Health Care Archives

How to Use Analytics & Reporting to Drive Your Social Media Strategy

August 13, 2019/in Health Care, Social Analytics, Social Community Management /by Bright Age

Have you been consistently posting aesthetically pleasing content and applying all of the steps of a strong social media strategy, yet it seems your brand’s engagement rate is at a standstill? While posting at the right time and including interesting captions does retain consumers, it is crucial to a company’s survival to understand the data analytics from your social and reports that track your social media data. Once that information is received and understood, then you can figure out a strategy to grow your brand on a larger scale.

Understanding KPIs

KPIs, (Key Performance Indicators) include likes, clicks, shares, comments, mentions, and much more, which gives you evidence of how well your business is performing. Examining these numbers informs you which aspects of your social media are falling short compared to the rest. Additionally, each social media platform has its own KPIs. For example, Facebook includes paid likes and post reach whereas Instagram contains profile visits and total reach. Each social media platform comes with its own terminology and aspects of documented social media data. Depending on your business and what you want most out of your social media presence, you can determine which platforms and metrics take the majority of your focus.

Reach and Impressions

Two metrics to consider closely are reach and impressions. Reach is the amount of people that see your content, and impressions are the amount of times your content is shown, whether it was clicked or not. Because of the different algorithms Instagram, Twitter, LinkedIn, and Facebook use, not everyone will always see your content. Posting content that will captivate your target audience and entice them to engage should always be your primary goal. Shares and comments let more people see your material, which in turn increases your reach and impressions. Moreover, the metrics you are most interested in will be catered differently to each social media platform, so it is crucial to optimize your core KPIs on each platform.

Key Factors for a Better Strategy

To develop a better strategy for your social media plan, there are a few factors that should be taken into consideration. First off, examining your company’s social media data helps you understand your target audience. It will show you when your followers/consumers are active online and who you are reaching. Second, as previously mentioned, knowing your KPIs will distinguish which social networks your content will thrive most on. Lastly, numbers don’t lie. The reports you read will help show you which of your content performed best, and knowing these facts can help you alter your content for the future. Maybe the three minute video you posted did not receive the engagement you thought it would. Because you can analyze the number of clicks or shares the video received, it will better equip you to know what to change for the future.

Collecting data will not only provide concrete evidence as to what is truly happening behind your social media strategy but will help you optimize your strategy to make it the best it can be. At times posting intriguing material with entertaining captions can be an extensive task, so let a social media agency like Bright Age handle the analytics behind your top-notch content!

Importance of Community Management in a Social Media Strategy

July 16, 2019/in Health Care, Social Community Management, Social Media /by Bright Age

With an online presence, people will always have an opinion about what is presented. Whether the reactions are positive or negative, it’s important to have a trained customer service team ready to take action in responding. When it comes to dealing with tricky situations, using a community management agency like Bright Age can help control the situation in order to appease any upset customers.

Be Proactive

It’s likely that at some point someone may write a negative comment on your social media platforms. When a harsh statement is commented on your page, it’s important to be proactive with responding. Address the comment with an empathetic and apologetic tone, and make sure you validate the customer’s statement. Although at times there may be no perfect solution to the complaint, a timely and sincere response can help calm the customer and turn the situation around. Clients often want to feel heard, so by responding within a punctual time frame and offering a solution will help retain those customers. According to Super Office, 68% of customers leave a company because they believe the company does not care about them. This loss is avoidable by taking the necessary measures to ensure each of your followers feels recognized and valued, especially when they’re upset.

Genuinely Engage

One could make the argument that without followers or customers, a brand would cease to exist. Therefore, businesses should make it a point to show customers they are not only appreciated, but also acknowledged and heard. Interacting with followers via any social platform can be the reason a brand retains or loses its customers. Whether someone comments a simple “Love this photo!”, a question, or a harsh remark, people want to feel acknowledged. While some generic comments do not call for a response, most other comments deserve a modified response. Rather than sounding like a computer-generated response, put a little personality into the comment in order to show sincerity! By taking the time to create an original response that imbeds the brand’s identity, followers will know your brand to be one of the few who truly care.

Recognize Your Followers

Everyone wants to feel as if they are a part of something bigger, which is why it is key to make your audience feel included. Reposting their photos of them using your product gives your item more credibility since it shows regular, everyday people using and enjoying it, whereas commercial posts do not come across as authentic. Creating a sense of trust in the consumer-producer relationship retains customers. In addition to proving validity, reposting followers’ photos makes them feel respected and esteemed. It goes beyond simply liking or responding “Thank you” to comment– it shows true appreciation for their loyalty to your brand. Further, it may incite other followers to post in attempts to be reposted as well!

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In this day and age, it’s hard to find authenticity online. However, by taking these listed steps, your brand will be recognized as one that nurtures their relationships with their clients. With the help of a community management agency like Bright Age, we’ll not only retain your current customers but continue to draw in others through our customer service strategies.

