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How Social Media Influences Consumer Behavior

In the digital age, social media is no longer an escape from reality; it is now an extension of it for professionals and consumers alike. Social media is deeply ingrained in how we interact, engage, and consume. The widespread use of technology and digital communication has expanded the power of social media in ways that […]

The Impact of Social Media on Social Commerce

With each update of Instagram, the team brings their users new and more innovative ways for creators and businesses to grow and share their content on the platform. For instance, in August 2014, business profiles were launched, allowing businesses to officially promote their brand, services, and goods. Now, thanks to the update in November 2016, […]

How to Get Your Account Instagram Verified

Getting verified on a social media platform is a crucial accomplishment as a creator or business. One may question what exactly the verified badge is and what benefit it brings. This can be answered through Instagram’s Help Center. The platform clearly defines the badge as a helpful indicator that an account of a public figure […]

The Benefits of Social Media Reputation Management

Where there are people and businesses, there is also reputation. Reputation determines the social standing of a person or business in society. For businesses in particular, it is extremely important to have a positive reputation because it can drive sales and increase customer loyalty. A good reputation is not easy to gain, especially after a […]

How to Increase Your Social Media ROI

In order to increase a business’ social media ROI, you must understand and effectively communicate it first. That includes defining, measuring, calculating, and reporting it. Social media ROI is the return on investment from one’s social media activities and expenses. It permits a better understanding of the value of a business and improves its strategies […]

How to Maximize on Social Listening Reports

Online trends are constantly changing, so businesses need to stay up to date about how their brand is being perceived on social media platforms. One way to do this is to work with a social media company that can provide social listening reports. Consumers often use social media to communicate their feelings and opinions about […]

How to Increase Organic Social Media Engagement

Every digital marketing strategy today has a rooted concept known as “organic social media.” Organic social media is important for businesses and brands because it is the best way to communicate and connect with an audience. Organic growth cannot be achieved overnight. Instead, it must be nurtured over time to effectively engage and grow an […]

Important Instagram Trends to Watch in 2022

Keeping your brand in touch with trends both new and old is a key aspect to ensuring its success on an online platform. One of the biggest and most reputable platforms, Instagram, is known for its ever-changing strategies for product and business success. Keeping up with these Instagram trends will ensure success for your brand, […]