Community Management Archives - Page 4 of 7

How to Market New Products to Existing Customers

June 28, 2021/in Community Management /by Bright Age

Is your company struggling to compete with other brands and reach its maximum potential? If you answered yes, then it may be because you are marketing to the wrong audience. In order for a business to be successful and profitable, it must stand out to its unique customers. Businesses often struggle with this goal because they aim their marketing efforts towards new customers, rather than existing ones. The majority of businesses spend more than 80% of their money trying to target new customers, resulting in little to no profit. In order to prosper, companies should focus their marketing efforts on existing customers.

According to Sophia Bernazzani, creator of HubSpot Service Blog, existing customers are a lot easier to sell to because there is a 60-70% chance they will buy a product. On the other hand, there is a 5-20% chance a new customer will buy. Maintaining relationships and communicating with current customers can bring your organization countless benefits. If you focus more on marketing to existing customers rather than new ones, you can increase revenue, grow in value, and gain loyal customers.

Getting help from a content marketing agency can help your business flourish and deliver new perspectives. If you are simply looking for tips on how to target existing customers to ensure your business succeeds, then keep reading!

Build on the Customer’s Current Products

Existing customers are typically easier to sell to because they are already familiar with your company. When you are dealing with new customers, you need to explain what your company is and the values you hold. Since regular customers have already purchased from your brand, you do not need to convince them. Companies should focus on what the customers have purchased in the past. You should introduce a new product that up-sells, upgrades, or adds on to their already purchased items.

Yelp screenshot of Galaxy Theatres to show example of up-selling to existing customers.

For example, if a customer sees a standard priced movie at Galaxy Theatres, then perhaps next time they can be enticed to upgrade their movie to a vip movie or special format movie like DFX.

Customers are more interested in products that can provide them with more value than they already have. They are more likely to buy items that improve their last ones. This will result in more sales and increased revenue.

Engage With Your Existing Customers Even After Purchase

After your customers complete a sale, it is important to follow up with them to maintain your relationship. If you provide something of value to them after their purchase, they will come back. For instance, if an item goes on sale that may be of interest to them, then let them know. Or if a new product is introduced, tell them directly. It is crucial for customers to feel like they are in the loop.

Elite dance screenshot to show interaction with existing customers

For example, as a business that provides dancers with an inspiring, challenging, and fun dance education, Elite Dance Center continuously lets their existing customers know about new dance classes, programs, and various summer camps.

It is also very important to engage with your customers on all social media platforms, such as Instagram and Twitter or email and phone. Additionally, keeping them up to date with current news or offers about your company will draw them back in.

Address Customer Needs

Customer service addressing needs to existing customers

Nobody wants to buy from a company that doesn’t offer customer support or respond to their needs. If a customer is having a problem or has a question, it is essential for a business to respond in a timely manner. Since the customer has previously purchased something, you have already gained their trust and need to keep it. If they feel as if you are not responsive or do not care about their needs, then they may purchase from a different company. Providing one-on-one assistance to current customers when desired can make or break your business.

Offer Rewards and Specials Through Customer Loyalty Programs

Happy people using rewards and media marketing agency

When a customer purchases from a brand, they want to feel appreciated. In order to make customers feel recognized, your company should offer rewards and loyalty programs. For example, your company can offer points for every purchase to save up for a free item or a discount to use on a later buy. This will encourage your customers to come back and will give you an advantage. Overall, there are many ways to target existing customers, but these tips will benefit your company the most. Interacting with your audience and letting them know you appreciate them will gain you loyal customers. As a content marketing agency, Bright Age can help your business develop the perfect strategy to reach existing customers and help you thrive.

How to Take Advantage of Short Length Social Media Content

June 26, 2021/in Community Management, Content Creation, Digital Marketing /by Bright Age

social media browsing illustration to describe a Social media content creation agency

Social media has become a very dynamic platform for businesses and consumers to interact on. Because social media is frequented so often, companies now have specific strategies used to promote their products and services. These strategies look at what is doing well on various platforms to decide what type of content to create.

