How to Stay on Top of Graphic Trends on Social Media

/in , , /by

In our current age of social media marketing where graphic trends are changing at a rapid pace, it’s very important to stay on top of what’s changing to ensure relevancy and public interest within your brand. Design has a key place in marketing and delivering a successful product to a client which is dependent on what’s trending at the moment. Design trends on social media are now directly related to those within the graphic design community and there are many ways to stay up to date and informed. Here are some ways that we as a content creation agency stay informed on graphic trends. 

Why are graphics important?

Social media design can set your brand apart when done correctly; eye catching graphics and images can boost your engagement while working hand in hand with your brand guidelines. As stated on our site, it is very important to maintain consistency on social media. Consistency and a well planned out social media profile shows professionalism and knowledge of branding. The current trends show that video and imagery content is performing the best on social media; visual content is 40 times more likely to be shared than any other types of content. To implement visuals into your brand, there are many new content creation sites that make this process efficient. For example, sites such as Pictory and InVideo can generate high quality video content from something as simple as a short script. Tools such as these can ensure relevance in social media marketing for the current trends. 

Repurposing content is a great idea!

Social media marketing is all about efficiency. A creative way to stay up to date with current trends is to use your own analytics from various platforms and repurpose content with posts that worked well. You can repurpose these just by using simple updates with what’s trending at the moment. This process saves time and is already ensured that this content will perform well based on past analytics. Repurposed content will always perform when relevant to your brand, consumers look for consistency when trusting in brands. Things such as color, typography and visuals are extremely important in expressing your brand’s purpose. As a creative content agency, the content we use is often remastered into something slightly different based on performance. 

Don’t be afraid to experiment!

While staying informed and relevant regarding trends is important, do not be afraid to experiment and try new things. This is how design trends work, a designer tries something new and it is repurposed and recreated in countless ways which then becomes a trend. Our Bright Age Clients’ social media pages are constantly evolving based on the current trends while also maintaining a consistent page layout to remain professional and true to their brand. Check out our Instagram pages for Social Media Data, Galaxy Theaters and our own Bright Age account to see how we stay up to date with current graphic trends while still maintaining our brand guidelines. 

Most importantly, stay inspired!

The most important way to stay on top of graphic trends within social media is to stay inspired. To do this, follow trend setting designers on social media; platforms such as LinkedIn, Instagram and Facebook allow access to their latest work and can provide some key inspiration for aspiring projects. Collaborating with other designers and professionals in the field can also serve as a source of inspiration. Furthermore, subscribing to newsletters, blogs and staying up to date with content creation agencies plans for social media marketing are efficient and interesting ways to stay up to date with changing graphic trends. Inspiration is a key factor for all things creative.

Conclusion

Staying on top of graphic trends will ensure success on social media as it proves relevance, drives visual interest and can contribute to your brand guidelines as a whole. While graphic trends are changing at a fast rate, these tips will help you stay on top of what’s changing. To learn more about what Bright Age can do for you, head here. 

Unlocking the Power of User-Generated Content: How Companies Can Reap the Benefits

/in , , , /by

In the digital age, where social media and online communities dominate, user-generated content (UGC) has emerged as an incredibly powerful tool for companies and our content creation agency. 

UGC refers to content of all kinds – such as photos, videos, reviews, testimonials, social media posts, and podcasts – created by consumers rather than the company itself. This content can be harnessed by businesses to their advantage in numerous ways, yielding the following benefits for one’s brand.

  1. Authenticity and Credibility:

User-generated content possesses a unique characteristic that sets it apart from traditional marketing efforts – authenticity. 

According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content (UGC) more than they trust traditional advertising. Content created by their peers rather than slick, branded advertising is much more appealing. When consumers see real people using and enjoying a product or service, it enhances the brand’s credibility. This credibility fosters a sense of trust and transparency, which can lead to increased brand loyalty and repeat business.

