Archive for category: Community Management

Elevating your brand message is essential for having a successful brand; a great way to do this is with social media copywriting. Social media copywriting creates messages that are fit for social media posts. These messages are precise and concise to capture the attention of a brand’s target audience. 

Social media copywriting can be used for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Followers will be more likely to engage when reading compelling content on a social media platform. If you want to make an impact with your brand message, then it is important to have good social media copywriting skills.

Some tips for elevating your brand message with social media copywriting:

1. Powerful hook words are a great way to capture the attention of your target audience. Locking in your audience’s attention can make or break all of your other strategies. This needs to work to move forward with other strategies. You do not want to choose something that is too much, but something that is just good enough to stop their scroll. The first five or six words are important and need to be used correctly to suck them in. Some examples of words that can be used to capture attention are: free, new, exclusive, limited, proven, easy, and save. These words will capture the attention of your audience and have a memorable impact on them. 
2. Being repetitive is key to make sure everyone who is seeing your brand’s content is seeing the same messages. Since there are so many platforms to post on these days, you might be followed by different people on every platform. Posting consistently on every social media platform is the best way to ensure your message is heard. Mix up the way that you are saying things occasionally so that it doesn’t seem super repetitive. Some algorithms are frustrating and hard to understand, so it is important to post multiple times to get your message across. Working with social media agencies, like Bright Age, can help brands understand the algorithm. Social media agencies have extensive knowledge on algorithms and other helpful things that will make your brand grow.

3. Using language that you would use in everyday conversation makes your brand feel more authentic. This will give your presence on social media a personality that consumers can follow along with. When the language feels very robotic, audiences will not feel a genuine pull towards the brand. Using your genuine personality in your brand’s social media will help attract your brand’s target audience. Brands have more of a distinct identity when they have specific voices on their social media pages. It is easier to recognize a brand when they have a social media presence with a strong voice. 

4. While it is good to use authentic language, it is also good to keep it simple on social media. People will be more likely to engage with your content if what you post is short and sweet. You want to be able to get to the point with what you are saying but make it concise. Social media is not the best place to include details, so it would be better to have a link with more information. Posts perform better when they are precise and concise. Making the wording simple and using the minimum number of words necessary to convey the intended meaning is the best say to get your message across.

Copywriting is the best way to show off your brand’s authentic voice on social media. Copywriting makes brands come off as more genuine, your voice will be heard. When taking all the steps to do copywriting correctly it will make your brand message come across better and clearer. Bright Age is a helpful social media agency to make copywriting easier. We have many options for different copywriting services. On the Galaxy Theatres blog there is copywriting in use, this is a good example of all the tips above being used. A team of experts worked together to create a copywriting strategy for Galaxy Theater’s social media platforms; this has made the message of their brand clearer. Overall, using a social media copywriting strategy is important for a brand to appear pronounced on social media.

Before any social media collateral goes live, it must go through multiple levels of agency-client approval. To deliver and approve aesthetic, high-performing content, individuals such as graphic designers, creative strategists, account managers and C-Suite executives must all be able to communicate easily and directly. Though multi-level communication can appear daunting at first, it can be executed seamlessly by following these steps:

1. Build a Social Media Calendar 

When working with a digital creative agency like Bright Age, we work with our clients directly to build a social media calendar. Consistent posting on social media is considered a non-negotiable for brands looking to grow engagement. Having a set posting schedule will make sure that your online presence is maximized and your brand is constantly growing. After building a timeline that works for both the agency and client, direct communication is developed to ensure both parties are satisfied with the content being generated. By having a set calendar, the agency and client both know when to approve content by and not to expect any surprises. 

2. Avoid Simple Errors 

According to a content marketing survey, 92% of marketers say that approval delays slow down the process of brand growth. Much of this agency-client approval delay is caused by lack of clear communication, theme deviation or inconsistent copywriting. These errors can be easily avoided by developing a client style guide. These client-specific documents contain all parameters for external communication and marketing. In order to expedite the agency-client approval process, it is important to proofread content and keep in mind that even small errors can slow down progress.

3. Communication is Key

When developing a company or organization’s brand identity, communication is key for both agencies and clients alike. Ideas should be shared and all collaborating voices should be heard. In order to ensure that no efforts go missing, the client approval process should be done by communicating on one platform rather than many different ones. There’s nothing worse than an agency or client email getting lost! Whether that be a management platform like Sprout Social, Sprinklr, email or a shared drive, it is vital that the approval process be done in an organized manner. 

It is also important to understand that just because your client is busy, they still may want to be involved in the content development process. Instead of barraging your client for their thoughts, sharing a document with them where they can add ideas or inspirational photos can be beneficial. Having a client’s insight present while designing or brainstorming could expedite the approval process by keeping the content relevant. 

