Social Media Strategy Archives - Page 3 of 4

How to Increase Your Social Media Reach

In 2021, using social media for business is crucial to helping you reach new customers and expand your audience. If you’re managing a business’s social media account and are hoping to watch it grow, it’s important to understand the concept of social media reach, how it can be tracked, and tactics to increase your reach.

What is reach?

Reach measures how far your business’s message has spread on social media. In short, reach is the amount of unique accounts that have seen a post or your account in a given period of time. When trying to understand your social media reach, it’s also helpful to look at different KPIs for reach such as impressions, follower count, and share of voice. These will help give you a more comprehensive understanding of how far your message has spread.

3 Ways to Increase Your Social Media Reach

When most people refer to reach, they’re talking about organic reach. This refers to the people that have seen your profile or post without the use of ads or other paid content. This type of reach is the most difficult to earn, but can be increased through a few best practices:

Optimize Your Content for the Platform You’re Posting on
Tailoring your posts to each platform is worth the extra effort, but is a step that can be overlooked by businesses that post their content to multiple platforms. Here are some areas you should review with each post:

Make sure that the dimensions of your content are optimized for each platform. This will prevent your photos from being cut off in your feed or when posting. For example, Instagram posts are best as a 1080 x 1080 square, while Twitter posts are best as a 1200 x 675 rectangle if sharing a single image.

Be mindful using external links. While they can be useful on sites like Pinterest and Twitter to direct users to your website, Facebook has an algorithm that favors content that keeps users on Facebook. Additionally, platforms such as Instagram do not allow external links within posts, so it’s important to have a link in your bio for potential customers to access more information about your product or service.

Tailor your captions to each platform you are posting to. You can change the length or tone of your caption depending on the nature and audience of each platform.

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Encourage Engagement

Creating content that encourages engagement will build more interest for your posts and helps your business connect with its audience. This can be done through many ways, like creating conversation-starting captions, posting videos, and doing live streams.

Having a more engaged following will help create a more positive word-of-mouth surrounding your business and in turn draw more people to your profile.

Starbucks Instagram Engagement Comments to Increase Social Media Reach

Schedule and Time Your Posts

This can be done in advance using a social media management platform that best fits your needs. Maintaining consistency is crucial for growing your presence and following in social media. Posting consistently also helps the algorithm on your social media platform know that your account is active.

Another excellent thing about scheduling your posts in advance is that you are able to choose what time you push your content out to your audience. All social media platforms have a time during the day where they see the most engagement, which can be a good rule of thumb for when to post.

However, the best thing to do is to post when your audience is most active. Some social platforms have business features that allow you to access this information so you can find the best time to post and reach your followers.

Fine-Tuning Your Social Media Strategy

Finding a strategy that works in increasing your social media reach organically can be a tricky task. If your posts aren’t getting the results you want to see, investing in your business through ads can be a great way to increase your social media reach. You may consider getting the help of a social media agency that specializes in marketing and targeting ads to reach the right audience.

At Bright Age, we’re experts at helping brands increase their reach so that the right people can find your brand. Contact us today to learn how we can help your business thrive!

Best Practices to Grow Your Social Media Presence

Social media can be a powerful tool for your business once you know how to use it. Understanding what will grow your social media presence will help you build an effective social strategy. As a social media agency, we’re experts in creating successful social strategies, and will help break down some of the best practices for you to grow your social media presence.

Create Goals For Yourself

The first step to creating a successful social media presence is coming up with measurable goals to track your success. These goals should be narrowed down to a specific performance indicator, easy to measure, achievable, and time-bound. For example, a goal could be to increase Instagram reach by 20% in 3 months. Having a goal in mind is not only rewarding once you reach it, but gives you a focus to create a purposeful strategy to achieve it. If you’re not sure what goals are achievable for your business, reading up on what your industry benchmarks are on social media is an excellent place to start.

Be Human

It’s as simple as that. People want to follow accounts that build authentic relationships and transparency with their followers. For example, businesses that post the people working behind-the-scenes to build the brand makes their content more relatable and real.

