Entries by Bright Age

How to Build Brand Awareness Through Social Media Marketing

With nearly 3 billion people using social media worldwide, marketing on social platforms has become one of the most effective ways for businesses to communicate and engage with their consumers. Building a strong presence on social media is also a great way to reach even more people and subsequently increase brand awareness. With the help […]

How Recent Instagram Updates Will Affect Businesses

In order to stay relevant and keep its users interested, Instagram must constantly change its features and improve itself. With Instagram continuously evolving, it’s important to stay current on all of the updates in order to use them to benefit your business. With assistance from an Instagram marketing agency in Los Angeles, your content will […]

How Digital Marketing Strategies Vary Based on Your Brand’s Target Audience

In the era of digital marketing, it is important for brands to keep up with current marketing trends in order to stay afloat and flourish above their competitors. Social media has established itself as an effective conduit for B2C connections, with users of all ages now able to directly interact with brands they know and […]

How to Engage Followers with Instagram Stories

Is your company taking advantage of Instagram stories? Launched in 2016, stories have quickly become an important feature in the app. 500 million people use stories each day yet they are extremely under-used by businesses despite their ability to help companies gain insight about followers. How can your business benefit from posting engaging Instagram stories?  […]

Importance of Community Management in a Social Media Strategy

With an online presence, people will always have an opinion about what is presented. Whether the reactions are positive or negative, it’s important to have a trained customer service team ready to take action in responding.  When it comes to dealing with tricky situations, using a community management agency like Bright Age can help control […]

Taking Advantage of the Skip-Ad/Click-Through Generation

Skip ad in 5, 4, 3, 2… click. Reaching your target audience is already a challenging task as it is, but now brands are faced with the challenge of creating lasting impressions on platforms that allow their users to skip or swipe-through advertised content. Today, many platforms have adopted these skip-ad abilities in order to […]

Advantages of Using a Social Media Agency vs. Creating an In-House Team

Are you debating hiring a social media agency or creating your own in-house team? Do you have a marketing goal but are confused about which strategy is the best option for you and your company? Let’s take a look at the benefits and differences between working with a social media agency vs. creating an in-house […]

How Social Media Advertising Can Grow Ticket Sales

One of the most effective ways to promote an upcoming event is through social media advertising. With the rise of social media over the last 15 years, it has become easier than ever to expand the reach of an advertisement and target it towards a specific audience, thus increasing the ad’s overall effectiveness and success […]

When Your Business’s Influence Actually Works

You might be consistently putting out social media content to promote your brand’s products or services, but how do you know what will actually have an impact on your audience? How can you stand out as a brand? When it comes to putting out social media content, your brand is essentially after one thing—influence, and […]

Benefits of Implementing User-Generated Content for Social Media

Social media has become a very competitive platform for brands to market products and reach potential customers. As a result of companies utilizing social media, the average user is exposed to roughly 5,000 ads daily. People are constantly targeted with advertisements. So how can your brand stand out and encourage people to follow and interact […]