Social Media Marketing Archives - Page 4 of 16

The Growth of E-Commerce During the Stay at Home Order

July 27, 2020

During COVID-19 and the stay at home order, the shift from in-person purchasing to e-commerce has impacted businesses everywhere. With travel, hospitality, and non-essential retail losing sales and filing for bankruptcy, new marketing strategies and online sales have become a necessity for the survival of companies.

Despite this decrease, the pandemic has allowed for a growth in companies that have a successful online presence or who already made most of their online retailing. People have also been buying things online that they have never previously considered; online grocery, educational software, health and wellness, and video conferencing software has received more demand than ever before and with ever-growing numbers. Social media marketing agencies have a real opportunity to increase sales in these areas as people are scrolling through Facebook and Instagram more often. In April alone, online sales grew by 50% and online grocery sales hit $7.4 billion in June. Even with the reopening of some brick and mortar stores, it is expected that many of these patterns will stick. Brands like Warby Parker and Glossier have made up the money that they would have made in person from their online sales.

The businesses that are benefiting from the stay at home order span other than the obvious, like Amazon, and companies selling nonperishables and emergency supplies. With no need to spend money on travel, luxury, or brand name items or expensive restaurants, money is being allocated to activity-based and practical products. From specialty wines, books, home decor, and pet products, more time at home means there is more time for things like cooking, reading, spending time with pets, or a home renovation project. 54% of Americans have also reported purchasing something from a brand that is “new to them, “creating an opportunity for many smaller, new companies with a successful online presence.

Marketing strategies have als

o shifted due to the lack of people leaving their houses and an increase in the amount of time people are spending on social media. Although the trend of people spending so much time online is not expected to stay, the transition to using social media marketing agencies over other forms of advertising will. The timing for when and how people buy products has also shifted with more people buying one item per day as opposed to many items at once. This indicated that online marketing and personal branding could make an even bigger impact at this time as people are making buying decisions based on social media posts and articles recommending products or companies. Consumers have also placed a larger emphasis on a brand’s ethics, and more time is spent doing research into how a company treats its employees and sources their materials. This indicates a bright future for sustainable and fair trade businesses as well as a growth in these practices across the board.

Despite the difficulties of the time that we live in, quarantines have alleviated many severe time shortages that many people and families faced pre-COVID-19. This positive change is likely something that people will not want to give up when stay at home orders end and time goes on. The ancillary effect of COVID-19 on consumer behavior is enormous and unlikely to revert back the way it was, and the ability to not spend time at the grocery store or drive somewhere for a specialty item is appealing to more and more people. Office workers are also finding that they can do the majority of their job from home, eliminating the need to travel for work. It is expected that by mid-2021, 25% of total retail sales will be online causing e-commerce brands to emerge as victors even as the economy and our lives go back to normal. If you’re looking to expand your business’s online presence to market yourself as an e-commerce brand, connect with Bright Age at https://brightage.com.

How Social Media is Thriving in the Entertainment Industry

April 20, 2020

The entertainment industry has become one of the most enticing, creative, and marketable industries in the world. Because of social media, this has evolved drastically in the past decade. Whether it is a movie trailer, an event, a concert date release, or what the celebrities and influencers are up to, social media is what links the audience to entertainment in an appealing and engaging way. In order to fit every need of the community, companies have the option to incorporate a social media agency into their business plan. Bright Age is a social media agency that truly cares about the content integrated into your brand.

TV Shows

As we all know, TV shows can be one of the most entertaining things to discuss via social media. Even if you have not seen the latest episode of the most talked about TV show, you can view your social media feed to find the latest news. A seamless example of this would be ABC’s iconic show, The Bachelor. A social media agency is responsible for engaging with the show’s audience, making your company much easier to manage.

https://www.instagram.com/p/B9iRsCPgVyh/

Movies

Like TV shows, movies illustrate how a social media agency links the audience with the entertainment. One of Bright Age’s clients is Galaxy Theatres, which has grown progressively and has truly felt the buzz of social media through the years. The digital marketing specialists post content such as trailers, movie updates, and fan photos on the Galaxy Theatres social media pages, including Facebook, Instagram, and Twitter, while engaging with their audience as much as possible. This is one of the many reasons digital marketing is so crucial in the entertainment industry.

https://www.instagram.com/p/B8hIFdblCIN/

Events

Whether it is an important business conference, a gala, or an imperative political event, it is expected for most events to be publicized on social media. Another client Bright Age works with, EMCORE Corporation, recently attended the Optical Networking Conference, or OFC. Being able to work with a social media agency gives your company the opportunity to be remote, while still being reassured that all of your social media needs are being taken care of. Twitter is a great tool that social media agencies often use to make announcements about events, while also communicating with the audience that couldn’t attend the event, or that simply want more information about the event.