Content Creation Agency - User Generated Content
  1.  Boosting Engagement:

UGC is a goldmine for boosting engagement on various digital platforms. Social media, in particular, thrives on user-generated content. Without users posting about their lives on the daily, social media would have little to no content on its platforms. So, when customers share their experiences, stories, and opinions, it sparks conversations and interactions among their social circles. As a result, businesses witness an uptick in likes, comments, and shares, expanding their reach organically. 

  1. Cost-Effective Marketing:

Leveraging user-generated content is a cost-effective alternative to traditional marketing campaigns. Brands can run UGC campaigns and contests to encourage customers to create content. This generates a stream of marketing materials without breaking the bank!  Additionally, sharing UGC on a company’s website and social media platforms requires little to no expense, making it an efficient way to market and include your community.

  1. Understanding Your Target Audience:

User-generated content provides invaluable insights into the preferences and behaviors of your target audience. Understanding what resonates most with your customers can be aided with content analysis. A content creation agency can take this data and use it to inform future marketing strategies, product improvements, and even new product development. It’s important to keep tracking this valuable information to hone in on your  target audience and perfect what they are looking for.

  1. Expanding Reach and Visibility:

When customers share UGC on their social media profiles, it exposes the brand to a wider audience. This enables companies to tap into new demographics and locations that might have otherwise been challenging to reach through traditional marketing methods. UGC also acts as a “digital word-of-mouth marketing” that exponentially expands the brand’s visibility. Comparing your new audience reach to your target audience is valuable, letting you see where gaps in your marketing strategy could be.

  1.  Creating Emotional Connections:

User-generated content often carries emotional weight. Customers share their experiences, stories, and memories associated with a brand, making it personal and relatable. These emotional connections foster a sense of community and loyalty among customers, encouraging them to become brand advocates.

Content Creation Agency - Brand Advocates Pyramid

  1. Inspiring Creativity:

Running UGC campaigns or challenges can ignite creativity among customers. When users are encouraged to create content related to the brand, they may come up with unique and innovative ideas that the company can then leverage in its marketing efforts. This symbiotic relationship between businesses and their customers encourages a continuous cycle of creativity and engagement.

  1.  Building Your Community:

User-generated content fosters a sense of community around your brand. Paired with the consistency you can get by utilizing a content creation agency, customers who actively engage with a brand through UGC campaigns or social media interactions become part of this community of like-minded individuals. This community-driven approach reinforces brand loyalty and encourages users to share their experiences more frequently.

In Conclusion:

Embracing user-generated content is a very powerful strategy for businesses in the digital landscape. By leveraging the authenticity, credibility, and content created by their customers, companies can boost engagement, expand their reach, and build a loyal community around their brand. The cost-effectiveness of UGC campaigns makes it great for businesses of all sizes. In today’s competitive market, harnessing the power of user-generated content has become a necessity for companies seeking to thrive and succeed. If you are looking to improve your user generated content, Bright Age can help! Connect with us to learn more about how we can help you develop a strategy to best utilize UGC on your social media platforms.

Fostering an Engaging Company Culture at a Digital Marketing Agency

/in , , /by

In the ever-evolving world of digital marketing, strong company culture is essential for success. As important as it is for a brand to foster a relationship with their audience, it is also pivotal to have a strong team as the foundation. Company culture can be described as shared goals, behaviors, practices and other attributes in the workplace. An inclusive workplace culture fosters a sense of belonging and promotes teamwork, engagement and employee retention. In this blog, we will explore various methods of promoting a positive environment at a digital marketing agency. 

Highlighting Milestone Moments:

At Bright Age, we love to celebrate the special days. Whether it is a birthday or a “workaversary” (work anniversary), we love celebrating our team! We value each team member’s contribution and make it a point to acknowledge them and their hard work. We love posting birthdays and workaversaries on social media with photos and personalized messages, in between content creation for our clients. It not only brings a smile to the person’s face but also helps create a strong sense of community.

