Branding Archives - Bright Age

Why Your Brand Needs to Market on LinkedIn

March 20, 2024/in Branding, Social Media Marketing, Social Media Strategy /by Bright Age

When it comes to social media marketing LinkedIn has become an extremely powerful tool for businesses and individuals to utilize to connect in a way that promotes networking and marketing that no other platform on the market does today. Globally, LinkedIn has 1 billion active users and this number is growing by the minute. Companies have found LinkedIn to be an incredible resource for getting to know and connect with brands, and for that reason, it is so important that your brand markets itself on this platform.

Why LinkedIn is so Important for Businesses

LinkedIn is nearly 22 years old and with the platform’s growth in these last two decades, its impact on the business world has been huge. In fact, LinkedIn is used by 80% of B2B marketers today. Because it has become such a strong outlet for businesses to network with one another and promote their brand through content creation and interactivity, not utilizing LinkedIn’s benefits would set you behind other competitors in your industry. LinkedIn is also the number one most trusted platform by brands, making it essential for businesses to use to increase their market value.

The exposure that LinkedIn marketing can give your brand is massive. When you have connections with people, and comment, like, or repost their posts, all of your followers will also see it even if they don’t follow that initial connection. That is what makes LinkedIn so powerful when it comes to its ability to connect with other businesses or brands. You can see this in a post by Parex. When someone comments on Parex’s post, all of the commenters’ connections will also see this Parex post. This is an incredibly beneficial feature that can help brands.

Parex USA LinkedIn post example to show LinkedIn marketing and content creation by brands.

How to Market on LinkedIn

Demographics

For LinkedIn marketing, a brand needs to understand the demographics of those who are active on LinkedIn to know how to properly market their product. 60% of LinkedIn users fall between the age range of 25 and 34. When your brand decides which specific marketing strategies to use to promote a product, this is something important to keep in mind to ensure your marketing to the correct audience.

Two business people looking at LinkedIn on a laptop showing example of LinkedIn marketing.

Targeting on LinkedIn

When it comes to LinkedIn marketing and finding your target audience, it’s important to keep in mind that until you know exactly what audience you are trying to reach, keeping targeting tactics broad is your best bet. There are so many different ways to target your audience on this platform: by country, job title, seniority, company, industry size, etc. It is imperative that for a business to market its brand successfully, they take advantage of the opportunities LinkedIn offers to aid in its marketing strategies.

Unique Features

One of the features LinkedIn offers that can be extremely useful for marketers to use is their campaign manager account. By creating a campaign manager account, marketers can easily create ads and see how they are doing after being posted on the platform. Users can also opt into LinkedIn Premium, which shows even more insights and analytics that can be useful when marketing your brand. Here is an example of what Premium can show you using a company profile we all know and love, Shark Tank.

Shark Tank ABC LinkedIn screenshot showing LinkedIn marketing and premium features.

LinkedIn can offer lots of benefits to your brand. The mere exposure that this platform can give to your brand is enough to convince anyone that it’s an essential part of successful branding for marketers. On top of that, its ability to provide connections, create networking opportunities, and filter demographics to help you promote your advertisements, is something that you cannot find on any other platform.

The Importance of Social Media Brand Awareness

February 27, 2024/in Branding, Digital Marketing, Social Media Marketing /by Bright Age

When thinking about your favorite brands, what comes to mind? Most likely their products and services but also the personality they have curated. These factors tie into creating social media brand awareness which can be thought of as consumers’ ability to recognize specific brands on social media. Several factors go into creating and increasing brand awareness, and it is crucial to differentiate your brand from others.

What is Social Media Brand Awareness and Why is it Important?

At its core, brand awareness is the idea that consumers are familiar with the products and services your brand offers. Social media brand awareness refers to raising brand awareness through social media platforms which has become an increasingly popular strategy. For example, through the use of social media, you can reach different target audiences through different social media platforms. Social media brand awareness is vital and allows brands to develop relationships with potential customers and strengthen relationships with existing customers.

How to Develop and Increase Social Media Brand Awareness?

There are several ways to develop social media brand awareness, and it comes back to building a distinct and identifiable brand. Various factors play into having a recognizable brand which ranges from your brand personality to aesthetics and values. Starting with personality, it is important to look at what you are posting and how you are interacting with customers on social media pages. Are you formal or more casual when talking with customers? Customers enjoy unique and original content where they feel they are interacting with a person. Additionally, how you respond to and take care of customers if they are not satisfied with your product can impact your brand’s reputation.

