7 Tips for Marketing Your Business This Spring

Whether you’re starting a social media campaign or doing some spring cleaning, your business can always use some useful social media marketing tips. A Los Angeles social media agency such as Bright Age is perfect for getting your business on the right track. With our social media marketing tips, your campaign will reach your target market, move in the right direction, and create a presence that will solidify you from your competitors. Here are our 7 social media marketing tips for getting your business going this Spring!

Choose and Build the Right Campaign

This first step is the most crucial in starting or maintaining your campaign. Set reasonable goals and establish the tools necessary to reach them.

Different campaigns give different results – Choose a social media platform that will get you to your goals. Instagram, Facebook, Twitter, Snapchat, and LinkedIn all have different capabilities and reach. Creating the right combination and content between these platforms is an essential first step.

Choose an SEO and Social Media Analytics Service

Search Engine Optimization (SEO) is a deciding factor on whether your business will make it or break it. No matter how great your product is, without your market being properly informed it is practically useless. Having an SEO engine will assist you in getting your brand some good exposure.

Use a social media analytics service – Services such as Sprout Social and Hootsuite will let you know how effective your social media posts are. You’ll see which posts created the most buzz, which demographic it appealed to, how many impressions it made, and ultimately if it was successful or not.

Reply/Engage with Your Fans

Do your best to build a lasting relationship with your fans on a personal level. Like and comment on their photos to build favorable attitudes towards your brand. Additionally, do the same on potential customers posts for brand exposure. Doing this helps humanizes your brand and increases your social prescence.

Look at Your Top Three Competitors

Take a look at who you’re competing against, especially the top 3 competitors in the market. Compare your strategy with theirs and see what puts them at the top of the market. See what flaws they have in their strategy and build upon your own. Our Los Angeles social media agency are experts in identifying and analyzing competitors for you!

Do a Quick Brand Check

At this point, you’ve established yourself and are almost at your goals. Brand consistency is key and a good cleanup task for this Spring.

Build trust, credibility, and awareness by answering yes to these 3 questions.

  • Is your profile or avatar the same on every photo?
  • Is your header or cover image consistent?
  • Are your bios, descriptions, and URL identical?

Measure and Analyze Your Campaigns Success

As you begin to wrap up your campaign, assess the progress made on your original goals. Measure both quantitative and qualitative results. By analyzing your campaign, you may discover some new information – such as how customers are using your products post-purchase, etc. You’ll see which tactics provided the most reward and which ones were unsuccessful. This is where your social media analytics service will come into play.

Create New Goals

As this campaign comes to an end, it is time to look onto the next season and establish new goals. If you met your goals with these last 6 steps, take those strategies and translate them into monthly, quarterly, and annual goals.

See where you want to be in a year, 5 years, and even 10 years. Having goals and metrics appear on paper creates accountability and the drive to complete them. Our Los Angeles social media Agency is perfect for reaching your short-term and long-term goals!

Instagram Carousel Opens Up New Possibilities for Advertisements

Sometimes one photo is not enough to tell your whole story. Instagram has released a new feature where you can share multiple photos at once. This feature known as “carousel” lets you post up to 10 photos and videos into 1 swipeable post. A social media company such as Bright Age is perfect for capitalizing on this new feature. Instagram essentially wants users to share their experiences to its fullest extent from beginning to end. Imagine cooking your favorite dish and creating a carousel showing your followers step by step how to make it. Or maybe a carousel on a tree in your backyard as it goes through the seasons. This is sort of a side step from the Instagram stories feature and is modeled after Snapchat. New features like this give more opportunities for social media marketing services to expand your brand. Here is how it works and what it can do for your product/service!

How It Works

Instagram has always improved their software by enhancing the features of their competitors. This time is no different. Instagram has become more than just a social media platform, it has become a lifestyle and business that connects personalities around the world. A social media company can capitalize on this and market a brand to its fullest capabilities.

The feature itself is relatively easy to learn. When users post to their feed, they’ll see a button for selecting multiple photos. They can then edit up to 10 photos and videos individually, add a filter if they please, choose the order, and tag the appropriate friends. The location, caption, likes, and comments will apply to the whole post and will follow the same format as a regular Instagram post. Social media marketing services will have endless possibilities with this new feature.

If you’re still a little confused on how this might look, click here for an example of a carousel post.

Use It For Your Brand!