Additionally, we have implemented a Kudoboard to celebrate birthdays. This digital platform allows employees to foster their relationships with each other especially in a hybrid setting. From wishing them a great year or applauding their creativity, Kudoboards foster a culture of gratitude and encouragement, boosting morale and motivation.

Welcoming the Newbies:

Interns are an invaluable part of our agency, and we strive to provide them with a warm and inclusive experience. We value communication and encourage interns to ask as many questions as possible. One way we like to welcome our newcomers is through intern posts on our social media platforms. These posts introduce them, highlight their contributions to projects, and express our gratitude for their hard work.

Also, we love to welcome our interns with thoughtful welcome baskets. These baskets are filled with delicious snacks, office supplies, books and a handwritten note welcoming them to the team. This gesture goes a long way in making them feel valued and part of the team from the moment they start their first day.

Game Faces On:

In the era of remote work, maintaining a vibrant company culture can be challenging. To combat this, we have implemented regularly playing games at the end of Zoom meetings. One popular option is the Jeopardy! style game, where team members answer fun questions about themselves. This game sparks conversations, reveals shared interests, and deepens connections, even in a virtual setting. By injecting some fun and lightheartedness into our meetings, we ensure that our team members feel engaged and bonded.

Connected Outside of the Workplace:

In addition to day-to-day work, we believe in creating opportunities for team bonding and fostering a sense of unity. Our agency organizes various group events throughout the year, including an annual Christmas brunch and work trips. These events provide an avenue for team members to switch up the hybrid routine, interact, and build relationships beyond the confines of their offices at home. They help break down barriers, stimulate creativity, and invite collaboration.

At our digital marketing agency, we prioritize fostering a vibrant and inclusive company culture. From birthday posts and Kudoboards to intern welcome baskets and group events, we celebrate achievements, create a sense of belonging, and strengthen relationships. By embracing these practices, we create a positive work environment that fuels collaboration, innovation, and employee satisfaction. Learn more about Bright Age and the services we offer. 

Keeping Audiences Engaged in the Off-Season: Strategies for the Entertainment Industry

/in , , /by

There are many great ways to promote a show before and during the season, but how do we keep audiences engaged after the season finale? The entertainment industry is incredible at captivating and engaging its audiences with exciting content, in all different forms. When a show is in the off-season, and there is less content flowing, it is crucial to find ways to maintain audience engagement. This can be through promoting other shows within the franchise, behind the scenes content, memes, fan-generated content or creating challenges. There are effective strategies to explore which the industry can employ to keep its audiences captivated and eagerly awaiting the next big thing. 

Promoting Other Shows in the Franchise:

To start, one powerful strategy to keep up engagement during the off-season is to promote other shows within the franchise. Cross-promotion aids in maintaining enthusiasm of fans and stirring up some conversation. Sharing other shows that don’t risk competition can expand audiences’ interest in the broader franchise. For example, in the off-season of The Bachelor, its socials will be posting about the spin-off show Bachelor in Paradise, to get fans excited about the new season. This approach not only maintains audience engagement but also gets them excited about other shows within the franchise. 

Bachelor social media promoting similar show
Behind-the-Scenes Content:

Sharing behind-the-scenes content is an effective strategy. Audiences love getting an inside look at their favorite shows and movies, and behind-the-scenes content fulfills this desire. Entertainment companies can share exclusive photos, videos, and interviews with cast and crew members to offer a glimpse into the creative process and the hard work that happens behind the scenes. By doing so, shows foster a deeper connection with their audience, retaining their excitement for upcoming projects. 

Memes and Trending Topics:

Utilizing memes and trending topics can be a fun and effective way to keep audiences engaged. Memes quickly became a fresh and fun style of content to post, now the entertainment industry can tap into their viral nature to generate buzz and foster discussions among fans. By sharing and creating content that relates to their shows or movies, companies can ride the wave of trending topics and memes, increasing visibility and extending the reach of the content beyond dedicated fans. 

