Entries by Bright Age

The Importance of Having Branding Style Guides

Let’s say you have a killer business idea. All the market research, investments and official legal aspects are done, and you are fortunate enough to have a valuable team by your side. Don’t cut the blue ribbon just yet. No business plan is complete without a clear branding vision for your company. From B2B organizations […]

How to Grow and Maintain Your Social Media Audience with Community Management

As a brand, growing your social media audience takes prioritizing and knowing who your target market is. Essentially, the goal is to have your content seen by the whole community. However, conducting a strong audience is challenging for any business. What is the secret to building a social media empire? The answer is authentic engagement. […]

How to Use Facebook and Instagram Live to Market Your Brand

Live streaming has become a popular trend that brands are utilizing to market themselves on a variety of social media platforms. Since live streaming was not offered on social media apps previously, platforms like Facebook and Instagram have followed the trend and allowed users to become part of the experience as well. Viewers would rather […]

The Effect of TikTok on Social Media Marketing

Is your company looking for a new way to market to the younger generation? Consider working with a social media agency in Los Angeles to introduce you to TikTok, a new social media app that is trending within Gen Z and averaging over 500 million users daily. TikTok has become the new face of social […]

How Social Media Management Varies Based on Consumer Behavior

The abilities we have as consumers has truly started from the bottom and risen to the top, especially in the past decade, due to social media. This is all based on the realm of social media community management. Consumer behavior, which has also shifted immensely, is essentially the actions taken prior to purchasing a product […]

How to Establish a Successful 2020 Social Media Strategy

As we get closer to ending another year, companies should start thinking about how they want to establish a successful social media strategy in 2020. Social media has taken off in recent years and will continue to change and evolve with each coming year, but with help from a creative marketing agency like Bright Age, […]

Types of Social Content to Try in 2020

The number of users on social media has been increasing steadily, with a statistic from 2017 citing 1 million new users per day on average. It’s no surprise that consumers will continue to engage in social media as we enter the new decade, and it’s important that brands keep up with the newest trends in […]

How to Improve Your Company’s Online Presence through Community Management

Online community management is something that is often confused with social media marketing, and although the two have significant overlaps, it’s important to note their differences. Community management comes after social media marketing, focusing on customer service and monitoring responses on social media content. Community management is vital if you want to present your company […]

The Impact of Social Media on the Entertainment Industry

Social media has offered the entertainment industry a new and improved outlet of sharing and marketing their creations. They are able to spread the word of an exciting creation, such as a new movie debuting, across the world faster than by word-of-mouth or other traditional methods. Whether it is a TV show, music, or a […]

What’s New with Instagram and What Else to Expect

With the ever-competitive digital age, social media sites have high expectations to live up to, and that includes the regular implementation of new features to improve the user experience. Earlier this year at Facebook’s Developer Conference, exciting updates were announced to be coming to Instagram, and since then, we’ve seen a lot of these already […]