Why Online Reputation Management is Essential for Your Company

June 12, 2019/in Health Care, Hospitality, Social Community Management, Social Media Management /by Bright Age

Customer service is a largely dismissed interaction that many companies forget about. Many companies automatically focus on sales or promoting their product, when using online platforms to build their brands. Although those aspects are helpful, your company needs customers. Being aware of your customers is the main component that will make or break your company. Allow a full-service social media agency to manage your socials, communicate with online communities and refer clients to necessary contacts. Social media agencies understand that social media affects daily life. It is our job to keep your online reputation high in quality and engagement.

Time Efficiency

Being efficient with time means to be on top of tasks and be prepared for the unexpected. To prevent negative customer experiences, having properly trained and reliable customer service representatives to monitor your company is essential. Which is why it’s essential to take on a quality agency. Using a full-service social media agency will be able to positively interact with your socials and engage customers through regular postings. Addressing any red flags in a timely manner is the best way to handle and resolve situations. These person

nel need to work quickly and effectively. A customer can quickly determine if they want to keep supporting your company just from the first few forms of communication back and forth.

Community Engagement

Customers are your #1 supporters! They have chosen your company to purchase from, receive insight, entertainment and learn different tools/skills from. Utilizing the advanced tools that a full-service social media agency offers will increase your company’s reputation management by directly targeting specified demographics. Customers keep your Instagram, Facebook, Twitter, and webpage running with impressions, likes, comments, etc. Make sure to hire a team of individuals who interact with customers daily, keeping customer experience high. When your company has happy and returning customers, online reputation positively increases through genuine and uplifting feedback.

Daily Interactions

The best thing about having an online presence, is the new additions every day. There will always be new customers or even maybe returning customers that might have not been on your socials in a while. Having your brand specific hashtag helps your online reputation by having an established way of connecting to your audience with an easy search. If your company has a physical location, using the location tag within posts helps find your customers and like/ comment/ follow them. When you’re interacting, do not focus on pushing a product on them, try connecting to customers individually and grow a strong, positive relationship. Simple comments similar to “Beautiful family!” “Amazing looking treat!” “I hope your week starts off great!” These three comments are super simple but very impactful.

Your company should focus on the customer, the product and the community that is created based upon the mission of the company itself. Being time efficient will benefit you, not harm you. Make sure to be responsive and consider the emotions of the customer. Community management will build a positive online reputation for your company and engage customers who are interested in similar products. Daily interactions display to customers that your brand is not solely focused on the profit. Always remember that the customer experience comes first before anything else.

Social Media Ad Objectives and Targeting Abilities for Brands and Businesses

March 8, 2019/in Digital Marketing, Health Care, Social Media Marketing /by Bright Age

Using social media for your business is an absolute necessity these days. If your competitor is on social media and you aren’t, they are going to get all of your business. One of the most important strategies for social media marketing is knowing how to target the right audience for your brand or business. This is a very strategic process, however, and will be done most successfully by our Los Angeles digital marketing agency because we create and publish custom daily content and manage paid social media ads.

Brainstorm

A key step in the targeting process is narrowing down your specific audience. Begin by noting the obvious about your consumers and go from there. Simple demographic questions will help you accomplish this task. Consider the following to help you get you started: Where do they live? How old are they? What is their education status? Then dive into the more complicated inquiries to really narrow down the audience from your simple demographic qualities. What are their interests? Do they follow a competitor? Social media, particularly Facebook, is very advanced in regard to targeting a specific audience. Don’t be afraid to target every detail about their personality. Remember, it’s more ideal to target a narrow, accurate audience than to just send your ad out to people who won’t interact with it.

Which Social Media Platform?

Every social media networking site is different, so pick one that best fits your company and target audience. Facebook is a widely-used platform that gives the marketer a wide array of choices in order to target their audience. For example, in Facebook Business Manager, they give you the option of specifying your marketing objective first and then selecting the qualities of your target audience. However, while Facebook is the most in-depth for brands and businesses to target consumers, it may not be the best choice for your brand. If you want to target a younger audience, you may want to go with Instagram. A more sophisticated audience? LinkedIn. This is why hiring our Los Angeles digital marketing agency is in your best interest. There are a lot of details and aspects to this process that can be utilized to their fullest potential by professionals. To sum up, use Facebook and Instagram if you want an experience with more choices in regard to the specific demographics and psychographics of your audience. Use Twitter and LinkedIn if you believe that specific user handles and hashtags are more pertinent to targeting your audience.

Diving Deeper into Facebook Targeting

Because Facebook Business Manager is such a complex system, we thought it best to really dive into some of the details that come with using this platform. First off, what is your marketing objective? If you want to get your name out there and reach a large amount of people, consider awareness as your main objective. Perhaps you want to increase website/social media traffic and have consumers look into your product or service, then your objective should be a consideration. Lastly, conversion is also an objective in Facebook targeting. Through this objective, your main goal should be to increase the amount of people on your website or app by tracking conversions. Through this, you can even control whether people who have already viewed your website, will view your ad.

By hiring our Los Angeles digital marketing agency, we can walk you through this process even further to ensure your brand or business is getting the most out of the different social media ad objectives and targeting methods. See your business flourish by implementing these various social media targeting steps!

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