Will we be seeing you THIS week? EMCORE will be exhibiting at both @ofcconference in San Diego and @SATELLITEDC 2020 in Washington D.C.! Visit our events page to learn more. → https://t.co/JAPF4pFw0k #OFC2020 #SATShow pic.twitter.com/raHFRxRlgk

— EMCORE Corporation (@emcorecorp) March 9, 2020

Concerts

Music is such a significant part of the entertainment industry. Whether it’s a post about this year’s Coachella lineup, or one of your friend’s bands is performing at your local park, social media is great for revealing when and where you are going next to dance and sing your heart out. A great tool that social media agencies use when engaging with the community about a concert is 24-hour Instagram stories. For the people who could not attend the concert for various reasons, this is an excellent way for them to get a glimpse of the concert via social media. Another way Instagram is a great network for posting about concerts is the ability to, based on their approval, repost fan photos. This creates engaging content that makes audience excited to join the party next time.

Sports

Let’s face it, not all of us have the time to sit down to watch our favorite sports team on TV every time they play. However, there is no need to worry if you miss a game, because you can always check social media for the latest news on what’s happening. A social media agency marketing for a sports establishment gathers information about what is currently happening and develops stimulating content for sports fans everywhere to enjoy. For the entertainment industry, social media has only made it more manageable for you to get the latest news on-the-go, making it practical for our busy lives.

Celebrities and Influencers

Celebrities and social media go hand in hand. The reasoning behind following celebrities on social media platforms is endless, but we continue to look to celebrity social media posts for entertainment. Also, we may not have time to continuously keep up with the Kardashians each week their reality show premieres, but we can count on social media to update us on whatever we missed. Instagram is one of, if not the destination for all things influential. With that said, influencers have become tremendously significant in the digital world. Many companies work with influencers for brand deals and promotions, which have dramatically progressed in the past few years due to social media growth. Influencer marketing is basically its own industry, with how immensely it has financially supported individuals. A study showed that the top three industries working with Instagram influencers include 91% of luxury brands, 84% of sports clothing and 83% of beauty brands. Also, 89% of individuals indicated that Instagram was the most important social media channel for influencer marketing. With this said, the influencer market is expected to reach $8 billion this year.

The entertainment industry has stretched its foundation tremendously, from the first film in 1888, which was about 2.11 seconds long, to countless hours of gut-wrenching, action packed, influential, award winning magic that we see in theaters today. Much of this has to do with technology that is evolving faster than we ever thought possible. Social media is truly thriving in the entertainment industry, which is why your brand should use a social media agency like Bright Age.

The Most Effective Ways to Increase ROI Through Social Media

March 23, 2020

As we all know, social media is an essential part of consumer’s lives, but social media operations are actually a huge part of a company’s return on investment as well. 90% of U.S. businesses are on social media for marketing purposes, however many of them are simply not getting a great ROI. A lot of this is due to their poor social media performance. A study found that only 1 in 5 of the brands surveyed indicated that they never had conversations about social ROI. It is a topic that gets looked over way too often. Out of the total worldwide population of 7.8 billion people, the internet has 4.54 billion users, which proves that there is an immense market online. In 2020, companies must take ROI into consideration in order for their brand to thrive as the world rapidly shifts. This concept is quite complex and takes time to incorporate it into your business plan. However, having a social media marketing agency, like Bright Age, will help your brand succeed in doing so, as our marketing specialists are experts in this concept.

Measuring what needs to be fixed is the first step in improving your social ROI. Ask yourself these questions: Why are you using social media? What is the main goal of social media marketing? Will this benefit my community? Really analyze these ideas and gather things that you want to measure. Identifying goals and measuring social media metrics will really help increase your ROI. Social media helps to amplify brand transparency. In fact, 86% of Americans say transparency on social media is more important than ever before. This makes it certain that consumers are willing to take their business to a competitor if there is a lack of transparency. This is one of the ways a company’s ROI can decrease through social media. Knowing your target market and developing an understanding of their consumer behavior will help you be more digitally transparent with them.