Social media as a whole has evolved a lot since its creation, and videos are maintaining a growth rate of 11% per year. In particular, there has been an explosion in the popularity of short-length videos. This is due, in part, to the popularity of TikTok and its one-minute videos and other platforms’ dedicated short-length features such as Instagram Reels and YouTube Shorts. With these videos being only 1 minute long and in very high demand, it’s clear that short-length videos should be used in your marketing strategy. As a social media content creation agency, we understand the importance of this and will break down why short videos are doing well and how you can begin to implement them into your content creation.

Cutting to the chase – Why shorter is better

As we’ve stated previously, the rise of TikTok has gotten consumers very comfortable with short and fast-paced content. In fact, the most shared videos are between 30 seconds and 1 minute. This length makes people able to consume a lot more content in a very short amount of time and it has grown to be the preferred way of consuming content. Additionally, people’s attention spans have shortened very significantly. Social media is all about instant gratification and many give a video only about 10 seconds until they decide to move on to the next piece of content.

Shorter content is also easier to distribute and repurpose. With a well-designed short video, you don’t have to worry about any time limits different platforms may have and you can easily repurpose the content at a later date. Users’ feeds are constantly changing, which makes repurposing content easier to do.

Short-length videos are also pushing creators to make their content memorable, which is very important when it comes to promoting a product or service. The obstacle of time pushes creativity as you want to figure out how you can effectively engage your audience in a short amount of time (The goal is to engage the viewer enough to motivate action such as buying your product or visiting your website).

Many of the short-length platforms are more accessible than traditional video-sharing apps, as it is very user friendly. Additionally, Instagram Reels and TikTok have made it very easy for creators to attach auto-generated captions to their videos so that anyone is able to consume their content.

Short Form in Action

Houston Rockets reels to show how a social media content creation agency increases engagement

To get a better understanding of the impact of short videos, particularly on Instagram Reels, here is how the National Basketball Association has begun to use the feature.

20 out of 30 NBA teams are now using Reels and have seen a 22% increase in engagement compared to their standard Instagram posts or stories. In particular, the Houston Rockets have gained 11.7 million plays across 5 videos.

How to implement

people recreating a TikTok trend to show a social media content creation agency

You’ve seen why short-form content is doing so well, but how do you start to implement it? Creating short content that will be successful for your business has to depend on what message you want to convey and how you can effectively engage consumers. One of the easiest ways to gain visibility is by participating in a trend. Whether that be a popular dance or specific audio, people like seeing how others put their own spin on a very well-liked style. You can also seek guidance from a social media content creation agency. They will be able to create a personalized social media strategy that integrates short-form videos into your feeds.

The bottom line. People are looking to be satisfied in a very short amount of time at a very high frequency so it’s imperative that you capture your target audiences’ attention quickly and get your point across. Users can be very easily distracted on social media while browsing so you don’t want to waste any time while a user is consuming your content.

How to Improve Your Yelp Rating and Increase Reviews

May 13, 2021/in Community Management, Social Media Strategy /by Bright Age

When thinking of a new place try out, most people turn to Yelp for help. You can find just about any business on there. Whether you’re looking for a great new sushi spot to try or just looking to grab a quick coffee, Yelp is one of the best apps to turn to. Yelp allows people to post ratings and comments for others to see and decide if they want to check out a particular business. Because people only to want to go to places with high reviews, ratings are extremely important when it comes down to doing well on Yelp. Here at Bright Age, a leading community management agency, we try to do everything we can to achieve the best ratings for our clients. By going above and beyond in providing our clients with the best services, we’re sharing a bit of advice on increasing Yelp ratings. Keep reading to learn about some of our tips!

Be Responsive

Chat bubbles for community management agency

One way to show that you care for your customers is by responding to comments on your Yelp page. Whether it’s a compliment, question, or complaint, responding to a comment shows others that you care about the opinion of your customers. This is especially important on Yelp because if someone complains about your services, publicly announcing that you are being proactive in resolving the issue says a lot about the quality of your company.

Keep Your Customers Updated

Yelp is great in the way that it acts like another form of social media because the platform allows businesses to post updates to their page. The world has been a very confusing place for quite a while now and many people are unsure of new business hours or changing regulations. A simple update about extended hours or the opening of indoor dining can show your customers that you care about keeping them informed. Instead of having them go out of their way and call, Yelp makes it easy by allowing businesses the chance to share information their customers want to know.

