Archive for category: Social Media Marketing

Social media marketing has become such a big part of growing brands and businesses. When it comes to starting social media marketing, many people do not know where to begin because there are so many ways of going about it. Social media agencies can be a crucial help to ensure your digital marketing is up to par. Check out these top 5 benefits of working with a social media agency.

Social Media Knowledge

Social Media Agencies have a lot of experience when it comes to social media, as it is their specialty. They can help you find the target audience that is most suitable for your brand, the best social media platform to reach your target audience, and can then monitor it to make sure you are getting the best results. They can do A/B testing to target different audiences along with different posts, and see which posts will help you reach your goals. Social media agencies are also experienced with search engine optimization, so they can maneuver your website to be in the top of the SEO rankings. The more people  that view and see your website, the more traffic and recognition your brand is going to get. This will contribute to the growth of your brand in the long run.

Increase Traffic to Your Website

A very important goal of a social media agency is to create quality content to post on your brand’s social media platforms. Social media agencies can monitor and decide which social media platforms will get your brand optimum results and reach the highest amount of people. If you have quality posts on multiple platforms that interest your audience, you are more likely to bring more traffic to your website. More traffic means you may have more leads and conversions. By driving traffic your website, a social media agency can help you grow your customer base.

Quality Work

If you pick the right agency for you, you will be able to tell that they want to grow with you and your brand. They will put their full potential into creating the best posts, reports, campaigns, and websites that align with your goals. You should never have to worry that their work will be subpar, because you know that they produce quality content and genuinely care about the content they create for you. They will ask for your input on the content they make, and will only post it with your absolute approval.  Social media agencies try to schedule weekly or monthly meetings to talk about the content and to check in on your new goals. They are willing to listen to your input, and will respond immediately to questions, problems, or thoughts that you may have.

Customer Service

We have already been over the fact that social media agencies will manage your social media accounts for you and monitor them closely. This will help increase your customer service exponentially. When agencies check your accounts constantly, they can look out for reviews, questions, direct messages, or comments from your consumers. The agency can either respond back to them quickly if they know the answer, or forward the message to you if they are unsure. Having this efficient system to connecting with customers boosts  your company’s customer service and shows that you care about them. If word of mouth spreads, people will be more willing to try your brand because they know they will be looked after.

Saves You Time

If you are the business owner, or an executive of a company, we all know you do not have the time to log onto several social media platforms, check reports, interact with followers, and respond to clients. Social media agencies can help take these worries away, and do the work for you. They can focus on the social media aspect of your company and you can focus on your job! Leave the social media to the experts, and you focus on what you must do. Then, watch your company grow!

When making social media posts, many people place too much emphasis on the image and not enough with the copy that accompanies it. While the visual element is the first thing a user pays attention to, the next element they look at is the accompanying text. Having clear, concise, yet persuasive text is incredibly important for driving engagement, increasing traffic, driving sales, etc. Many businesses seek out social media management companies, like Bright Age, to create, edit and manage the copy of their posts in order to stand out among competitors.

The Audience

What you are writing cannot possibly appeal to every person, so get to know your specific audience.  Write as if you are directing the posts at one person who would fit well into your brand. Once you have identified the type of person you are targeting, you can write copy that is best suited for those people. While you may think having a generic tone may appeal to more people, having a tone consistent with your target audience will appeal to the right people.

The Wrap-Up

Never leave your text unfinished. Every good story has a beginning, middle, and end, so why should your social posts be any different? End with a call to action to direct your audience in the way you want them to go. Social posts are constricted with text, especially when using Twitter, so being direct with your audience is the best way to get the point across in such a limited amount of characters.  By reinforcing your point at the end of your copy, you leave the reader with a final note that will last in their head.

Proofread

What is almost more important than the text itself is the editing of the text. Nothing looks more unprofessional than a grammar mistake or a sentence that confuses the reader. Proofreading and editing your copy multiple times is the key to preventing these problems. Read each post to yourself, out loud, and let others on your team proofread before you post. Social media management companies, like Bright Age, often have each member of the team proofread every post before it is sent to a client to ensure the copy is perfect.  In addition to making sure everything is grammatically correct, also make sure your statements are factual and you would be able to back them up. A failure to proofread a post can result in a loss of credibility for your company, so why risk that due to such a minor mistake?

Writing copy for your social media posts can be easy, as long as you know how to do it. By following these tips, you can ensure the best text for your posts that will keep readers engaged and responsive. You do not have to be a Pulitzer Prize winning author to write great copy; you just have to pay attention to the small things.

While ecommerce has become a major money-maker for businesses, many consumers do not like being bombarded with advertisements pressuring them to spend. However, when presented with alternative and innovative posts, the consumer feels encouraged to buy a product, rather than coerced. Consumers want to sell themselves on a product, rather than being sold it, so let your posts speak for themselves. Digital marketing agencies strive to assist businesses in finding the balance between trying to make a sale and overwhelming the consumer. By pairing these social media tips with your existing advertisements, you can greatly improve your online sales.