Abbott Elementary meme on social media page
Fan-Generated Content and Influencer Collaborations:

Appreciating fan-generated content is a powerful strategy for retaining audience involvement. Entertainment companies can encourage fans to create and share their thoughts, or creative interpretations of their favorite characters and storylines. By showcasing and amplifying fan content through social media, companies strengthen the sense of community and fan involvement. Collaborating with popular content creators in the industry further enhances this engagement, creating exciting collaborations that generate buzz and allow the audience to eagerly anticipate future releases. 

Engaging Contests and Challenges:

Organizing giveaways and challenges is another way to boost audience engagement during the off-season. Hosting interactive contests such as trivia quizzes, hashtag challenges, or fan art competitions are all fun ways to keep up the anticipation. By offering prizes and recognizing participants, companies create a sense of excitement and community among fans. These ideas not only continue audience engagement, but also generate user-generated content that can be shared, further extending the reach and impact of the show. 

The off-season presents a distinct challenge for the entertainment industry to keep audiences engaged and excited. However, through strategic approaches like promoting other shows in the franchise, posting behind-the-scenes content, memes, fan-generated content, or creating engaging contests and challenges, entertainment companies can maintain a vibrant and enthusiastic audience even when the show is not on air. These strategies foster the sense of community, anticipation and enjoyment, ensuring that audiences eagerly await the next chapter of their favorite shows. 

How Algorithms Affect your Social Media Engagement

/in , , /by

Social media is a powerful tool that can help your brand reach higher engagement and awareness. But with the rise of posted social media content, your posts can get lost in the algorithms. To help you understand how social media algorithms affect your engagement here are some breakdowns of how algorithms on each platform affect your social media engagement. As well as a few posting tips to help your brand stand out against the social media algorithm.

What are Social Media Algorithms?

Algorithms help maintain order and assist in ranking content in search results for each user. They help sort the content on the user’s feed based on what they think the user might like. Social media algorithms are a way for each platform to prioritize content they think the user will like. Each social media platform has a unique algorithm that can be difficult to master if not understood properly. We are here to help your brand understand and work the algorithm to best suit your brand’s needs.

Social Media Algorithms - iMac

Types of Algorithms

There are different algorithms that focus on different pieces of your content for each platform. The main social media platforms are Facebook, LinkedIn, Twitter, and Instagram. Here is a look of each algorithm broken down for each platform.

Facebook

Facebook is a platform that’s based on consumer engagement. With its main purpose in building stronger relationships with family, friends, and local businesses. It’s broken down into four categories: popularity, content style, relationships, and most recency. Focusing your content on community engagement and building up trust and respect with your consumer will help your brand reach a higher engagement rate. Actively engaging with your audience by replying to your consumer in the comments will help your brand’s engagement.

Instagram

Instagram’s algorithm was based on chronically time posts. Now their algorithm is based on relationships with user’s, following and interests, posting time, and session time of the user. Carousel posts get three times more engagement than single posts. Instagram Reels are commonly boosted posts that help brand’s stand out in Instagram’s algorithm. Creating content that uses Instagram’s features like carousel images and Reels will help your brand stand out.

Twitter

When Twitter first came out, its algorithm was based on the day the content was posted. Now, its algorithm is based on the relevance of the content. This algorithm breaks down to: engagement with consumer, activity of brand, posting times, and type of media. Creating a posting schedule that optimizes your engagement will help your brand succeed on Twitter.

LinkedIn

LinkedIn is a platform dedicated for networking with your peers. Its algorithm is based on community connection and engagement. To optimize LinkedIn’s algorithm, use a few hashtags, video content, and actively comment and reply on posts. Another tip is to use analytics to help understand what content works best for your brand.

Social Media Algorithms - Clock

Optimize your posting to maximize engagement

Timing is a huge factor in how much engagement your brand will get. Posting when your audience is most likely active will help your content be seen. This will help with maximizing impressions and increasing engagement. The best times to post on social media will vary from each platform so strategically planning with a social media team will help your brand reach a high engagement rate with each platform.

