Entries by Bright Age

The Psychology of Color in Marketing

As primates, humans have large, complex brains and forward-facing eyes that allow depth-perception. While most animals use sense of smell as their dominant sensory system, primates heavily rely on visual activity. Humans use these visual cues for basic adaptive behavior such as getting dressed, cleaning, avoiding danger, making friends, and even shopping. Due to these […]

How To Keep Your Brand’s Feed Fresh

The most difficult part of running any social media account is coming up with new and creative ideas to keep your followers engaged. With more people on social media than ever before, it is necessary to improve your social media game and content creation. It is important for marketers to help their brand stand out […]

The Importance and Benefits of Interacting with Your Social Media Audience

Trying to figure out how to make your business’s social media perform? There are many facets to creating a successful social media account. On the surface, this can look like creating quality content, good branding, and posting consistently. But one influential area that may be overlooked is social media customer care and interacting with your […]

How to Identify Your Consistent Style of Branding

Hoping to take your business to the next level by building your social media presence? One of the first steps in creating a memorable profile is identifying a consistent style of branding. Building a brand presence that is strong and recognizable can seem like a daunting task. Many companies enlist the help of a digital […]

How to Market New Products to Existing Customers

Is your company struggling to compete with other brands and reach its maximum potential? If you answered yes, then it may be because you are marketing to the wrong audience. In order for a business to be successful and profitable, it must stand out to its unique customers. Businesses often struggle with this goal because […]

How to Take Advantage of Short Length Social Media Content

Social media has become a very dynamic platform for businesses and consumers to interact on. Because social media is frequented so often, companies now have specific strategies used to promote their products and services. These strategies look at what is doing well on various platforms to decide what type of content to create. Social media […]

How to Diversify Your Social Media Content

Let’s face it. Nobody wants to see the same-old ad over and over again. So what sets successful social media marketing apart from the rest? And how do you promote your brand and account without your audience getting bored? The key is diversifying your content. We’ll help break it down for you. Diversifying your content […]

How to Improve Your Yelp Rating and Increase Reviews

When thinking of a new place try out, most people turn to Yelp for help. You can find just about any business on there. Whether you’re looking for a great new sushi spot to try or just looking to grab a quick coffee, Yelp is one of the best apps to turn to. Yelp allows […]

Social Media Story Features Across Platforms

Are you a business owner looking for a cost-effective way to boost your sales, spread brand awareness and effectively engage and communicate with customers? If you answered yes, or simply are interested in learning more about the influences of social media, then allow this article to introduce to you, the social media story features across […]

The Fastest Growing Generational Groups on Social Media

Back in the day, it wasn’t so easy to find information about people. You had to manually look through phone books to find someone’s contact information and then hope it was the person you were looking for. Compared to now, a lot has changed. As social media is a fairly new medium we use to […]