4. Build Strong Relationships

Though it is a mutually collaborative process, agencies should delegate direct roles for direct communication with clients. Clients should know who they are working with. Clients should feel comfortable. Additionally, clients should have agency contacts that they can communicate with if something comes up. According to a survey conducted in 2021, 67% of digital marketing agencies said that the reason clients chose them was because they established themselves as strategic partners. Clients want to feel as though the agency they choose to work with is as invested in their brand as they are. A quote from a Marketing Agency COO once said that “client work is a trust-based business. After performance, everything comes down to relationships”. We here at Bright Age couldn’t agree more. Building successful relationships is integral when developing a fruitful client-agency approval process. 

5. Patience is a Virtue

Last but not least, it is important to mention that when working with a new agency, there always tends to be an adjustment period. While getting to know a new client and bouncing off ideas, it is not common for it to take a little bit of time to get acclimated to the brand’s messaging. Hence, the client-agency approval process may not always be seamless in the beginning. This is normal! Through patience, dedication and strategic partnership development, there is no doubt that a harmonious client-agency approval process is in reach.

While it can be a common assumption that the more content a brand produces, the better the engagement levels, it is important to be aware of the key instances in which withholding engagement is actually a better social media community management strategy to uphold a positive and respectable brand reputation. This blog will outline some of the vital indicators that should serve as a red flag to remain dark on social media in order to improve and maintain community management tactics. 

Inappropriate Content 

While somewhat self-explanatory and seemingly obvious, it is of utmost importance to avoid social media engagement when it involves inappropriate or explicit content. This rule of thumb goes that when in doubt, refrain from posting. While some brands have taken to a modern approach of keeping with trends and rhetoric of a younger audience, this has skewed negatively for some companies who have taken these too far and fallen short. For example, take a look at the following tweet in which a brand utilized explicit vocabulary, evoking a confused and unamused response from their followers. In contrast, take a look at this tweet, and notice how this brand uses a modern trend to their advantage while still keeping the tone appropriate for their audience. In order to avoid getting stuck in a position where your brand’s reputation is permanently damaged or deemed less respectable, it is always better to avoid content that is questionable and stick to what is reliable.   

False or Unnecessary Information 

Another key point to remember when determining if an engagement on social media is warranted, has to do with the information that is being presented. Brands should always be sure that they are presenting their audience with accurate and timely information regarding their products or services, and with this, brands should be engaging with content that is informed and reliable as well. Further, it is critical for brands to avoid promoting content that is based on falsified information, even if it is regarding the brand itself. In summary, it is essential for brands to create content that is not only beneficial and informative but is competent and trustworthy. This will ensure that your brand maintains a professional and informed image going forward. 

Promoting Competitors 

It is also key for brands to avoid unintentionally promoting their competitors through reposts or their own produced content. While a common social media strategy is to share or emphasize content regarding the field or topic of a brand’s work, it is important to carefully filter through these relevant posts to ensure that  content is helpful to your brand’s site, not counterproductive. Engagement with general posts or brands outside of competitors can still increase excitement and information but avoid all posts that emerge from other brands of the same industry and caliber. 

Monitoring Auto Responses 

Another hugely important aspect of social media engagement for brands is the monitoring of auto responses. An auto response is essentially a pre-crafted, automatically sent message to those who mention or directly message your brand. While this tool can be quite helpful to engage one on one with followers and show acknowledgement, this can also be a dangerous game as you can never be sure what kinds of people will reference your brand or what they may say. Many organizations including the New England Patriots have had mishaps with auto tweets specifically, responding to inappropriate individuals when the system is merely responding to all mentions. Therefore, if your brand chooses to opt into auto responses, this is a great place for community management to be heightened by monitoring more closely to ensure responses only go to those intended. For more information on how engagement with followers can boost a brand’s social media presence, take a look at this Bright Age Blog Post. 

Haters 

One final point of avoidance when it comes to engagement on social media has to do with the infamous social media nuisance, the haters. We all know them, and every brand, digital creator, or influencer has them. However, how you respond to such comments, tweets, or posts makes all the difference in the image of your brand moving forward. While responding to constructive and concerned posts or comments can help show a brand’s commitment to excellence as well as their customers satisfaction, replying to hate comments with the goal of self-defense almost never bodes positively for brands. Take a look at this interaction between one of our clients and a follower of theirs for a great example of positive engagement. In addition, here you can see another well-crafted response from one of our clients, to a dissatisfied customer on Facebook, for an example of how to engage properly with negativity on social media! To sum it up, the best way to remain professional and respectable in your brand’s reputation is to avoid emotion driven responses to hate, and instead reply with calm concern, or in extreme instances of malice, simply ignore the comment all together. 

Ultimately, restraint is essential to the positive image of a brand with a wide and engaged presence on social media. You can further review this Bright Age Blog Post to see just how social media community management impacts the overall behavior of the brand’s audience. However, it is just as important to a brand’s success to know when it is not an appropriate time to engage or post. Walking this fine line helps brands to remain at the cutting edge of information and engagement, while avoiding many of the negative factors and perceptions that a social media presence can garner. All in all, this blog should serve as a friendly reminder that there are instances where restraint on social media outweighs positives that may come from constant and unrelenting engagement. Bright Age can help you stay on top of community management, check out our services today!