Community Management Archives - Page 3 of 7

The Importance of Social Media Marketing at Events

February 16, 2022/in Community Management /by Bright Age

Engaging your audience with your brand through social media marketing is important when it comes to growing your business. There is no shortage of creative and innovative ways to do so. One of the most effective and popular methods is to promote your brand by producing social media campaigns that attach you to cultural events like the Super Bowl. Companies from Doritos to Old Spice have found massive success by connecting significant events to their brands through social media.

So why is it important to integrate this kind of campaign to your marketing strategy? 76% of consumers have said they would rather buy from a business they’ve formed a connection with, and 57% are likely to spend more money from said businesses. By associating your brand with major events, you have the opportunity to increase engagement as well as cultural relevance. Using a social media agency to promote your business in connection to events can create a large impact as to how your brand grows.

When has this kind of campaign been successful?

Twitter screenshot of Planters Nuts social media marketing

A particularly infamous, but successful, example of this kind of strategy was the Planters Nut and Chocolate campaign for the 2020 Super Bowl, “Baby Nut.” The goal was to freshen the face of the company while promoting their brand by killing their original mascot, Mr. Peanut. His death occurred in a commercial that aired in late January, which was followed by a social media marketing campaign advertising his funeral during the Super Bowl. In a shocking turn of events, Mr. Peanut was revived in the form of Baby Nut leading to a dramatic increase in social media engagement with the brand.

While Baby Nut was met with it’s fair share of criticism and controversy, statistics reveal that the campaign absolutely worked in revitalizing the Planters brand. After the completed narrative, Planters saw a 132% increase in Twitter followers. Viewers were actively engaged over social media, creating conversations between the brand and the consumers.

Plan

How does a social media agency achieve something like this for your business? Attaching a media campaign to an event is an interesting process. This starts by identifying how to approach an event with your specific brand in mind. What story is it you want to tell? What tone are you setting? What do you want this campaign to achieve? What is it your audience wants to see? Having these questions in mind can help develop the best course of action for a successful social media marketing strategy.

When you’re marketing in association with an event, whether it’s an annual sports game or a widely discussed and timely news story, it’s important to know where your brand is going to fit.

Implement

Once you’ve determined a game plan, it’s time to start on content creation and joining the fray. Often the most favorable campaigns have an element of audience interaction, which is one of the reasons Baby Nut made such an impact on Planters. Viewers had a lot to say, and by implementing this kind of flexible narrative, their social media managers were able to keep people continually engaged even after the commercials had aired. By attaching a brand to an event, you can increase viewer interactions which leads to longer cultural relevance. It isn’t necessary to buy a $4 million television advertisement either. This kind of campaign is just as successful if it takes place solely via social media as well.

Analyze

After you’ve completed your initial campaign, you can start measuring the overall impact to then plan your next steps in marketing for your business. Multi-day events, like the Olympics, are a great opportunity to experiment with what your consumer demographic is interested in engaging with. In keeping with the Planters example, while the campaign was successful in promoting engagement, many viewers were extremely unhappy with the brand for it’s strange choice to kill their mascot and replace it with Baby Nut. Fortunately for Planters, by analyzing responses to their marketing strategy they were able to correct where they had fallen short while also maintaining elements of their original concept.

Conclusion

Using a social media agency to develop a marketing strategy in conjunction with cultural events is a fun and creative method of expanding your brand. Not only does it provide the opportunity to engage audiences, but it also can help you learn more about what your target demographic wants to see. Creative agencies like Bright Age can assist your business in developing event campaigns for social media so that your brand continues to stay up to date on trends.

How to Write Attention-Grabbing Captions

January 17, 2022/in Community Management /by Bright Age

Copywriting goes far beyond just words; it’s an art. It determines the voice of your brand and establishes its personality. It sells an idea, befriends your audience, and gets them excited about the lifestyle you represent. Because of this, copywriting can be a stressful task. Many brands look to a content marketing agency to ensure they get the most of each word they use. As a digital agency with top-level copy writers, we have some copywriting tips to help you create attention-grabbing captions for your social media posts.

Why Are Captions Important?