Share the Good Reviews

Social media community management agency laptop

If you’re no stranger to our past blogs, you would know that as a community management agency, we always express the importance of sharing content across multiple social media platforms. Not only does this increase the chance for a wide range of people to see it, but it also shows that your business is active and engaged with your consumers. So, if your business racks up some amazing reviews on Yelp, don’t be afraid to share this content on other social media platforms such as Instagram and Facebook. There could be a few people on these platforms that haven’t taken the dive and purchased from your business yet, but these good reviews could be the content that turns silent followers into loyal consumers.

Create an Ad

Community management agency Yelp advertisement

Easily one of the best ways to bring awareness to your business is by creating advertisements. These ads will be shown to people that have shown interest in similar businesses, ultimately meaning that the chance of them checking out your company is pretty high. People love to research competition and always love to choose the business with the best reviews. By using some of the previously mentioned tips, your business will start leading in the Yelp rankings and bring in all the good reviews.

Overall, Yelp is a great app to turn to when you’re feeling indecisive. Because of all the competition on Yelp, having good ratings is especially important. By following some of the tips mentioned above, we know your business will start to succeed on the platform. If you have any questions about promoting your business online, please feel free to contact us!

Social Media Story Features Across Platforms

May 13, 2021/in Community Management /by Bright Age

Are you a business owner looking for a cost-effective way to boost your sales, spread brand awareness and effectively engage and communicate with customers? If you answered yes, or simply are interested in learning more about the influences of social media, then allow this article to introduce to you, the social media story features across platforms and how social media marketing agencies can help your business in optimizing the use of this feature.

Social Media Story Feature across platforms

Stories consist of images and/or short videos that are visible for 24 hours. Stories appear as circles at the top of users’ social media pages, which helps to prevent your business’s latest message from getting lost in the clutter of the standard feed. The story feature works great for social media management, promoting brand awareness, and quick communication.

Let’s take a deeper dive into the differences and benefits of the story feature across a variety of social media platforms.

Instagram Stories:

Instagram is a popular social media platform that plays a key role in promoting brand awareness and B2C communication. Instagram stories can include; GIFs, music, polls, and direct links to desired landing pages, making your post that much more clear and appealing to consumers. If you want your story to appear longer than 24 hours, you can add your story to Instagram highlights. Highlights display saved stories in an album on your profile. For example, if your business posted a story about the latest product release, you could highlight the story to ensure that new page visitors can view the exciting announcement after the 24 hours window has closed. You can even assign each highlighted story to a named album.

Social Media Marketing Agency Instagram Highlight

For example, at Bright Age, a social media marketing agency, our Instagram highlights welcome page views with highlighted stories showcasing our agency’s team, work, and office life.

Facebook Stories:

Just as there are different types of brand users, there are different types of social media users. Posting your message across a variety of social media channels is immensely important in reaching your business’s target audience. Boosted reports that, “stories engage more than 500 million daily users, or one-third of Facebook’s 1.56 billion daily global users,” proving the necessity of incorporating the story feature across platforms into your businesses’ digital marketing/advertising strategies. Instagram and Facebook stories are unique in the way in which the stories can be shared across the two platforms. For instance, you can easily share your Instagram story to Facebook by linking your accounts and turning on the share to Facebook setting. This makes sharing cohesive messages across platforms easier than ever!

However, at Bright Age we are also skilled in customizing content across various platforms. So whether you want consistency across your social media sites or you want customized strategies, we are here to help guide you!

Twitter Fleets:

Twitter Fleets work in the same way that Instagram and Facebook stories do. Within the 24 hour viewing period, viewers can react to fleets privately. This means that users can privately reply to your fleet with a message or an emoji. If desired, DMs and reactions to stories can be turned off. However, keeping DMs on allows for you to gather feedback from your followers as well as engage with them through deeper conversation.