Secondly, your brand’s aesthetic will help you be more identifiable. Having a consistent color scheme and style across various platforms will allow consumers to know and understand your brand better. If your website has a minimalist website, how are you portraying that identity on your Instagram and TikTok? Content between platforms will vary, but showing consistency is beneficial.

Additionally, showcasing your brand values can humanize your brand. Displaying brand values allows customers to build a sense of trust and loyalty with the brand and differentiate it from others. For example, if your brand is passionate about being an environmentally friendly brand how are you showing your customers that they can trust you? Maybe you make a TikTok showing the sustainable process of how you make your product. By knowing your brand, you can tailor your social media marketing strategy and content creation to be the most authentic it can be to your brand. Having an understanding of your brand and displaying that on social media platforms is an important first step in creating brand awareness.

Similar to displaying your brand values, another way to distinguish your brand from others is having a narrative. A narrative allows you to personalize and humanize your brand to your audiences. There are various narratives you can tell like the origin of the brand itself and the person behind it. Having a narrative is something that you can tie into your marketing strategy, and customers can see a more human side of your brand, increasing brand loyalty and distinguishing your brand from others.

A third way to increase brand awareness is through contests and giveaways. Brands can run social media contests where they have users either tag a couple of friends in the comments or repost the contest post to their story. This is extremely beneficial in developing brand awareness as customers may expose their friends or followers to the brand. While it does require brands to give away something for free, the exposure they can generate from their audiences is greatly beneficial.

You can also look outside just your brand when looking to gain awareness. Brands can partner with each other and perform co-branding or co-marketing. Collaborating with other brands allows your brand to be introduced to other audiences you may not be reaching. If you do not want to collaborate with another brand, working with social media creators or influencers is another great way to create brand awareness on social media as they can promote your product to their followers.

How to Track Social Media Brand Awareness?

It is important to be aware of how your current tactics are working to increase your social media brand awareness, and luckily there are several ways to collect valuable information.

Sentiment Analysis is one tool on Sproutsocial where you track customers’ comments and feedback. Customer sentiment analysis allows you to see how customers and people are feeling about your brand, whether it be positive or negative. With this data, you can track sentiment trends where brands can be proactive if there is consistently negative sentiment.

Sproutsocial also offers tools that allow you to monitor your Share of Voice (SOV). Share of Voice looks at how much your brand is being talked about in its respective market and where you stand among other brands. From the data, you can monitor how frequently and where your brand is mentioned.

One more valuable tool that Sproutsocial offers for tracking social media brand awareness is monitoring social media engagement. By looking at what and how users are interacting with brands, you can see which platforms they are having the most engagement on and see which methods are working for them.

One last valuable tool is Google Trends. Google Trends allows you to track how much your brand is being looked up across specific amounts of time and locations. Not only can you monitor your own brand’s data, but also perform research on competitors as well.

Social media brand awareness is crucial in being recognized and building loyalty with customers. Bright Age can help your brand generate social brand awareness whether it’s through branding itself, running a contest or giveaway, or altering your strategy to raise more awareness. Social media brand awareness is extremely valuable to brands and being effective in strategies allows your brand to reach as many customers as you can.

How the Entertainment Industry Can Capitalize on Social Media

May 11, 2023/in Branding, Digital Marketing, Digital Marketing Agency, Social Media, Social Media Contest, Social Media Contests /by Bright Age

Social media is a part of everyone’s daily life; it impacts every industry. The entertainment industry can use social media to their advantage. Social media is the best way to get the word out about upcoming events, concerts, shows or anything else. Social media has impacted the entertainment industry by changing the distribution of content. Before, entertainment content was distributed through television, radio, and print media. Today, social media provides a new avenue for distribution, allowing content creators to directly reach their audience without the need for a middle ground. Social media marketing for the entertainment industry can be highly beneficial to the audiences they want to reach.

Brands and businesses in the entertainment industry will benefit from keeping their followers informed and up to date on social media. Through social media, fans can interact with their favorite celebrities, musicians, and actors, provide feedback and engage in conversations. A large part of social media is user generated content. User-generated content is content that is created by users rather than professionals. This content can be videos, images, text, reviews and more. Social media amplified the amount of user generated content and the entertainment industry can use it to its advantage when promoting new events, films, songs, etc.