It is important to know the type of content that your audience engages with online. Low engagement on social media is a huge problem brands face. There are several reasons why engagement could be lacking, but one reason could be simply because they may not have the time to consistently keep up with all of the consistent posting, creative content, and community management that goes into every social media network. This is where a social media marketing agency comes into place. Social media is currently over 10% of the average company’s marketing budget. However, in order to actually increase ROI, that 10% must be generating useful and engaging content. Much of this incorporates the use of software that social media marketing agencies use in order to improve their performance.

Gaining more followers of course helps draw awareness to your brand, but keeping your existing, loyal followers is just as important. From a marketing standpoint, although it may be rewarding, it is more cost efficient to keep existing customers happy, than to get new ones. Follower retention is extremely important on social media. As previously mentioned, transparency will help increase follower retention and in the long run, increase ROI. A few top things to consider when posting content is making sure it is resonating with your followers, making sure it is engaging and interactive, reassuring your followers that your networks are a place of fresh, relevant content, and simply keeping up with regular market trends.

Developing a connection with global influencers is a huge plus if your brand is ready for it, especially in 2020. For Instagram, there are currently 500,000 active influencers on the network. Having people who inspire others everyday representing your brand is a vital use of social media marketing. Having the opportunity to incorporate influencer marketing is a great source of curating relevant content, relating it to current market trends.

Lastly, it is important to be authentic. Represent your brand in a way that is crisp and unique to the public. The culture of social media is revolved around modern, fresh content and your followers will recognize this. Don’t be afraid to break the mold and try new things. Experimenting through social media can be a great way to increase ROI.

https://www.instagram.com/p/BzLSF7zH_bD/

As we navigate through the ever-evolving technological world, it is easy to slip through the cracks and hurt your brand. Developing an effective social media strategy can be slightly overwhelming, but Bright Age has you covered with all things digital. Increasing ROI effectively through social media is somewhat of a new concept. With social media vastly growing, try reaching out to a social media marketing agency to help improve your knowledge on how to maximize social media ROI.

How to Grow and Maintain Your Social Media Audience with Community Management

February 19, 2020

As a brand, growing your social media audience takes prioritizing and knowing who your target market is. Essentially, the goal is to have your content seen by the whole community. However, conducting a strong audience is challenging for any business. What is the secret to building a social media empire? The answer is authentic engagement.

Just as we do in person, we all want recognition and to have our questions answered on social media. A strategy of checking direct messages is not necessarily enough engagement to maintain a steady social media presence. Other ways to increase your presence include checking who your new followers are, seeing who is liking your photos, commenting on their photos if appropriate, and simply learning to navigate and communicate with what is relevant to your brand on all social media platforms.

The use of social media marketing services makes this process a lot more manageable. This engagement strategy, if staying consistent, can really impact your brand awareness in a positive way. Another thing to note while engaging through social media is that everyone interprets certain things differently. You may intend to say something one way but the person you are communicating with may read it differently. This is just the way digital communication works, which is why it must always be cautious and strategic.

Engagement doesn’t always have to consist of your followers asking you questions. If you take the time to ask your followers questions, taking their wants and needs into consideration, this will help you prioritize and organize your social media platforms. One of the most important things to strive for when maintaining your social media audience is setting goals. This is a crucial step, not only at the beginning stages of your brand, but throughout your brand’s growth as well. At Bright Age, our social media marketing services will help you set and maintain those specific goals.

Networking is an important tool that is widely used in business, specifically to build connections with people throughout the world. We all know that brand loyalty is essential to businesses, but how exactly is it achieved? Strategically speaking, promotion is one of the most important things to assess with brand loyalty, especially on Instagram. Learning how to incorporate a promotion strategy will make your brand more acknowledgeable. The goal in achieving this is to gain repeat clients, which in return will help build brand loyalty. With Instagram, it is important to take advantage of the tools that the app offers. Create Mode is a significant tool that allows brands to post questions, polls, and other things that allow followers to actively engage with your posts. Many brands out there aren’t utilizing these features enough. Another great feature is Instagram Live. This makes it so that followers feel as if they are part of your brand, especially if you communicate with them through the live video. This is a way to significantly increase your engagement with your followers.

Considering the 73% of brands that post at least one photo or video per week on Instagram, only about half of them promote their Instagram through Facebook tabs. This takes time that these companies may not have. That is why the team of innovative marketers at Bright Age offer great social marketing services that will help grow and maintain your brand with community management using authentic engagement.

