How to Increase Organic Social Media Engagement

Every digital marketing strategy today has a rooted concept known as “organic social media.” Organic social media is important for businesses and brands because it is the best way to communicate and connect with an audience. Organic growth cannot be achieved overnight. Instead, it must be nurtured over time to effectively engage and grow an audience. In some instances, businesses will often look for a content creation agency to gain the correct insight to increase their organic social media engagement. Here are some tips Bright Age has for you: 

1. Analyze and Measure Your Data

It is highly encouraged for businesses to monitor their content by using the social media analytic tools each platform provides. Instagram, for example, allows their professional profiles to view their insights. This includes an overview as well as an in-depth look at the content interactions, the accounts reached, and the profile activity. Businesses can also look into sites that are dedicated to reading social media analytics such as Hootsuite Social Advertising and Sprout Social. 

Content creation agency photo of Instagram insights on phone showing the accounts reached

By analyzing and measuring data, businesses can decipher which posts did well and which did not. Be sure to investigate and theorize possible reasons why the posts either succeeded or failed. Apply the final observations to create future posts and allow the results to come in. For instance, if a business finds that sharing more user-generated content increases organic engagement, they should continue to implement it into their social media posts. 

2. Connect with Your Audience’s Sense of Humor

Another result that could increase a business’ organic social media engagement is posting with the intent to connect with the audience’s sense of humor. Humor can undeniably bring people together. When used effectively, businesses see an increase in their likes and comments. It can also drive shares which in turn increases a brand’s awareness. That said, humor is a double-edged sword. While some may love the sense of humor the post presents, others may not understand the comedic aspect of it and may instead feel offended. Be careful when using humor, and try to create a relatable post everyone can enjoy.

3. Collaborate with Influencers

Working alongside the influencers that are in your business’ industry is currently one of the most effective ways to increase organic social media engagement. Influencers are known to have a strong relationship with their audience, therefore when their audience hears about you, they start to promote your brand which can start a ripple effect. This is a great benefit for businesses that want to gain trust from new audiences and need their name or product to be promoted.

@itsthescotts #ad his face at the end \ud83d\ude02 love usi ♬ original sound – The Scotts

In the TikTok video, the personal care company Billie, works with influencers Kristy and Desmond Scott to bring awareness to their product and their brand. With the Scotts’ sense of humor, they were able to promote the razor in a comedic yet positive way. Some of Scott’s audience in the comment section even confessed to actually buying the product before and loving it. This engagement in the comment section can also influence others to learn more about Billie and therefore increase Billie’s organic social media engagement as well. 

4. Create a User-Generated Content Strategy

You may think this conflicts with the previous point; however, if you balance the previous tips with your user-generated content strategy, it can lead to proper organic growth and improve the connection between your audience and your brand. User-generated content is like a review of your product or service from a customer. This strategy may include creating user-generated content campaigns and resharing content that has been shared by a previous customer.  

5. Work with a Content Creation Agency

There are many more strategies we want to share with you, but to conclude, our last tip is to work with a content creation agency. Though our articles are informative, it doesn’t compare to working along with an agency hand-in-hand. It will be a lot more helpful to gain the correct insight and guidance through your social media marketing journey. Request a consultation today!

The Importance of Design in Social Media Marketing

The aura of a design is significant for a company’s online presence as it is the first thing that captivates the user’s attention. If a user enjoys the design, it’s more likely that it will be shared, which can greatly impact a business. This can help you generate a positive first impression and boost brand recognition. The ideas that go into a design describes a company’s message, what it offers, and how it wants to interact with you. They express this in the most straightforward and concise manner possible, but in an engaging manner. While using design with a social media marketing agency may solve any business’s problems, it is also important to understand the concept of design for your business.

The Impact of Color

Let’s take a look at Parex USA, each design as shown above, is used to express their message. They convey a message that their manufacturing company can turn anything into a beautiful masterpiece. The design, color, and object shown to have their own significance that grasps what they wanted users to visualize. From raw materials to a stunning suite, they wanted to emphasize and illustrate specific aspects that can be easier to comprehend. Visual content has provided businesses the ability to express themselves in an aesthetic, creative, and inventive manner. As a result, artists have a chance to create work that can be shared across all platforms.