Bright Age is a creative agency that specializes in social media. Request a consultation today! To stay up to date with what we are doing follow us on Facebook, Instagram, LinkedIn, and Twitter.

How to Increase Organic Social Media Engagement

/in , , /by

Every digital marketing strategy today has a rooted concept known as “organic social media.” Organic social media is important for businesses and brands because it is the best way to communicate and connect with an audience. Organic growth cannot be achieved overnight. Instead, it must be nurtured over time to effectively engage and grow an audience. In some instances, businesses will often look for a content creation agency to gain the correct insight to increase their organic social media engagement. Here are some tips Bright Age has for you: 

1. Analyze and Measure Your Data

It is highly encouraged for businesses to monitor their content by using the social media analytic tools each platform provides. Instagram, for example, allows their professional profiles to view their insights. This includes an overview as well as an in-depth look at the content interactions, the accounts reached, and the profile activity. Businesses can also look into sites that are dedicated to reading social media analytics such as Hootsuite Social Advertising and Sprout Social. 

Content creation agency photo of Instagram insights on phone showing the accounts reached

By analyzing and measuring data, businesses can decipher which posts did well and which did not. Be sure to investigate and theorize possible reasons why the posts either succeeded or failed. Apply the final observations to create future posts and allow the results to come in. For instance, if a business finds that sharing more user-generated content increases organic engagement, they should continue to implement it into their social media posts. 

2. Connect with Your Audience’s Sense of Humor

Another result that could increase a business’ organic social media engagement is posting with the intent to connect with the audience’s sense of humor. Humor can undeniably bring people together. When used effectively, businesses see an increase in their likes and comments. It can also drive shares which in turn increases a brand’s awareness. That said, humor is a double-edged sword. While some may love the sense of humor the post presents, others may not understand the comedic aspect of it and may instead feel offended. Be careful when using humor, and try to create a relatable post everyone can enjoy.

3. Collaborate with Influencers

Working alongside the influencers that are in your business’ industry is currently one of the most effective ways to increase organic social media engagement. Influencers are known to have a strong relationship with their audience, therefore when their audience hears about you, they start to promote your brand which can start a ripple effect. This is a great benefit for businesses that want to gain trust from new audiences and need their name or product to be promoted.

@itsthescotts #ad his face at the end \ud83d\ude02 love usi ♬ original sound – The Scotts

In the TikTok video, the personal care company Billie, works with influencers Kristy and Desmond Scott to bring awareness to their product and their brand. With the Scotts’ sense of humor, they were able to promote the razor in a comedic yet positive way. Some of Scott’s audience in the comment section even confessed to actually buying the product before and loving it. This engagement in the comment section can also influence others to learn more about Billie and therefore increase Billie’s organic social media engagement as well. 

4. Create a User-Generated Content Strategy

You may think this conflicts with the previous point; however, if you balance the previous tips with your user-generated content strategy, it can lead to proper organic growth and improve the connection between your audience and your brand. User-generated content is like a review of your product or service from a customer. This strategy may include creating user-generated content campaigns and resharing content that has been shared by a previous customer.  

5. Work with a Content Creation Agency

There are many more strategies we want to share with you, but to conclude, our last tip is to work with a content creation agency. Though our articles are informative, it doesn’t compare to working along with an agency hand-in-hand. It will be a lot more helpful to gain the correct insight and guidance through your social media marketing journey. Request a consultation today!

How to Develop a User-Generated Content Strategy

/in , /by

User-generated content (UGC) is content created by consumers to share their experience with a specific brand and is primarily posted onto social media platforms. This can include publishing or posting any type of content or media, including the more common form, photos and videos, as well as blogs and reviews. Due to its favorability for both businesses and consumers and the popular use of social media platforms, brands and businesses most often develop a user-generated content strategy. In some cases, a business may also choose to collaborate with a content creation agency in order to get the support they need to drive their content.