The Effect of TikTok on Social Media Marketing

February 3, 2020

Is your company looking for a new way to market to the younger generation? Consider working with a social media agency in Los Angeles to introduce you to TikTok, a new social media app that is trending within Gen Z and averaging over 500 million users daily. TikTok has become the new face of social media, combining qualities found in Instagram and Snapchat into one, giving users the opportunity to further elevate their creative content.

A variety of brands have used TikTok as a tool to market their products to this generation, as a majority of their screen time is spent on the app. A vast amount of millennials are still joining TikTok, as it is a continuously growing community. 90% of millennials say authenticity is a big factor when it comes to choosing which brands to support, so what better way for brands to show authenticity than by creating a connection through marketing influential products on their favorite app?

Ways Brands Can Market on TikTok

TikTok provides different options for brands to be able to promote their products or services on the app. First, brands are given the opportunity to create their own channel and upload a series of videos focusing on their specific products used in daily life. Within this strategy, brands can show a real-life demonstration on how their product is used, creating a desire for the product, as consumers can see how it could be beneficial within their daily life while showing relatability at the same time. Brands need to show constant relatability through their channel since millennials are turning over to TikTok, rather than other trending social media platforms. Allowing brands to create and manage their own content is beneficial, showing authenticity and relatability to the consumers while being on the app.

Second, brands are able to utilize different influencers to show off their product to a well-targeted audience. On TikTok, there is a vast number of influencers to choose from, who reach millions of views in one day. If consumers see their favorite influencer on TikTok promoting a certain brand or using a new product, it is more likely that a fan will follow in their footsteps and purchase the product as well.

Lastly, brands can pay to advertise by using TikTok’s new campaign options. Brands can choose from a selection of different ad types that include brand takeover, creating a hashtag challenge, Snapchat-style 2D lens filters for photos, and an in-feed ad that pops up within the video queue as users are scrolling through their feed.

Let’s take a look at some recent marketing campaigns that have used TikTok to reach a bigger audience!

Recent Campaigns on TikTok

Recently, there has been a successful social media marketing tactic developed through TikTok that helps brands create an interactive campaign in order to gain more exposure among users. Guess was the first brand to have a TikTok campaign in September 2018, by having a variety of influencers do a before and after transformation. The elevated use of Guess apparel influenced users to do the same, showing off their own Guess apparel, or purchasing some to be able to participate in the hashtag campaign. The #InMyDenim challenge allowed users to show off their latest fashion looks, while advertising Guess Jeans in order to tie the look all together, giving users the opportunity to be creative but also showing off the product as well.

Consequently, other brands followed in their path and created marketing campaigns as well to build brand awareness, after seeing the results from the Guess campaign. The Hair Care Brand Marc Anthony True Professional, recognized an extreme growth in sales after being mentioned on TikTok. Within the #StrictlyCurls campaign, users were encouraged to document themselves purchasing the product, showing off the bottle and their hair before using the product, and the results following usage. Within a month, the campaign had over four million video views using the hashtag #StrictlyCurls and saw a 60% increase of sales for that specific product, as well as “significant increases” on other Strictly Curls products.

TikTok has become a frontrunner in social media marketing, giving brands the opportunity to reach a new demographic in a creative and relatable way! Work with a social media agency in Los Angeles today to get your brand featured on TikTok!

How to Establish a Successful 2020 Social Media Strategy

January 9, 2020

As we get closer to ending another year, companies should start thinking about how they want to establish a successful social media strategy in 2020. Social media has taken off in recent years and will continue to change and evolve with each coming year, but with help from a creative marketing agency like Bright Age, your brand can keep up with the changes in social media and figure out successful strategies. Some of the ways a creative marketing agency can help you establish a successful social media strategy are by building your community, figuring out the timing and frequency of your posts, and planning and creating content, along with reporting and analytics.

How to Build a Community

Once you identify your target audience, your strategy on building your brand’s community should be focused around these people first. This way you gain a following of people who are actually interested in your brand who will hopefully become loyal members. You can attract your target audience by having paid and organic strategies to help boost your following. Some of the goals with these strategies are to gain more traffic on your pages, bring awareness about your brand to increase sales, increase your engagements, and generate leads for customers to receive certain content of yours. Each strategy, paid and organic, has similar goals but there are different ways of accomplishing them. An example of one paid strategy that Bright Age implements for our clients are Facebook “page like” campaigns to help our clients accomplish the goals stated above.