LinkedIn Stories:

Although LinkedIn stories work in the same way that the above platforms’ story features work, the effect of this platform’s story feature is different. LinkedIn is most commonly used for B2B communication which makes the LinkedIn stories feature a great form of communication for professionals and businesses who want to highlight their latest accomplishments and/or announce business or career updates. For businesses looking to mainly communicate with consumers, stick with posting stories to Instagram, Facebook, and Twitter.

Snapchat Stories:

Snapchat is the original creator of stories. Unlike Instagram and Facebook, which added the story feature to their platforms to compete with the APP, Snapchat stories can only be viewed and posted on the APP itself. The APP essentially is a new way of standard texting. Users can use the app to communicate with others through videos, still shots, and chats.

Snapchat users are primarily made up of young teens and early thirty-year-olds, which means this platform is critical for businesses whose target audience is primarily young millennials. An example of a business that would see effective results from posting stories on Snapchat would be a makeup company looking to advertise youthful looks made with their product(s).

The story feature across platforms isn’t only great for businesses to engage and communicate with their audience, but it is a great tool to use for social media management. The story feature shows businesses who watched their story, which helps businesses determine if their social posts and digital messages are successfully reaching their desired audience.

A Social Media Marketing Agency Can Help:

If you want to incorporate the story feature into your marketing strategy but aren’t sure how to effectively do so, consider working with a social media marketing agency like Bright Age. Agencies are not only pros when it comes to general social media management, but they too have the tools and knowledge to determine which social media platforms and features your business should use to effectively reach and engage your business’s targeted audience.

Social Media Marketing Agency Bright Age

The Fastest Growing Generational Groups on Social Media

April 14, 2021/in Community Management /by Bright Age

Back in the day, it wasn’t so easy to find information about people. You had to manually look through phone books to find someone’s contact information and then hope it was the person you were looking for. Compared to now, a lot has changed. As social media is a fairly new medium we use to connect with people on a daily basis, each generation has their own preferences for the social media channels they like to use. When social media started gaining traction in the early 2000s, Facebook became one of the most widely used platforms. Over the years, many new social media sites have been created such as Twitter, Instagram, and now, TikTok. Each one of these platforms attracts a specific social media audience, mostly differing by generation. If you’re curious about who’s using what, then keep reading because you came to the right place!

TikTok

One of the newest social media platforms to hit the internet is TikTok—a social media app designed to allow users to share short video clips with their followers. TikTok has been a major success since its release with over 1.5 billion users on the social media app. Most of these users are part of Gen Z, those born between 1997 and 2012. Trailing behind Gen Z are the Millennials, those born between 1981 and 1996.

As TikTok primarily draws in a younger social media audience, the platform is doing well among older adults as well. Specifically, many people refer to this app as being the most “addictive” and “entertaining” social media app currently available compared to other widely used platforms such as Snapchat, YouTube, and Instagram.

Instagram

Instagram is also one of the most widely used social media platforms to date with over a billion active users! This platform acts as a convenient, all-in-one app. People can share posts with their friends and family, businesses can market their products and services, and users can shop their favorite brands using the new shopping feature located on the bottom panel of the Instagram app. There’s no doubt these features attract many people to the app, I mean one billion users is a lot of people, but Millennials take the lead as the largest generational group found on Instagram.

Compared to Gen Z and the Baby Boomers, those born between the years of 1946 and 1964, Millennials are continuing to love using all of the many features Instagram has to offer. Millennials aged 25-34 make up the majority of users found on the app while those between the ages of 18-24 are just trailing behind.

Twitter

Known as one of the original social media platforms, Twitter continues to draw in an older crowd. With over 187 million active users on the platform, it still stands as one of the leading social media sites today. Specifically, most of these users are Millennials and Gen X, those born between the years of 1965 and 1980. Speaking about both Millennials and Gen X, 35–49-year-olds are leading on Twitter, making up 28.4% of the platform’s users.

Facebook

Facebook is most definitely one of the first social media sites that comes to mind when thinking about the start of social media. Similar to Twitter, most of Facebook’s 2.8 billion active users are Gen X and Baby Boomers. Facebook used to be pretty popular among the younger crowds back in the day, but times have changed as more and more social media platforms such as TikTok and Snapchat have been introduced. You’re now much more likely to find the older crowds sticking around on Facebook to catch up with their loved ones compared to seeing them use TikTok to catch up on the funny videos of the day.

