How to Diversify Your Social Media Content
Let’s face it. Nobody wants to see the same-old ad over and over again. So what sets successful social media marketing apart from the rest? And how do you promote your brand and account without your audience getting bored? The key is diversifying your content. We’ll help break it down for you.
Diversifying your content means posting a variety of different content that appeals to your audience. Think back to the past commercials you’ve watched. While some commercials sell solely the product and emphasize its features, the ones that stick have a combination of both selling the product and some sort of element to them that catches the watcher’s attention. That catch -whether it be relatable, entertaining, or educational- keeps you engaged. And at the end of the day, new commercials will continue to roll out and keep your attention. The same goes for content on any type of social media account. Posting different types of content keeps your page engaging and keeps your audience on their toes.
As a content creation agency, we understand the importance of diversifying your content in social media and have the expertise to help your business thrive.
Types of Content to Diversify your Feed
Show your product in the real world. Repost photos and videos of customers and those within your community using your product. This helps your audience understand what your product looks like in context, relate those experiences to their own lives, and align those experiences with their personal aspirations.
Utilize video content. Using a mix of photos and videos is a great way to create a more dynamic feed. These can take the form of posts or social media stories.
Testimonials. Testimonials are a great element to add to your content because they tell a story, build trust in your audience, and give life to your brand. These can be anything from great experiences customers have had to witty comments that your brand has been mentioned in on Twitter.
Educate your audience. Rather than selling your product, let your product sell itself. Educate your audience on the features of your product. Through understanding your consumer persona, lifestyle, and interest, you can also educate them on topics that are relevant to your target audience’s lifestyle.
When in doubt, ask your audience what kind of content they want to see more of. This is not only an excellent way to understand what your audience wants (who better to know than your audience themself?), but it helps you interact with them and shows them that you are receptive to their feedback.
Curating the Right Content For Your Brand
Another element of social media content creation is finding the right content that fits your brand. The content you curate is how you want your business to be perceived. It should align correctly with your brand and its purpose.
Creating the right content that performs well also depends on the platform and age group you are marketing to. For example, the types of content young consumers enjoy on social media can vary greatly depending on the social media platform. Understanding what type of content works best will allow your business to maximize the content being created.
One way to understand which content is right for your brand is by utilizing the help of a content creation agency that can analyze your social media metrics and use it to create a personalized strategy for your goals. Fifty-six percent of social media marketers use social data to better understand a brand’s target audience and create informed content.
In reality, there are many elements to take into account when creating a successful social media strategy. Choosing the content that best fits your brand can be daunting. As a content creation agency, Bright Age recognizes that content is not one-size-fits-all, and every company is unique in its needs. The right strategy will help achieve the results you want to see.