Timing and Frequency

Since each brand has different content to offer on their social media profiles, a creative marketing agency can help you find out how many posts would be beneficial to your company. Some companies benefit from a post once a day while others may need a post once a week. This depends on what your goal is with social media.

Once you have an idea of how many posts to send out, a creative marketing agency can help determine the best times for posts to be shared on each social media platform. On the different social media platforms, each day of the week has different times when most engagements occur. For example, looking at the global engagements on Facebook, the best day to post is Wednesday at eleven o’clock in the morning and one o’clock in the afternoon. On the other hand, the lowest engagement day during the week for Facebook global engagements is Sunday.

Another example of time scheduling is with Instagram posts. Looking at the global engagement times on Instagram, the best times to post are Wednesday’s at eleven o’clock in the morning and Friday’s from ten to eleven o’clock in the morning. The worst time to post is Sunday because there is the least amount of engagements that day.

These are just two of many examples in determining the best time to post on different social media platforms. Depending on what your brand is will ultimately decipher what time is best for the posts to be sent out on each platform. This could be difficult to figure out, but when you hire a creative marketing agency, they can help you find out which day and time would be best to share your content. By knowing the number of posts one brand needs and the best times to share their content, agencies can create organic content days in advance to schedule different profiles throughout the upcoming weeks on the best days and times.

How to Plan and Create Content

When creating your content, you want to ensure you’re adding value to your community. For example, you want to tell your followers your brand’s story through what you post. Some ways you are able to tell your brand’s story is through videos, images, and tutorials of what your brand does. Depending on your company, the content that works best for you will vary. This can be tricky to figure out unless you team up with a creative marketing agency to help you find out which form is the best for your company. For example, with Woodland Hills Magazine, one of the clients of Bright Age, we post images with captions that lead their followers to their website to read more about the articles they offer along with getting them to look more into who they are as a company. We also engage with their followers by posting fan photos to gain more one-on-one connections with their audience and build up their community.

Reporting and Analytics

When it comes to social media, you want to keep track of which posts are receiving positive reactions from your audience and working for your brand. By keeping track of a month to month basis and tracking each week in a document, you will be able to see the trends of your content with your followers. An example of how Bright Age does this for one of our clients, Galaxy Theatres, is by taking reports from Sprout Social, Facebook Business Manager, Google Analytics, and Google Ads to gather the data of Galaxy Theatres’ profiles over the past week. Then we put all the data into one document for the month, which allows the client to easily analyze and see how their social media pages are doing and what their next steps should be going into the upcoming month.

By teaming up with a creative marketing agency, like Bright Age, you can receive help with tracking your data and seeing the trends of your social media postings. This last step in establishing a successful social media strategy for the upcoming year is the finishing touch to your social media strategy masterpiece. By completing all these steps, you will be on your way to creating a strong social media presence going into the New Year!

How to Convey Your Mission Statement on Your Social Channels

September 16, 2019

A mission statement is a brand’s way of communicating what drives them and what they hope to accomplish. It expresses the core identity and values of your brand while simultaneously guiding your employees and driving action.

Communicating your mission statement and the values of your brand through social media is a great way to reach a broad audience, but it can be difficult if you don’t know where to begin. By utilizing the services of a social media marketing agency experienced with content creation in Los Angeles, you can focus your energy on improving your business while we work to increase your outreach and promote your mission.

How do I identify my brand’s mission statement?

A good mission statement conveys the purpose and vision of your brand while outlining how and in which ways your brand strives to accomplish that vision. It often ties in with brand culture, which is the character of your brand and who you are. You can identify the core values of your brand by reexamining your purpose and vision. Think and ask yourself: why was your brand established, and what goal or goals do you constantly strive towards accomplishing? For example, Southwest Airlines uses their mission statement to convey the company’s values of quality service and personable experiences.

Why should I share my mission statement?

The benefits of creating a mission statement reach further than just within your company. With a well-crafted mission statement and an established brand culture, you can not only motivate your existing employees and inspire existing customers but also appeal to prospective employees, clients, or even partners by showing them who you are and what you represent. An effective way to engage and reach out to these audiences is through content creation on social channels.

How can I use social media to convey my mission statement?