The Psychology Behind Visuals

We as humans form opinions in a blink of an eye. It’s fascinating to consider the psychology behind it. The way we view products and services online can help us determine what we want. As consumers in the modern age, we don’t often put much thought into advertisements. Sometimes, we would catch an ad that resonates with us, and oftentimes we don’t think twice about purchasing it. In the human brain, we have something called “visual perception.” Meaning that the brain examines what we see and detects the color, contrast, and movement if there is any. Your brain uses perception to understand the information and makes an interpretation based on the 5 senses. 

The Next Big Thing in Art

Elite Dance uses color theory to illustrate how they should present their pictures on social media. This approach is popular for companies who are showcasing their products or services on social media. This approach is popular for companies who are showcasing their products or services on social media. They have a method of showcasing their visual content, some have a greater impact based on the composition of their image elements that syncs with our eyes. Colors have an emotional association with each individual, this alone can influence a consumer’s decision-making. Like the classic quote states, “Beauty is in the eye of the beholder,” Margaret Wolfe Hungerford.

The Effect Designs Can Have on Social Media

Social media marketing is one of the most powerful tools in a brand’s inventory for reaching out to their target audience. It is crucial for businesses to recognize and appreciate the value of visual design. This one concept alone can boost a company’s consumer awareness which can lead to increased engagement. Graphics are the vocal point in social media. Visual content, such as images, videos, infographics, or anything design-related, is more likely to be shared than text-only postings.Overall, millions of people utilize social media like Instagram, Twitter, Snapchat, Facebook, and TikTok. Visual content is the primary focus of services like Instagram and Snapchat. Despite the fact that Twitter focuses more on words, images are shared on a daily basis, whereas TikTok’s visual content consists of videos. One thing that all of these networks have in common is the design philosophy that makes them successful. Without it, social media would not have the same impact on businesses today. Here at Bright Age, we are experts on graphic design for social media marketing. If you want to maximize the potential of design, working with a social media marketing agency can help take the weight off of your shoulders. Contact us to learn more information on how you can use it for your business!

How to Tap into Nostalgia with Social Media Marketing

Whether it’s our favorite childhood games, the smell of grandma’s freshly baked cookies, or the TV shows your family would run to the couch to catch as it aired live –there’s something magical captured in memories of the past. And it seems like lately, there’s always something that grabs our attention due to its appeal to nostalgia. Our favorite childhood products and media continue to resurface and be reimagined, often garnering huge amounts of buzz surrounding their advertising.

There’s a reason why nostalgia in marketing performs so well. That instant feeling of wistfulness, charm, and excitement associated with these products that tap into our nostalgia is a powerful and distinct feeling. By tapping into your fond memories of the past, businesses are able to connect with their audience instantly and on a deeper level. 

Using nostalgia in your social media marketing is a smart tactic for businesses to use, and we’ll help break down how to integrate it into your social strategy!

Post a Throwback

Whether it’s a weekly #TBT or it’s your first time posting a throwback post, everyone loves a good trip down memory lane!

golden girls nostalgic instagram post for social media marketing

golden girls nostalgic instagram post for social media marketing

The Golden Girls is an excellent example of an account that posts throwbacks that its audience loves. By posting photos and quotes of iconic episodes, long-time fans of The Golden Girls can continue to connect and engage with the show. 

If you’re not sure what to post, going through old photos and sharing your growth as a business over time is a fun way to have your followers connect with your business and its journey. Plus, it’s a nice way to engage your audience and tap into their nostalgia if they’ve been a long-time follower of your account. 

xbox twitter post to integrate nostalgia into social media marketing

Integrate Nostalgia Into Your Product Offering and Social Media Marketing

Get creative in how you can tailor the nostalgia factor towards your current product or service. Creating a campaign that focuses on taking your customer down memory lane can be a great way to resonate with your audience. Additionally, advertising your campaign on social media allows for people who see it to interact and spread the excitement through sharing your post with others. Of course, before tackling this it’s important to build an understanding of your audience, listen to their input, and create experiences carefully tailored towards their interests. 

For example, Galaxy Theatres’ Flashback Cinema Program allows its audience to enjoy classic movies they love on the big screen. Movie-lovers are able to go out and re-experience watching their favorites in a special setting, complete with the added perks of the “movie theater experience” like snacks and drinks. The Flashback Cinema Program is also effective in keeping customers coming back to the theater and building customer loyalty.

