How Content Moderation Builds Customer Relationships

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Loyalty – it’s something we all search for and hope to receive from others. In the context of brand loyalty, consumers purchase repeatedly from a single provider for various reasons; it could be because of the quality of the product or service, the competitive price point, or even a consumer’s emotional attachment to a particular brand. Regardless of the exact reason, these factors all contribute to customer relationships. 

While it is reasonably apparent that brands should build and maintain good relationships with customers, it is important to understand how the content being published affects these relationships and to take part in practices that ensure only relevant, appropriate, and engaging content is attached to a brand’s image. One way to build and manage customer relationships is through content moderation, which is the process of monitoring, reviewing, and managing user-generated content (UGC) on digital platforms to ensure it complies with the platform’s guidelines, policies, and legal requirements. Let’s take a deeper look into the role of content moderation in building customer relationships and how brands can leverage this process to foster invaluable loyalty from consumers.

Why is Content Moderation Important?

From Instagram to a business website, content moderation is important on all digital platforms for many reasons, with customer service and brand image at the forefront. In regards to customer service, content moderation helps create a safe, respectful, and productive environment for customers to interact with a brand. By filtering out spam, irrelevant comments, and promotional content that can clutter digital channels, legitimate customer inquiries and feedback can receive the attention they deserve. Additionally, moderation aids in identifying and removing abusive, offensive, or harassing content. This all helps to reduce the likelihood of negative customer experiences and reputational damage to a brand. Further, brand image is better protected in the hands of effective content moderation by demonstrating that a brand truly cares about its customers and takes feedback seriously. A content moderation agency can assist brands in finding the most effective techniques. Ultimately, brand trustworthiness is greatly enhanced through content moderation efforts, and the more that a customer trusts a brand, the stronger their loyalty is to that business. Below are some key aspects of content moderation that can build customer relationships.

Brand Guidelines

First and foremost, every brand needs content moderation guidelines, which outline the do’s and don’ts of a brand’s moderation techniques. Whether it’s the team member developing an AI moderator or a human moderator going in manually, everyone on the team should have a proper understanding of how to refer to the brand and/or products on digital channels. For example, if a social media user leaves an abrasive or rude comment on a brand’s page, should that comment be deleted, responded to, sent over to another department, or shown to a senior-level team member? These types of questions should be addressed in the content moderation guidelines to ensure appropriate, consistent, and unbiased handling of a situation. Consumers will acknowledge a brand’s commitment to staying true to its values, which fosters trust. If necessary, brands can partner with a third-party content moderation agency that specializes in creating these guidelines.

Context Awareness

What might be acceptable in one context may not be in another, so considering the context in which content is posted is an important aspect of content moderation that aids in building customer relationships. While automated filters and algorithms are highly useful in identifying inappropriate content, brands should avoid over-reliance on automation as it may not fully understand the context. Additionally, moderators should be aware of cultural differences and sensitivities on global platforms – a brand should not wish to silence a customer due to its own lack of knowledge on a subject. No one is perfect, but customers will recognize a brand’s effort to fully understand a situation before engaging, a level of respect that can go far in establishing and maintaining these relationships with consumers.

Effective Communication & Engagement

Addressing users in a timely manner demonstrates a brand’s effective communication skills and genuine care for customers. These response time standards should be included in the content moderation guidelines, mentioned earlier. Further, content moderation allows brands an opportunity to position themselves as a leader in maintaining a positive online environment. This community ownership helps to place a brand in a favorable light among online users. Moderators should focus their energy on responding to real comments and concerns that can progress a relationship with their customers. By engaging with the community, brands can build trust and gather insights into customer needs.

Continuous Adaptation

With our ever-changing digital landscape and new social media trends popping up daily, brands that are willing to adapt to the behavior of online users garner credence and esteem from customers. So, content moderation policies should be regularly assessed and updated to allow for relevant engagement from brands. With a willingness to change, brands are able, through moderation, to properly collect feedback from users to identify areas for improvement. By recognizing how public opinion is constantly shifting, and by considering genuine responses, brands can use the digital space as a bridge to meet its audience, furthering the relationship with its consumers.