A common criticism of the presence of brands or companies on social media is that they often advertise lifelessly. Thus, it’s all the more important to convey that real people are behind the scenes working toward a common goal. Show the people behind the brand to give a face to your company by revealing the employees working hard to accomplish the mission you strive toward. Alternatively, you can focus your content on happy clients or people directly benefiting from your work. Ultimately, 39% of consumers care most about authenticity when learning about a brand on social media, so publishing genuine content is a great way to show your audience what your brand is all about.

Another effective way to express your mission statement is by highlighting the tangible ways you strive toward it. For example, if community engagement is one of the core values you have included in your mission statement, post about past volunteer events that your team has contributed to. You can also share infographics or statistics showing the results and the successes of your team’s work.

Finally, you can promote your mission statement by directly sharing your motivations to let your audience align their values with yours. Directly state and show what your brand is passionate about and committed to, whether that may be a commitment to ecologically conscious practices or excellent customer service.

Knowing where to start with digital marketing and getting the hang of social media channels are demanding tasks to tackle alone. Partnering with a social media marketing agency that specializes in content creation in Los Angeles makes it easy to engage clients and grow your brand reputation while allowing you to focus your attention and energy on what is truly important: your brand.

How to Choose the Best Social Media Channels for Your Brand

September 16, 2019

In today’s population of people joining the social media world, companies now have a new way of interacting with their customers and advertising to them. Due to the abundance of social media platforms out there, one could be left wondering how to figure out which is the best platform for their brand. This is when hiring a social media agency, like Bright Age Digital Creative Agency, could help with guiding your brand in the right direction.

The top 4 social media platforms to launch your social media branding are Facebook, Instagram, Twitter, and LinkedIn. While keeping the top social media platforms in mind, one of them might be more beneficial than others for your brand. This is when a social media agency can help you figure out which platform best fits the audience you are trying to target, what types of advertising your brand wants, and the goal of your brand.

Facebook

On Facebook, a brand can reach the broadest amount of age groups, but globally only 5.9% of Facebook users are ages 13 to 17. This means if your target audience is mostly 18 to 54 year olds, this would be one of the ideal platforms for your brand due to the higher percentage of users among these ages. Next, figure out if Facebook can offer what your brand wants, as you are looking with your social media branding in mind. If your brand wants to focus more on posting images, videos/livestream, gifs, announcements, and information about the company (phone numbers, an address, direct contact information etc.), Facebook may be one platform your brand should use. For example, with one of our clients on social media, Galaxy Theatres, we set up a Facebook page that allows them to reach many age groups, along with sharing movie posters, announcements for events, and much more. The goal is to reach new customers to bring more people to their theatres. This process includes informing them on which new movies are releasing soon.

Instagram

A brand that is targeting teenagers would likely use Instagram to advertise their brand because 37.2% of Instagram’s users are between the ages of 13-24. If the content of your brand is more oriented toward images, livestreaming, and short video advertisements, this platform is perfect for reaching your goals. Instagram is more focused on what catches the viewers’ attention in a couple of seconds, and what makes them want more. Galaxy Theatres has an Instagram profile which allows them to reach a broader scope of age brackets, with just a Facebook page would not have reached. This allows the company to reach all of their audiences, using a bigger platform to show off their brand.

Twitter

For a company that is targeting the ages of 18 to 49, the ideal platform might be Twitter. The percentage of users between 18 and 49 is 56%. Twitter is more text centric than Facebook and Instagram, allowing a brand to post more information with links to articles that complement their brand, encouraging a dialogue with their customers. Twitter also allows companies to update their customers on anything new that is going on with the brand. Whether it’s an event or a new product coming out, a condensed summary with a link of what is going on can be more informative than a creative photo caption that doesn’t inform too much about the product. EMCORE Corporation has a Twitter page that informs their followers about what is going on with their company, along with other technology-related news in the world.

For a company targeting the ages of 20 to 49 on a more professional level, the ideal platform might be LinkedIn. The percentage of users on this platform between the ages of 20 to 49 is 69.2%. LinkedIn allows you to share information about your company (website link, headquarters location, year founded, etc.), show job listings, and post informative updates about your company. Parex USA has a LinkedIn profile that allows users to see what their company is all about, what job positions are open, and a link to their website to gain more information about the company.

If your brand is just starting out in this social media world, the use of a social media agency, like Bright Age Digital Creative Agency, could help your company save time and money by determining which platform is best to build your brand.