Copywriting is any writing that represents your brand’s voice, especially including social media captions. With so many brands active on social media, unique captions can be one of the most effective ways to stand out among your competition. A strong caption will grab the attention of your followers, increase engagement, and boost your rank in the algorithm. The more your followers engage with your post, the more the algorithm likes it and will push it to similar users. Crafting the perfect caption could be the difference that gets your brand on the Instagram Explore Page to reach new levels of engagement.

How to Write the Perfect Caption

First, know who your brand is. Not just your product, price, or any of those business basics. But rather, who your brand would be as a person. Are they bubbly, funny, and love bright colors? Or do they keep it calm, collected, and classy? There are so many ways to classify your brand identity, but it’s important to keep your messaging consistent while copywriting. Knowing this will help determine which caption strategies are relevant to your brand. If your brand is having an identity crisis and you don’t know what copywriting route to take, worry not. You can always contact a content marketing agency, like Bright Age, to help create content and copy fitted to your brand.

Whether you’re a copywriter or you’re running your socials on your own, here are some quick tips to consider for each caption you write.

Tip #1: Be True to You

Genuine writing that relates to your brand will resonate with your audience. Much like a person makes a first impression, your brand does the same through social media. One way to make this impression authentic is to write your captions as if you’re talking to a friend. Consumers have shown an increasing interest in authenticity and list this quality among the reasons they follow or purchase from a brand. Galaxy Theatres always captions posts with their community in mind making it fun, friendly, and authentic.

Tip #2: Be Clear with Your Call

Make the most of your audience’s attention by calling for clear action. Tell them where they should go after they see your post. This could be to click on your profile, to visit your website, or checkout your product. This gives consumers both a sense of direction and urgency by reminding them not to miss out on your brand’s offer.

Tip #3: Keep it Short and Sweet

Next, remember to keep things short and sweet. You want to grab your audience’s attention but remember, if they’re scrolling through social media they don’t want to work or read a ton. While longer captions may be appropriate occasionally, shorter captions that pack a quick punch generally perform best for brands.

Tip #4: Make it Interactive

Your caption is an opportunity to ask your followers a question and encourage them to respond in the comments. This is a great way to increase engagement, get feedback from your audience, and build a relationship. Galaxy Theatres sets a great example of this by asking their followers questions and creating conversation in the comment section.

You’ll be sure to grab the attention of your audience with these caption tips. Aim to make the most of every caption or reach out to Bright Age, a content marketing agency, to have that taken care of for you.

How to Market to New Generations: Generation Alpha

January 14, 2022/in Community Management /by Bright Age

A new generation is emerging and growing so rapidly that they have the potential to change the marketing world as we know it. They are called Generation Alpha. For several years now, brands have been targeting two generations: Millennials and Generation Z. Now, the time has come to start thinking about how to market to the youngest and potentially the most influential generation.

Generation Alpha consists of kids born between 2010 and 2025. While they continue to grow in influence, an estimated 2.5 million Alphas are born globally every week. This makes them the largest generation to date. Since they were born into a world surrounded by technology, they are the most technologically savvy generation yet.

Kids from Generation Alpha guide parental purchases and will soon become buyers, making it essential for brands to persuade and satisfy these young influencers. As a content marketing agency, we understand it can be challenging to develop fresh ideas to appeal to this new generation. Here are some tips on how to market to Generation Alpha and reach a wider audience!

Use Online Video Content

Content that’s most likely to influence Gen Alphas to buy something is online video. With platforms like YouTube and TikTok taking off, video creation and video sharing are at an all-time high. 57% of Generation Alphas have said that seeing products on social media in video format persuades them to buy. Brands should create captivating videos to promote themselves on these platforms to reach this new generation.

Embrace Diversity

According to Neil Patel, founder of an optimization website called Crazy Egg and a messaging design platform called Hello Bar, Generation Alphas will heavily emphasize the importance of diversity. They will follow brands that accept every religion, race, gender, sexual orientation, and culture. Hard evidence predicts that they will stress the importance of companies sharing similar values as them. This makes it very important for companies to reflect those values in their marketing campaigns. Brands should refrain from targeting one demographic and withhold all gender-specific campaigns in order to be more inclusive of all people.

Be Interactive

This generation has grown up with technology their whole lives. Therefore, they are used to interacting with others on the internet and social media. To reach this target audience, brands need to interact with their customers. By doing so, customers will feel more connected to who they are talking to. Thus, companies need to be responsive and social. Generation Alpha is predicted to reject traditional forms of marketing and have more of an interest in messaging and social shopping.