The connection that is created on social media is different from any other; users feel more connected to entertainers than ever before. They are constantly getting updates about their favorite celebrities on social media. The entertainment industry can use this to their advantage, and further build the connection between fans. Other things that social media has created are giveaways, photo opportunities, pop-up experiences, and streaming availability.These are other effective ways the entertainment industry can keep fans engaged and excited.

Pop-up experiences are beneficial for brands to be able to promote their products.Having a digital space for fans to interact will create a greater connection to the brand. The Golden Girls are a great example of this. They have created numerous interactive fan pop-up experiences.

Their pop-ups are located in large cities, and they use things from the show, like props, to create a unique experiential visit. The Golden Girls Kitchen is a part of this; they showcase different recipes at new pop-up designed to feel as if you’re in the TV set so fans can try favorite recipes from the show. Fans can comment on pictures through Instagram telling the brand where they want the pop-up to be next.

Another way to interact with fans through social media is giveaways. Giveaways are a strong way to get fans interested in the brand and help build buzz and social engagement. Giveaways help brands gain more followers and promote their page. Getting more people to follow your social media account helps explain your brand, increase your audience, and build a community.People will be more likely to become a fan or purchase from you if they repetitively see your social media posts. Galaxy Theatres has used giveaways in the past to interact with their fans. They have found that this is a good way to connect with their fans and make sure they are being treated well. Social media is an easy way to have a direct line of connection to your customers.

Instagram Stories can help build awareness and engagement about upcoming events. Adding stickers for polls, question boxes, countdown, or direct links can help with user engagement and drive ticket sales. Companies like Big Stub benefit from using social media marketing because they can grow their audience over time.The awareness of ticket sales is important to consumers. They can gain more credibility from having a strong social media presence.

Brands in the entertainment industry need social media marketing to thrive and prosper. They will benefit from using a social media marketing agency to help them run their social media marketing. This is why social media marketing for the entertainment industry can be important.

The Benefits of a Consistent Social Media Strategy

February 28, 2023/in Branding, Digital Marketing, Social Media Agency, Social Media Strategy /by Bright Age

Having a consistent social media strategy is beneficial to any brand that wants to have a strong

social media presence. When brands post frequently on social media it creates a sense of

consistency throughout the brand. A brand’s content will be consumed more if they have a

consistent social media strategy. Having a plan when creating a consistent social media strategy

is essential, and digital marketing agencies like Bright Age can help with this. The brand’s

identity is formed through consistency; to have a strong identity the brand needs to be consistent.

Knowing your intended audience for your business is important. Figuring this out before you

create a social media strategy can help it work better. Posts will perform better if they are

targeted toward a certain group of people. Marketing toward a certain audience will help your

business gain more traction. It is also essential to know your primary focus when creating a

consistent social media strategy. Digital marketing agencies like Bright Age are there to help

brands create consistent social media strategies. Bright Age can make finding your target

audience and intended focus easy.

Social media marketing agencies can help brands with posting consistently since it can be hard

for brands to gather enough content to post constantly. Coming up with a successful strategy is

the best way to be consistent. A social media specialist would be able to analyze analytics to

understand what is performing best on a page. Analyzing the highest and lowest videos is

important to understand what content to create moving forward. Putting money behind your

best-received videos will reach viewers for the best price.

Posting on multiple channels on the same day of the week is a good way to reach your target

audience. Content can be reused on different channels are long as it is efficient. This can be a

good way to stay efficient and concise because it means you must produce less content. This will

save the company time and money. Consistently posting on the same days each week will also

bring a strong brand presence. Posting every other day would be over half the days of the week,

making for a good, consistent posting schedule. Companies that do this are more likely to be

successful because they are getting more exposure.

Creating content and uploading it can be hard to follow through on when working in other areas

of a business. Therefore, hiring a digital media agency to do this work for you may be very

helpful. Your social media presence can be enhanced by working with digital creative agencies to

help push out your content. Brands will benefit brands by giving them more of a following and a

bigger audience; they will be able to focus on other things besides content. Social media, over

the past decade, became the most popular way to advertise for brands. If a brand is not able to

upload on social media consistently then it will have a hard time gaining popularity and views.

Even for well-known brands it is important to have a strong social media presence. Businesses

will be able to reach more people when they have a consistent social media strategy.