An important benefit of developing a user-generated content strategy is creating and improving the connection between the brand and the consumers. The connection can only deepen when both roles take part in the campaign together. The brand sets up a prompt: this can be a hashtag, challenge, contest, or simply to see the product or service in action. The audience in turn willingly participates in the campaign, having fun and also feeling a sense of unity with other consumers by sharing their experiences.

Is It Completely Advantageous? 

User-generated content can be advantageous due to its versatility. There are many types of campaigns that businesses can promote to boost their brand’s awareness and improve the connection between them and their consumers. That said, user-generated content can also be disadvantageous for that same reason. With so many options, brands might not know where exactly to start or what to focus on. 

Here are a few tips to develop a strategy that will work well for you.

Be Aware of the Time

With the Super Bowl airing every year, everyone can expect more food being devoured compared to last year’s Thanksgiving. But what is the most eaten food on Super Bowl Sunday? Wings, of course! Taking this fact into account, Frank’s RedHot has launched a contest for its consumers from January 31, 2022 to February 13, 2022. All that needs to be done is to simply eat wings and scan them at bonecoin.com. The person who has the most bonecoin wins an NFT and an edible NFT. 

Frank’s RedHot not only took advantage of the upcoming Super Bowl, but they were also able to create a user-generated content campaign that was well-suited for marketing their product, a condiment for wings. It is also important to note that the rules and the instructions for the contest are very simple. Rather than making it complicated, the business focuses on making it easy to understand and for many to participate. 

Show Off the Creativity

If your brand has a particular product that allows consumers to be creative, share it! Casetify is a phone case company that sells already-designed cases and allows for their consumers to even customize their own. The ability for consumers to combine their interest or their life with a particular product (e.g. selfies designed onto a phone case) is more unique than anything else.  

Be Authentic 

User-generated content is a great chance for a brand to build authenticity into its name. Collaborating with influencers is not a bad idea, in fact, it is encouraged to bring awareness to the brand. However, it is more likely that consumers will feel the content the brand shares on their page as something more real or close to the truth if more user-generated content is shared.

In partnership with Bright Age, a content creation agency, Galaxy Theatres has increased its online ticket sales through its social media pages. While most of their posts inform the consumers of the movies they are currently playing, they also encourage community engagement and promote a welcoming atmosphere to their locations by sharing and reposting images of their consumers enjoying their popcorn and time at the movies. 

Partner with a Content Creation Agency

A content creation agency can help brands and businesses with designing marketing plans and creating user-generated content. Bright Age has and is still working along with many clients including, as mentioned before, Galaxy Theatres. As a partner, we work and present our clients with our best strategies as marketers, communicators, advertisers, and more. We tailor our skills to your needs to meet the specific goals and objectives of your business.

Of course, let’s not forget the importance of user-generated content. By partnering with a content creation agency like Bright Age, you will not only meet your goals this year but also grow in brand awareness. Get in touch with us by requesting a consultation.

The Importance and Benefits of Interacting with Your Social Media Audience

/in , /by

Trying to figure out how to make your business’s social media perform? There are many facets to creating a successful social media account. On the surface, this can look like creating quality content, good branding, and posting consistently. But one influential area that may be overlooked is social media customer care and interacting with your social media audience.

The term interaction refers to communication between your business’s social profile and another individual. This may take the form of a like, comment, mention, or response to a review. Interacting with your social media audience is crucial in building customer loyalty, trust, and even exceeding customer expectations for your business. On average, almost 60% of consumers favor brands that respond to customer complaints and questions on social media.

Creating a responsive brand is key in maintaining your brand’s positive image while building customer relationships. Consumers that have positive interactions with a brand through social media are also more likely to recommend a business and increase their spending with them.

Social Media Customer Care – Benefits of Social Audience Interaction

As an agency that specializes in social media customer care, we understand the importance of interacting with your social media audience and have the expertise to help your business thrive. We’ll help break down the different types of interaction to ensure that your business is connecting with your audience.