Provide Choice and Personalization

According to a U.S. study by Hotwire, Generation Alphas are very strongly opinionated. Alphas have stayed updated with news through social media and see just as much as the average adult. Since these young kids have formed their own opinions at a very young age, they like to have choices. They are more persuaded by products that can be tailored and personalized to their own liking. Thus, brands should customize their products and provide Alphas with options.

Hire a Content Marketing Agency

Hiring a content marketing agency can help your company increase sales, customer satisfaction, and customer loyalty. It can also help you understand how to reach your target audience and increase engagement.

Since learning how to market to this entirely new generation can be challenging, it is important to work with a content marketing agency that knows what they are doing. Bright Age Digital Creative Agency is dedicated to developing brand recognition to reach your target audience. Bright Age has helped numerous clients grow their brands on social media and has delivered significant results.

In summary, Generation Alpha will be the most influential, dominant generation yet. When choosing a marketing strategy to reach this audience, these tips can help your campaign succeed. As a content marketing agency, Bright Age can help you prosper and develop the marketing strategy you need.

Benefits of Hiring a Social Media Team

January 12, 2022/in Community Management /by Bright Age

So your company realizes that it needs to start building a strong online presence in order to effectively compete and grow in today’s digital world. Creating social media accounts like Facebook, Instagram, and Twitter for your business is highly beneficial. Having such social media accounts allows for you to conveniently and effectively communicate to consumers, allows your business to gain insight on your target audience, and makes it easier to build, monitor, and maintain customer relationships.

Although creating social media accounts for your business is easy to do, maintaining and monitoring them is not. Managing assets, material, and overhead are stresses on their own, and having to then build, monitor, and maintain your business’s online presence is a whole other workload that can easily become overwhelming. Hiring a marketing agency such as Bright Age can help relieve you in some areas and can help your business strongly build and maintain an impressionable online presence.

If you are thinking of assigning a few in-house employees to manage your social media accounts rather than outsource to a brand management agency, then this article is perfect for you. Here are three benefits to hiring a marketing agency that will have you looking for an agency to help handle all of your brand management needs.

1: Frees up your time and responsibilities:

Customers pay attention to whether or not a brand responds to their customers’ comments and concerns. For instance, Sprout Social reports that, “79% of consumers expect a response from brands in the first 24 hours of reaching out. And 49% of consumers will unfollow brands on social media that deliver a poor customer experience.”

If you think cherry-picking comments to respond to for the sake of time is sufficient, then you are only damaging your brand image in the light of consumers’ eyes and in the end are creating an opportunity for competitors to swoop in and take away business. Working with a brand management agency will help free up your time and stresses and will help build and maintain your business’s reputation and customer relations.

2: Brand Management Agencies have the tools and expertise

Posting on social media is much more than just uploading a photo here and there to let consumers know that you are active. If you are wanting effective and rewarding social marketing, then you need to work with a team that knows how to build your business the appropriate social media strategy. A strong social media strategy requires a team who knows how to use data to determine who your business’s target audience is, what messaging works best in grabbing their attention, as well as knows what times and socials to post on to reach your target audience successfully. In addition to understanding how to use data to determine who and how to reach your target audience, it is imperative that those who run your socials know what and how to use social media platforms’ current updates, algorithms, and features to maximize the effectiveness of your posts. Feeling overwhelmed yet? Don’t, marketing agencies have got you covered. Agencies are staffed with social media experts who have access to the tools and knowledge needed to make your business’s social presence outstanding and rewarding.

Galaxy Theatres is a company that makes effectively engaging with their customers and continuously elevating their ultimate entertainment experience a priority. Therefore, they truly find value in working with a brand management agency like Bright Age to manage their brand’s public appearance by having them run the behind-the-scenes of their social media accounts.

3: Cost-effective results:

Outsourcing a social media team is more bang for your buck. Social media teams come with experts in graphic design, brand management, data analytics, advertising, and much more. This means that outsourcing saves you from having to hire and train multiple employees and/or overwhelm one employee with all the different requirements and skills it takes to build and run a successful social media presence. Outsourcing also saves you from paying all the monthly fees that helpful insight tools, like Hootsuite, charge. Overall, marketing agencies will deliver you well-rounded cost-effective results and will help positively build and maintain your business’s customer relations and brand’s social appearance.

