How the Entertainment Industry Can Capitalize on Social Media

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Social media is a part of everyone’s daily life; it impacts every industry. The entertainment industry can use social media to their advantage. Social media is the best way to get the word out about upcoming events, concerts, shows or anything else. Social media has impacted the entertainment industry by changing the distribution of content. Before, entertainment content was distributed through television, radio, and print media. Today, social media provides a new avenue for distribution, allowing content creators to directly reach their audience without the need for a middle ground. Social media marketing for the entertainment industry can be highly beneficial to the audiences they want to reach.

Brands and businesses in the entertainment industry will benefit from keeping their followers informed and up to date on social media. Through social media, fans can interact with their favorite celebrities, musicians, and actors, provide feedback and engage in conversations. A large part of social media is user generated content. User-generated content is content that is created by users rather than professionals. This content can be videos, images, text, reviews and more. Social media amplified the amount of user generated content and the entertainment industry can use it to its advantage when promoting new events, films, songs, etc. 

The connection that is created on social media is different from any other; users feel more connected to entertainers than ever before. They are constantly getting updates about their favorite celebrities on social media. The entertainment industry can use this to their advantage, and further build the connection between fans. Other things that social media has created are giveaways, photo opportunities, pop-up experiences, and streaming availability.These are other effective ways the entertainment industry can keep fans engaged and excited.

Pop-up experiences are beneficial for brands to be able to promote their products.Having a digital space for fans to interact will create a greater connection to the brand. The Golden Girls are a great example of this. They have created numerous interactive fan pop-up experiences.

Their pop-ups are located in large cities, and they use things from the show, like props, to create a unique experiential visit. The Golden Girls Kitchen is a part of this; they showcase different recipes at new pop-up designed to feel as if you’re in the TV set so fans can try favorite recipes from the show. Fans can comment on pictures through Instagram telling the brand where they want the pop-up to be next. 

Another way to interact with fans through social media is giveaways. Giveaways are a strong way to get fans interested in the brand and help build buzz and social engagement. Giveaways help brands gain more followers and promote their page. Getting more people to follow your social media account helps explain your brand, increase your audience, and build a community.People will be more likely to become a fan or purchase from you if they repetitively see your social media posts. Galaxy Theatres has used giveaways in the past to interact with their fans. They have found that this is a good way to connect with their fans and make sure they are being treated well. Social media is an easy way to have a direct line of connection to your customers. 

 Instagram Stories can help build awareness and engagement about upcoming events. Adding stickers for polls, question boxes, countdown, or direct links can help with user engagement and drive ticket sales. Companies like Big Stub benefit from using social media marketing because they can grow their audience over time.The awareness of ticket sales is important to consumers. They can gain more credibility from having a strong social media presence. 

Brands in the entertainment industry need social media marketing to thrive and prosper. They will benefit from using a social media marketing agency to help them run their social media marketing. This is why social media marketing for the entertainment industry can be important. 

How to Grow Your Online Communities Through Contests

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For brands on social media, engagement is everything. You want to boost it, grow it, measure it and exploit it. But how? Social media contests are an effective way to excite and engage your audience. Let’s look at how you can optimize the connections you have with your audience through social interaction!

 

Why Social Media Contests?

Social media giveaways are a successful way of promoting your brand without spending a lot of money. Contests can boost online engagement, grow your social media presence, market an upcoming product and gather user generated content. It is important to first know what your goals are in order to choose the contest that is right for your brand. 

 

Understand Your Audience

If you want to achieve your goals, then you need to know what audience you’re trying to reach. Remember that your contest should cater to your audience in order to increase engagement. For example, if you want to engage local movie enthusiasts and drive ticket sales, you can tie your contest in with memorabilia from an upcoming movie. 

digital marketing agency screenshot of Galaxy Theatre instagram contest

Experiment With Different Platforms

Today there are many new platforms available to experiment with in order to reach your audience. Different platforms appeal to different demographics. Understanding where your audience spends most of their time will help you narrow down which platforms you should utilize. Facebook can be used to target adults while instagram is geared more towards teens and young adults. Twitter is used most often by people in their 20s. Brands should do their research and take advantage of social media contests to engage with their followers. You can also partner with a digital marketing agency to help you understand your audience and how to target them.

 

Know What Type of Contest to Run

Once you narrow down what platforms to use and what audience you are trying to target, the next step is to think about the type of contest to run. Now that Instagram and Facebook live features are more popular than ever, it is easy to engage with customers with an active, visual and experience based campaign. Comment giveaways are a good way to get your audience involved with your brand. For example, asking them to tag people in the comments gives your brand more exposure and reach. Fan content campaigns not only involve your audience but also gives you access to customer generated content that you can use later. 

 

You want to make it easy for your audience to participate! Make the rules simple and explain the contest clearly. State a deadline and stay transparent about how you will choose a winner. 

digital marketing agency screenshot of holly home twitter contest

Prize Matters

Social media contests can be a great way to enhance engagement, but you’ll still need to convince your customers that they should interact with you. The prize you give out will depend on the goal of the contest, and it needs to be something appealing to the people you want to reach and connect with. For instance, millennials are searching for ways to connect with people through experience. Re-think offering a tangible prize and consider how best to appeal to your audience through experience. By offering more attractive prizes, people are more likely to share your contest.

 

Using a Digital Marketing Agency

You might choose to employ the benefits of a digital marketing agency like Bright Age Digital Creative Agency to help you create unique contests on Twitter, Instagram and Facebook. Our past experience with social media contests will result in increased audience engagement and brand awareness.