Entries by Bright Age

Why Online Reputation Matters for Businesses

In the previous age of marketing, people would hear about businesses solely through word-of-mouth or through reviews in physical publications, such as newspapers or magazines. However, as marketing has shifted into the digital age, so has the culture of reviews, and ease of access to reviews has especially been impactful. Now more than ever, reputation […]

How Social Media Can Increase Customer Conversion and Retention

If your company is trying to increase the number of customers that are interacting with your business along with increasing customer loyalty, you might want to look into expanding your brand in the social media network. Social media is now an essential tool for helping companies increase customer conversion and retention, as it allows the […]

How to Convey Your Mission Statement on Your Social Channels

A mission statement is a brand’s way of communicating what drives them and what they hope to accomplish. It expresses the core identity and values of your brand while simultaneously guiding your employees and driving action. Communicating your mission statement and the values of your brand through social media is a great way to reach […]

How to Choose the Best Social Media Channels for Your Brand

In today’s population of people joining the social media world, companies now have a new way of interacting with their customers and advertising to them. Due to the abundance of social media platforms out there, one could be left wondering how to figure out which is the best platform for their brand. This is when […]

Types of Content and How to Implement them Into Your Social Media Strategy

With the increasing trend of social media, visual content marketing is one of the most popular digital marketing strategies. A developed visual brand identity is necessary when creating brand trust and recognition. Let’s look at how you can maximize the potential of these platforms for your marketing campaigns.  65% of the population describes themselves as […]

The Importance of LinkedIn as a Social Media Platform for Businesses

In the current era of digital marketing, it is crucial to establish your brand on a variety of platforms in order to optimize your social media strategy. With a whopping 303 million monthly active users, one of the most important platforms for businesses to utilize is LinkedIn. The self-proclaimed “world’s largest professional network” facilitates productive […]

How to Use Analytics & Reporting to Drive Your Social Media Strategy

Have you been consistently posting aesthetically pleasing content and applying all of the steps of a strong social media strategy, yet it seems your brand’s engagement rate is at a standstill? While posting at the right time and including interesting captions does retain consumers, it is crucial to a company’s survival to understand the data […]

How to Grow Your Online Communities Through Contests

For brands on social media, engagement is everything. You want to boost it, grow it, measure it and exploit it. But how? Social media contests are an effective way to excite and engage your audience. Let’s look at how you can optimize the connections you have with your audience through social interaction!   Why Social […]

5 Tips to Reach Your Audience with the New Facebook Algorithm

Despite being originally formulated as a social network, Facebook has evolved into an influential platform for companies to reach large audiences. With 1.5 billion active users per day, the new Facebook algorithm makes it easy for your content to be drowned out. Let’s look at ways to improve your social performance and grow your community […]