How to Choose the Right Social Media Platform

January 10, 2022/in Community Management /by Bright Age

When we think about social media, numerous things come to mind. An ordinary user may go on it and scroll; a business owner may look at it to see how it might affect their business; and another may look at it to see what it can do for them, depending on their situation, social media is always involved. In this case, we will be looking at it from a business owners’ perspective and how the right platform can benefit them. Instagram, Twitter, Facebook, Snapchat, Pinterest, TikTok and LinkedIn are just a few social media platforms with distinct strengths that can have a significant impact on your business.

What Instagram and Facebook Can Do For You

Galaxy Theatres’ marketing approach focuses primarily on Instagram and Facebook. Their job is to promote films that will be released in theaters. For Facebooks’ algorithm, they control the order of each post on the main feed. This platform is more calculated; it prioritizes posts based on your preferences and hides posts that you may not be interested in. When it comes to Instagram, these types of promotions can go a long way if you use hashtags, story posts, a posting schedule, reels, or IGTV for your followers to repost and engage with your audience by comments or DMS. You will have an even better chance of getting on the explore page! Researching each social media site and determining which best suits your brand can easily take your business to the next level.

What About the Others?

Snapchat and Pinterest are examples of platforms with distinct advantages. Snapchat primarily focuses on the discover page. They offer a variety of content on there, such as Snapchat originals, sponsored posts, latest news, etc. Snapchat primarily uses influencers for its sources to bring the audience. Pinterest is all about aesthetics, when you share material, your pin is shared with your followers. Because this platform is a search engine, the most effective strategy to increase traffic is to use keywords. Additionally, with a business account, adding at least 10 boards containing keywords in the title and description can help you optimize your business.

The Platform for the Future

LinkedIn has become one of the most powerful social media platform for the job market for years. Companies, recruiters, inspiring personalities, and job seekers can all be found on this site. Although LinkedIn is mostly used for job searching, many hiring organizations post job openings on the platform for users to apply for. They also have LinkedIn premium, which gives you access to courses on any topic you want to learn more about, whether it’s the industry you want to learn more about, a specific topic you want to learn more about, or standard practices you should be aware of. LinkedIn is all about connecting with people and expanding your network. As a result, it’s important to know how this platform can benefit you.

What can you do for your relevancy?

GoodRx mainly utilizes Facebook and Twitter. When it comes to Twitter, this social media platform algorithm is based on relevance or popularity. Hashtags play a big role in this; a company can have a thread with their audience under one hashtag, or many people discussing about the same topic can use the same hashtag. It can also be effective to include hashtags that is relevant to the content. For example, this company is a healthcare company that provides a low-cost option for prescriptions. They include hashtags in their tweets linked to their content, such as #COVID19, which is the most relevant hashtag in terms of health recently. Depending on who your target audience is, a variety of platforms can be used for your business.

Businesses can present their material to their target market in a variety of ways. As TikTok is the newest platform that has impacted small businesses worldwide, established companies also use it to reach a younger audience. Choosing the right social media platform for your company can do wonders for your business. Begin by visiting Bright Age, we are a social media management agency. Contact us today if you have any questions about social media and what it can achieve for you.

Understanding the Difference Between B2B Marketing and B2C Marketing

August 3, 2021/in Community Management /by Bright Age

Let’s pretend you are shopping for a particular occasion online. If you like something, you will most likely purchase it because your decision will be primarily emotionally driven. On the other hand, your thought process and purchasing decisions would be very different if it were for your business. Therefore, B2B and B2C marketing are very different.

“B2B” stands for “business to business” and “B2C” means “business to consumer.” B2B companies sell products and services from one business to another. For example, in automobile manufacturing every model of car needs parts from other companies, such as tires and batteries. When you purchase a car from a company, you are also buying parts that came from other companies as well. B2C businesses sell products and services to customers, such as clothing and services.

Understanding the difference between B2B marketing and B2C marketing is crucial to create a successful marketing strategy for any business. Marketers must take on different tasks to increase the effectiveness of their strategies. As a social media marketing agency, Bright Age can take on both types of marketing for any business that needs marketing help. Here are the major differences we have gathered to help you choose the right marketing strategy for you.

