Entries by Bright Age

The Importance of Design in Social Media Marketing

The aura of a design is significant for a company’s online presence as it is the first thing that captivates the user’s attention. If a user enjoys the design, it’s more likely that it will be shared, which can greatly impact a business. This can help you generate a positive first impression and boost brand […]

How Back to School Marketing Campaigns Can Boost Sales

Students, parents, and teachers in the US are excited to be returning to in-person classes. September has arrived, and with it, back-to-school shopping sprees. Beach afternoons and vacation days are slowly coming to an end, and back-to-school sales provide an opportunity to dive into seasonal marketing and refocus your campaigns. For most families, spending will […]

How to Tap into Nostalgia with Social Media Marketing

Whether it’s our favorite childhood games, the smell of grandma’s freshly baked cookies, or the TV shows your family would run to the couch to catch as it aired live –there’s something magical captured in memories of the past. And it seems like lately, there’s always something that grabs our attention due to its appeal […]

Rebranding a Company for Social Media

When introducing a brand to social media, many companies may realize that their current branding does not fit the feel and needs of specific platforms. This creates a need for the company to begin rebranding itself. Of course, the easiest way to accomplish this task would be to hire a social media marketing agency. From […]

How to Increase Your Social Media Reach

In 2021, using social media for business is crucial to helping you reach new customers and expand your audience. If you’re managing a business’s social media account and are hoping to watch it grow, it’s important to understand the concept of social media reach, how it can be tracked, and tactics to increase your reach.  […]

How Social Media Marketing Integrates with the Olympic Games

The 2020 Olympics have come around during an unprecedented time. And due to the global COVID-19 pandemic, these Olympic Games look different than previous ones. Masks, social distancing, and no spectators are among the safety protocols that were implemented to carry out a safe global event. So now more than ever it was important to […]

Understanding the Difference Between B2B Marketing and B2C Marketing

Let’s pretend you are shopping for a particular occasion online. If you like something, you will most likely purchase it because your decision will be primarily emotionally driven. On the other hand, your thought process and purchasing decisions would be very different if it were for your business. Therefore, B2B and B2C marketing are very […]

Best Practices to Grow Your Social Media Presence

Social media can be a powerful tool for your business once you know how to use it. Understanding what will grow your social media presence will help you build an effective social strategy. As a social media agency, we’re experts in creating successful social strategies, and will help break down some of the best practices […]

The Relationship Between Brands and Content Creators

Content creators and their influence have grown significantly over the past decade, with many of them taking the role on as their full-time job. With this dedication, it hasn’t taken long for creators to grow large audiences, and brands are starting to take notice. When done strategically, working with a content creator can lead to […]

The Connection Between SEO and Social Media

Digital marketing has become one of the best ways to advertise products and services. Thanks to the ever-expanding network of the internet, new strategies have been developed to assist businesses in capturing the attention of consumers out of the billions of people that use the Web every day. These strategies include search engine optimization and […]