Another way to bring life to your account is to give it a voice that doesn’t sound automated. Hen’s Nest Cafe is an excellent example of a business that uses a warm, friendly tone to engage with its community on social media. Responses like these feel personable and as a result, gives your audience a more positive impression of your business.

Readily engage with your audience, create authentic relationships with your followers, and simply be human!

Creating Content That Performs

Understanding what types of content performs best on social media can help you create a content strategy with growth in mind. Here are some tips to increase engagement and help your social reach a larger audience:

Create more video content. Lately, video content has gotten more exposure and engagement. With the success of TikTok, short, eye-catching video content has caused competing social platforms to release similar features for accounts to post these types of videos.

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In general, video content usually performs well with algorithms because it captures the user’s attention for a longer period of time, making it an excellent way for businesses to utilize them for their growth. Start making videos and watch the engagements roll in!

Use stories. Stories are another feature that has been rolled out on many different social platforms these past few years. No matter what platform you may be using, stories are generally placed front-and-center on a user’s screen, making it an excellent way for a business to “skip the line” of the algorithm. Additionally, stories are quick to create and don’t have to be too scripted, making it the perfect way to show off the human side of your business that your audience wants to see.

Publish user-generated content. A majority of consumers believe that user-generated content holds more power in their purchase-making decision than email promotions and search engine results. Reposting content of people using your product in the real world gives your audience more trust in your product and helps them visualize how they can use the product in their own life.

Reposting this content also shows that your business acknowledges their customers and encourages future buyers to share more photos of them using your product. Customers who love your product will spread the word of your business and essentially create content for you, creating a win-win for all parties involved.

Using these tips will help your account grow its presence and create a more engaged following. As your account grows, it’s important to track it’s growth through analytics so that you can assess your performance, monitor progress on your goals, and fine-tune your social strategy.

Creating a social media with content that performs successfully and tracking its performance can be a tricky task. As a social media agency, Bright Age specializes in helping businesses like yours grow through social media. Contact us to find out how we can help you grow your social media presence!

How to Improve Your Yelp Rating and Increase Reviews

May 13, 2021/in Community Management, Social Media Strategy /by Bright Age

When thinking of a new place try out, most people turn to Yelp for help. You can find just about any business on there. Whether you’re looking for a great new sushi spot to try or just looking to grab a quick coffee, Yelp is one of the best apps to turn to. Yelp allows people to post ratings and comments for others to see and decide if they want to check out a particular business. Because people only to want to go to places with high reviews, ratings are extremely important when it comes down to doing well on Yelp. Here at Bright Age, a leading community management agency, we try to do everything we can to achieve the best ratings for our clients. By going above and beyond in providing our clients with the best services, we’re sharing a bit of advice on increasing Yelp ratings. Keep reading to learn about some of our tips!

Be Responsive

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One way to show that you care for your customers is by responding to comments on your Yelp page. Whether it’s a compliment, question, or complaint, responding to a comment shows others that you care about the opinion of your customers. This is especially important on Yelp because if someone complains about your services, publicly announcing that you are being proactive in resolving the issue says a lot about the quality of your company.

Keep Your Customers Updated

Yelp is great in the way that it acts like another form of social media because the platform allows businesses to post updates to their page. The world has been a very confusing place for quite a while now and many people are unsure of new business hours or changing regulations. A simple update about extended hours or the opening of indoor dining can show your customers that you care about keeping them informed. Instead of having them go out of their way and call, Yelp makes it easy by allowing businesses the chance to share information their customers want to know.

Share the Good Reviews

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If you’re no stranger to our past blogs, you would know that as a community management agency, we always express the importance of sharing content across multiple social media platforms. Not only does this increase the chance for a wide range of people to see it, but it also shows that your business is active and engaged with your consumers. So, if your business racks up some amazing reviews on Yelp, don’t be afraid to share this content on other social media platforms such as Instagram and Facebook. There could be a few people on these platforms that haven’t taken the dive and purchased from your business yet, but these good reviews could be the content that turns silent followers into loyal consumers.