Instagram has always been perfect for marketing and creating brand awareness but never really captured Snapchat’s concentrated marketing scope. One of the main difficulties was that the Instagram story was not the center of the experience like Snapchat. You’d have to scroll up on Instagram to view stories vs. Snapchat where it is the main experience.

Social media marketing services will use this new feature to market products and services in more detail. Brands will be able to show the full extent of their services instead of being limited to creating brand awareness. This feature could showcase the before and after effects of their product insisting on how the consumer will be better off after using their product. 10 pictures/videos give a lot of room for creativity and brands can market their product in more detail giving consumers a more in depth view.  Simple photo editing and filters can accentuate this so the possibilities are endless.  A social media company like Bright Age can utilize this new feature and showcase your product or service!

 

The Benefit of Instagram Stories V Snapchat Stories for Social Media Marketing

Social Media is an ever-changing landscape and brands must be able to adapt to ongoing trends and innovations. Every social media marketing agency should provide the most engaging way for viewers to interact and gain interest in their product. Instagram and Snapchat stories can do just that and much more. These stories provide live and in the moment video/picture content for consumers to see. These stories are easy to utilize for any social media marketing agency. Here at Bright Age, we can optimize Snapchat and Instagram stories to tailor your specifications and brand goals. However, each platform is different and must be utilized correctly in respect to different types of products. Here are some quick tips and what each platform can offer over the other!

Identify Your Audience

The first step is always to identify your audience. Snapchat and Instagram primarily have young audiences but Snapchat grasps an especially younger group – 25% of users are young than 18 and use Snapchat as their primary social media and messaging tool. Instagram grazes 22% of users younger than 18. Notably, Instagram is best for consumer-focused brands that have channels for products and services relegated towards fashion, food, athletics, and lifestyle. Even if your brand falls out of these categories, Instagram provides a variety of opportunities for engagement. These are some of the factors brands must consider when using Instagram versus Snapchat stories. A Los Angeles social media agency like Bright Age is perfect for relegating what channels are perfect for your brand.

The Difference – Advantages & Disadvantages

An important aspect to consider is how these two platforms differentiate from each other. Instagram gives you the ability to tags users directly so that you can reach brands, members, media, or individuals. You can then continue a dialogue that you have started in your feed which can lead to sturdier brand continuity.

Snapchat on the other hand must add brands intentionally. In general, Snapchat has a distinctly more concentrated scope. A social media marketing agency might be more inclined to use Snapchat for event marketing or connection with a celebrity or public figure.

Although Instagram may seem to hold the throne on stories versus Snapchat, there are creative features that Instagram does not feature.

  • Stories are not the center of the experience, you must scroll up to the top and engage it yourself.
  • Snapchat opens the camera so users can take a picture right away.
  • Snapchat offers bitmoji.

The one true advantage that Instagram may have is that they plug you directly into your existing social network. In other words, you can automatically see stories from people that you already follow on Instagram.

Pros and Cons

Here are some the quick pros and cons that a social media marketing agency might consider when choosing a platform.

Snapchat Stories

  • Geotags give brands an opportunity to insert themselves into private conversations.
  • The audience is more engaged because users must act – i.e., visit your site, manually follow you and take screenshots.
  • There’s more person-to-person contact since individuals view brands on their Snapchat feed as friends.
  • No marketing metrics for ads.
  • No way to measure views, peak hours for engagement or demographic info.
  • It is difficult for advertisers to have active and engaging conversations with consumers.

Instagram Stories

  • Use of visually appealing images.
  • Brands can link out ads in the bio.
  • The ability to post multiple photos at once.
  • Brands can harness the power of Instagram’s advertising father – Facebook.
  • Metrics on organic posts are not robust.
  • Plausible to lead to advertising fatigue.
  • Younger demographic may depart because of similarities to Facebook. Younger generation is often deterred by Facebook software similarities.

Moving Forward

A Los Angeles social media agency like Bright Age takes these factors into consideration when developing an advertising campaign for specific brands. If companies were to ask us which would be the undisputed winner, we would say it is a tie. Different products have different markets and reach potential. We do our best to maximize a brand’s potential while making their marketing strategies unique.

How to use Social Media to Grow E-Commerce Sales

Social media for E-Commerce is essential for helping build brand awareness and loyalty. Doing so can help grow sales in the present and the long run. Here are a few different ways to utilize social media for E-Commerce that can benefit your brand.