There are many key ways that content moderation builds customer relationships, and this article highlights some of the important aspects for brands to keep in mind. Content moderation plays a crucial role in building and maintaining customer relationships, especially in today’s digital age where online interactions are integral to business success. Think of it as a ripple effect – proper content moderation can help foster a positive and safe online environment, which then enhances customer trust, engagement, and ultimately loyalty to a brand that stretches beyond measurable value.

How to Stay on Top of Graphic Trends on Social Media

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In our current age of social media marketing where graphic trends are changing at a rapid pace, it’s very important to stay on top of what’s changing to ensure relevancy and public interest within your brand. Design has a key place in marketing and delivering a successful product to a client which is dependent on what’s trending at the moment. Design trends on social media are now directly related to those within the graphic design community and there are many ways to stay up to date and informed. Here are some ways that we as a content creation agency stay informed on graphic trends. 

Why are graphics important?

Social media design can set your brand apart when done correctly; eye catching graphics and images can boost your engagement while working hand in hand with your brand guidelines. As stated on our site, it is very important to maintain consistency on social media. Consistency and a well planned out social media profile shows professionalism and knowledge of branding. The current trends show that video and imagery content is performing the best on social media; visual content is 40 times more likely to be shared than any other types of content. To implement visuals into your brand, there are many new content creation sites that make this process efficient. For example, sites such as Pictory and InVideo can generate high quality video content from something as simple as a short script. Tools such as these can ensure relevance in social media marketing for the current trends. 

Repurposing content is a great idea!

Social media marketing is all about efficiency. A creative way to stay up to date with current trends is to use your own analytics from various platforms and repurpose content with posts that worked well. You can repurpose these just by using simple updates with what’s trending at the moment. This process saves time and is already ensured that this content will perform well based on past analytics. Repurposed content will always perform when relevant to your brand, consumers look for consistency when trusting in brands. Things such as color, typography and visuals are extremely important in expressing your brand’s purpose. As a creative content agency, the content we use is often remastered into something slightly different based on performance. 

Don’t be afraid to experiment!

While staying informed and relevant regarding trends is important, do not be afraid to experiment and try new things. This is how design trends work, a designer tries something new and it is repurposed and recreated in countless ways which then becomes a trend. Our Bright Age Clients’ social media pages are constantly evolving based on the current trends while also maintaining a consistent page layout to remain professional and true to their brand. Check out our Instagram pages for Social Media Data, Galaxy Theaters and our own Bright Age account to see how we stay up to date with current graphic trends while still maintaining our brand guidelines. 

Most importantly, stay inspired!

The most important way to stay on top of graphic trends within social media is to stay inspired. To do this, follow trend setting designers on social media; platforms such as LinkedIn, Instagram and Facebook allow access to their latest work and can provide some key inspiration for aspiring projects. Collaborating with other designers and professionals in the field can also serve as a source of inspiration. Furthermore, subscribing to newsletters, blogs and staying up to date with content creation agencies plans for social media marketing are efficient and interesting ways to stay up to date with changing graphic trends. Inspiration is a key factor for all things creative.

Conclusion

Staying on top of graphic trends will ensure success on social media as it proves relevance, drives visual interest and can contribute to your brand guidelines as a whole. While graphic trends are changing at a fast rate, these tips will help you stay on top of what’s changing. To learn more about what Bright Age can do for you, head here. 

Unlocking the Power of User-Generated Content: How Companies Can Reap the Benefits

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In the digital age, where social media and online communities dominate, user-generated content (UGC) has emerged as an incredibly powerful tool for companies and our content creation agency. 

UGC refers to content of all kinds – such as photos, videos, reviews, testimonials, social media posts, and podcasts – created by consumers rather than the company itself. This content can be harnessed by businesses to their advantage in numerous ways, yielding the following benefits for one’s brand.

  1. Authenticity and Credibility:

User-generated content possesses a unique characteristic that sets it apart from traditional marketing efforts – authenticity. 

According to the Nielsen Consumer Trust Index, 92% of consumers trust organic, user-generated content (UGC) more than they trust traditional advertising. Content created by their peers rather than slick, branded advertising is much more appealing. When consumers see real people using and enjoying a product or service, it enhances the brand’s credibility. This credibility fosters a sense of trust and transparency, which can lead to increased brand loyalty and repeat business.