Create an Ad

Community management agency Yelp advertisement

Easily one of the best ways to bring awareness to your business is by creating advertisements. These ads will be shown to people that have shown interest in similar businesses, ultimately meaning that the chance of them checking out your company is pretty high. People love to research competition and always love to choose the business with the best reviews. By using some of the previously mentioned tips, your business will start leading in the Yelp rankings and bring in all the good reviews.

Overall, Yelp is a great app to turn to when you’re feeling indecisive. Because of all the competition on Yelp, having good ratings is especially important. By following some of the tips mentioned above, we know your business will start to succeed on the platform. If you have any questions about promoting your business online, please feel free to contact us!

How to Use Twitter Trending Topics in Your Marketing Strategy

April 5, 2021/in Community Management, Social Media Marketing, Social Media Strategy /by Bright Age

Many people choose to use Twitter as their main source of news as they have ingrained the habit of waking up in the morning and checking the social media app for all the trending topics of the day. Since Twitter offers communication convenience paired with a visually appealing app design, it’s no wonder this platform has risen to become one of the top-performing social media sites of the century. As a Twitter marketing agency, social media experts here at Bright Age understand just how important it is to follow and strategize the use of trending topics on Twitter. Being informed about the conversations users are having on Twitter and then using this information within your own marketing strategy will help your business stay relevant in the social media loop. Your brand will appear informed, aware, and caring—everything a consumer wants a business they support to be. Keep reading to learn about a few ways your business can use trending topics on Twitter to build a strong social media marketing strategy!

Understand the Conversation

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Twitter makes it extremely easy to see what people are talking about. This can come in handy if your business releases a new product or service and you want to find out how people are feeling about it. You can do a quick search by typing in a few keywords describing the tweets you want to see. This is one of the most useful features offered on Twitter because it automatically sorts through millions of tweets to show you exactly what you’re looking for. This information can then be used to help you better understand the conversation circulating around your products or services, so you know what to keep doing or improve on.

Use Hashtags When Relevant

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Remaining true to brand values is essential in maintaining a successful business in the public eye. On Twitter, everything is public to your consumer base, and even deleted content can resurface, so only post content that is relevant to your brand image and be sure that it promotes your business in a positive light. As mentioned earlier, the search feature can be your best friend. You can search for trending topics or get more specific to search for particular keywords to understand the general conversation about anything you want to know. Then, you can get involved by using hashtags related to these topics. It’s obvious when brands use random, trending hashtags just to gain visibility, so be careful when deciding which conversations to join in on.

Take Advantage of Promoted Trends

People using phones at Twitter marketing agency

If your business is willing to dish out some money to advertise on Twitter, Promoted Trends are the way to go. Promoted Trends can help brands gain visibility when releasing a new product or service as they are directed toward specific audiences that have shown interest in related businesses and categories. Also, you won’t have to worry about competing with any other businesses because of Twitter’s exclusivity policy which states that only one client per country can advertise using Promoted Trends for 24 hours. This gives users plenty of time to see the trend appear in their feed, click on the trend, and become familiar with your brand. All in all, social media experts here at Bright Age, a leading Los Angeles-based Twitter marketing agency, hope you have gained some insightful strategies for using trending topics on Twitter to your advantage. Implementing trending Twitter topics into your social media marketing strategy can be especially beneficial for your business because it will make you appear informed and aware of current trends to your consumer base. Consumers are attracted to businesses who hold true to their original brand values and showcase themselves in a positive light, so make sure to join in on conversations relevant to your business. If you have any questions about building a successful Twitter marketing strategy, feel free to contact us!

How to Increase Your Social Media Shares

February 8, 2021/in Social Media Engagement, Social Media Strategy /by Bright Age

Tracking social media shares is one of the best ways to understand the type of content your audience loves to see. If certain content isn’t being shared, you can then use that information to prioritize the content people are engaging with more. Currently, the Internet is saturated with advertisements and marketing campaigns from millions of companies around the world. In order to rise to the top and reach your target audience, understanding what to post is crucial for the success of your company.