How Brand Awareness Increases Purchasing on Social Media

March 18, 2022/in Branding, Digital Marketing, Social Media Marketing /by Bright Age

The underlying purpose of the internet has not changed at all. Today, many users of the internet and social media continue to share information and make connections. The platform in the past has now evolved with the advances in digital technology, becoming a vital tool for businesses. In fact, according to a survey hosted by Sprout Social, 65% out of 1,000 US consumers have participated in purchasing goods and services directly through social media. As the survey also shows, 80% are more likely to buy from brands they are familiar with in social media, expressing great encouragement for brand awareness.

Familiar Brands

It is a given that the survey results for “buying from a familiar brand” will be in the majority. Since the consumers have already made a previous purchase and received satisfactory results, they will continue to shop there due to the trust they have for the brand. In most cases, a familiar brand gives a consumer peace of mind from worrying about the quality, the shipping, or any other possible issues that could derive from the purchase. They will continue to be loyal until they undergo a negative experience. In other situations, a consumer purchases from a recognizable brand for a number of reasons. They either want to make an impression on other people, to feel included in a group, or perhaps to shop for the quality.

All in all, each time a consumer purchases from the same brand, their impression and familiarity of the brand becomes more positive each time. Therefore, the probability that consumers can recognize a brand and its goods and services through brand awareness, follows with an increase in purchases.

Collaborations

Since influencers have a strong relationship with their audiences and community, it is highly encouraged for businesses to collaborate with these creators. It is similar to how consumers will continue to buy products and services from familiar brands. Consumers who have a level of trust with an influencer they follow will listen to the words of the creator. This is also known as word-of-mouth marketing strategy, and for influencer marketing, it works like a charm.

At the very least, the consumer will now be aware of and know the brand. That is what most businesses want to achieve at the minimum level: to be on the radar of new possible consumers. Though a purchase from these new consumers may not be guaranteed, brand awareness will be. The more the brand is discoverable and recognizable, the more familiar consumers will be seeing and hearing its name. This will eventually lead to a higher probability of a consumer buying from the brand.

Brand awareness, evidently, is the key to unlocking these purchases on social media. With over 4 billion (and counting) people online, businesses should take the opportunity to join the competitive market now and build their awareness if they haven’t yet. If some assistance is needed, request a consultation with Bright Age today, and you will fall in the good hands of our digital marketers, designers, and advertisers.

Rebranding a Company for Social Media

August 19, 2021/in Branding, Social Media Agency, Social Media Marketing /by Bright Age

When introducing a brand to social media, many companies may realize that their current branding does not fit the feel and needs of specific platforms. This creates a need for the company to begin rebranding itself. Of course, the easiest way to accomplish this task would be to hire a social media marketing agency. From there the company can discuss with the agency and find the best solution to their problem. Though a social media marketing agency would be able to solve the company’s rebranding problem, it is still important for the company to understand the steps that go into brand development and rebranding. That being said, here are 5 of the most important steps in rebranding a business.

1. Examine Your Current Strategy

Regardless of if it is defined or not, all companies have a social media strategy. Social media strategy does not mean that your company has an Instagram, Facebook, etc. Rather a social media strategy is your target audience and how you cater to them. Some good questions to ask yourself in this step are:

Who is my target audience?
What kind of content is our company posting and how frequently?
Does our current content reflect the current social climate, popular trends, and popular culture?
Why does our company need to rebrand?

2. Research Your Competitors Platforms

Standing out is an important step in rebranding, but how can you stand out if you don’t know what you’re standing out from. Take some time to look at your competitors’ accounts and learn their social media strategies. Pay close attention to their engagement, content, and company culture. Is there anything you would like to adopt for your own platform?

3. Establish Your Goals

Create meaningful goals that keep you on track. As you reach success within these goals, they will provide a sense of accomplishment in your brand development. When establishing your goals, think SMART (specific, measurable, achievable, realistic, timely).

4. Build on Your Fans’ Needs

Whether you have established social media platforms or not, an established company always has a fan base. When rebranding your company, look at your current fans and cater to what they want. Understand their wants and needs, then build your campaign off of them.

5. Launching Your Social Media Rebrand

This last step is all about your platform and how your company plans to use it. Before officially relaunching your social media rebrand, it’s time to step back and take a look at your brand development.

Create your brand message, what do you want your audience to know about you during this change?
Update all your visuals to match your new company’s brand.
Change your content to fit the social media platform you are posting to.