Overall, integrating nostalgia into your product offering and social media advertising can be an effective tactic for your audience to connect with your business and build buzz around your brand. 

Taking Your Social To The Next Level

Tapping into nostalgia with your social media marketing is a great way to bring life into your modern campaign. Since social media was built with the function of connecting with others, it makes perfect sense to post content that helps us connect through shared cultural experiences. 

Of course, using nostalgia is only one potential tactic your business could use to diversify your content and connect with your audience. It may be helpful to consult the help of a digital marketing agency, whose experts in creating social strategies can help your business reach its unique goals. Contact us at Bright Age to find out how we can help your social media marketing connect with your audience and help your business thrive!

How to Increase Your Social Media Reach

In 2021, using social media for business is crucial to helping you reach new customers and expand your audience. If you’re managing a business’s social media account and are hoping to watch it grow, it’s important to understand the concept of social media reach, how it can be tracked, and tactics to increase your reach. 

instagram social media reach

What is reach? 

Reach measures how far your business’s message has spread on social media. In short, reach is the amount of unique accounts that have seen a post or your account in a given period of time. When trying to understand your social media reach, it’s also helpful to look at different KPIs for reach such as impressions, follower count, and share of voice. These will help give you a more comprehensive understanding of how far your message has spread.

3 Ways to Increase Your Social Media Reach

When most people refer to reach, they’re talking about organic reach. This refers to the people that have seen your profile or post without the use of ads or other paid content. This type of reach is the most difficult to earn, but can be increased through a few best practices: 

  1. Optimize Your Content for the Platform You’re Posting on
    Tailoring your posts to each platform is worth the extra effort, but is a step that can be overlooked by businesses that post their content to multiple platforms. Here are some areas you should review with each post: 
  • Make sure that the dimensions of your content are optimized for each platform. This will prevent your photos from being cut off in your feed or when posting. For example, Instagram posts are best as a 1080 x 1080 square, while Twitter posts are best as a 1200 x 675 rectangle if sharing a single image. 
  • Be mindful using external links. While they can be useful on sites like Pinterest and Twitter to direct users to your website, Facebook has an algorithm that favors content that keeps users on Facebook. Additionally, platforms such as Instagram do not allow external links within posts, so it’s important to have a link in your bio for potential customers to access more information about your product or service. 
  • Tailor your captions to each platform you are posting to. You can change the length or tone of your caption depending on the nature and audience of each platform. 
Woodland Hills Magazine Instagram Social Media Reach
Woodland Hills Magazine Twitter Social Media Reach
  1. Encourage Engagement

Creating content that encourages engagement will build more interest for your posts and helps your business connect with its audience. This can be done through many ways, like creating conversation-starting captions, posting videos, and doing live streams. 

Having a more engaged following will help create a more positive word-of-mouth surrounding your business and in turn draw more people to your profile.

Starbucks Instagram Engagement Comments to Increase Social Media Reach
  1. Schedule and Time Your Posts

This can be done in advance using a social media management platform that best fits your needs. Maintaining consistency is crucial for growing your presence and following in social media. Posting consistently also helps the algorithm on your social media platform know that your account is active.

Another excellent thing about scheduling your posts in advance is that you are able to choose what time you push your content out to your audience. All social media platforms have a time during the day where they see the most engagement, which can be a good rule of thumb for when to post.

However, the best thing to do is to post when your audience is most active. Some social platforms have business features that allow you to access this information so you can find the best time to post and reach your followers. 

Fine-Tuning Your Social Media Strategy 

Finding a strategy that works in increasing your social media reach organically can be a tricky task. If your posts aren’t getting the results you want to see, investing in your business through ads can be a great way to increase your social media reach. You may consider getting the help of a social media agency that specializes in marketing and targeting ads to reach the right audience. 

At Bright Age, we’re experts at helping brands increase their reach so that the right people can find your brand. Contact us today to learn how we can help your business thrive! 

Best Practices to Grow Your Social Media Presence

Social media can be a powerful tool for your business once you know how to use it. Understanding what will grow your social media presence will help you build an effective social strategy. As a social media agency, we’re experts in creating successful social strategies, and will help break down some of the best practices for you to grow your social media presence.