It sounds easy, but there’s a lot to it. Because of the time and effort required to understand the social media analytics behind your content, many companies turn to the experts. A digital marketing agency like Bright Age specializes in tracking engagement and creating content we know your target audience wants to see.

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Social media shares are important because the more your content is shared, the more likely it is to reach people that are unfamiliar with your company. These people will then begin to recognize your company and can become a critical portion of your target audience and potential consumer base.

We want to help you generate more shares, and that starts with understanding the type of content your audience wants to see.

Using Visuals

Humans are naturally visual creatures. Visuals elicit an emotional response in humans that makes us more likely to give attention to images rather than words. This idea easily translates into the way that companies can market themselves online—by using images.

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With the emergence of TikTok and with the success of videos on Instagram, it’s no surprise that visual content is so successful on social media. When people see content they like or think is funny, they immediately want to share this content with their friends.

It’s also much easier to look at an image and understand what it is trying to convey rather than putting in the effort to read a paragraph of words. Of course, words can be very meaningful, but in terms of creating the most attractive content for your audience, visuals always win.

Incorporating Hashtags

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Hashtags are easily one of the best ways for your content to reach new audiences. Using hashtags on social media platforms such as Instagram, Twitter, and LinkedIn helps to widen your audience beyond your immediate followers. Users outside of your own personal network will have the chance to see and interact with the content you post when hashtags are used.

As a leading digital marketing agency, we understand the importance of incorporating hashtags into Instagram posts to maximize our potential audience. The use of hashtags in your social media posts can help to bring an emergence of new followers to your page. It’s almost like a ripple effect—your content will continue to keep spreading to new audiences as more people share it.

Timing Your Posts

Understanding when your audience is online is crucial when it comes to increasing shares on social media. For instance, Wednesday is the best day of the week to post content for many social media platforms such as Facebook, Instagram, and Twitter.

Knowing the time your target audience is online helps to maximize visibility. With this increased visibility, it is much more likely that people will be engaged with your content and end up sharing posts they find interesting.

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Another powerful trick we like to do here at Bright Age during these peak windows of time is posting content that allows people to respond. Specifically, questions on Instagram Stories and Twitter polls do exceptionally well in creating engagement with your followers. The more people feel engaged with the content you are putting out, the more likely it is they will share it with their own network of followers.Overall, tracking social media shares really helps you understand what content your specific audience wants to see. Using visuals, incorporating hashtags, and timing your posts are just a few of the many ways to engage with your followers and potential consumer base. As you keep providing them with content they are interested in, it is much more likely that these posts will begin to generate more shares and reach new audiences.

How to Develop a Successful Social Media Advertising Strategy

January 18, 2021/in Social Media Engagement, Social Media Strategy /by Bright Age

Social media has become the best way to advertise a business or a product. It has not only become a place to connect customers and spread brand awareness, but a place of research and comparison of products or companies. Having a successful social media advertising strategy can set you apart from other companies, expand your audience, and increase your product sales.

A social media advertising strategy sounds like a lot to handle, but it can easily be broken down into simple steps. What social media marketing is about is expanding brand awareness. When your customers are aware of your brand, it increases your following, activity, and product purchases. Using social media advertising to expand your social presence is smart because if your customers are on social media and they receive an ad, it is easy for them to go right to your company’s accounts and check them out.

There are many different ways to advertise on social media; one of the most popular are paid ads. Why paid ads? People use paid ads to work themselves into the social media algorithm. It is hard to naturally reach out and find customers, but with paid ads you are able to insert your business into the feeds of those that like similar products or live in the area of the product or service you are selling. Sprout Social explains this declining phenomenon as “organic reach”, which describes the natural organic ways people used to look for a product or service they need and come across your company. This method of finding products is less common. Since everything is online, it is mainly about who shows up first and how good their reviews are. Organically sourcing your audience takes a long time and can be difficult when wanting to secure a regular audience for your service or product. By using paid ads, you are able to showcase your company to many possible customers without them having to search up your exact product or service. For example, Galaxy Theatres just reopened for business, in order to reach their audience and tell them they are open, they could send out an ad to those interested in going to movie theatres or that live in the area. This simple ad could reach thousands of people and create engagement but also business for Galaxy Theatres.