B2B: Building Personal Relationships

Twitter marketing agency screenshot of EMCORE to show example of B2B

B2B marketing focuses on building personal relationships rather than transactional ones. They aim to drive long-term business by building trust with their customers. EMCORE focuses on building personal relationships with their customers by serving with excellence and designing products that are valued by customers. They remain accountable for their results and strive for long-term business. Relationship building in B2B marketing is crucial because it gives you the opportunity to show your morals and values. If another business sees initial benefits, they will click on your website to learn more. Since B2B customers are purchasing with the intent of improving their business, it is critical for them to trust their sellers, making personal relationships so important.

B2C: Building Transactional Relationships

Instagram marketing agency screenshot of EZPlans to show B2C

The goal of B2C marketing is to create transactional relationships and get customers to buy from your website. B2C companies aim to meet their customer needs and give them a perfect experience. They want to sell their product as quickly as possible. However, B2C companies still need to add value to their customers and meet their needs. An example of a company that participates in B2C marketing is EZ Plans. They are an architecture firm that helps homeowners across the U.S. improve their homes. Their goal is to lure in customers easily and rapidly. They use their social media platforms to showcase beautiful home improvements so customers will choose them over their competitors. B2C marketing minimizes the time they get to know their customers, unlike B2B marketing.

B2B: Specific Target Audience

Facebook screenshot of EMCORE to show B2B

B2B marketing focuses on a specific target audience. Creating a marketing strategy can be very tricky because most sales don’t occur online. However, social media can help identify potential customers and develop relationships. Most B2B companies use social media platforms to appeal to a specific individual or small group within a business. B2B industries focus their marketing efforts on platforms like Facebook, Twitter, and LinkedIn. For example, EMCORE does not have an Instagram because they are not trying to sell directly to consumers. Since they are more focused on developing brand awareness to other businesses, they use Facebook, Twitter, and LinkedIn to promote their content and drive traffic to their website. Their marketing efforts are aimed at other businesses who can benefit from their products. Bright Age helps EMCORE maintain high-quality social media platforms that share helpful content and provide information for potential and current customers.

B2C: Large Target Audience

Twitter GoodRx screenshot to showcase B2C

On the other hand, B2C marketing reaches a wider audience and is more spread out. B2C businesses use as many social media platforms as they can, such as Instagram, Twitter, and Snapchat to increase sales and profits. Take GoodRx for example: they maintain an impressive Twitter presence with 11.4k followers. Bright Age helps direct their marketing efforts to all Americans who need more affordable and convenient healthcare regardless of their income or status. Additionally, GoodRx posts are very emotionally driven, which draws in more customers. Content marketing is one of the most important aspects of B2C marketing, and Bright Age can help your business develop the right content for you.

In summary, understanding what strategies to implement to reach your audience can be tricky. These major differences between B2B and B2C marketing can help you develop the right marketing strategy for your business. Need some help running a B2B or B2C marketing campaign? Contact Bright Age to help you reach your goals!

The Relationship Between Brands and Content Creators

July 28, 2021/in Community Management, Digital Marketing Agency /by Bright Age

Creator promoting a product on social media to show content creation agency importance

Content creators and their influence have grown significantly over the past decade, with many of them taking the role on as their full-time job. With this dedication, it hasn’t taken long for creators to grow large audiences, and brands are starting to take notice. When done strategically, working with a content creator can lead to increased visibility, engagement, and sales for a business. This holds especially true for creator fanbases who are known to be fiercely loyal and hold a lot of trust in the influencer. As a content creation agency, we understand the importance of fostering a brand-content creator relationship and will break down the benefits in this blog post.

Why Creators Are Relevant Right Now

People that were posting on YouTube and Instagram as a fun side project are now making thousands and sometimes millions of dollars, which is partly due to brand deals. According to Sprout Social, the creator economy recorded $1.2 billion in funding in just the first half of 2021. Why are brands so willing to invest money into influencers you ask? These creators are setting the trends in the media which makes them very influential. Their audiences are quite devoted as creators are able to form a seemingly personal connection with them. When taking this into consideration, influencer product recommendations are an exceptionally powerful marketing tool.