Use Hashtags

Platforms such as Instagram have over 500 million followers plus an average of 95 million pieces of new content posted per day. Therefore one needs to consistently utilize hashtags for a better chance of being discovered and not buried under posts. Keep in mind that different social media platforms handle hashtags differently. For example, Instagram posts do better with about 11 related hashtags. Facebook, Twitter and Pinterest do best with only two.

Try Paid Advertising

If you have not yet tried paid advertising on Facebook, Instagram or Snap, now is the time. Organic brand visibility has slowly been on the decline due to the amount of competition. Creative and tailored content can help your brand receive the visibility it requires to grow. Prevent the waste of ad dollars by being as specific as possible when targeting your demographic, location and behaviors of the audience you wish to capture.

Interact with Customers

Social media has become an easy way to include customers in your decision making processes. Build credibility for your brand by responding to questions/comments, thanking customers for their loyalty and creating questions to generate discussion. Building credibility means customers are more likely trust your brand which can increase sales.

Utilize the Best Platforms for Your Brand

Choosing the correct social media platforms can be difficult because there are an abundance to pick from. When deciding on platforms it is crucial not to choose every option possible. One would need additional time and resources to maintain a number of platforms. Therefore try to choose two that can be most beneficial to your brand and then start to build a following. Two platforms with a large amount of followers and interactions carries far more weight than 5 platforms with minimal followers or engagements.

Working with a social media marketing agency such as Bright Age can help you utilize social media for E-Commerce and build your brand.

Top 7 Social Media Platforms for Marketing Your Business Online

Online marketing is a very important tool that is being utilized for all types of businesses. Many social media sites have announced tools for businesses to market themselves online. Knowing how to take advantage of these features will be an asset to your business and a social media marketing agency can help. Advertising on social media is very influential and these top 7 social media platforms have introduced features that are beneficial for marketing your business online.

Facebook

Facebook is the largest social media network today with over 1.6 billion daily users. Facebook has many valuable features for marketers including its remarkable targeting abilities and ad objectives. Utilizing Facebook for your businesses is necessary in today’s society because of the large user base and amount of time people spend on this platform each day.

Instagram

Instagram is the fastest growing social media network with over 500 million users. Instagram has been introducing new features to make their platform more attractive for marketers. Instagram recently announced new ad options and platform improvement. One major tool that was recently introduced is dynamic ads for Instagram. This added feature will benefit online marketers by allowing businesses to upload their catalog of products to Instagram at once and Instagram will then promote certain products to the right people at the right time.

Twitter

Twitter is a social media platform that fosters more personal connections. Businesses can respond to consumers and monitor what is being said about their company. Currently, Twitter has 310 million monthly active users which businesses can target. Twitter is an excellent tool for tweeting during live events and obtaining brand sponsors.

Snapchat

Snapchat is a newer and up and coming social media platform. This social media network is currently dominated by millennials however, this platform is growing and becoming more and more popular among other generations. Snapchat is also another very personal platform and great for location targeting. With Snapchat, businesses can create custom geofilters to target a specific location at a specific time.

Pinterest

This social media platform is superb for creative companies and for consumers to find design ideas. The main audience for Pinterest is females who are looking to create something and get inspiration. Businesses using Pinterest should have an innovative company that targets females and provides a creative shopping experience.

LinkedIn

LinkedIn is a social media site that is primarily for Business-to-Business and it targets high-end professionals. On LinkedIn, users can create a profile and connect and network with other LinkedIn users and big brands. This site benefits marketers because they can connect with competitors and find out how to better their businesses

Google Plus

Google Plus helps brands with their online presence. Using Google Plus makes your business look more professional when showing up in Google searches. Utilizing Google Plus also improves your search engine optimization which will grow your business by appearing when consumers are searching on Google.
Advertising on social media is becoming a large market for businesses. Utilizing these tools that these social media platforms offer will benefit your business. A social media marketing agency can take these useful tools that have been developed to drive traffic to your website and engage more consumers.

Author: Alyssa Perel

Alyssa is currently pursuing a degree in Media Studies with a minor in Marketing at San Diego State University. Her interest in social media and marketing has grown vastly over the years and she enjoys discovering new things about this field every day. You can connect with Alyssa via Facebook and Instagram @aperel.