Using paid advertisements can also help to target your audience. These ads are not just sprinkled out into the social media world. You specifically design them to appear on feeds that have more of an interest in your product or service. Using this, you are able to communicate better to your target audience and expand to those that may be looking for your product.

Using paid advertisements takes planning and bidding. When creating these ads, you have to have a specific plan and almost target exactly who will be seeing the ads. Age, demographics, and interests are just some of the variables that are used to specify your audience. Bidding is the price you pay for these ads. You have to pick platforms that fit your budget and will not “blow out” your budget too quickly.

The most important thing to remember in advertising strategies is that practice makes perfect. Experimenting with different kinds of ads, such as Instagram stories, video ads, or static images, will give you a better idea of what your customers like and how that affects your business. It is important to understand what type of ad works for what you are trying to promote. The only way to find that out is to try different kinds of advertising and to accept that not every ad will be extremely successful. To help this process, enlisting a social media advertising agency such as Bright Age Digital Creative Agency will only help your business thrive in the social media world.

How to Leverage the Difference Between Owned, Paid, and Earned Media

September 29, 2020/in Digital Marketing, Social Analytics, Social Media Strategy /by Bright Age

Whether you realize it or not, your digital strategy is likely comprised of three main types of media: owned, paid, and earned. Understanding what each of these are will allow you to leverage their differences and create an effective digital strategy. Here are a few tips on how you can use owned, paid, and earned media to your brand’s advantage.

Owned Media

Owned media refers to any media that your business owns and fully controls. The clearest examples of owned media include a brand’s website and owned social media profiles. Owned media is where your company pushes its message using branding and content marketing. The goal of owned media is to educate the leads you have generated. It is important to know how well your owned media is performing and how to boost its success. Using analytics helps you can track this success and better understand the traffic viewing your owned media. These analytics help determine if your content matches your target audience. You can boost your website’s performance once you are confident that your content is a good fit. You can do this organically through Search Engine Optimized (SEO) blog posts relating to your brand.

Above is an example of a blog post from The OCI Group, a company that helps you build your financial department. The blog features information relevant to their brand and appeals to their clients. As a result, these blogs increase organic search performance. You may consider using a social media advertising agency, like Bright Age, to ensure you get the most from your owned platforms.

Paid Media

Paid media is any content your business pays to promote your brand and gain exposure. This includes both traditional forms of advertising and digital strategies like promoting posts on social media, Pay Per Click (PPC) ads, and more. The goal of paid media is to generate leads and drive consumers to your owned media. It is also a strong means of sparking earned media, which will be explained later. Your business should consider a variety of options when paying for media space. This is why it is common to consult a social media advertising agency for help when determining which paid platforms will best reach your target audience. Agencies can also help decide what content will engage your target audience and help you put this strategy into action.

Earned Media

Earned media is the most unique of this trio. It includes any conversation regarding your brand, product, or service created by someone outside of your organization. This conversation must take place on an account not owned by your business. Earned media includes social media mentions, shares, reviews, press, and more. Conversation surrounding your brand implies credibility and increases social media engagement. As opposed to the previous two, earned media is entirely out of your control. However, this means it is extremely important to monitor and respond to. Paid media is a great way to spark earned media, or to get consumers talking about your brand.

Above is an example of GoodRx’s earned media and how they responded to it. A consumer responded to someone’s tweet promoting GoodRx because of her positive experience. Social media advertising agencies offer services that monitor the conversation around your business, respond to consumers, and manage your brand’s reputation.

Overall, it is essential to understand the difference between these media types to effectively distribute your company’s resources. It’s a great idea to utilize a social media advertising agency, like Bright Age. This would be a smart means of ensuring that you get the most of each media form.