In summary, each platform draws in its own specific social media audience. Much of these audiences can be categorized into generational groups such as Gen Z, Millennials, Gen X, and the Baby Boomers. Younger people tend to flock toward platforms such as TikTok and Instagram while the older crowds tend to go for sites like Twitter and Facebook. Everyone has their own social media preferences and being a certain age doesn’t mean you need to use a particular platform, but looking into the data behind these users is always helpful in understanding the audiences behind these popular social media sites!

How to Use Twitter Trending Topics in Your Marketing Strategy

April 5, 2021/in Community Management, Social Media Marketing, Social Media Strategy /by Bright Age

Many people choose to use Twitter as their main source of news as they have ingrained the habit of waking up in the morning and checking the social media app for all the trending topics of the day. Since Twitter offers communication convenience paired with a visually appealing app design, it’s no wonder this platform has risen to become one of the top-performing social media sites of the century. As a Twitter marketing agency, social media experts here at Bright Age understand just how important it is to follow and strategize the use of trending topics on Twitter. Being informed about the conversations users are having on Twitter and then using this information within your own marketing strategy will help your business stay relevant in the social media loop. Your brand will appear informed, aware, and caring—everything a consumer wants a business they support to be. Keep reading to learn about a few ways your business can use trending topics on Twitter to build a strong social media marketing strategy!

Understand the Conversation

Twitter icon and hashtags for Twitter marketing agency

Twitter makes it extremely easy to see what people are talking about. This can come in handy if your business releases a new product or service and you want to find out how people are feeling about it. You can do a quick search by typing in a few keywords describing the tweets you want to see. This is one of the most useful features offered on Twitter because it automatically sorts through millions of tweets to show you exactly what you’re looking for. This information can then be used to help you better understand the conversation circulating around your products or services, so you know what to keep doing or improve on.

Use Hashtags When Relevant

Twitter hashtag symbol for Twitter marketing agency

Remaining true to brand values is essential in maintaining a successful business in the public eye. On Twitter, everything is public to your consumer base, and even deleted content can resurface, so only post content that is relevant to your brand image and be sure that it promotes your business in a positive light. As mentioned earlier, the search feature can be your best friend. You can search for trending topics or get more specific to search for particular keywords to understand the general conversation about anything you want to know. Then, you can get involved by using hashtags related to these topics. It’s obvious when brands use random, trending hashtags just to gain visibility, so be careful when deciding which conversations to join in on.

Take Advantage of Promoted Trends

People using phones at Twitter marketing agency

If your business is willing to dish out some money to advertise on Twitter, Promoted Trends are the way to go. Promoted Trends can help brands gain visibility when releasing a new product or service as they are directed toward specific audiences that have shown interest in related businesses and categories. Also, you won’t have to worry about competing with any other businesses because of Twitter’s exclusivity policy which states that only one client per country can advertise using Promoted Trends for 24 hours. This gives users plenty of time to see the trend appear in their feed, click on the trend, and become familiar with your brand. All in all, social media experts here at Bright Age, a leading Los Angeles-based Twitter marketing agency, hope you have gained some insightful strategies for using trending topics on Twitter to your advantage. Implementing trending Twitter topics into your social media marketing strategy can be especially beneficial for your business because it will make you appear informed and aware of current trends to your consumer base. Consumers are attracted to businesses who hold true to their original brand values and showcase themselves in a positive light, so make sure to join in on conversations relevant to your business. If you have any questions about building a successful Twitter marketing strategy, feel free to contact us!

How to Use Demographics in Your Social Media Advertising Strategy

March 25, 2021/in Community Management, Demographics, Social Media Management /by Bright Age

People using apps at social media advertising agency

Social media has quickly become the best way to advertise a business. It gives you the chance to connect with people all around the world through the internet from the comfort of your home, office, or anywhere. The most successful businesses understand advertising on social media is all about strategy, and as a leading social media advertising agency, we know marketing a business online can be a bit overwhelming. There are quite a few social media platforms these days such as Facebook, Instagram, and Twitter—and each of these platforms cater to different demographics of people. For a business to succeed in social media advertising, understanding how to specifically use each of these platforms to reach specific demographics of people is key in developing a winning advertising strategy.

