Copywriting Archives

How to Use AI-Generated Messages without Losing Personalization

January 29, 2024/in Community Management, Copywriting, Digital Marketing, Social Media Strategy /by Bright Age

AI-Generated Content Creation

Artificial intelligence has grown exponentially, both privately and publicly, over the last couple of years. ChatGPT’s release to the public a little over a year ago has changed the game when it comes to AI-generated content, as it’s now accessible to anyone at any time. While artificial intelligence can aid in producing meaningful content, it is important for businesses to prioritize personalization in order to retain a level of human connection and continue producing high-quality content.

When it comes to adding value and ensuring cohesiveness within your brand, content creation is one of the most effective ways to engage audiences and build a community. This is because its intention is to find a way to resonate with target audiences in a way that feels personalized to them specifically.

AI-generated content has become an extremely popular tool for businesses to use as it provides a way to create any type of media quickly and at a relatively low cost. This is especially seen when considering the improvements made in the last couple of years that allow AI to go in and use past behaviors and audience preferences to create its content. There are platforms out there, like Sprout Social, that aim to provide insights and analytics to allow businesses to make informed decisions regarding their own content creation. Although it serves as an essential tool, it’s important for creators to remember that there are some missing elements in AI-generated content that only a human can provide.

Knowledgeable and reputable content creators are that way because they know how to add an extended element of trust and emotion to their content that doesn’t always come across when something is solely AI-generated content. It is imperative that content creators review any and all AI-generated content in order to avoid losing personalization that they would have otherwise had had they created the content themselves.

Why AI Can’t do it all Alone

Copywriting is another element that has been affected by AI since its existence. In order to have effective copywriting, the content written must be emotionally stimulating where the words written fit the style, purpose, and tone of voice of whatever it is you may be trying to convey.

Utilizing content that is AI-generated as a tool to enhance copywriting can be beneficial, but solely relying on it without any human review is potentially damaging. Relationships are the key to successful businesses, and the only way for businesses to create these relationships is to ensure that their audience feels that trust and emotion come across throughout all content, which is why AI can’t do it alone.

Building a Community Using AI to your Advantage

When the same message is sent out in large numbers where little personalization is necessary, AI can be used to speed up the process. That being said, diligence when it comes to monitoring and responding to different clients or accounts are important to increase personal relationships outside of content that was AI-generated.

Community management is a top priority for most businesses. While AI-generated content serves as a great aid, there are ways to add personalization here without AI that are essential to a business’s success. This is an example of the kind of responsiveness that shows a company values its customers and their questions.

It is imperative that businesses find a way to leverage AI-generated content in a way that’s beneficial to them, without losing the sense of personalization and creativity that comes from human review.

10 Common Copywriting Mistakes

September 2, 2020/in Blogging, Content Creation, Copywriting /by Bright Age

Copywriting for your business’s blog, email, or social media post is a tricky process that requires practice and openness to feedback. If you’re writing copy for your business, here are 10 common copywriting mistakes to avoid.

1. Forgetting Your Audience

Writing without an audience in mind makes your advertising less effective. You must understand what motivates and intrigues your audience, so you can write from their perspective instead of your own. A content marketing agency like Bright Age can help you define your audience and fine-tune your copy to make it relevant, eye-catching, and successful.

2. No Call-to-Action

Your social media copywriting should include a short call-to-action, such as subscribe or learn more, that directs viewers to your website or products. Without this, your copy becomes passive and may see a lower conversion rate. If there is a discount or reward to incentivize the call-to-action, include it in your copy to grab attention quickly.

3. Overwhelming Jargon

Don’t assume that everyday consumers understand the technical terms that are common for your company. Consumers don’t want to read long-winded paragraphs about the product’s design and details, as this kind of information overwhelms them and prompts them to skim your writing. Focus on quality over quantity by keeping your content simple and digestible.

4. Too Wordy

Simplifying your writing makes your copy more eye-catching. Eliminate unnecessary phrases such as It is important to know this because…and instead jump right into the explanation. Also cut out words that don’t add much value, such as very and really. Succinct writing is especially essential for social media copywriting to keep people engaged with your content. As a general rule of thumb, delete any words that don’t serve a clear purpose.

5. Too Choppy

Alternatively, many writers use short, choppy sentences that sound unnatural. While you should keep wording simple and succinct, you should also maintain a natural flow. Use commas to combine short sentences, and add transition phrases to guide readers through your blog or caption.

6. Typos Abound

Though spellcheck wards off many common spelling errors, you should proofread your finished copy at least once before posting it. Typos can be as simple as a missing comma or the wrong form of “there.” Still, they make your writing look sloppy and turn away readers from your brand. Send your work to your peers for a new set of eyes.