The biggest step to rebranding your company is to stick with it. A rebrand won’t just happen overnight, but with continual work and small adjustments, a rebrand can be the exact solution to a company’s problem. If your company has decided to work on rebranding without the help of a social media marketing agency, it could be wise to look at bringing on a few new team members specifically designated to working on social media platforms. If this idea is not within your company’s budget, another possibility is to delegate responsibilities to specific people within your team. At Bright Age, we understand that rebranding can be overwhelming. If you’re interested in hiring an agency to assist your company in the process, we’re here to help.

How to Identify Your Consistent Style of Branding

July 1, 2021/in Branding, Digital Marketing /by Bright Age

Hoping to take your business to the next level by building your social media presence? One of the first steps in creating a memorable profile is identifying a consistent style of branding. Building a brand presence that is strong and recognizable can seem like a daunting task. Many companies enlist the help of a digital marketing agency. If you’re looking to improve your social media game or are not sure where to start, we’ve rounded up a few tips for you to ensure that your branding is at its best.

Identify Your Goals

Above all else, your branding should align with your company’s mission and vision. After identifying your business’s core objectives and approach to reach your audience, figure out how to convey this into the story you want to tell with your brand. It’s also helpful to identify your goals as a business. These goals, whether it be to increase awareness, generate new leads, or increase loyalty, will help you build a fuller understanding of your brand. Additionally, understanding your goals as you begin your journey can help you understand what metrics to use in measuring your success.

Understand Your Audience

When you’re beginning to identify your consistent style of branding, it’s also important to understand the audience that you’re marketing to. Different industries have different audiences that they cater to. Even further within an industry’s audience, you can cater towards a specific age or interest group. Once you’ve nailed down who your audience is, think about the type of content that this audience would like to see and interact with.

digital marketing agency EZ Plans screenshot to show branding

For example, as a business that serves to connect homeowners, designers, and contractors with architecture services, the EZ Plans Instagram page caters to their audience through sharing high-quality photos of their projects and before-and-after shots of spaces. These photos help potential customers understand the quality and type of work that can be achieved through their architectural services.

digital marketing agency Golden Girls Instagram screenshot to show branding

Similarly, the Golden Girls Instagram page caters towards their entertainment audience by posting nostalgic content from previous episodes, connecting them to current events, and posting prompts for the audience to interact with the account. This keeps content fresh and relevant for The Golden Girls’ dedicated fan base.

Creating a Strong Brand Identity

Once you have a strong understanding of your brand’s objectives and audience, you establish guidelines for creating a consistent logo, color palette, handle, and other features that can be used across different platforms. However, it’s important to understand that social media platforms are not built equally. For example, different platforms have different posting features, optimal image sizes, and maximum lengths for video content. Facebook and Twitter have a feature to add a banner photo while Instagram does not. The most effective brands cater their content to the platform while still maintaining consistency.

Let’s use Woodland Hills Magazine as an example. Though their Twitter and Facebook pages are not identical, they maintain the same logo and color scheme.

digital marketing agency screenshot of Woodland Hills Magazine Facebook for branding

digital marketing agency screenshot of Woodland Hills Magazine Twitter for branding

Taking a deeper dive into their content, they post the same content in different formats optimized for each platform. The accounts post at the same frequency. They also maintain the same tone throughout the two platforms.

At the end of the day, your brand’s profiles across different platforms should align with your brand identity and maintain a sense of cohesiveness. As a rule of thumb, try to maintain consistency in your colors, graphics, language, and post frequency.

Building an Effective Branding Strategy

Overall, creating strong, consistent branding across platforms will increase your brand recognition. If your social media channels aren’t performing, it may be helpful to get outside assistance in building an effective brand strategy. As a digital marketing agency, we can help your business find a consistent style of branding, create content that connects with your audience, and foster your business’s growth. Maintaining consistency from your visual identity down to the way you interact with your audience in the comments will strengthen your audience’s trust and build a memorable brand.

How to Use Social Media to Establish Your Brand’s Presence

October 21, 2020/in Branding, Digital Marketing, Social Media Management /by Bright Age

Social media is one of the main ways in which people communicate, interact, and research. There is an endless amount of information on social media, whether it be pictures of family and friends or business updates regarding sales, giveaways, or new products. A business can use social media strategy to increase their brand awareness due to the amount of their audience that are already on social media. By using these social platforms, your brand is more likely to grow due to follower engagement and activity.