 

A Guide to Online Reputation Management

Social media has taken off over the last few years and businesses must maintain their social media accounts for online reputation management. Consumers expect companies to use various social media platforms and businesses that do not have a presence on social media lose a large audience. Businesses that engage with their customers are more likely to boost their sales and have better relationships with their clients. Online reputation management is important for your business and working with a social media agency can create a smooth, consistent, and effective reputation management process. These three tips can help you better manage your social media accounts.

Have a strategy

Businesses need to have a strategy and establish guidelines when posting on social media. Companies must decide what is appropriate for their brand and how to target the correct audience. Being able to come up with a strategy and establish guidelines is important for online reputation management because many times, employees are the ones posting and interacting on social media. Employees must know what is expected of them before they post on social media because one wrong post can be detrimental to your reputation.

Interaction

Millions of people are on social media every day and business should take advantage of the amount of people they can reach by posting and engaging with their followers. Monitoring your social media accounts is important because there are people sharing, liking, and commenting on social media platforms at all times of the day. Businesses must monitor their social media to keep consumers engaged and content.

Response Time

Customers use social media as a platform to rate a company. Upset customers will post reviews and complaints on social media. Customers’ comments can harm a company’s reputation because others will see it and react. Businesses must be active on their social media accounts and respond quickly to customers. The customer is always right so businesses have to realize that in order to salvage customer relations, they must respond quickly and be apologetic.

Dog Haus is a restaurant franchise Bright Age has been working with. Bright Age started with Dog Haus in Canoga Park and worked with this company to open twelve more restaurants nationwide. Since Bright Age, Dog Haus saw a 1,636% increase in likes on their Facebook page prior to opening day. Bright Age has helped maintain the positive reputation Dog Haus has received by managing their social media accounts. Bright Age managed to turn one star Yelp reviews to five stars by providing a customized apology letters and coupons for the restaurant. This important gesture created loyal customers for Dog Haus.

Reputation management on social media plays an important role for the success of any business and managing various social media platforms can be overwhelming. Maintaining a positive reputation online can be difficult when balancing multiple tasks because of the time and effort it takes to create an online reputation. Here at Bright Age, we take away the stress of social media management by overseeing all social media platforms while interacting with consumers.

 

Author: Alyssa Perel

Alyssa is currently pursuing a degree in Media Studies with a minor in Marketing at San Diego State University. Her interest in social media and marketing has grown vastly over the years and she enjoys discovering new things about this field every day. You can connect with Alyssa via Facebook and Instagram @aperel.

Snapchat Advertising in 2016 and What It Means for Online Marketers

Snapchat might be new to the advertising world, but it’s definitely not a force to be reckoned with.  2016 means big changes for the social media app favored by teens and young adults.  Just last week the application rolled out its long anticipated advertising API, Snapchat Partners, which will hook up more than 20 tech-minded companies.  Snapchat advertising is soon to be bigger and better than ever imagined, and should be on every marketer’s radars.

Until only recently, it was believed that Snapchat wouldn’t be able to take full advantage of their millennial audience.  After hiring their first chief strategy officer, Imran Khan, the company took a different turn in the world of marketing.  Regarding advertisers, Khan states, “Different marketers have different objectives, and we just want to make it easier for them to buy ads on the platform.  We want brands to have a place where they can tell their stories, you know, in a better way.”   From the sounds of Khan, Snapchat marketing is going to be a lot more than just a scroll through ad as seen on Facebook or Instagram.

For the first time, Snapchat ads are going to be sold by third parties.  This new approach will be divided into two parts: Ad Partners and Creative Partners.  Ad partners will be focused on developing the software for snapchat advertising. They will enable the buying, optimizing, and analyzing of campaigns. Creative partners will be working with Snapchat’s vertical-video format.  There will be a mix of partners that are experienced in the social content and formatting of these videos.

The upcoming availability to advertise on Snapchat is big news for Snapchat marketing.  Until very recently, only massive companies with lots of push in the industry could really do much with the media sharing app.  This was due to the extreme demand and little availability to advertise with Snapchat.  A prime example of a very successful previous ad campaign run on Snapchat was Taco Bell’s Cinco De Mayo filter.  The user’s heads were turned into a taco shell by a lens.  This resulted in 224 million views in a single day, one extremely successful ad campaign.  For smaller, more local brands, something like this could be incredibly successful, but until recently was either extremely out of budget or not taken seriously by Snapchat.