Content Creation Agency - User Generated Content
  1.  Boosting Engagement:

UGC is a goldmine for boosting engagement on various digital platforms. Social media, in particular, thrives on user-generated content. Without users posting about their lives on the daily, social media would have little to no content on its platforms. So, when customers share their experiences, stories, and opinions, it sparks conversations and interactions among their social circles. As a result, businesses witness an uptick in likes, comments, and shares, expanding their reach organically. 

  1. Cost-Effective Marketing:

Leveraging user-generated content is a cost-effective alternative to traditional marketing campaigns. Brands can run UGC campaigns and contests to encourage customers to create content. This generates a stream of marketing materials without breaking the bank!  Additionally, sharing UGC on a company’s website and social media platforms requires little to no expense, making it an efficient way to market and include your community.

  1. Understanding Your Target Audience:

User-generated content provides invaluable insights into the preferences and behaviors of your target audience. Understanding what resonates most with your customers can be aided with content analysis. A content creation agency can take this data and use it to inform future marketing strategies, product improvements, and even new product development. It’s important to keep tracking this valuable information to hone in on your  target audience and perfect what they are looking for.

  1. Expanding Reach and Visibility:

When customers share UGC on their social media profiles, it exposes the brand to a wider audience. This enables companies to tap into new demographics and locations that might have otherwise been challenging to reach through traditional marketing methods. UGC also acts as a “digital word-of-mouth marketing” that exponentially expands the brand’s visibility. Comparing your new audience reach to your target audience is valuable, letting you see where gaps in your marketing strategy could be.

  1.  Creating Emotional Connections:

User-generated content often carries emotional weight. Customers share their experiences, stories, and memories associated with a brand, making it personal and relatable. These emotional connections foster a sense of community and loyalty among customers, encouraging them to become brand advocates.

Content Creation Agency - Brand Advocates Pyramid

  1. Inspiring Creativity:

Running UGC campaigns or challenges can ignite creativity among customers. When users are encouraged to create content related to the brand, they may come up with unique and innovative ideas that the company can then leverage in its marketing efforts. This symbiotic relationship between businesses and their customers encourages a continuous cycle of creativity and engagement.

  1.  Building Your Community:

User-generated content fosters a sense of community around your brand. Paired with the consistency you can get by utilizing a content creation agency, customers who actively engage with a brand through UGC campaigns or social media interactions become part of this community of like-minded individuals. This community-driven approach reinforces brand loyalty and encourages users to share their experiences more frequently.

In Conclusion:

Embracing user-generated content is a very powerful strategy for businesses in the digital landscape. By leveraging the authenticity, credibility, and content created by their customers, companies can boost engagement, expand their reach, and build a loyal community around their brand. The cost-effectiveness of UGC campaigns makes it great for businesses of all sizes. In today’s competitive market, harnessing the power of user-generated content has become a necessity for companies seeking to thrive and succeed. If you are looking to improve your user generated content, Bright Age can help! Connect with us to learn more about how we can help you develop a strategy to best utilize UGC on your social media platforms.

Important Facebook Facts for Marketing Brands

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Facebook is an important marketing platform for brands for a multitude of reasons. Facebook has great marketing capabilities and can reach a broad range of people. Overall, Facebook is a powerful marketing tool for brands looking to build their online presence, connect with customers, and drive sales. A Facebook marketing agency can be helpful when using Facebook to market to consumers.

1. Facebook is the largest social media platform in the world, with over 2.9 billion monthly active users.

Facebook’s massive user base, range of features, accessibility, advertising capabilities, and innovation have all contributed to its position as the world’s biggest platform. Facebook may not be the booming social media of the moment, but it has had a constant upward trend. Having a presence on this platform allows your brand to reach billions of users.

2. Facebook users spend an average of 30-40 minutes per day on the platform. Facebook is above all other social media platforms in this aspect. Americans spend more time on Facebook per day than on other social media platforms.