According to Sprout Social, 56% of marketers’ social media strategy is used to understand their target audience. This connects to the fact that identifying and researching your target audience is the greatest challenge for social markets. Connecting and finding your target audience is something that all companies struggle with, yet it is imperative that the connection between company and customer happens. Without the knowledge of your target audience, how else are you supposed to market and sell products that they are going to like? Using social media is a great tool to see who your audience is and what they like to see.

Building a brand on social media takes time and strategy. When creating an account, whether it is on Twitter, Facebook, or Instagram, one must realize that suddenly gaining millions of followers does not always happen. If you have an established brand outside of social media that is known, people will recognize you on their platform of choice and start to follow. This creates a domino affect. Once someone follows you, your account may pop up in their followers’ recommended accounts. By gaining followers, you reach a bigger community that your followers are connected in. However, when creating a brand to start a new business, one must be very patient in the process. The most important social media strategy to remember when establishing your brand is to interact, engage, and observe.

Interacting with followers on social media will create a connection. The more your followers feel as though your brand will listen to them and care about how they feel about your products, the more they will want to buy your products. These can be little tasks such as liking their comments on Instagram or responding to their complaints in Facebook Messenger.

Engaging followers is the next step. Having a post with a good amount of likes, comments, and shares will make others want to follow you, therefore expanding your brand. For instance, high levels of engagement could occur if your brand does a giveaway that includes rules of tagging friends in comments or posting the giveaway on their story. This would engage your followers in your post and expand your account to many others at the same time.

Observing the data from each post as well as follower activity will show you what to post and what not to post. Successful businesses know what kind of posts their followers like and how to use that knowledge to expand their brand. For example, a company posts a photo that does not have much to do with the company, maybe it is a holiday or a motivational post, and the post does not get much activity. Then the company posts explaining a new product and that post is flooded with likes, comments, and shares. By gathering information on the two different posts, companies can see what their audience likes and how to grow from that.

Using social media to establish your brand may be one of the best ways to do so. A social media strategy not only creates a community with your followers but gives you important data from their responses. This way, your brand is able to grow in size and quality. If you are struggling to expand your brand, Bright Age Digital Creative Agency can guide your company toward brand success through multiple social media platforms.

How to Establish Your Perfect Brand

July 10, 2020/in Branding, Social Community Management, Social Media Strategy /by Bright Age

Determining your company’s brand can be an intimidating task if you don’t know how to approach it, but it is one of the most crucial parts of marketing. With a unique and effective brand identity, you can develop a social media management strategy that leaves buyers with a good impression and keeps business rolling. In order to establish the brand that is right for your purposes, you need to understand your audience, mission, and brand personality. Let’s take a look at each step in establishing your perfect marketing brand.

Establish Your Audience

Before you can create a compelling brand, you must determine your audience. While it might seem strategic to aim for a large range of people to make the most sales, you’ll have more luck if you get specific about who you are targeting. Consider things like age, gender, location, and education. Once you know the basics, dive deeper. What does this group of people care about? What are their hobbies and lifestyles? The more detailed you can get about your audience, the better you will be able to create content that tailors to their interests.

Know Your Mission

It is equally important to know your company’s mission – why do you exist and why should people care? Your mission is the driving force for your content and the reason people come to your company. In fact, trust in a brand’s purpose is increasingly crucial to customers. One study found that 85% of consumers want brands to solve their problems, and 80% of consumers want brands to solve society’s problems. Marketing is no longer about selling a product, but selling the purpose and values behind it as well. A brand development agency like Bright Age Digital Creative Agency can help you determine how to communicate your mission to the appropriate audience, so that your content appeals to the needs of your consumers.

Determine Your Brand Personality

Once you understand the basics, you have the tools to refine your brand personality, which largely comes across in the kind of culture or emotional appeal your company pursues. Some possible personalities include compassionate/sincere, enthusiastic, sophisticated, informational, or funny. Whatever you land on, your brand personality should be consistent with your target audience and core values.

One of the primary ways to get this personality across is through your marketing voice. For instance, Geico’s funny brand personality consistently puts out humorous social media posts, which is modeled perfectly in this Instagram post.

In addition to a fun photograph, Geico’s caption is simple and silly, using colloquial language with a funny hashtag. Whatever your brand personality is, make sure that your word choice, tone, and visual style match it.