Geofilters are one of Snapchat’s most popular features, and have big marketing potential.  With Snapchat’s new updates, anyone will be able to create and publish their own filters for a fee.  The process of submitting a geofilter involves creating the PNG, selecting a geographic area on the website, and then purchasing the filter.  The largest geographic area allowed is 5 million square feet with the maximum exposure time being 30 days.  A small restaurant can purchase a filter for one day around $5-$10. A larger shopping mall might end up costing around $5,000 for a weekend.  This is all very early on in the world of Snapchat marketing, and we are excited to see what the future holds for the business.

Currently, the focus for the start of Snapchat advertising is around video ads.  This doesn’t mean that potentially branded Geofilters and Lenses are out of the question, though, just an idea for the near future.

Just advertising via Snapchat may not be enough, though.  Having your brand’s actual presence in the application is proving to be more crucial over time as well.  A study from L2 revealed that brands on average post 26 times per week on Snapchat.  This number is significantly larger than that of Instagram, with only the fashion industry in the double digit weekly posts.

As Snapchat marketing continues to grow and embrace advertising via the application, businesses have much to look forward to.  With the social application growing rapidly each day, getting your brand onto the platform sooner rather than later is definitely a smart business move.

Mobile Marketing Grows with Drastic Increase in Mobile Users

Smartphones are changing the marketing game. Desktops are becoming less and less popular in today’s society and mobile now represents 65 percent of the time people spend on digital media. More people own desktops than mobile devices however, that is expected to change by the end of this year. Utilizing a mobile marketing agency can put you ahead of other businesses because most businesses have not made the switch to being mobile friendly. Mobile marketing is a huge market that has the potential to reach millions that you could not reach by desktops.

Many businesses today do not recognize the importance of utilizing a mobile marketing campaign. The majority of businesses still treat desktops as the number one form of marketing. However, if they continue to pursue desktops, they will fall behind. Since 2013, desktops have gone down by 12 percent and mobile has increased. People spend an average of three hours per day on their mobile devices, so businesses that neglect those people are missing out on opportunities that could increase traffic to their business.

In today’s society people respond to convenience and speed which is exactly what mobile devices do. Smartphones lets users have everything at their fingertips. Whether it’s on a social media app, communicating with their friends, or searching the web, mobile devices can do it all. Big companies made the switch to being mobile friendly which has greatly increased their usage. Google, Facebook, and Yahoo are the top three digital properties in the United States. These companies are the most successful in being mobile friendly.

mobile marketing agency

Millennials play a huge role in mobile advertising. Millennials are changing the way businesses market themselves because of the presence they have on social media and smartphones. Millennials make up a large portion of consumers today and the best way to reach them is through social media. In addition, most millennials have their phones on them at all times. Making your business mobile friendly will allow millennials to be able to access your product or service anytime and anywhere. However, it is not just millennials that use their mobile phones. Studies show that adults have also become accustomed to  the latest technologies.

Many companies are beginning to see more traffic from mobile devices and they must adjust to keep their business thriving. Smart phones are relatively new but they are growing at a very fast rate. New updates continue to dominate the market and in order to keep up with the latest trends, businesses have to continue to adjust their business marketing strategies.

 

Author: Alyssa Perel

Alyssa is currently pursuing a degree in Media Studies with a minor in Marketing at San Diego State University. Her interest in social media and marketing has grown vastly over the years and she enjoys discovering new things about this field every day. You can connect with Alyssa via Facebook and Instagram @aperel.

Guide: Five 2016 Digital Marketing Trends to Watch

As the internet increasingly advances and matures, digital marketing continues to embrace these rapid changes.  The world of digital marketing is unpredictable yet exciting due to the fact that no other industry in the world changes as quickly as this one.  While we approach the end of spring and the inevitable half way mark on our year, it’s been easy to see just how far the world of digital marketing has already come, but which digital marketing trends of 2016 are here to stay or even appear?

  1. Increase in Social Media Based Marketing

The relevance of social media in our current society is indisputable.  We use social media for everything, from communicating with friends, sharing experiences, to even planning events.  While our dependence on social media grows, marketing via these platforms will continue to increase as well.  Not only is the desire to market on social media growing, but also the availability to do so.  Instagram is soon releasing a variety of tools that will allow marketing your business on their platform to become extremely more efficient.  Another new marketing tool that will only continue to develop is Snapchat.  With the ability to create custom geofilters to market a product, the potential to reach a very specific target audience is incredible.  Social media management in Los Angeles can now look and feel very different than that of a city somewhere else in the country or even world.