3. Facebook offers a variety of advertising options, including sponsored posts, video ads, carousel ads, and more.

These are just some of the many advertising options available on Facebook. Each option has its own benefits and can be tailored to meet the specific needs of a business and its target audience. Facebook’s ad targeting options are highly sophisticated, allowing brands to reach specific audiences based on demographics, interests, behaviors, and more.

4. Facebook’s algorithm prioritizes content that generates engagement, such as likes, comments, and shares.

The algorithm considers a wide range of factors to determine which posts are most relevant and engaging to each user. The algorithm is designed to provide businesses the opportunity to reach their target audience through paid advertising. Understanding how the algorithm works can help businesses create content that is more likely to be seen and engaged with by their target audience.
5. Video content performs particularly well on Facebook, with videos receiving more

engagement than any other post type.

Video content on Facebook is highly popular and can be an effective way for your business to reach your target audience. By creating video content that is optimized for the Facebook platform, businesses can reach a wider audience and connect with potential customers in a more engaging and effective way.

6. Facebook has faced criticism over data privacy concerns and has implemented a range of measures to address these issues.

Facebook has implemented a range of measures to address data privacy concerns and improve user trust in the platform. Facebook has introduced new tools and features that give users more control over their data, including the ability to review and delete the information that Facebook collects on them.
7. Facebook regularly updates its algorithms and policies, so it’s important for brands to stay

up to date with these changes to ensure their marketing efforts remain effective.
Your brand can ensure that your marketing efforts align with Facebook’s latest algorithms and policies by keeping up with Facebook. Brands can stay informed by regularly checking Facebook’s newsroom, following Facebook’s official blog and social media accounts. A Facebook marketing agency, like Bright Age, is a helpful tool when it comes to this.

Social media marketing agencies are informed on Facebook’s algorithms; they can help to improve the reach and effectiveness brands want to have. Facebook is an essential platform for businesses to market to multiple audiences. Its advertising capabilities, analytics tools, and integration with other platforms make it an important part of many businesses’ marketing strategies.

The Importance of Creating a Social Media Calendar

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Social media has become an essential to the way that businesses and consumers interact, and has broadened the ways in which people connect and share experiences. Any successful modern business needs to maintain an organized and relevant online presence, and integrate multiple media platforms to reach as many people as they can. In order to do so, it is essential to create and maintain a lucrative “social media calendar.” A social media calendar allows marketing agencies and businesses to schedule all of their posts across platforms in one place, and plan ahead for specific marketing opportunities.

What is a Social Media Calendar?

A social media calendar is a well-organized outline of all of your upcoming social media posts, ordered by date and time. Your social media calendar can take the form of a post deck, a spreadsheet, a calendar or scheduling software, or any other type of dashboard, and will include the following details for each post:

The date and time it will go live, the platform it will be published on, and the creative elements, assets, links, and/or tags that will be included.

Why Your Business Needs a Social Media Schedule

While fleeting social trends are fun to join, keeping a planned social media calendar is essential for several reasons: it will help your business track analytics across an organized database, enable you to maximize your time by automating posts, and allow you to curate a cohesive theme and visual concept for your brand. But most importantly, it will allow you to ensure your business is hitting opportune marketing dates based on KPIs, or key performance indicators.

Tracking Analytics

A social media schedule is essential to tracking and analyzing social media activity over time. Here at Bright Age, we pride ourselves on conducting extensive market research by analyzing our clients’ performance over the course of each month in order to come up with the best possible social media marketing strategies. Our social media schedules make this process organized and seamless, and through keeping these schedules and working weeks in advance, we are able to make sure our clients’ online presences are constantly growing.

Maximizing Your Time

With a social media calendar, all of your posts are planned out ahead of time and will be published automatically, and in turn, you will be able to share content every day without logging into multiple platforms every day, on the hour. This also frees up time to interact with your community via comments and messages! Internet users regularly frequent many platforms, and a calendar allows you to make sure all of your pages are consistently updated in one place. Our Bright Age Clients’ social media pages are constantly being updated automatically––check out our Instagram pages for Galaxy Theatres and Woodland Hills Magazine to see what a scheduled Instagram feed can look like. All of these posts were planned ahead and automated with a social media schedule, so we get to spend more time telling our clients’ brand stories and less time logging in and out of social platforms.