Create Goals For Yourself

The first step to creating a successful social media presence is coming up with measurable goals to track your success. These goals should be narrowed down to a specific performance indicator, easy to measure, achievable, and time-bound. For example, a goal could be to increase Instagram reach by 20% in 3 months. Having a goal in mind is not only rewarding once you reach it, but gives you a focus to create a purposeful strategy to achieve it. If you’re not sure what goals are achievable for your business, reading up on what your industry benchmarks are on social media is an excellent place to start. 

Be Human 

It’s as simple as that. People want to follow accounts that build authentic relationships and transparency with their followers. For example, businesses that post the people working behind-the-scenes to build the brand makes their content more relatable and real. 

Another way to bring life to your account is to give it a voice that doesn’t sound automated. Hen’s Nest Cafe is an excellent example of a business that uses a warm, friendly tone to engage with its community on social media. Responses like these feel personable and as a result, gives your audience a more positive impression of your business. 

Readily engage with your audience, create authentic relationships with your followers, and simply be human! 

Creating Content That Performs

Understanding what types of content performs best on social media can help you create a content strategy with growth in mind. Here are some tips to increase engagement and help your social reach a larger audience:

  1. Create more video content. Lately, video content has gotten more exposure and engagement. With the success of TikTok, short, eye-catching video content has caused competing social platforms to release similar features for accounts to post these types of videos. 
tiktok for social media agency marketing

In general, video content usually performs well with algorithms because it captures the user’s attention for a longer period of time, making it an excellent way for businesses to utilize them for their growth. Start making videos and watch the engagements roll in!

  1. Use stories. Stories are another feature that has been rolled out on many different social platforms these past few years. No matter what platform you may be using, stories are generally placed front-and-center on a user’s screen, making it an excellent way for a business to “skip the line” of the algorithm. Additionally, stories are quick to create and don’t have to be too scripted, making it the perfect way to show off the human side of your business that your audience wants to see. 
  1. Publish user-generated content. A majority of consumers believe that user-generated content holds more power in their purchase-making decision than email promotions and search engine results. Reposting content of people using your product in the real world gives your audience more trust in your product and helps them visualize how they can use the product in their own life. 
starbucks social media agency marketing

Reposting this content also shows that your business acknowledges their customers and encourages future buyers to share more photos of them using your product. Customers who love your product will spread the word of your business and essentially create content for you, creating a win-win for all parties involved.

Using these tips will help your account grow its presence and create a more engaged following. As your account grows, it’s important to track it’s growth through analytics so that you can  assess your performance, monitor progress on your goals, and fine-tune your social strategy. 

social media agency audience insights

Creating a social media with content that performs successfully and tracking its performance can be a tricky task. As a social media agency, Bright Age specializes in helping businesses like yours grow through social media. Contact us to find out how we can help you grow your social media presence!

How to Improve Your Yelp Rating and Increase Reviews

Community management agency Yelp app logo

When thinking of a new place try out, most people turn to Yelp for help. You can find just about any business on there. Whether you’re looking for a great new sushi spot to try or just looking to grab a quick coffee, Yelp is one of the best apps to turn to. Yelp allows people to post ratings and comments for others to see and decide if they want to check out a particular business. Because people only to want to go to places with high reviews, ratings are extremely important when it comes down to doing well on Yelp. Here at Bright Age, a leading community management agency, we try to do everything we can to achieve the best ratings for our clients. By going above and beyond in providing our clients with the best services, we’re sharing a bit of advice on increasing Yelp ratings. Keep reading to learn about some of our tips!

Be Responsive

Chat bubbles for community management agency

One way to show that you care for your customers is by responding to comments on your Yelp page. Whether it’s a compliment, question, or complaint, responding to a comment shows others that you care about the opinion of your customers. This is especially important on Yelp because if someone complains about your services, publicly announcing that you are being proactive in resolving the issue says a lot about the quality of your company.

Keep Your Customers Updated

Yelp is great in the way that it acts like another form of social media because the platform allows businesses to post updates to their page. The world has been a very confusing place for quite a while now and many people are unsure of new business hours or changing regulations. A simple update about extended hours or the opening of indoor dining can show your customers that you care about keeping them informed. Instead of having them go out of their way and call, Yelp makes it easy by allowing businesses the chance to share information their customers want to know.