Part of your brand personality also involves a strategy for engaging with users in comments and DMs. For instance, will you respond to an upset user with helpful information, a witty comeback, or no reply at all? Each of these responses have their own strengths, so it is important to find the one that works best with your brand. A brand development agency can help you with this tricky social media management by quickly and professionally engaging with users on your behalf. Galaxy Theatres provides a good example of social media interaction. With an enthusiastic brand personality that cares about their customers’ movie experiences, they efficiently respond to questions and criticisms with a friendly tone and helpful information. These comments come from a Facebook post about a popcorn pickup deal during COVID-19 closures.

Find What Sets You Apart

The internet makes every competitor available at a person’s fingertips, so you need to make it clear why your brand is the best choice. It is important to observe what other companies in your industry are doing and understand why your company is unique in comparison. The SWOT analysis is a helpful tool that guides you through your company’s strengths, weaknesses, opportunities, and threats. This can help you determine what you’ve done well so far and what needs improvement in order to boost your brand.

Your brand is your reputation, so make sure to revisit these steps as your company changes over time. Spend time thinking about your brand, and don’t be afraid to narrow in on your mission and audience. A brand development agency like Bright Age will help you in all of these steps and take the work of social media management off your hands, so you can get back to the company mission you’re so passionate about.

How to Choose the Best Social Media Channels for Your Brand

September 16, 2019/in Branding, Social Media Marketing /by Bright Age

In today’s population of people joining the social media world, companies now have a new way of interacting with their customers and advertising to them. Due to the abundance of social media platforms out there, one could be left wondering how to figure out which is the best platform for their brand. This is when hiring a social media agency, like Bright Age Digital Creative Agency, could help with guiding your brand in the right direction.

The top 4 social media platforms to launch your social media branding are Facebook, Instagram, Twitter, and LinkedIn. While keeping the top social media platforms in mind, one of them might be more beneficial than others for your brand. This is when a social media agency can help you figure out which platform best fits the audience you are trying to target, what types of advertising your brand wants, and the goal of your brand.

Facebook

On Facebook, a brand can reach the broadest amount of age groups, but globally only 5.9% of Facebook users are ages 13 to 17. This means if your target audience is mostly 18 to 54 year olds, this would be one of the ideal platforms for your brand due to the higher percentage of users among these ages. Next, figure out if Facebook can offer what your brand wants, as you are looking with your social media branding in mind. If your brand wants to focus more on posting images, videos/livestream, gifs, announcements, and information about the company (phone numbers, an address, direct contact information etc.), Facebook may be one platform your brand should use. For example, with one of our clients on social media, Galaxy Theatres, we set up a Facebook page that allows them to reach many age groups, along with sharing movie posters, announcements for events, and much more. The goal is to reach new customers to bring more people to their theatres. This process includes informing them on which new movies are releasing soon.

Instagram

A brand that is targeting teenagers would likely use Instagram to advertise their brand because 37.2% of Instagram’s users are between the ages of 13-24. If the content of your brand is more oriented toward images, livestreaming, and short video advertisements, this platform is perfect for reaching your goals. Instagram is more focused on what catches the viewers’ attention in a couple of seconds, and what makes them want more. Galaxy Theatres has an Instagram profile which allows them to reach a broader scope of age brackets, with just a Facebook page would not have reached. This allows the company to reach all of their audiences, using a bigger platform to show off their brand.

Twitter

For a company that is targeting the ages of 18 to 49, the ideal platform might be Twitter. The percentage of users between 18 and 49 is 56%. Twitter is more text centric than Facebook and Instagram, allowing a brand to post more information with links to articles that complement their brand, encouraging a dialogue with their customers. Twitter also allows companies to update their customers on anything new that is going on with the brand. Whether it’s an event or a new product coming out, a condensed summary with a link of what is going on can be more informative than a creative photo caption that doesn’t inform too much about the product. EMCORE Corporation has a Twitter page that informs their followers about what is going on with their company, along with other technology-related news in the world.

LinkedIn

For a company targeting the ages of 20 to 49 on a more professional level, the ideal platform might be LinkedIn. The percentage of users on this platform between the ages of 20 to 49 is 69.2%. LinkedIn allows you to share information about your company (website link, headquarters location, year founded, etc.), show job listings, and post informative updates about your company. Parex USA has a LinkedIn profile that allows users to see what their company is all about, what job positions are open, and a link to their website to gain more information about the company.

If your brand is just starting out in this social media world, the use of a social media agency, like Bright Age Digital Creative Agency, could help your company save time and money by determining which platform is best to build your brand.