Maintaining a Cohesive Theme

One of the most important components of social media marketing is making sure that your social media pages are aesthetically appealing and tell your brand’s story through visuals, which we have talked about more in-depth in this blog post. Having a social media theme that reflects the values of your brand is integral to your online presence, and by creating a calendar, you will be able to plan your posts to ensure that your feed is visually diverse, relevant, and consistent. For example, our Instagram page for our client “The Golden Girls”  is maintained with the help of a social media calendar which allows us to plan our content so each post offers followers something new and exciting even for an off-air television show.

Maintaining a social media calendar is the best practice for growth in this industry, and allows you and your business to curate an online presence that you can be proud of. Through organizing and automating your content, you will be able to maximize the benefits of social media marketing like a professional. To learn more about what Bright Age can do for you, head here.

Instagram Reels and Why They Should Be in Your Marketing Strategy

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Instagram recently introduced a new creation tool to the platform called Instagram Reels. Much like TikTok, Instagram Reels are a new way for users to create video content and share it on the app. While TikTok is constantly growing in popularity and offering new ways for marketers to promote their products on the app, Instagram has been a popular marketing platform much longer than TikTok has. Reels are a new way for marketers to utilize video on Instagram to promote their brand and increase their chances of going viral. Utilizing an Instagram marketing agency will help brands take advantage of Reels to grow their social media presence.

Instagram homepage on iPhone to show usage from Instagram marketing agency

What are Instagram Reels?

Instagram Reels allows users to create short 15 second multi-clip videos with different tools that makes each video unique. Popular tools that creators use to enhance their videos are audio, AR Effects, Timer and Countdowns, and Speed.

 

  • Audio: Users have the option to search for audio in Instagram’s music library to use in their video or create an original audio. Users can also make a video with the audio from videos published by public accounts.
  • AR Effects: Users can choose effects from Instagram’s gallery or effects made by other creators to change the appearance of the video.
  • Timer and Countdowns: The timer tool can be used to record videos hands free. A countdown is used after pressing record to give the creator time to get in place before it starts filming.
  • Speed: Videos can be sped up or slowed down. Users can use this tool to match certain parts of the video with the beat of the song, or to get a slow-motion effect.

 

Instagram Reels can be shared to followers or to a greater Instagram community. Reels offer public users the chance to grow their global audience by featuring their Reel on Instagram’s explore page. Brands should take advantage of using Reels in their marketing strategy because it is a creative way to engage social media users, and it gives them the opportunity to grow and expand their reach to a wider audience.

iPhont taking camera content to be used by an Instagram marketing agency

How to Create a Reel Marketing Strategy

There are a few ways to incorporate Instagram Reels in your marketing strategy. One way is to follow popular trends. Music trends are generally the most used type of trends. One particular sound might be going viral for a certain period of time and brands can use this sound to join the trend and receive views. Many brands have actually created their own songs or audio pieces to use in videos, and some have gone viral which starts a trend of its own.

 

Another marketing strategy is to utilize the knowledge and expertise of an Instagram marketing agency. Bright Age Digital Creative Agency is a good example of an agency that is educated on Instagram marketing and can help your brand grow on social media. An Instagram marketing agency that specializes in social media marketing knows all the ins and outs of the different platforms and can work with brands to grow their presence online.

 

Influencer marketing is a great way for brands to promote their products online by indirectly using Reels. Brands can partner with an influencer and have them make Instagram Reels that either promote the brand’s products or use one of its audios. If an influencer uses an audio created by brands, it will instantly go viral.

Influencer making content for an Instagram marketing agency

Instagram Reels are a great way for brands to connect with their target audiences. Similar to the TikTok algorithm, Instagram shows its users content that they would be interested in based off of different types of engagements. If a scrolling user comes across an unsponsored Reel from a brand, they are more likely to relate to the Reel and engage with it because it was shown to them based off of their activity online.

How to Implement Seasonal Marketing to Grow Sales

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Each season brings fresh opportunities for businesses to grow and thrive. Seasonal content creation can be a strong approach to take advantage of people’s natural shopping habits in the spring, summer, winter, and fall.

