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In the era of digital marketing, it is important for brands to keep up with current marketing trends in order to stay afloat and flourish above their competitors. Social media has established itself as an effective conduit for B2C connections, with users of all ages now able to directly interact with brands they know and […]
Is your company taking advantage of Instagram stories? Launched in 2016, stories have quickly become an important feature in the app. 500 million people use stories each day yet they are extremely under-used by businesses despite their ability to help companies gain insight about followers. How can your business benefit from posting engaging Instagram stories? […]
With an online presence, people will always have an opinion about what is presented. Whether the reactions are positive or negative, it’s important to have a trained customer service team ready to take action in responding. When it comes to dealing with tricky situations, using a community management agency like Bright Age can help control […]
Skip ad in 5, 4, 3, 2… click. Reaching your target audience is already a challenging task as it is, but now brands are faced with the challenge of creating lasting impressions on platforms that allow their users to skip or swipe-through advertised content. Today, many platforms have adopted these skip-ad abilities in order to […]
Are you debating hiring a social media agency or creating your own in-house team? Do you have a marketing goal but are confused about which strategy is the best option for you and your company? Let’s take a look at the benefits and differences between working with a social media agency vs. creating an in-house […]
One of the most effective ways to promote an upcoming event is through social media advertising. With the rise of social media over the last 15 years, it has become easier than ever to expand the reach of an advertisement and target it towards a specific audience, thus increasing the ad’s overall effectiveness and success […]
You might be consistently putting out social media content to promote your brand’s products or services, but how do you know what will actually have an impact on your audience? How can you stand out as a brand? When it comes to putting out social media content, your brand is essentially after one thing—influence, and […]
Social media has become a very competitive platform for brands to market products and reach potential customers. As a result of companies utilizing social media, the average user is exposed to roughly 5,000 ads daily. People are constantly targeted with advertisements. So how can your brand stand out and encourage people to follow and interact […]
Since its release in December 2017, the Instagram Highlights feature has proven invaluable in cultivating a user’s first impression of an account. This feature allows users to permanently save their stories and display them in folder-like sections on their profile, which can each be named and have their own cover photos. Instagram Highlights can be […]
You’re scrolling through your Instagram feed. What’s that restaurant your friend is at? Click. Where are his shoes from? Click. A Hawaiian resort giveaway? Tag all your friends in the comments. Next thing you know, you’re seeing that restaurant, those shoes, and those travel pictures of Hawaii all over your discover page. Why are you […]