Share the Good Reviews

Social media community management agency laptop

If you’re no stranger to our past blogs, you would know that as a community management agency, we always express the importance of sharing content across multiple social media platforms. Not only does this increase the chance for a wide range of people to see it, but it also shows that your business is active and engaged with your consumers. So, if your business racks up some amazing reviews on Yelp, don’t be afraid to share this content on other social media platforms such as Instagram and Facebook. There could be a few people on these platforms that haven’t taken the dive and purchased from your business yet, but these good reviews could be the content that turns silent followers into loyal consumers.

Create an Ad

Community management agency Yelp advertisement

Easily one of the best ways to bring awareness to your business is by creating advertisements. These ads will be shown to people that have shown interest in similar businesses, ultimately meaning that the chance of them checking out your company is pretty high. People love to research competition and always love to choose the business with the best reviews. By using some of the previously mentioned tips, your business will start leading in the Yelp rankings and bring in all the good reviews.

Overall, Yelp is a great app to turn to when you’re feeling indecisive. Because of all the competition on Yelp, having good ratings is especially important. By following some of the tips mentioned above, we know your business will start to succeed on the platform. If you have any questions about promoting your business online, please feel free to contact us!

How to Use Twitter Trending Topics in Your Marketing Strategy

Twitter marketing agency blue icon

Many people choose to use Twitter as their main source of news as they have ingrained the habit of waking up in the morning and checking the social media app for all the trending topics of the day. Since Twitter offers communication convenience paired with a visually appealing app design, it’s no wonder this platform has risen to become one of the top-performing social media sites of the century. As a Twitter marketing agency, social media experts here at Bright Age understand just how important it is to follow and strategize the use of trending topics on Twitter. Being informed about the conversations users are having on Twitter and then using this information within your own marketing strategy will help your business stay relevant in the social media loop. Your brand will appear informed, aware, and caring—everything a consumer wants a business they support to be. Keep reading to learn about a few ways your business can use trending topics on Twitter to build a strong social media marketing strategy!

Understand the Conversation

Twitter icon and hashtags for Twitter marketing agency

Twitter makes it extremely easy to see what people are talking about. This can come in handy if your business releases a new product or service and you want to find out how people are feeling about it. You can do a quick search by typing in a few keywords describing the tweets you want to see. This is one of the most useful features offered on Twitter because it automatically sorts through millions of tweets to show you exactly what you’re looking for. This information can then be used to help you better understand the conversation circulating around your products or services, so you know what to keep doing or improve on.

Use Hashtags When Relevant

Twitter hashtag symbol for Twitter marketing agency

Remaining true to brand values is essential in maintaining a successful business in the public eye. On Twitter, everything is public to your consumer base, and even deleted content can resurface, so only post content that is relevant to your brand image and be sure that it promotes your business in a positive light. As mentioned earlier, the search feature can be your best friend. You can search for trending topics or get more specific to search for particular keywords to understand the general conversation about anything you want to know. Then, you can get involved by using hashtags related to these topics. It’s obvious when brands use random, trending hashtags just to gain visibility, so be careful when deciding which conversations to join in on.

Take Advantage of Promoted Trends

People using phones at Twitter marketing agency

If your business is willing to dish out some money to advertise on Twitter, Promoted Trends are the way to go. Promoted Trends can help brands gain visibility when releasing a new product or service as they are directed toward specific audiences that have shown interest in related businesses and categories. Also, you won’t have to worry about competing with any other businesses because of Twitter’s exclusivity policy which states that only one client per country can advertise using Promoted Trends for 24 hours. This gives users plenty of time to see the trend appear in their feed, click on the trend, and become familiar with your brand. All in all, social media experts here at Bright Age, a leading Los Angeles-based Twitter marketing agency, hope you have gained some insightful strategies for using trending topics on Twitter to your advantage. Implementing trending Twitter topics into your social media marketing strategy can be especially beneficial for your business because it will make you appear informed and aware of current trends to your consumer base. Consumers are attracted to businesses who hold true to their original brand values and showcase themselves in a positive light, so make sure to join in on conversations relevant to your business. If you have any questions about building a successful Twitter marketing strategy, feel free to contact us!