Facebook

If your business is thinking of using Facebook as one of the social media platforms to reach your desired audience, you’re in luck. With over 2.7 billion active monthly users on the site, there is a good chance your business will become recognized by the demographics of people you’re trying to reach. When thinking about using Facebook to advertise your business, keep in mind that most of the platform’s users are young (24-34 years old) and male (56%).

As a social media advertising agency, we recommend advertising universally across multiple social media platforms. However, if your target audience fits this demographic of people as mentioned above, it would be best to put more time and effort into the content your business posts on Facebook. By creating quality, eye-catching content specifically for your Facebook audience, you will be putting your business on a path to advertising success.

Instagram

Instagram is one of the most widely used social media platforms to date, and for good reason. This photo sharing platform currently has over 1 billion monthly active users, making it a fierce leader in the social media industry. If your business is trying to target a younger demographic, specifically 24–34-year-old women, Instagram is the platform to use.

Instagram has a lot to offer, making it the ideal platform for businesses to capitalize on if they are trying to reach an audience of young users. This platform is constantly pumping out new features such as Reels which are short 15-second video clips that users can post to their Stories to share with their followers. Because Instagram is known as a photo-sharing platform, businesses are given the chance to visually capture the attention of their desired audiences. If reaching a younger demographic of consumers is one of your advertising goals, make sure your business is putting out its best content on Instagram.

Twitter

If your business is specifically trying to reach an audience of older adults, Twitter is the place to be. 30–49-year-old males make up the majority of the platform (68%) while females are currently only making up 32% of the platform. There is over 187 million daily active users, meaning that your business has the possibility of reaching a wide audience if you promote your brand well with intriguing, eye-catching content.

Another interesting fact about Twitter’s demographics are that 42% of users on the platform hold a degree. This is higher than the 31% of total Americans who have a college degree, so advertising on Twitter could be the perfect strategy if you are aiming to reach an audience of highly educated professionals. It is important to keep in mind, however, that Twitter is used as a news source for many users and may be one of the harder platforms to successfully advertise on. On the other hand, if your business wants to reach a demographic of college-educated adults, it doesn’t hurt to try it out because Twitter could end up being a great source of visibility for your brand.

In summary, it’s extremely important to understand your target audience if you want to successfully advertise on social media platforms. Facebook, Instagram, and Twitter each have their own particular set of users, giving businesses the chance to capitalize on the platform they feel will help them achieve their advertising goals. Social media experts here at Bright Age, a top-of-the-line social media advertising agency, work with consumer demographics daily. We take the time to understand each of our clients’ desired audiences and we create quality content we know will reach the demographics that will help them rise to success. Feel free to contact us to learn more!

How to Use Pinterest to Market Your Business

March 22, 2021/in Community Management /by Bright Age

Pinterest is one of the most visually appealing ways to get your business noticed online. Have you searched for a recipe and noticed some of the most enticing images led you to Pinterest? This is why this social platform is so great in growing your brand—it allows you to capture the attention of your audience in the most creative and aesthetically pleasing ways! Here at Bright Age, we understand how important brand image is. Because of Pinterest’s unique website design, businesses can pick and choose what images they want to display on their account to create an aesthetically pleasing theme. This helps businesses visually appeal to their consumer base while also providing information about the business. As a leading Pinterest marketing agency, we have a few tricks up our sleeve to help you navigate Pinterest to boost your business to success. Keep reading to learn more about the reasons why we love using this social platform!

Create a Business Account

Pinterest currently has 459 million monthly active users. This means there is a lot of potential for your brand to become recognized by creating a Pinterest business account. A business account differs from the typical Pinterest account because there are a few features regular users don’t have access to. Particularly, your business will gain access to Pinterest Insights which are all of the analytics behind your content. This information is crucial for a business in understanding what their consumers like to see. These analytics will provide you with information such as data about your Pinterest performance, traffic on your business account, and specific details such as the number of views your pins are receiving.