 Provide the Best Service

It is vital to see what people are saying about your company on social media. As a form of customer service, you should monitor all of your social media channels daily to make sure your customers are happy. If there is a complaint, privately message the person to resolve the issue and move it off of social. If there is a compliment, respond and thank the person for their support. People want to feel like a company cares about them, so adding this personal touch can make consumers want to purchase, and more importantly, become repeat customers if they are provided with good service online.

Encourage Customers to Share

For many customers, they care more about what others are saying about a company than what the company is saying about itself. We value our peers opinions, so encourage those who are already customers to leave reviews, comment on posts, share their favorite items, and let everyone know what they think on their social channels. About 1 in 3 Facebook users made a purchase after sharing, favoriting, or commenting on a product. Would you buy a product that had no reviews from previous customers? Most people wouldn’t, so these minor details can help increase sales, in addition to building up followers and interaction.

Make it Easy to Purchase

The major perk of ecommerce is how easy it is for the consumer to purchase online; they don’t even have to leave their home. Your company should encourage this benefit by ensuring that the process is as easy and hassle-free as it can be. Make sure your website is user friendly, has a simple check out process, and can handle a multitude of purchases. Utilize social media features like “Facebook buy button,” or “Pinterest buyable pins.” These features are built into the platform and exist to help the user buy something quickly through the social media page. Utilizing features like these can grow sales because they take people scrolling through social media and direct them straight to an item on your site.

Holiday and Event Content

While it is easy to promote Black Friday or Back to School sales, you may find your company lost in the shuffle. If you want to increase sales, be unique and creative on what holiday posts you make. Of course advertisements for those big holidays are effective, but digital marketing agencies recommend thinking out of the box with some social media holidays. For example, “National Ice Cream Day” or “National Selfie Day” will be trending on social media platforms like Twitter and can be utilized for posts that stand out amongst the rest. These posts are fun, creative, and interactive, driving traffic to your pages and ultimately resulting in greater online sales.

Social Media is becoming a great marketing tool for businesses. Statistics have shown that social media marketing has helped people grow their business and increase traffic to their sites. If you are still on the edge of thinking whether social media is right for you and your business, read on to see the 5 benefits of social media marketing, and see how these social media services can be a useful tool for you to use.

Increased Brand Recognition and Loyalty

To grow your brand, people need to see and know about it. Social media is a great channel to post content about your brand out through Facebook, Twitter, Instagram, etc. The more social media channels you are on, the better. People will tend to familiarize themselves with your brand, and recognize it if they see it often.  It also makes it easier for your current customers to stay connected with your brand, and for new customers to access your brand. There have also been reports showing that businesses with numerous social media channels have more loyal customers. In this case, social media provides a place for the companies to stay connected with customers and build strong relationships.

More Opportunity Leads to Higher Conversion Rates

When you use social media to market your brand, each post created counts as an opportunity for conversion. Social media allows you the opportunity to interact with all your current clients and potential customers. Although each interaction may not lead to a conversion, it will increase your chances that they may come back later and check out your website. There tends to be a higher chance of conversion when people feel as if a company wants to build a relationship with their clientele, rather than just treating them as a business partner. People prefer to do business with people who care about them, and put in the effort. Also keep in mind, that if you have a higher number of followers, conversion rates may be higher because your brand tends to look very reliable and popular.

Brand Authority in the Market

Interacting with your customers over social media is a great way to show new customers that you care and look after your customers. Nowadays, when people have anything to say about a product or brand, whether it be good or positive, they turn to social media. They may either post a review on the brands page, or even post about it on their own social media handle. The more talked about brands and products seem to appear on the top of the market. Use social media services to get your brand’s name out there and have others talk about it. Your brands reach increases each time a customer talks about it, as their followers see and hear about it.

Better Search Engine Ranking

As a brand wanting to grow, you want to be at the top of the google search links. Many people think that blogs, tags, keywords, and meta descriptions are the main factors when it comes to SEO. Little do they know, google may be starting to incorporate social media presence into this equation for high SEO rankings.  It seems to be a fact that strong brands always use social media services, so this “brand signal” helps google to ensure that your brand is legitimate, trustworthy, and popular. If you are more interested in understanding SEO and how your social media may play into it, click this link here.

Increases Customer Experience and Gives You Customer Insights

Social media gives you the perfect gateway to communicate and interact with customers easily. You are given the opportunity to interact with customers first hand, and to show your customers that you care. Make sure you respond to all customers whether it’s positive review, negative complaint, or probing question. Go to whatever means you can to help them, and make sure that other people can see your efforts. It will only help you, as other customers will assume that you will take care of them also if a problem ever occurs.  Social media is also a great way for you to investigate your customers. You can see what type of audience your customer base is, how they interact, and what their interests are. This is a great opportunity for you to base your content off their interests and make content that will grab their attention.  You are given the opportunity to tailor all your posts exactly to what your audience will react to, and create posts that increase interaction between you and consumers.