Some creators have turned their followers into a consumer base for their own products. It’s not uncommon for a creator to release their own branded merchandise. One of the most common sites that produce creator merch is Fanjoy. This company makes merch for some of the most popular creators such as Addison Rae, David Dobrik, and the Merrell Twins.

Addison Rae Merch to show importance of content creation agency

In some specific cases, creators take on the endeavor of starting a new business. This is most commonly seen in the YouTube beauty community with a lot of the top YouTubers selling their own cosmetics. One of the biggest brands that was started by a creator is Huda Beauty. This company was started by Huda Kattan in 2013 and currently has 49 million followers on Instagram. The brand has grown exponentially since its founding with Forbes estimating at least $250 million in annual sales.

Fanjoy and Huda Beauty prove that there is a demand for products related to content creators and there have been many brands that directly take advantage of their influence. For example, the most followed person on TikTok is 17-year old Charli D’Amelio. With over 120 million followers, the coffee company Dunkin’ saw an opportunity. In September 2020 Dunkin’ launched “The Charli” which was a signature cold brew drink that anyone could order. This drink sold thousands of Dunkin’ cold brews and its success had many other businesses following their lead. Charli and her sister Dixie went on to collaborate with the clothing brand Hollister and are the lead models for Morphe 2, a sister brand to the highly successful Morphe cosmetics company.

Charli and Dixie D'Amelio modelling for Morphe 2 to show importance of content creation agency

Recapping the Benefits

The influence of these creators can help your business market to a targeted audience and is one of the many benefits of forming a relationship with a creator. Content creators also have very loyal fanbases which can give some guarantee for sales on any products or services made by or in collaboration with the influencer. Working with a creator is also a great way to seamlessly participate in social media trends which can increase brand awareness and visibility, which is perhaps one of the biggest goals when collaborating with someone with a significant following.

How Brands Can Utilize Content Creation Agencies

The next question you may ask yourself is how can my business start to form a bond with these creators? This is where a content creation agency comes in. Agencies have spent years in the social media space learning and understanding the dynamics of the business-creator relationship. They know that the key to a successful collaboration is making sure you pick the right content creator who lines up with your brand’s values and target audience. Contact Bright Age today to learn how we can create the community associations that are essential to benefit from content creators!

The Connection Between SEO and Social Media

July 25, 2021/in Community Management /by Bright Age

Graphic of SEO standings to show importance of social media marketing agency strategies

Digital marketing has become one of the best ways to advertise products and services. Thanks to the ever-expanding network of the internet, new strategies have been developed to assist businesses in capturing the attention of consumers out of the billions of people that use the Web every day. These strategies include search engine optimization and social media marketing, which have proven to be necessary components in gaining exposure. As a social media marketing agency, we understand the relationship between social media and SEO and will break down how the two can be used to build a brand presence.

What is SEO?

SEO is the acronym for search engine optimization. It’s the process in which you implement strategies that will improve your website’s visibility in Google and other search engines. In other words, it’s a way for you to optimize the chances of your site being one of the top results when someone searches for your services on Google. SEO is very important for digital marketing as internet searches are one of the most prevalent sources of site traffic. If you can increase the number of people that see your site, it can drive more clicks, and hopefully sales.

What is Social Media Marketing?

On the other hand, we have social media marketing. As defined by Buffer it is, “the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.” While the goals of social media marketing are very similar to SEO, the strategies in both processes are quite different. With social media marketing, you are focusing on tailoring content for different platforms and engaging with your followers. Whereas SEO is centered around specific keywords and how they are worked into everything from your site content to the URLs.

Graphic of social media marketing to show importance of social media marketing agency

Using SEO and Social Media to Build a Brand Presence

SEO and social media marketing strategies work great independently, but when they work together you can create a solid, reliable brand identity. It’s important to keep in mind that your social media presence doesn’t directly influence your SEO ranking, but there is evidence that the two are influenced by each other in some ways. It is also common for social media profiles to be found in the search results for branded keywords. For example, when you search for Netflix on Google, the third search result is their Twitter account.

Social media marketing agency Screenshot of Netflix searched in Google

The connection between SEO and social media marketing lies within the engagement social media posts can garner. Quality posts that gain a significant amount of likes, comments, and shares are signals Google uses to rank your site. A data plot from CognitiveSEO illustrates this relationship further.