Pinterest marketing agency business account

Creating a Pinterest business account is the first step in successfully ensuring that you are on the right track to promoting your brand. The information that you gather from Pinterest Insights can help you determine the best content to post on your business account, ultimately helping your business increase engagement to drive more traffic to your profile.

Power of Advertisements

Once you have your Pinterest business account all set up and ready to go, check out the advertising opportunities that are now available to you. After you start running a few ads, users interested in similar industries or categories related to your business will start seeing your advertisements. This helps to increase your brand’s visibility and ultimately provides the potential for a larger consumer base.

Screenshot of Pinterest marketing agency account

Pinterest is one of the best places to market your business as over 85% of users have purchased items based on the brands they view on the social media platform. Running ads helps your business stand out on the platform, helping you reach a wide variety of users that could one day become loyal consumers of your brand.

Research Trends

One of the best ways to market your business on Pinterest is by making sure the content you are posting is what your consumers want to see. Pinterest makes this easy by including a list of categories related to what you typically search for on your account. For instance, if you have a clothing business, then most likely you will see a list of fashion-related categories when you go to type something into the search bar. You can then sift through these categories and see if there are any new and emerging trends to keep an eye out for. This will help you understand what people are currently interested in so you have a better idea of the content that will attract a wide audience.

Personal Pinterest marketing agency categories

As a Pinterest marketing agency, social media experts here at Bright Age are always keeping tabs on emerging trends. We understand how important it is to research current trends so we can have a better understanding of the content to post to our social media platforms. This helps us reach a wide audience and increase our visibility to ensure we are meeting our marketing goals. Overall, Pinterest offers great exposure from a marketing perspective. Businesses are given the opportunity to thrive on the aesthetically pleasing social media platform when using a business account by tracking analytics, running advertisements, and continuing to research emerging trends. Social media experts here at Bright Age understand that getting started on a Pinterest business account may seem a bit daunting, so feel free to contact us about managing your social media presence!

What is Reputation Management and Why You Need It

March 22, 2021/in Community Management /by Bright Age

The wise Warren Buffet once said, “It takes twenty years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” and boy is he right. Word of mouth has always been a powerful influence when it comes to shaping what customers think of a business and in today’s growing digital world, social word of mouth has become a pivotal factor for businesses to pay attention to when it comes to managing their reputation.

Social media sites, such as Twitter, Facebook, and Yelp, have made it easy for consumers to talk about your company and sway the tone of your business’s reputation. What customers are saying about your business online should be on your business’s radar, for what they are saying about your business and how you are reacting to their commentary is either going to bring in or turn away potential customers.

Although it may seem impossible to influence what consumers are saying about your business, know that it is not. A brand management agency, such as Bright Age, can help turn a business’s negative brand image into a positive one.

Reputation Management Agency Social Media

What is Reputation Management?

First, let us define what reputation management is so you can better understand why your business needs to prioritize it. According to Sprout Social, reputation management is a business’s response to a consumer’s positive and negative reviews as well as a business’s usage of these reviews to improve its products and/or services to then influence its reputation for the better.

Galaxy Theatres is a great example of a company that manages its reputation by reviewing and responding to its customer reviews regularly. Galaxy responds to all of their Facebook and Yelp reviews to help relieve any guest issues and to show future guests that they are a worthwhile business that properly handles conflict as well as listens to their customers to maintain their brand image. Bright Age can help you strategize how to respond to customer reviews to manage your business’s reputation.

Why Reputation management is important for your business:

Customers are talking about your business with other potential customers and if you want to paint your business as trustworthy and customer-friendly, then you need to be aware of what they are saying. A Yelp study showed that “ 85% of Yelp users share the business they find on yelp with friends frequently.” This means if you pay attention and engage with your customers’ reviews then you will be working towards building strong customer relations which in turn will spread your business’s positive reputation through word of mouth and will bring you new customers. A great example of customer word of mouth can be seen in Galaxy’s post below.

Reputation management is not only crucial for its ability to build strong customer relations, but it can impact conversion rates. Sprout social shares that, “the average consumer needs to see about 10 positive reviews prior to trusting a business.” This means that your business’s online reputation heavily sways your business’s well-being and monetary flow. If your business has negative reviews from customers and your business is not engaging with these reviews to address customers’ concerns, then your business is showing potential customers that you do not care and they therefore will take their money elsewhere.

