therefore, capitalizing on the interaction of Generation X through your company’s content creation is crucial to increase sales and connection.

Targeting Generation X

No demographic wants to be ignored, which is the main fault when it comes to interacting with Generation X. They are a midpoint generation, often overlooked by businesses hoping to capitalize off of their counterparts in Baby Boomers and Millennials. Your company’s content creation needs to focus on this group with eye-catching and specific headlines, acknowledging their interests. Generation X is a group of motivated and highly individual people, therefore, the content aimed towards them needs to follow this same path in order to grab their attention.

marketing agency man working at desk — A Hispanic man in his mid fifties sits at his dining room table and peers through his glasses while he holds a digital tablet and looks at his laptop computer. The table is strewn with his work as the morning sun streams in from outside and through the French door window panes in the background and envelopes the room with a bright glow.

One of Bright Age’s clients, Plastpro, highlights the importance of home building and renovations and is a perfect example of generating information that is targeted for self-starters such as Generation X.

Generation X is looking for marketing that is going to give them information and educate them; they value in-depth tutorials and DIYs. Therefore is it crucial that your content conveys why your brand is the best option for them to utilize.

What Type of Content is Best?

Going into a project blind is not ideal for any customer, therefore Generation X values ‘How-To’ content more than any other age group. As self-starters and hardworking individuals, this generation frequently utilizes step-by-step content. Using directly marketed tutorials will increase interaction from Generation X.

Introducing prospective customers to a simple and easy plan or project is crucial to ensure their business with your company. EZ Plans demonstrates this by creating a direct bio on their Instagram page displaying a step-by-step description of their process, “We offer a fast, affordable, streamlined approach to architecture services”. While also using eye-catching colors and imagery, this increases interaction from those who are looking for a thoroughly explained and accurate project process.

Helping these prospective clients visualize the projects and experiences they can create with your business is crucial to ensure success in their age group. Generation X is a group of hard-working and motivated individuals; therefore, your content must lighten their load and make their projects as simple as can be.

Creating Loyalty from Generation X

For many companies, it is extremely difficult to earn constant and unwavering loyalty from a group of customers. This is why engaging Generation X is so crucial to success. Generation X has been described as the most loyal generation when it comes to the brands they utilize. Being able to tap into this loyalty through your marketing agency is the perfect way to ensure long-standing and consistent customers and business.

Dedicating time and resources into the satisfaction of customers is a key aspect in grasping business from Generation X. Galaxy Theatres has partnered with Flashback Cinema in order to do just this. Making your audience feel seen and respected is key to ensure their loyalty to your company. Flashback Cinema at Galaxy Theatres provides moviegoers with the chance to watch some of their favorite classic films back on the big screen, targeting those in Generation X who come from the greatest era of film to date. In making this group feel seen and respected, they will want to continue on with your brand for years after the fact.

Service and satisfaction are the most foolproof ways to guarantee loyalty from customers. Generation X is a group that is rarely targeted, therefore, utilizing a marketing agency and their strategies to gain their loyalty is key to consistent business in the future.

At Bright Age marketing agency, we are determined to utilize these aspects of age-targeted marketing and content creation to ensure that business customers work cohesively for our clients. By utilizing these tips, your company can see vast improvements in Generation X interaction and sales.