Benefit of Having a Social Media Presence Across Multiple Platforms

September 1, 2020/in Social Media Management, Social Media Strategy /by Bright Age

With billions of people in the world, it is impossible to assume that everyone is on the same social media platform. Social media marketing is an amazing tool that many companies are using in order to reach and expand their audience. But is one social platform enough? In order to effectively market any brand, product, or company, one must utilize the ever-growing list of social media platforms that are out there. A social media marketing agency can help you determine how to maximize the use of each social channel for your business.

Having an audience is part of what makes a business successful. In order to include and grow your audience, your business should be accessible to their preferred social media everyone has a different preference for social media, it is more effective to expand to a handful of platforms, rather than to only have one. This also establishes a connection and forms a community in the platform itself. For example, all of those that follow your company on Facebook will be able to connect together, form groups, and spread the word of your company on that platform. People will often use social media to further communicate with the company as well.

Customer reviews and experiences with a company are extremely important. They are what controls the reputation of a company. When someone experiences something negative, most of the time they go right to the social media page of the company and write out their bad experience for everyone to see. Customer care through social media will not only give the company a chance to respond to those comments but also will make the customer feel more connected to the company. This is easier for the customer when the business is easily accessible to them and when the social media site used has a direct message option. If a customer is upset and is not able to find a way to voice their concerns, they may be swayed to look for another company to use. If your competitor is more active on social media platforms, upset customers may flock to them instead.

Odds are that your competitor is using multiple social media marketing platforms. According to Statista, in 2017, 90% of businesses were marketing their companies using social media.By expanding to other outlets online, you are just as accessible, if not more, as your opponents. By looking up another company, you can see what platforms they use and do not use. By using the same platforms as your competitors, you expand your network community and give your targeted audience a variety of companies to choose from.

Before putting your business on every social media platform out there, it is more effective to look at what audience you want to reach and then what social media they prefer. This means to see the top three or four used social media platforms for your targeting demographic and use them to advertise your company. Instagram, Facebook, and Twitter are just a few of the leading social media platforms that businesses use for marketing.

The ways in which you post are just as important as being on the platform itself. Prosperous companies consistently post a range of quality content. Consistent posting does not mean to post sporadically. It means to have a routine in which you post so your followers can expect when the next promotion or giveaway is posted. In addition to consistent posts, the quality of the posts has just as much importance. The posts that are created should have something to do with the company, products, or audience they are promoting and connecting. A range of content is included in the quality of the content. If you are always posting the same thing, viewers tend to get bored. A range of different photos, videos, and interesting events will create a more interesting page for the viewer. For example, Galaxy Theatres’ Instagram posts are movie-related happenings such as trailers, memes, and actors or theatre promotions such as movie ticket giveaways or special discounts.

Recently, the world has been forced to remain inside, giving people even more time to be online. Simple tasks, such as grocery shopping, can now be done with apps. Over a short period of time, we have moved as online as we can. Although social media marketing began years ago, it is now almost required that a company be functioning online. This includes services, consultations, and advertisements. By changing to a more internet-dominated world, social media marketing is imperative for a company to flourish. A company will only get a full audience scope, high content levels, and future growth if it maintains multiple social media platforms. If you are looking for a way to expand your followings, a social media marketing agency, such as Bright Age, can take your business to the next level when it comes to social media engagement. Connect with Bright Age and watch your audience and company grow!

How to Establish Your Perfect Brand

July 10, 2020/in Branding, Social Community Management, Social Media Strategy /by Bright Age

Determining your company’s brand can be an intimidating task if you don’t know how to approach it, but it is one of the most crucial parts of marketing. With a unique and effective brand identity, you can develop a social media management strategy that leaves buyers with a good impression and keeps business rolling. In order to establish the brand that is right for your purposes, you need to understand your audience, mission, and brand personality. Let’s take a look at each step in establishing your perfect marketing brand.