The Importance of LinkedIn as a Social Media Platform for Businesses

August 15, 2019

In the current era of digital marketing, it is crucial to establish your brand on a variety of platforms in order to optimize your social media strategy. With a whopping 303 million monthly active users, one of the most important platforms for businesses to utilize is LinkedIn. The self-proclaimed “world’s largest professional network” facilitates productive connections between individuals and companies, but it can sometimes be overlooked when trying to increase brand awareness. Developing a successful LinkedIn strategy may seem like a daunting task, but hiring a social media marketing agency to help boost your brand’s LinkedIn presence will produce results in no time.

Networking Opportunities

LinkedIn is a great place for individuals to connect with friends and colleagues, but it’s also a great place for businesses to connect with potential employees and vice versa. Because users can curate their profiles to display their work experience, accomplishments, and other relevant professional information, businesses can hire and retain valuable employees through this platform. LinkedIn also allows current employees to connect with their company, which generates even more engagement and exposure for company pages through the employees’ connections. Moreover, businesses can also build relationships with their clientele on LinkedIn, which can help foster a relationship between a business and the surrounding community.

Building Credibility

Because of LinkedIn’s reputation as a professional network, sharing useful content that relates to a company’s specific industry would significantly strengthen its LinkedIn presence. These kinds of posts would allow for the demonstration of thought leadership and the subsequent portrayal of that company as a highly knowledgeable, credible source within its field. It can be difficult to source quality content for your business page, so working with a social media marketing agency to generate creative, informative posts will benefit you in the long run. Additionally, gaining recommendations from consumers is a great way to increase your business’s credibility – people trust customer reviews, so feel free to show off any good ones you receive on your company page.

Sharing Updates

In addition to posting content related to your industry, posting about company updates and accomplishments is also an effective way to connect with your audience on LinkedIn. By giving users an inside look at company highlights and showcasing success in your field thus far, users will be more interested in and drawn towards your company’s page. Sharing updates and accomplishments is an easy way to humanize your company while also demonstrating what you have to offer potential clients and employees.

Improved SEO

Search engine optimization (SEO) is one of the most critical factors in developing a successful digital marketing strategy. Maximizing your SEO requires developing a presence on various social media platforms, so a strong LinkedIn presence is crucial. 80% of B2B leads come from LinkedIn, so it is highly beneficial for businesses to invest time marketing on this platform. Adding one more online location where users can view information about your company will increase the chance that they will navigate to your page and interact with your content.

Establishing a strong presence on LinkedIn will generate more leads for your business and expand its reach to prospective clients and potential employees alike. With the help of a social media marketing agency, your LinkedIn strategy will help your company build a robust professional network and ultimately flourish online.

5 Tips to Reach Your Audience with the New Facebook Algorithm

August 5, 2019

Despite being originally formulated as a social network, Facebook has evolved into an influential platform for companies to reach large audiences. With 1.5 billion active users per day, the new Facebook algorithm makes it easy for your content to be drowned out. Let’s look at ways to improve your social performance and grow your community by learning about Facebook’s algorithm.

In January 2018, Facebook announced new changes that would prioritize content that sparked conversation and meaningful interactions between users.

“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.” – Mark Zuckerberg, CEO

As this new update has been implemented, companies have faced many challenges when attempting to reach users. However, you can beat the algorithm with these 5 tips in order to reach a wider audience and effectively distribute your content.

Be a Conversation Starter

Facebook places value on posts that cause interaction. Tailor your content to start conversations between your followers and other users. You want people to stop, interact and share.

Focus on Your Audience

Your content should always be tailored to fit your specific audience. Your identity should be built on your brand, appealing to a specific audience you want to form a community around.

Use Visual Content

60% of marketers believe visual content is essential for their social media strategy. Having visually appealing content makes your post stand out in people’s already crowded News Feed. Facebook posts with images get 2.3 times more engagement compared to those without. Posts that get more engagement will be elevated in the user’s feed.

Use Newer Features

Although Facebook has yet to confirm it, many believe posts using newer formats are prioritized in the News Feed. Using live stream, 360 video or Facebook stories may give your post added awareness.

Track your Content Performance

Hiring a social media marketing company can help you understand the performance of your posts. They can help you understand how your different content pieces are performing compared to each other and how to increase your engagement.

Since Facebook’s algorithms might be overwhelming for you to learn, it’s in your best interest to work with a social media marketing company. Bright Age Digital Creative Agency has a strong background in Facebook marketing and content creation that will help your company rise above the algorithm. Our team can help you create content that engages users and ultimately fosters a community.