How to Increase Your Social Media Shares

Tracking social media shares is one of the best ways to understand the type of content your audience loves to see. If certain content isn’t being shared, you can then use that information to prioritize the content people are engaging with more. Currently, the Internet is saturated with advertisements and marketing campaigns from millions of companies around the world. In order to rise to the top and reach your target audience, understanding what to post is crucial for the success of your company.

It sounds easy, but there’s a lot to it. Because of the time and effort required to understand the social media analytics behind your content, many companies turn to the experts. A digital marketing agency like Bright Age specializes in tracking engagement and creating content we know your target audience wants to see. 

A picture containing text, indoor Description automatically generated

Social media shares are important because the more your content is shared, the more likely it is to reach people that are unfamiliar with your company. These people will then begin to recognize your company and can become a critical portion of your target audience and potential consumer base. 

We want to help you generate more shares, and that starts with understanding the type of content your audience wants to see.

Using Visuals

Humans are naturally visual creatures. Visuals elicit an emotional response in humans that makes us more likely to give attention to images rather than words. This idea easily translates into the way that companies can market themselves online—by using images. 

Graphical user interface Description automatically generated

With the emergence of TikTok and with the success of videos on Instagram, it’s no surprise that visual content is so successful on social media. When people see content they like or think is funny, they immediately want to share this content with their friends. 

It’s also much easier to look at an image and understand what it is trying to convey rather than putting in the effort to read a paragraph of words. Of course, words can be very meaningful, but in terms of creating the most attractive content for your audience, visuals always win.

Incorporating Hashtags

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Hashtags are easily one of the best ways for your content to reach new audiences. Using hashtags on social media platforms such as Instagram, Twitter, and LinkedIn helps to widen your audience beyond your immediate followers. Users outside of your own personal network will have the chance to see and interact with the content you post when hashtags are used.

As a leading digital marketing agency, we understand the importance of incorporating hashtags into Instagram posts to maximize our potential audience. The use of hashtags in your social media posts can help to bring an emergence of new followers to your page. It’s almost like a ripple effect—your content will continue to keep spreading to new audiences as more people share it. 

Timing Your Posts

Understanding when your audience is online is crucial when it comes to increasing shares on social media. For instance, Wednesday is the best day of the week to post content for many social media platforms such as Facebook, Instagram, and Twitter.

Knowing the time your target audience is online helps to maximize visibility. With this increased visibility, it is much more likely that people will be engaged with your content and end up sharing posts they find interesting.  

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Another powerful trick we like to do here at Bright Age during these peak windows of time is posting content that allows people to respond. Specifically, questions on Instagram Stories and Twitter polls do exceptionally well in creating engagement with your followers. The more people feel engaged with the content you are putting out, the more likely it is they will share it with their own network of followers.Overall, tracking social media shares really helps you understand what content your specific audience wants to see. Using visuals, incorporating hashtags, and timing your posts are just a few of the many ways to engage with your followers and potential consumer base. As you keep providing them with content they are interested in, it is much more likely that these posts will begin to generate more shares and reach new audiences.

How to Develop a Successful Social Media Advertising Strategy

Social media has become the best way to advertise a business or a product. It has not only become a place to connect customers and spread brand awareness, but a place of research and comparison of products or companies. Having a successful social media advertising strategy can set you apart from other companies, expand your audience, and increase your product sales. 

people commuunicating on social media

A social media advertising strategy sounds like a lot to handle, but it can easily be broken down into simple steps. What social media marketing is about is expanding brand awareness. When your customers are aware of your brand, it increases your following, activity, and product purchases. Using social media advertising to expand your social presence is smart because if your customers are on social media and they receive an ad, it is easy for them to go right to your company’s accounts and check them out. 

hand stickies regarding social media

There are many different ways to advertise on social media; one of the most popular are paid ads. Why paid ads?  People use paid ads to work themselves into the social media algorithm. It is hard to naturally reach out and find customers, but with paid ads you are able to insert your business into the feeds of those that like similar products or live in the area of the product or service you are selling. Sprout Social explains this declining phenomenon as “organic reach”, which describes the natural organic ways people used to look for a product or service they need and come across your company. This method of finding products is less common. Since everything is online, it is mainly about who shows up first and how good their reviews are. Organically sourcing your audience takes a long time and can be difficult when wanting to secure a regular audience for your service or product. By using paid ads, you are able to showcase your company to many possible customers without them having to search up your exact product or service. For example, Galaxy Theatres just reopened for business, in order to reach their audience and tell them they are open, they could send out an ad to those interested in going to movie theatres or that live in the area. This simple ad could reach thousands of people and create engagement but also business for Galaxy Theatres. 

data on the computer

Using paid advertisements can also help to target your audience. These ads are not just sprinkled out into the social media world. You specifically design them to appear on feeds that have more of an interest in your product or service. Using this, you are able to communicate better to your target audience and expand to those that may be looking for your product.