Establish Your Audience

Before you can create a compelling brand, you must determine your audience. While it might seem strategic to aim for a large range of people to make the most sales, you’ll have more luck if you get specific about who you are targeting. Consider things like age, gender, location, and education. Once you know the basics, dive deeper. What does this group of people care about? What are their hobbies and lifestyles? The more detailed you can get about your audience, the better you will be able to create content that tailors to their interests.

Know Your Mission

It is equally important to know your company’s mission – why do you exist and why should people care? Your mission is the driving force for your content and the reason people come to your company. In fact, trust in a brand’s purpose is increasingly crucial to customers. One study found that 85% of consumers want brands to solve their problems, and 80% of consumers want brands to solve society’s problems. Marketing is no longer about selling a product, but selling the purpose and values behind it as well. A brand development agency like Bright Age Digital Creative Agency can help you determine how to communicate your mission to the appropriate audience, so that your content appeals to the needs of your consumers.

Determine Your Brand Personality

Once you understand the basics, you have the tools to refine your brand personality, which largely comes across in the kind of culture or emotional appeal your company pursues. Some possible personalities include compassionate/sincere, enthusiastic, sophisticated, informational, or funny. Whatever you land on, your brand personality should be consistent with your target audience and core values.

One of the primary ways to get this personality across is through your marketing voice. For instance, Geico’s funny brand personality consistently puts out humorous social media posts, which is modeled perfectly in this Instagram post.

In addition to a fun photograph, Geico’s caption is simple and silly, using colloquial language with a funny hashtag. Whatever your brand personality is, make sure that your word choice, tone, and visual style match it.

Part of your brand personality also involves a strategy for engaging with users in comments and DMs. For instance, will you respond to an upset user with helpful information, a witty comeback, or no reply at all? Each of these responses have their own strengths, so it is important to find the one that works best with your brand. A brand development agency can help you with this tricky social media management by quickly and professionally engaging with users on your behalf. Galaxy Theatres provides a good example of social media interaction. With an enthusiastic brand personality that cares about their customers’ movie experiences, they efficiently respond to questions and criticisms with a friendly tone and helpful information. These comments come from a Facebook post about a popcorn pickup deal during COVID-19 closures.

Find What Sets You Apart

The internet makes every competitor available at a person’s fingertips, so you need to make it clear why your brand is the best choice. It is important to observe what other companies in your industry are doing and understand why your company is unique in comparison. The SWOT analysis is a helpful tool that guides you through your company’s strengths, weaknesses, opportunities, and threats. This can help you determine what you’ve done well so far and what needs improvement in order to boost your brand.

Your brand is your reputation, so make sure to revisit these steps as your company changes over time. Spend time thinking about your brand, and don’t be afraid to narrow in on your mission and audience. A brand development agency like Bright Age will help you in all of these steps and take the work of social media management off your hands, so you can get back to the company mission you’re so passionate about.

Which Social Media Platform is Best for Your Business?

June 9, 2020/in Social Media Agency, Social Media Strategy /by Bright Age

In this day and age, marketing on social media is not a question, it’s a must. With 3.5 billion people globally on some sort of social media platform, there is a guaranteed audience for your product or business online.

For many small businesses, the decision of whether or not to join a social media platform spawns from the idea of over saturation in the marketplace. However, the point of marketing online is being able to target your audience directly in order to break through those barriers and find your niche.

Social media is overwhelming, to say the least. From designing the proper content to understanding the changing algorithms, the difference between impressions and engagements, psychographics vs demographics, and even as simple as how to post a photo, there are so many functions and dynamics to understand in order to make the most out of your social media strategy.

If this is you and your business, don’t worry because you are not alone. As a social media agency, it is our job to help our clients and potential clients to bridge the gaps in what is a complex and in-depth world of social media and social media marketing.

The big five social media platforms based on their monthly active users are: Facebook (2 billion), Instagram (1 billion), Twitter (330 million), Pinterest (320 million), and LinkedIn (250 million).

These five are the most user friendly, can be used across phones, tablets, and laptops and have the most diversity amongst users.