Social network engagement and site rank chart to show importance of social media marketing agency strategies

When you post content on your social media that people resonate with, they will share it with their followers and friends. As the post gains more shares, it signifies to Google that your content is valuable which can influence your SEO standing. Additionally, the shares can help you build a reliable brand image which is important when you consider social media is one of the first ways consumers interact with a brand. People can have more confidence when purchasing from a business that has an established social media presence as they get a more personal look into who the company is and what they stand for.

The effect of social media engagement can be even more powerful when you start to link your posts back to your website. As the post cycles through multiple consumers, there is a greater chance of someone clicking on the link to your site, which increases your visibility. This process also creates backlinks which are very important for SEO.

Conversely, having a dormant social media presence can have the reverse effect according to Nancy Marshall from Forbes. An inactive social media profile can decrease your SEO ranking as there is no other source your website is gaining exposure from. This is especially true now when almost every business has some sort of social media presence.

As a social media marketing agency, we understand the necessary steps that need to be taken to increase SEO rankings through various social platforms. So, here are some quick tips on how to improve your social media presence:

Create high-quality content – You want your content to resonate with people (so that they will share it), so take the necessary time to understand your audience and the content they like.
Make your content easily shareable – Encourage your followers to engage and share your content with captivating call-to-action phrases.
Optimize your social media profile – Include as much information about your business into your “Bio” or “About” pages. And link your social media posts back to your website so that your followers can learn more.

Overall, understanding the relationship between social media marketing and SEO will allow you to start or continue building a quality social media profile that can improve your search results ranking.

The Psychology of Color in Marketing

July 22, 2021/in Community Management /by Bright Age

As primates, humans have large, complex brains and forward-facing eyes that allow depth-perception. While most animals use sense of smell as their dominant sensory system, primates heavily rely on visual activity. Humans use these visual cues for basic adaptive behavior such as getting dressed, cleaning, avoiding danger, making friends, and even shopping. Due to these visual cues, color plays a huge role in daily lives, especially when it comes to influencing purchases. As a digital marketing agency, Bright Age knows that color plays a major role in brand identity and marketing. Purchase intent is often affected by color. Consumers use color as a way to determine the “personality” of a brand. Because of this, it is important to choose the appropriate colors for a specific brand. But how do you know what colors fit a brand’s personality? This is where color psychology comes into play.

Color theory illustration to show skills of digital marketing agency

Color psychology is the study of how colors affect perceptions and behaviors. When used in marketing, color psychology focuses on how certain colors impact a consumer’s impression of a brand. When making purchases many consumers have admitted that they focus primarily on visual appearance, with color being the main draw of their focus. So how do different colors influence people?

Red:

Red is a high-energy color that immediately pulls focus. It is associated with movement, excitement, or passion, and it creates a sense of energy. As a physical stimulator to the human body, it can affect nerve impulses and heart rate. Red is also commonly used by fast-food chains due to its appetite-encouraging abilities.

Blue:

Blue provides a sense of security and trust, young people often associate it with maturity. While blue calms the mind and provides a space of tranquility, it can also curb appetite and stimulate productivity. Blue is the most commonly used color among offices and corporate brands.

Green:

Green stimulates harmony in the brain. It encourages a balance of emotions and can lead to decisiveness. Associated with health, tranquility, and nature, green is often used for promoting environmental issues. Green is also associated with wealth and highly successful brands.

Purple:

Although the color is no longer only available to kings and queens, purple is still associated with royalty and respect. It represents creative, wise, and imaginative brands and products. Purple stimulates the problem-solving and creative parts of the brain. This color is frequently used for beauty products.

Orange & Yellow:

These colors stimulate logic and promote enthusiasm, but if used too frequently they can create a sense of anxiety. Yellow makes babies cry, while orange can show caution. These colors are often used as a way to draw in impulsive buyers and window shoppers.

Yellow logos to show skills of digital marketing agency

Black:

Black is associated with authority, power, stability, and strength, but when overused black can become overwhelming. Black is often used as a symbol for intelligence and to trim down the appearance of sizes on items.