Seasonal marketing involves adapting your content creation to the current season. In other words, your industry should focus on major events and national or international holidays. Looking at the calendar, discovering appropriate opportunities, and capitalizing on them is what seasonal marketing is all about. This means attracting more attention to your product or service in order to increase revenue. Bright Age, a marketing agency in Los Angeles, generates content to assist you achieve your business goals.

Seasonal Tactics

People think of October as a fresh start because summer is coming to an end, and a new school year is approaching. Use the cooler fall weather and the changing color of the leaves to your advantage in marketing campaigns. Halloween, Thanksgiving, and Black Friday are all prominent fall holidays that might inspire some innovative marketing strategies.

With Christmas, New Year’s, and Valentine’s Day all occurring around this season, it’s the ideal time to create relationships with customers beyond your products or services–ultimately resulting in trust, which can lead to increased sales.

Listen and Focus on Feelings

Fall is a feeling, not just a season. Fall contains a variety of events that have warm, nostalgic associations, such as sweater weather, apple harvesting, Halloween season, football, and festive family time. To stand out and make a good impression, Bright Age has integrated this into seasonal marketing efforts. In our marketing and seasonal content for clients, we use that mood and pleasant associations with fall vibes to our advantage.

For example, one of our clients – Supercare Health, assembled a collage of their team dressed up together for Halloween. This marketing strategy was used to display great team spirit while capturing holiday fun that stands out. This gives consumers the warm and heartfelt feeling that fall brings to their company as well.

Instagram marketing agency screenshot of Supercare Health post to show example of content creation.

Drop “Time Bombs” Into Your Content

“Time bombs” are references to current events that provide your audience with instant hooks. You can incorporate these into your content or use them selectively throughout your campaign. This is a strategy that Bright Age employs with our biggest client, Galaxy Theatres. For example, we just released a post about the beautiful fall displays that had been set up across the theatres. With pumpkins and haystacks to kick off the start of fall, the community was drawn to take friendly photos and enjoy the new fall décor. Referencing or basing some of your material on a season like this could help your content gain more visibility.

Instagram marketing agency screenshot of Galaxy Theatre post to show example of seasonal display.

In the B2C realm, you could reference pop culture events, like the recent ghost trend on TikTok. Bright Age utilized popular culture and relevant topics to attract consumers on a fast growing platform. This TikTok made Galaxy Theatres’ content more relevant and more shareable. With this kind of content creation, the limited release creates a sense of scarcity that triggers consumers to move quickly and get there before it’s gone.

Match the Season to Your Brand

The season should serve as a vehicle for getting your brand’s message out in a distinct and different way. Remember your “Why” with your company’s basic principles and don’t let it take over your messaging. It’s not only about your products and services; it’s about engaging with your audience’s emotions and current situations.

Two of our Bright Age clients did a fantastic job with their Halloween campaigns. Plastpro did an excellent job of incorporating festive decor into an earlier photo of a front porch. Elite Dance also employed a similar method to market their company by dressing up in witch hats and pumpkins. This post had a seasonal theme, yet it still conveyed their primary message of “Spread the love of Dance!”.

Instagram marketing agency screenshot of Elite Dance post to show example of seasonal content.

Bright Age Digital Creative Agency develops content creation for clients based on the industry market and the current season. Our marketing agency assists experts in navigating clients through the shifting seasons in order to maximize brand growth and success.

The Importance of Design in Social Media Marketing

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The aura of a design is significant for a company’s online presence as it is the first thing that captivates the user’s attention. If a user enjoys the design, it’s more likely that it will be shared, which can greatly impact a business. This can help you generate a positive first impression and boost brand recognition. The ideas that go into a design describes a company’s message, what it offers, and how it wants to interact with you. They express this in the most straightforward and concise manner possible, but in an engaging manner. While using design with a social media marketing agency may solve any business’s problems, it is also important to understand the concept of design for your business.