Keeping Customers Happy

Customer service is crucial to keeping customers happy. Because social media accounts represent your business as a whole, there may be concerns brought up by customers regarding your business. It’s important that customers feel like their concerns are recognized. Additionally, neglecting to respond to customer concerns can negatively affect a brand’s reputation. Escalation Management is the process of concentrating on customer concerns and addressing them in both an appropriate and effective manner. As a rule of thumb, a business should try to practice empathy in their response and direct the concern to be answered by the correct department if necessary. Because two-thirds of people expect a response within the same day from businesses on social media, it’s important to respond to the most pressing issues first, while still maintaining a timely response for other concerns. Hens Nest Cafe Twitter Response for social media customer care

Closing a Sale

Interaction with a business’s audience can also be the factor that leads to closing a sale. When customers ask questions about your product, it’s important to respond to their inquiries quickly. Failing to respond in a timely manner can result in your customer losing interest in your product or service, or even potentially moving to purchase from a competitor.

Person Using Phone for social media customer care

Responding to Comments

Responding to comments is a simple but effective way to create meaningful interactions with your customers through social media. Acknowledging the positive experiences customers have with your brand is a great way to let your customers know that your business values their feedback. Making these positive experiences public also helps other customers build trust in your business and demonstrates your brand’s active listening. Even if a comment does not have a particularly positive or negative connotation, engaging with your audience in the comments is a great way to help them build a stronger bond with your brand.

hens nest cafe instagram comments for social media customer care

Creating a Successful Social Media Strategy

Overall, when interacting with your social media audience, it’s important to build a strategy to tackle responding to different situations. Creating consistency in your responses will create more ease for your team and project a voice that aligns with your business’s brand. As an agency that specializes in building effective social media strategies, Bright Age recognizes the importance of social media customer care and can help your business. Through interacting with your social media audience, you can build connections with your customers that lead to a more engaged audience, increased sales, and increased customer loyalty.

How to Increase Your Social Media Shares

/in , /by

Tracking social media shares is one of the best ways to understand the type of content your audience loves to see. If certain content isn’t being shared, you can then use that information to prioritize the content people are engaging with more. Currently, the Internet is saturated with advertisements and marketing campaigns from millions of companies around the world. In order to rise to the top and reach your target audience, understanding what to post is crucial for the success of your company.

It sounds easy, but there’s a lot to it. Because of the time and effort required to understand the social media analytics behind your content, many companies turn to the experts. A digital marketing agency like Bright Age specializes in tracking engagement and creating content we know your target audience wants to see. 

A picture containing text, indoor Description automatically generated

Social media shares are important because the more your content is shared, the more likely it is to reach people that are unfamiliar with your company. These people will then begin to recognize your company and can become a critical portion of your target audience and potential consumer base. 

We want to help you generate more shares, and that starts with understanding the type of content your audience wants to see.

Using Visuals

Humans are naturally visual creatures. Visuals elicit an emotional response in humans that makes us more likely to give attention to images rather than words. This idea easily translates into the way that companies can market themselves online—by using images. 

Graphical user interface Description automatically generated

With the emergence of TikTok and with the success of videos on Instagram, it’s no surprise that visual content is so successful on social media. When people see content they like or think is funny, they immediately want to share this content with their friends. 

It’s also much easier to look at an image and understand what it is trying to convey rather than putting in the effort to read a paragraph of words. Of course, words can be very meaningful, but in terms of creating the most attractive content for your audience, visuals always win.

Incorporating Hashtags

Icon Description automatically generated

Hashtags are easily one of the best ways for your content to reach new audiences. Using hashtags on social media platforms such as Instagram, Twitter, and LinkedIn helps to widen your audience beyond your immediate followers. Users outside of your own personal network will have the chance to see and interact with the content you post when hashtags are used.