Gray:

Gray can symbolize feelings of practicality, timelessness, and solidarity, although too much gray can lead to feelings of nothingness. While gray is nice to include, using gray as the main color can draw emotions of old age, depression, and even death.

White:

Using white can spark a sense of creativity, it is associated with feelings of purity and cleanliness. White is often used to project neutrality and the absence of color.

Black logos to show skills of digital marketing agency

The use of color in marketing should always be tuned to the brand’s needs. Smart branding utilizes the psychological effects of color while accounting for different cultural associations. Color is an important tool that impacts the success of identity branding and marketing. As a digital marketing agency, Bright Age uses specific colors to create graphics that not only fit brands’ needs but also elevate the overall feel of these brands. For more information about the services Bright Age offers visit the link https://brightage.com/our-services/.

How To Keep Your Brand’s Feed Fresh

July 12, 2021/in Community Management /by Bright Age

The most difficult part of running any social media account is coming up with new and creative ideas to keep your followers engaged. With more people on social media than ever before, it is necessary to improve your social media game and content creation. It is important for marketers to help their brand stand out from the crowd, especially on major social media platforms like Instagram and Facebook.

Followers are eager for new and relevant content that is expected to be delivered on a daily basis. However, content creation can be extremely tough. Developing and choosing the right social media strategy for you can be daunting. With the help of a social media agency, your business can enhance its social media accounts and attract customers. So, how do you maintain a fresh feed and keep your audience entertained? Here are five top tips we have gathered to help your brand succeed.

Share Short Videos

Instagram marketing agency example of short video clip.

Video content has become a must for marketers. It gets more shares than text or images on any social media platform, and consumers love it. You can choose from an array of options such as stories, reels, and GIFS that all grab the attention of followers and bring in new customers. Short video clips allow your followers to engage with your brand for a longer amount of time than a regular image, ensuring that they do not get bored. Starbucks is a great example because the company uses GIFS to lure in customers and entertain them constantly. Their short, creative, and aesthetically pleasing short clips attract customers. This helpful tip requires minimal effort but can bring enormous benefits.

Run a Contest or Giveaway

Instagram screenshot showing example of giveaway contest.

Every customer loves the idea of free stuff. Creating a contest or giveaway is one of the most successful and impactful social media strategies to engage with your followers. According to research from Tailwind, Instagram contests get 3.5 times as many likes and 64 times more comments than a regular post. Galaxy Theatres often hosts giveaway contests for new movie releases, and those giveaway posts receive significantly more likes than other posts. In order to run a contest, all you need is something to give away, terms and conditions, and a creative way to enter. This is a great way to please your followers and enhance your social media game.

Share, Pin & Regram

Marketing agency screenshot of fan photo to show example of reposting.

Reposting photos from your followers is a great way to keep them engaged and make them feel appreciated. Reposting allows you to take a high performing post from your audience and post it as your own. While giving you more exposure, it also allows your customers to feel noticed, making it a win-win situation. Galaxy Theatres does a great job reposting content on their social media platforms of customers visiting the theatres. This creates excitement in their follower base and shows their audience that people love the theatre.

Make a Meme

Marketing agency screenshot of Golden Girls to show example of a meme

Memes have become such a huge part of social media. Creating a funny meme is the perfect way for your brand to show off their sense of humor. Customers on social media are constantly looking for posts that they can relate to or laugh at. Bright Age does a fabulous job creating relatable and funny content for Golden Girls that results in more engagement from followers. Memes can help your brand connect with your audience and offer you a chance to reference an established joke or trend.

Keep Your Feed Visually Appealing

Instagram account screenshot of Woodland Hills Magazine to show proper feed

Facebook and Instagram are the two most popular social media platforms with over 500 million people accessing them daily. This means that there are countless opportunities for your brand to grow and impact a consumer. It is more important than ever for a brand to make their feed appealing and positive, while also remaining authentic. A great example of an appealing feed is Woodland Hills Magazine. We value creating and curating posts that feature a certain color scheme or and mood, prioritizing a very aesthetically pleasing account. Keeping your content creation on your feed cohesive is pivotal for success.

Overall, developing content creation to keep your feed fresh and engage your followers can be a difficult task. It is extremely important to entertain your followers and satisfy their needs. As a social media agency, Bright Age can ensure that your brand will please your audience and help your business thrive.