How to manage your reputation:

Engaging with customers through thoughtful communication is key to managing your business’s reputation. Engagement with customers shows current and potential customers that your business cares about what they have to say. Lastly, monitoring what content your business posts is highly important when it comes to reputation management. When drafting social media posts it is important, to think in advance, how posts will be perceived. One poorly reviewed post can ruin a brand’s reputation within minutes. Bright Age can help your business create a game plan before posting social media to avoid content disasters.

Learn how Bright Age can help your business during these crucial times of building and maintaining a positive reputation. Contact us today!

How to Use Social Media for B2B Marketing

March 9, 2021/in Community Management /by Bright Age

Social media is one of the best things to ever happen to businesses. Without social media, businesses wouldn’t have the convenient opportunity of marketing on multiple platforms and reaching an audience of people from around the world. Years ago, this would be seen as a dream! We have access to the world right at our fingertips, and it’s important for businesses to use these social platforms to the best of their advantage. With business-to-business marketing, also known as B2B marketing, using your social media resources is vital for success in a competitive industry.

As a B2B social media agency specializing in content creation, experts here at Bright Age know it can be hard to rise to the top of the algorithm and understand what kind of content your audience wants to see. There is a multitude of ways a business can use social media to rise to the top in B2B marketing, and this article will help to highlight a few of the key strategies businesses should start acting on right now to meet their marketing goals.

Prioritize the Right Social Channels

Everyone uses social media for different reasons. Some people may turn to Instagram to check out their favorite brands while others prefer to use Facebook to find information. As a business, it’s important to know where your audience is. Most businesses have accounts on each main social media platform—Instagram, Facebook, Twitter, and LinkedIn. This is especially helpful because it allows your content to reach as many people as possible. On the other hand, depending on your specific business and the audience you are targeting, prioritizing the social platform with the most engagement is critical for your success in social media marketing.

Tracking engagement is necessary for businesses to understand which social media platform is most popular among their audience. If you notice your Instagram engagement tends to be higher than your Twitter engagement, it would be more beneficial for your company to spend more time creating content for that particular platform. This will pay off in the long run as your best content will reach the people you want to see it. As a B2B social media agency, we know it can be hard to think of the right content to post. If your business is in need of some ideas, feel free to check out our blog about creating content for B2B marketing!

Use Hashtags to Widen Your Reach

Hashtags are your best friend when talking about B2B marketing. Almost every social media platform allows you to include hashtags in your posts and they can help you reach the right audience if you use them in your favor. If your goal is to reach potential clients that you want to work with, then make sure to include hashtags you know they would have a strong chance of seeing. For example, here at Bright Age we pride ourselves on being digital marketing and content creation experts, so we make sure to include hashtags such as #socialmediamarketing and #contentcreation under most of our posts.

B2B social media agency Instagram engagement

Get Creative

Visuals catch the eye, and that is especially true when using social media for B2B marketing. Long blocks of text aren’t always visually appealing as it takes effort and time to understand what the message is trying to convey. Posts that include videos or gifs quickly catch the attention of a viewer, making it more likely they will interact with the post and increase your overall engagement.

People working at B2B social media agency

It is important to understand, however, that every business has their own personal marketing techniques. Some businesses pride themselves on being more professional, so short animated clips may not be their go-to social media marketing strategy. On the other hand, many businesses want to appear casual and relatable, so including short video clips helps them reach the clients they want to partner with. The best thing your business can do is test it out! If you try including video content and the engagement doesn’t turn out how you want it to be, you will then know that you need to work on finding another strategy. It all depends on the way you want your brand to be perceived by your audience!

Social media is making B2B marketing as easy as ever. With access to a multitude of social media channels to market your business, the trick is understanding what strategies to implement to help your brand reach the right people. Prioritizing the right platforms, using hashtags, and getting creative with your content are some important tips to help you reach your B2B marketing goals. Here at Bright Age, we pride ourselves in helping brands succeed, contact us today to learn more!