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Important Facebook Facts for Marketing Brands

Facebook is an important marketing platform for brands for a multitude of reasons. Facebook has great marketing capabilities and can reach a broad range of people. Overall, Facebook is a powerful marketing tool for brands looking to build their online presence, connect with customers, and drive sales. A Facebook marketing agency can be helpful when […]

How To Develop a Successful Agency-Client Approval Process

Before any social media collateral goes live, it must go through multiple levels of agency-client approval. To deliver and approve aesthetic, high-performing content, individuals such as graphic designers, creative strategists, account managers and C-Suite executives must all be able to communicate easily and directly. Though multi-level communication can appear daunting at first, it can be […]

How to Improve Your Instagram Marketing Strategy

Even though Instagram was one of the first social media platforms, it is still one of the most popular. It is essential to work with an Instagram marketing agency and have a planned strategy rather than posting sporadically. Knowing how to utilize content is important when wanting to have a bold social media presence. This can […]

The Importance of Capitalizing on Holiday Messaging

The time to get cheery and bright is coming up! No matter what you or your audience are celebrating this year, your brand cannot go wrong with a catered holiday campaign! In fact, some of the greatest and most essential times of the year to capitalize on seasonal marketing tactics are the winter holiday months, […]

What Is a Social Media Trend?

As social media continues to take the world and marketing strategies by storm, brands and companies must keep up with the ever-changing trends and themes that social media perpetuates. If we can understand trends and how they work, we can implement them to fit our goals to impact our audiences and our brand’s image positively.   […]

Community Management: When is Best NOT to Engage

While it can be a common assumption that the more content a brand produces, the better the engagement levels, it is important to be aware of the key instances in which withholding engagement is actually a better social media community management strategy to uphold a positive and respectable brand reputation. This blog will outline some […]