The Impact of Color

Let’s take a look at Parex USA, each design as shown above, is used to express their message. They convey a message that their manufacturing company can turn anything into a beautiful masterpiece. The design, color, and object shown to have their own significance that grasps what they wanted users to visualize. From raw materials to a stunning suite, they wanted to emphasize and illustrate specific aspects that can be easier to comprehend. Visual content has provided businesses the ability to express themselves in an aesthetic, creative, and inventive manner. As a result, artists have a chance to create work that can be shared across all platforms.

The Psychology Behind Visuals

We as humans form opinions in a blink of an eye. It’s fascinating to consider the psychology behind it. The way we view products and services online can help us determine what we want. As consumers in the modern age, we don’t often put much thought into advertisements. Sometimes, we would catch an ad that resonates with us, and oftentimes we don’t think twice about purchasing it. In the human brain, we have something called “visual perception.” Meaning that the brain examines what we see and detects the color, contrast, and movement if there is any. Your brain uses perception to understand the information and makes an interpretation based on the 5 senses. 

The Next Big Thing in Art

Elite Dance uses color theory to illustrate how they should present their pictures on social media. This approach is popular for companies who are showcasing their products or services on social media. This approach is popular for companies who are showcasing their products or services on social media. They have a method of showcasing their visual content, some have a greater impact based on the composition of their image elements that syncs with our eyes. Colors have an emotional association with each individual, this alone can influence a consumer’s decision-making. Like the classic quote states, “Beauty is in the eye of the beholder,” Margaret Wolfe Hungerford.

The Effect Designs Can Have on Social Media

Social media marketing is one of the most powerful tools in a brand’s inventory for reaching out to their target audience. It is crucial for businesses to recognize and appreciate the value of visual design. This one concept alone can boost a company’s consumer awareness which can lead to increased engagement. Graphics are the vocal point in social media. Visual content, such as images, videos, infographics, or anything design-related, is more likely to be shared than text-only postings.Overall, millions of people utilize social media like Instagram, Twitter, Snapchat, Facebook, and TikTok. Visual content is the primary focus of services like Instagram and Snapchat. Despite the fact that Twitter focuses more on words, images are shared on a daily basis, whereas TikTok’s visual content consists of videos. One thing that all of these networks have in common is the design philosophy that makes them successful. Without it, social media would not have the same impact on businesses today. Here at Bright Age, we are experts on graphic design for social media marketing. If you want to maximize the potential of design, working with a social media marketing agency can help take the weight off of your shoulders. Contact us to learn more information on how you can use it for your business!

How to Take Advantage of Short Length Social Media Content

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social media browsing illustration to describe a Social media content creation agency

Social media has become a very dynamic platform for businesses and consumers to interact on. Because social media is frequented so often, companies now have specific strategies used to promote their products and services. These strategies look at what is doing well on various platforms to decide what type of content to create.

Social media as a whole has evolved a lot since its creation, and videos are maintaining a growth rate of 11% per year. In particular, there has been an explosion in the popularity of short-length videos. This is due, in part, to the popularity of TikTok and its one-minute videos and other platforms’ dedicated short-length features such as Instagram Reels and YouTube Shorts. With these videos being only 1 minute long and in very high demand, it’s clear that short-length videos should be used in your marketing strategy. As a social media content creation agency, we understand the importance of this and will break down why short videos are doing well and how you can begin to implement them into your content creation. 

Cutting to the chase – Why shorter is better

As we’ve stated previously, the rise of TikTok has gotten consumers very comfortable with short and fast-paced content. In fact, the most shared videos are between 30 seconds and 1 minute. This length makes people able to consume a lot more content in a very short amount of time and it has grown to be the preferred way of consuming content. Additionally, people’s attention spans have shortened very significantly. Social media is all about instant gratification and many give a video only about 10 seconds until they decide to move on to the next piece of content. 

Shorter content is also easier to distribute and repurpose. With a well-designed short video, you don’t have to worry about any time limits different platforms may have and you can easily repurpose the content at a later date. Users’ feeds are constantly changing, which makes repurposing content easier to do.

Short-length videos are also pushing creators to make their content memorable, which is very important when it comes to promoting a product or service. The obstacle of time pushes creativity as you want to figure out how you can effectively engage your audience in a short amount of time (The goal is to engage the viewer enough to motivate action such as buying your product or visiting your website). 

social media content creation agency showing Instagram reels logo on a mobile device

Many of the short-length platforms are more accessible than traditional video-sharing apps, as it is very user friendly. Additionally, Instagram Reels and TikTok have made it very easy for creators to attach auto-generated captions to their videos so that anyone is able to consume their content. 

