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2020 was a challenging year. There were many unexpected events that changed how the entire world operated. Despite all the bad that happened this year, 2020 was a huge year for social media. With the rise of the use of technology, due to everyone being stuck in their homes, this was a great opportunity for […]
Social media has become an outlet for news, business branding, and above all, entertainment. Social media itself has the ability to entertain us for hours. Whether it be scrolling through Tik Tok videos or looking at pictures of friends on Instagram. Due to work schedules, cost of travel, or unforeseen circumstances, many companies have turned […]
Due to what is happening in the world, many in-person activities have been suspended. Some activities, such as going to the store, museums, and going to school have all been able to be moved online. Although it is not the same, people have still been able to get the experiences of seeing art or learning […]
Blogging is an essential part of running a business. Many brands rely on blogs to increase website traffic, build a particular brand image, and to strengthen customer relationships. We all have different starting points when it comes to writing. To some people, writing is fun, easy, and among their strengths. To others, it may be […]
Copywriting for your business’s blog, email, or social media post is a tricky process that requires practice and openness to feedback. If you’re writing copy for your business, here are 10 common copywriting mistakes to avoid. Forgetting Your Audience Writing without an audience in mind makes your advertising less effective. You must understand what motivates […]
Social media is one of the main ways in which people communicate, interact, and research. There is an endless amount of information on social media, whether it be pictures of family and friends or business updates regarding sales, giveaways, or new products. A business can use social media strategy to increase their brand awareness due […]
Whether you realize it or not, your digital strategy is likely comprised of three main types of media: owned, paid, and earned. Understanding what each of these are will allow you to leverage their differences and create an effective digital strategy. Here are a few tips on how you can use owned, paid, and earned […]
Copywriting for your business’s blog, email, or social media post is a tricky process that requires practice and openness to feedback. If you’re writing copy for your business, here are 10 common copywriting mistakes to avoid. 1. Forgetting Your Audience Writing without an audience in mind makes your advertising less effective. You must understand what […]
With billions of people in the world, it is impossible to assume that everyone is on the same social media platform. Social media marketing is an amazing tool that many companies are using in order to reach and expand their audience. But is one social platform enough? In order to effectively market any brand, product, […]
Whether you are writing an Instagram caption, a blog article, or a brand-new slogan for your company, your copy should capture your audience’s attention. B2C marketing (business-to-consumer) interacts directly with the customers, which requires eye-catching, digestible content for people browsing their phone or computer. This not only comes across in your company’s products and purpose, […]