  1. SEO Shifts to Content Marketing

As search engine algorithms become more advanced, the content that appears to the user after a search is becoming more relevant.  It is getting harder and harder to trick the system into marketing a product to a user that is not interested in it.  In this way, SEO is transforming into what we now call Content Marketing.

  1. More Interactive Content

Another digital marketing trend of 2016 that will continue to take off is interactive content.  The ways to interact with consumers online are transforming with the growth of technology.  A prime example of successful interactive content is the well-known business of BuzzFeed.  While BuzzFeed offers a variety of services, their primary success was achieved due to interactive quizzes.  Quizzes have turned the reading experience into an interactive one, keeping the reader focused and interested longer.  Other technologies such as virtual reality and the recently launched 360 degree videos on Facebook are also leading to increasingly more interactive ways to market to consumers.

  1. Website Redesigns

Today, a website is so much more than just a place to get information.  If your website is not both easy to use and well designed, it will quickly become irrelevant.  Competition is increasing rapidly in the online world, and basic information just won’t do it anymore.  Recently, new websites are being built responsive, and will continue to be designed this way.  A responsive website is one that fits that width of the browser, no matter the size.  This allows for the user’s viewing experience to be the best possible on any device that the website is loaded on.

  1. Growth of the Video Platform

The last, but not least, of the biggest digital marketing trends of 2016 is the growth of video as a platform for content.  With over a billion users you could argue that YouTube is one of the most successful sites on the internet.  In the future, this success is only going to continue to grow, and with it, marketing.  Effective social media management in Los Angeles, as well as the rest of the country, will be taking advantage of video content.  Videos can and do engage users for longer periods of time than other standard forms of marketing, and their power should not be overlooked.

3 Tips That Will Transform Your Email Marketing

Below are some super tips for email marketing from our social media marketing agency in Los Angeles. Learn how to increase email marketing open rates and bring awareness of your content to potential consumers!

Capture the Audience

In order to motivate subscribers to click and engage with emails, know your audience and compose the subject line accordingly. The subject line should include certain keywords that create a sense of urgency that will ultimately increase read rate. However, be careful not to include clickbait words like “the secret of” or “shocking”. Remember that analysis is necessary and an ongoing process in email marketing, so pick one variable at a time with a specific sample size and test, test, test!

In regards to content, our social media marketing agency in Los Angeles suggests sticking to your brand. For example, luxury brands should focus on quality and prestige, instead of humorous messages or quirky references. While it is not bad to bring humor or a variety of emotions to emails, your company should remain consistent with its brand and mission statement in all posts and content, including email blasts. Also, test links for smooth readability before official deployment to subscribers, this includes mobile, tablet, desktop, and webmail. By verifying emails with HTML and avoiding Base64 coding, more people will be able to view emails more effectively and decrease landing in spam boxes.

Increase Subscriptions

By growing subscribers, you are able to raise awareness of your products or services. In order to successfully increase subscribers, consider adding an easy sign-up form on your business Facebook page. This will allow users to subscribe immediately, rather than having to personally visit your website. Most importantly our social media marketing agency in Los Angeles urges businesses to promote articles or deals on social media platforms, such as Twitter or Instagram. With more engagement, potential consumers are more likely to explore the company’s home page and opt in for emails. Finally, consider capturing email addresses from those who immediately visit your website by utilizing popup subscription forms.

Grow Inbox and Reduce Spam

If emails are unable to reach a majority of inboxes, the inbox display rate for other subscribers decreases, and the chance of appearing in a spam box increases. Not to mention, the chance of being blocked by Internet providers increases. In order to reduce the chance of entering as spam into emails accounts, monitor current subscribers and remove faulty emails, like heather@gmal.com, or phony accounts, like email@email.com. There are some data quality tools that will validate emails for you, such as Experian, Bulk Email Checker, or Kickbox. Another way to increase the number of valid email subscriptions is to offer easy options for users to update email address preferences. Want more advice on email marketing strategies? Contact us for a specialized email marketing plan designed just for your company.

 


AuthorSummer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.