Short Form in Action

Houston Rockets reels to show how a social media content creation agency increases engagement

To get a better understanding of the impact of short videos, particularly on Instagram Reels, here is how the National Basketball Association has begun to use the feature.  

20 out of 30 NBA teams are now using Reels and have seen a 22% increase in engagement compared to their standard Instagram posts or stories. In particular, the Houston Rockets have gained 11.7 million plays across 5 videos. 

How to implement

people recreating a TikTok trend to show a social media content creation agency

You’ve seen why short-form content is doing so well, but how do you start to implement it? Creating short content that will be successful for your business has to depend on what message you want to convey and how you can effectively engage consumers. One of the easiest ways to gain visibility is by participating in a trend. Whether that be a popular dance or specific audio, people like seeing how others put their own spin on a very well-liked style. You can also seek guidance from a social media content creation agency. They will be able to create a personalized social media strategy that integrates short-form videos into your feeds. 

The bottom line. People are looking to be satisfied in a very short amount of time at a very high frequency so it’s imperative that you capture your target audiences’ attention quickly and get your point across. Users can be very easily distracted on social media while browsing so you don’t want to waste any time while a user is consuming your content. 

How to Diversify Your Social Media Content

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Let’s face it. Nobody wants to see the same-old ad over and over again. So what sets successful social media marketing apart from the rest? And how do you promote your brand and account without your audience getting bored? The key is diversifying your content. We’ll help break it down for you.

Diversifying your content means posting a variety of different content that appeals to your audience. Think back to the past commercials you’ve watched. While some commercials sell solely the product and emphasize its features, the ones that stick have a combination of both selling the product and some sort of element to them that catches the watcher’s attention. That catch -whether it be relatable, entertaining, or educational- keeps you engaged. And at the end of the day, new commercials will continue to roll out and keep your attention. The same goes for content on any type of social media account. Posting different types of content keeps your page engaging and keeps your audience on their toes.

As a content creation agency, we understand the importance of diversifying your content in social media and have the expertise to help your business thrive.

Types of Content to Diversify your Feed

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Show your product in the real world. Repost photos and videos of customers and those within your community using your product. This helps your audience understand what your product looks like in context, relate those experiences to their own lives, and align those experiences with their personal aspirations.

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Utilize video content. Using a mix of photos and videos is a great way to create a more dynamic feed. These can take the form of posts or social media stories.

Testimonials. Testimonials are a great element to add to your content because they tell a story, build trust in your audience, and give life to your brand. These can be anything from great experiences customers have had to witty comments that your brand has been mentioned in on Twitter.

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Educate your audience. Rather than selling your product, let your product sell itself. Educate your audience on the features of your product. Through understanding your consumer persona, lifestyle, and interest, you can also educate them on topics that are relevant to your target audience’s lifestyle.

When in doubt, ask your audience what kind of content they want to see more of. This is not only an excellent way to understand what your audience wants (who better to know than your audience themself?), but it helps you interact with them and shows them that you are receptive to their feedback.

Curating the Right Content For Your Brand

Another element of social media content creation is finding the right content that fits your brand.  The content you curate is how you want your business to be perceived. It should align correctly with your brand and its purpose.

Creating the right content that performs well also depends on the platform and age group you are marketing to. For example, the types of content young consumers enjoy on social media can vary greatly depending on the social media platform. Understanding what type of content works best will allow your business to maximize the content being created.

One way to understand which content is right for your brand is by utilizing the help of a content creation agency that can analyze your social media metrics and use it to create a personalized strategy for your goals. Fifty-six percent of social media marketers use social data to better understand a brand’s target audience and create informed content.

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In reality, there are many elements to take into account when creating a successful social media strategy. Choosing the content that best fits your brand can be daunting. As a content creation agency, Bright Age recognizes that content is not one-size-fits-all, and every company is unique in its needs. The right strategy will help achieve the results you want to see.