In order to determine which social media platform is best for your business, it’s important to first understand your target demographic through market research and compare them to the demographics of the users on each platform.

Let’s Break It Down

Facebook:

You can post just about anything on Facebook from images to videos, text posts, and beyond. Facebook is the all-encompassing app that creates a seamless transition from Grandma posting photos of her dog to running a fully functioning business. 61% of Facebook’s active users are primarily made up of American women and men between the ages of 25-54 with only 9% of their users between the ages of 18-24. So, if your company’s target audience is under 24 years old it might be best to use your marketing strategies on another younger social media platform. However, if your market is a little older, you are in luck because out of that 61%, 44% check Facebook several times a day so a business could be booming!

Instagram:

Images and videos are the keys to growing your Instagram presence. It is a visual app but it also has one of the highest ROI’s when it comes to marketing. It is constantly evolving to create the best platform that caters to both its users and its businesses. It is the fun and fresh side of social media. With 59% of its users checking the app every single day, it is ideal for marketing. 75% of Instagram users are 18-24 and 52% of them are American women. 57% are between the ages of 25-29 and 47% are between the ages of 30-49. To reach your audience on Instagram, it is important to create a strategic plan to capitalize on its one billion users.

Pinterest:

Similarly to Instagram, Pinterest is home to images and videos. It is a haven for design, fashion, mood boards, graphic designers, wedding planners, and cooks. Its main use is to create boards for inspiration on various forms of art, design, and motivation. It is by far a female-dominated site. 42% of Pinterest users are women with 34% of them being between the ages of 18-29 and 28% between the ages of 30-49. The site has its net cast over a wide age range and creates the perfect platform to market to women across vast demographics.

Twitter:

Immediacy is the name of the game when it comes to Twitter. Twitter caters to those who need to get a short message out fast. If you are dealing with the need for managing public relations responsibilities that are time-sensitive or if your business can mainly be established through text alone, Twitter is your platform. Unlike most of the other platforms, more men are on the site than women with 66% of Twitter’s users being men and 34% women. The age ranges on Twitter are also vast with users between the ages of 18-29 making up 38% of its users and 26% of users are between the ages of 30-49.

LinkedIn:

LinkedIn is the professional side of social media. You’re more likely to find mimosa pictures on Instagram and NASDAQ findings here. More people are seeing the importance of LinkedIn, but the chances of a high-end boutique finding much business in terms of marketing on the site are slim. Breaking it down by numbers, the percentages of older individuals is staggering. 72% of LinkedIn users are over the age of 30 and 90 million of their 250 million active monthly users are senior-level influencers.

These are the big five, they have proven ROI, they are efficient in insights and analytics and social media agencies love them! However, that’s not to say there aren’t tons of other social media platforms out there, some that might even have bigger audiences, but have yet to capitalize on the marketing capabilities.

TikTok, formerly Musical.ly, has grown exponentially in the early months of 2020. With over 800 million active monthly users globally and an explosive number of downloads during the Coronavirus quarantine, 315 million, it surpassed 2 billion total downloads making it the app to beat. Its audience is very young, 69% of users are between the ages 13-24 with only 15% over the age of 35. TikTok still has a long way to go to become market-friendly, but when a hashtag for a campaign gets used properly by the right influencers, it can reach over 1 billion people.

Snapchat is another one of those off the cuff platforms. It has slowly been declining in interest over the years due to its lack of marketing capabilities since it is only a quick photo-sharing app. Photos and videos only last 24 hours and can’t be saved. Facebook and Instagram have capitalized on this concept making their own 24-hour stories which are way more viable since they can be tracked through analytics. Snapchat’s audience is similar to TikTok with 62% of its users between the ages of 13-17, but they only average 46 million monthly active users in the US.

At the end of the day, social media will constantly be evolving and new platforms will always be emerging. The most important part of your business is to stay true to your brand and continue to develop trust and consistency with your audience. Social media agencies are one of the best ways to develop community management, increase engagement, design content, and maintain brand loyalty at the forefront of your business on social media.