7. Lacking Keywords and Hashtags

Keywords and hashtags attract viewers to your social media post or blog. When you write a blog, choose a couple relevant phrases to incorporate into your article. A content marketing agency can help you integrate them into the URL, title, and alternative text to maximize SEO. Similarly, don’t be afraid to use hashtags in social media copywriting to reach additional viewers.

8. Trying Too Hard

Some companies try too hard to make their writing relatable and lose their authenticity. For instance, a brand reaching out to young people might go overboard on pop culture references and slang in order to seem trendy. A touch of relatability adds shine to your marketing strategy, but be careful not to come across as desperate. Additionally, try not to imitate successful competitors in an effort to remain relevant. Copying content from other companies will likely make your brand seem unoriginal.

9. Inconsistency

Strong brands keep their content consistent across platforms. While it is okay to slightly alter your technique based on the social media platform, your basic tone and content should remain the same. This will make your brand appear cohesive and reliable to your entire audience.

10. Mobile Unfriendly

In a time where mobile devices are a top way to consume information, be sure your website copy is optimized for mobile devices. Use a large font and keep paragraphs relatively short in order to make your words readable on a smart phone. Since people use their phones for quick, digestible information, make sure your headline is strong and your writing is not too long-winded.

A content marketing agency like Bright Age can help you avoid these common mistakes by creating interesting, clean, and relevant copy. These copywriting tips are a simple way to enhance your marketing strategy and increase your sales!

How to Make your Writing Catchy

August 13, 2020/in Blogging, Content Creation, Copywriting, Social Media Engagement /by Bright Age

Whether you are writing an Instagram caption, a blog article, or a brand-new slogan for your company, your copy should capture your audience’s attention. B2C marketing (business-to-consumer) interacts directly with the customers, which requires eye-catching, digestible content for people browsing their phone or computer. This not only comes across in your company’s products and purpose, but the way you communicate it. Here are a few tips to make your company’s writing catchier.

Tone and Word Choice

Your writing should implement an engaging tone that matches your business’s brand identity. For instance, if your brand is sophisticated, make sure that personality is consistent across social media and blog posts. Consider the desires and needs of your consumers, as well as what kind of language they use in everyday life. One way to establish a consistent writing tone is to think of fresh words that make your content more interesting. This is evident in Nike’s Instagram post about two runners in Thailand.

Rather than simply getting the message across, this post purposefully uses words such as superstars and crazy dream to create a dramatic tone that fits Nike’s fierce brand personality. Like Nike’s post, B2C marketing should appeal to the emotion of consumers by creating a unique tone. The post also uses a number of terms that specifically relate to Nike’s products, such as marathon, finish line, and run. Don’t be afraid to pull out a thesaurus if you are stuck and need some inspiration for new words. At the same time, be wary of going overboard and making your writing too technical. A content marketing agency like Bright Age can help you keep an interesting yet casual tone that attracts consumers to the words on-screen.

Declutter

Even great writers fall into wordiness that cheapens the quality of their content. The overall structure of your writing affects how consumers view your brand, which goes beyond tone and word choice. To make your writing as catchy as possible, cut out wordiness wherever possible. For instance, avoid lengthy and unnecessary phrases like It is very evident that…. Instead, dive right into the point without any introductory phrase. If you must, use a simpler phrase like This shows…. Since B2C marketing needs to grab attention quickly, your writing should get to the point without talking in long, confusing sentences.

Engage with the Audience

Certain language choices can help you engage more directly with your audience. For instance, active voice effectively urges consumers to take action, while also focusing on the subject and remaining concise. Also consider using the word you rather than my. Sprout Social quoted a study that found using your instead of my can generate 90% more clicks. This pronoun change creates a personal connection that engages the reader on a more emotional level.

Content Still Matters

No matter how catchy your writing style is, no one wants to read dull content. Search for a unique or unexpected angle to advertise your products. Interesting content looks different across certain platforms, so be sure to familiarize yourself with the style and expectations of a specific social media post, blog, or infographic.

In particular, social media content should look different depending on the platform. Twitter’s concise wording, for instance, will contrast with Instagram’s picture-based content. Consider asking questions on social media to encourage user interaction, as well as incorporating a call-to-action in each post that points towards your website or product. Blog articles are much longer, which leaves room for details. Include a gripping lead and be sure to remain focused throughout the article to avoid rambling. Try outlining your work beforehandto keep a clear direction for your article. Short copy – slogans, banner ads, or a call-to-action – needs to be as succinct as possible, while also capturing people’s attention. This Galaxy Theatres Instagram post is a great example of short copy over an infographic, complemented by a longer social media caption.

Interesting copy is crucial for marketing success. Catchy writing focuses on creating a unique tone, minimizing wordiness, and creating relevant content. A content marketing agency like Bright Age can offer all the help you need to improve the quality of your writing and expand your viewership.

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