As a leading digital marketing agency, we understand the importance of incorporating hashtags into Instagram posts to maximize our potential audience. The use of hashtags in your social media posts can help to bring an emergence of new followers to your page. It’s almost like a ripple effect—your content will continue to keep spreading to new audiences as more people share it. 

Timing Your Posts

Understanding when your audience is online is crucial when it comes to increasing shares on social media. For instance, Wednesday is the best day of the week to post content for many social media platforms such as Facebook, Instagram, and Twitter.

Knowing the time your target audience is online helps to maximize visibility. With this increased visibility, it is much more likely that people will be engaged with your content and end up sharing posts they find interesting.  

A picture containing text Description automatically generated

Another powerful trick we like to do here at Bright Age during these peak windows of time is posting content that allows people to respond. Specifically, questions on Instagram Stories and Twitter polls do exceptionally well in creating engagement with your followers. The more people feel engaged with the content you are putting out, the more likely it is they will share it with their own network of followers.Overall, tracking social media shares really helps you understand what content your specific audience wants to see. Using visuals, incorporating hashtags, and timing your posts are just a few of the many ways to engage with your followers and potential consumer base. As you keep providing them with content they are interested in, it is much more likely that these posts will begin to generate more shares and reach new audiences.

How to Develop a Successful Social Media Advertising Strategy

/in , /by

Social media has become the best way to advertise a business or a product. It has not only become a place to connect customers and spread brand awareness, but a place of research and comparison of products or companies. Having a successful social media advertising strategy can set you apart from other companies, expand your audience, and increase your product sales. 

people commuunicating on social media

A social media advertising strategy sounds like a lot to handle, but it can easily be broken down into simple steps. What social media marketing is about is expanding brand awareness. When your customers are aware of your brand, it increases your following, activity, and product purchases. Using social media advertising to expand your social presence is smart because if your customers are on social media and they receive an ad, it is easy for them to go right to your company’s accounts and check them out. 

hand stickies regarding social media

There are many different ways to advertise on social media; one of the most popular are paid ads. Why paid ads?  People use paid ads to work themselves into the social media algorithm. It is hard to naturally reach out and find customers, but with paid ads you are able to insert your business into the feeds of those that like similar products or live in the area of the product or service you are selling. Sprout Social explains this declining phenomenon as “organic reach”, which describes the natural organic ways people used to look for a product or service they need and come across your company. This method of finding products is less common. Since everything is online, it is mainly about who shows up first and how good their reviews are. Organically sourcing your audience takes a long time and can be difficult when wanting to secure a regular audience for your service or product. By using paid ads, you are able to showcase your company to many possible customers without them having to search up your exact product or service. For example, Galaxy Theatres just reopened for business, in order to reach their audience and tell them they are open, they could send out an ad to those interested in going to movie theatres or that live in the area. This simple ad could reach thousands of people and create engagement but also business for Galaxy Theatres. 

data on the computer

Using paid advertisements can also help to target your audience. These ads are not just sprinkled out into the social media world. You specifically design them to appear on feeds that have more of an interest in your product or service. Using this, you are able to communicate better to your target audience and expand to those that may be looking for your product.

 

Using paid advertisements takes planning and bidding. When creating these ads, you have to have a specific plan and almost target exactly who will be seeing the ads. Age, demographics, and interests are just some of the variables that are used to specify your audience.  Bidding is the price you pay for these ads. You have to pick platforms that fit your budget and will not “blow out” your budget too quickly. 

iphone with likes and hearts
The most important thing to remember in advertising strategies is that practice makes perfect. Experimenting with different kinds of ads, such as Instagram stories, video ads, or static images, will give you a better idea of what your customers like and how that affects your business. It is important to understand what type of ad works for what you are trying to promote. The only way to find that out is to try different kinds of advertising and to accept that not every ad will be extremely successful. To help this process, enlisting a social media advertising agency such as Bright Age Digital Creative Agency will only help your business thrive in the social media world.