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How to Make Your Company’s Content Stand Out on Social Media

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Social media is ever-changing, and your company is expected to stay up to date on the newest trends at all times. So much goes into creating successful social content these days, so here are our top tips and tricks to make your company unforgettable! One thing we highly recommend is hiring a social media company to ensure your content stands out.­

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The simpler the better! Keep your posts focused on your product or service, so make sure to highlight it with quality photos. For example, our very own Bright Age Instagram (left) is simple, yet effective. Our use of patterns makes this Instagram grid consistent and appealing. We suggest you use this method to make your social media posts trendier and more aesthetically pleasing. As you can see in the image on the right, the grid is beautiful and each post successfully highlights a different product by Halo Top Creamery. If someone were to look up this company, they would be intrigued by the design of their grid and be more inclined to buy their product.

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Engagement

Whether your company is on Instagram, Facebook, Twitter, or all three, the more interaction your content receives, the better. The three key features to social media engagement are the following: hashtags, contests, and sharing. By adding hashtags to your posts, you increase brand awareness and gain more followers. This is effective because people who follow and check this hashtag are likely to be interested in your product. Another way to increase engagement with your posts is to host contests. For example, Galaxy Theatres had a contest to win a prize pack for the new Disney movie, Dumbo. By holding this contest, people are encouraged to enter, and then buy tickets to see the movie. As a result, this increases the engagement and profit for Galaxy Theatres! Lastly, encourage your followers to share your content! This is free publicity and will help spread brand awareness. And don’t forget, you can also mix and match these three keys. Why not have a contest that encourages sharing? For example, you can use this on Facebook or Twitter, “Everyone who retweets/shares this post will be entered to win a free _______!” Overall, there are so many ways to increase engagement on social media that will help your business succeed!

Promote Content

Hiring a social media company is extremely advantageous in executing your content marketing strategy, especially in terms of content promotion. There are so many targeting options available through various social media channels. For example, Facebook allows you to target based on demographics, interests, jobs, page likes, etc., to ensure your content is reaching the right people. Promoting posts can be cost-effective as well, so it is in your business’s best interest to hire a social media company that will use your budget to the best of its abilities. Promoting content is a great way to increase awareness for your company, therefore, it is a pivotal part of social media marketing. All in all, social media is crucial to digital marketing these days, and we highly suggest you use these tips to help your company’s content stand out!

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