Types of Social Content to Try in 2020

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The number of users on social media has been increasing steadily, with a statistic from 2017 citing 1 million new users per day on average. It’s no surprise that consumers will continue to engage in social media as we enter the new decade, and it’s important that brands keep up with the newest trends in order to best coordinate their marketing strategies for the social media age. We’ve taken it upon us to compile a list of the top types of social content to try in the new year. With the help of a content creation company, you can take advantage of these new social trends for the betterment of your brand.

Conversational Marketing

It is now an expectation for brands to not only be responsive in a timely manner, but also engaging in a way that is authentic and fosters a friendly and approachable environment. This type of marketing can also be effective on the opposite end: you can learn a lot about your consumer’s needs and expectations by conversing with them one-on-one. Consider refreshing your existing social media community management strategy by working with a content creation company. Additionally, you could take advantage of a new trend that helps to meet the demands of consumers – utilizing the power of AI and chatbots to respond to customer inquiries. However, make sure that not everything you do is automated: a human voice and authenticity are important to maintain an effective conversational marketing strategy.

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Product Discovery through Voice and Image Search

Multiple sources predict voice search will make up half of all search queries in the coming year, due to it being accessible as well as easy-to-use for consumers who may have lower levels of reading literacy. Image search will continue to thrive for the same reasons. In that regard, make sure your content is tailored to the voice and image search experience, and consider curating your content in a way that will allow you to gain traction on these types of search queries. Perhaps take advantage of Pinterest for your digital marketing strategy, and thoughtfully word your content so that it is easily findable for those using voice searches.

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Video

More than ever, consumers are passively browsing the web, meaning more people are browsing social media without direct engagement. In the same way that image search is beneficial, video—if done in a way that is engaging and informative in a short format—can be a great tool. Partner with a content creation company to create short-form, interesting video content, or take advantage of the live video functionalities of social media platforms. The latter can also help with increasing your one-to-one communication with your audience!

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Although we’re able to predict consumer behaviors on social media into the next year, the new decade still holds many questions for the future of social media marketing. New features and changes arise on a near-daily basis, and it can understandably be difficult to keep track of all the new trends. Bright Age can help you create engaging content personalized for your brand’s goals and needs, while keeping in mind the ever-changing social media trends.