 

Using paid advertisements takes planning and bidding. When creating these ads, you have to have a specific plan and almost target exactly who will be seeing the ads. Age, demographics, and interests are just some of the variables that are used to specify your audience.  Bidding is the price you pay for these ads. You have to pick platforms that fit your budget and will not “blow out” your budget too quickly. 

iphone with likes and hearts
The most important thing to remember in advertising strategies is that practice makes perfect. Experimenting with different kinds of ads, such as Instagram stories, video ads, or static images, will give you a better idea of what your customers like and how that affects your business. It is important to understand what type of ad works for what you are trying to promote. The only way to find that out is to try different kinds of advertising and to accept that not every ad will be extremely successful. To help this process, enlisting a social media advertising agency such as Bright Age Digital Creative Agency will only help your business thrive in the social media world.

How to Leverage the Difference Between Owned, Paid, and Earned Media

Whether you realize it or not, your digital strategy is likely comprised of three main types of media: owned, paid, and earned. Understanding what each of these are will allow you to leverage their differences and create an effective digital strategy. Here are a few tips on how you can use owned, paid, and earned media to your brand’s advantage.

 

Image of people working on laptop to visualize a social media advertising agency

Owned Media

Owned media refers to any media that your business owns and fully controls. The clearest examples of owned media include a brand’s website and owned social media profiles. Owned media is where your company pushes its message using branding and content marketing. The goal of owned media is to educate the leads you have generated. It is important to know how well your owned media is performing and how to boost its success. Using analytics helps you can track this success and better understand the traffic viewing your owned media. These analytics help determine if your content matches your target audience. You can boost your website’s performance once you are confident that your content is a good fit. You can do this organically through Search Engine Optimized (SEO) blog posts relating to your brand.

Picture of blog post to visualize what a social media advertising agency can do with owned media

Above is an example of a blog post from The OCI Group, a company that helps you build your financial department. The blog features information relevant to their brand and appeals to their clients. As a result, these blogs increase organic search performance. You may consider using a social media advertising agency, like Bright Age, to ensure you get the most from your owned platforms.

Paid Media

Paid media is any content your business pays to promote your brand and gain exposure. This includes both traditional forms of advertising and digital strategies like promoting posts on social media, Pay Per Click (PPC) ads, and more. The goal of paid media is to generate leads and drive consumers to your owned media. It is also a strong means of sparking earned media, which will be explained later. Your business should consider a variety of options when paying for media space. This is why it is common to consult a social media advertising agency for help when determining which paid platforms will best reach your target audience. Agencies can also help decide what content will engage your target audience and help you put this strategy into action.

Social media analytics reflecting how a social media advertising agency uses paid media

Earned Media

Earned media is the most unique of this trio. It includes any conversation regarding your brand, product, or service created by someone outside of your organization. This conversation must take place on an account not owned by your business. Earned media includes social media mentions, shares, reviews, press, and more. Conversation surrounding your brand implies credibility and increases social media engagement. As opposed to the previous two, earned media is entirely out of your control. However, this means it is extremely important to monitor and respond to. Paid media is a great way to spark earned media, or to get consumers talking about your brand.

Image of GoodRX's twitter feed to show how a social media advertising agency can use earned media

Above is an example of GoodRx’s earned media and how they responded to it. A consumer responded to someone’s tweet promoting GoodRx because of her positive experience. Social media advertising agencies offer services that monitor the conversation around your business, respond to consumers, and manage your brand’s reputation.

Overall, it is essential to understand the difference between these media types to effectively distribute your company’s resources. It’s a great idea to utilize a social media advertising agency, like Bright Age. This would be a smart means of ensuring that you get the most of each media form.