How Hashtag Optimization Can Help Grow Your Brand’s Online Presence

As social media continues to elevate its services, branding and maintaining an online presence becomes more difficult. This article will be able to assist your brand using hashtags to grow your online presence in this competitive day and age. There are three essential concepts that your brand should focus on. The first is creating a brand hashtag. Second, is being consistent with hashtags across all platforms and posts. The final concept is keeping up with current trends. Follow along with our Los Angeles social media agency to better understand how hashtags can grow your online presence.

 

Brand Specific Hashtags

Creating a brand is the first step in growing your online presence. Let us help you take your brand a step further. By creating a brand-specific hashtag, you increase the traffic flow on your social sites. When we say, “brand-specific hashtag,” your brand should have a hashtag that is closely related to either the brand name itself or using the novelty of the company. Let’s say that you are the owner of a luxury fashion boutique, here are some examples of brand-specific hashtags we recommend:

#boutique name   # boutique location   #boutique’s name + fashion   #boutique name + location

Once your brand-specific hashtag is created, viewers will be able to associate the hashtag with your specific brand.The Power of Hashtags

Consistency 

Use consistent and engaging hashtags to grow your online presence. Using Instagram, Facebook and Twitter are the perfect platforms to use your hashtags. For Instagram and Facebook, there are options to create stories and posts that are not directly on your feed but are on your profile. Using the “Hashtag” feature on Instagram stories will increase traffic flow as well.  Consistently using your hashtags draws in viewers to backtrack and re-discover your socials. Using a Los Angeles social media agency increases your chances of growing your online presence to its greatest potential. An agency is able to target an audiences, demographics, locations, and ideal followers that your brand is looking for.

Instagram Hashtags

Trends

A tactical way to boost your online presence in keeping up to date with trendy hashtags. For example, on February 24th, 2019 the Oscar Awards premiered, having #oscar trending on Instagram and #2019OscarsIn5Words trending on Twitter. By using these hashtags on your platforms, you allow a wider audience to find your socials. Events such as the Oscars and national social media holidays, such as #NationalLoveYourPetDay increases a brand’s online traffic immensely. Keeping up with these trends can definitely be exhausting, so leave it up to our Los Angeles social media agency. We keep up with all the new and latest trends in the social media world.

Group on their phones

As the years progress, the expansion of social media grows. Using hashtags to grow your online presence is essential to keep up with online traffic flow. The three concepts mentioned throughout the article play an important role in your brand’s online presence. Using the branded hashtag allows individuals to associate the hashtag with your brand specifically. Consistency shows viewers that you’re eager and ready a positive future. In conclusion, keep up with the social trends and events throughout the years. All three concepts positively increase your online presence by using hashtags throughout your social platforms.

 

Social Media Ad Objectives and Targeting Abilities for Brands and Businesses

Using social media for your business is an absolute necessity these days. If your competitor is on social media and you aren’t, they are going to get all of your business. One of the most important strategies for social media marketing is knowing how to target the right audience for your brand or business. This is a very strategic process, however, and will be done most successfully by our Los Angeles digital marketing agency because we create and publish custom daily content and manage paid social media ads.

Brainstorm

A key step in the targeting process is narrowing down your specific audience. Begin by noting the obvious about your consumers and go from there. Simple demographic questions will help you accomplish this task. Consider the following to help you get you started: Where do they live? How old are they? What is their education status? Then dive into the more complicated inquiries to really narrow down the audience from your simple demographic qualities. What are their interests? Do they follow a competitor? Social media, particularly Facebook, is very advanced in regard to targeting a specific audience. Don’t be afraid to target every detail about their personality. Remember, it’s more ideal to target a narrow, accurate audience than to just send your ad out to people who won’t interact with it.Los Angeles Digital Marketing Agency

Which Social Media Platform?

Every social media networking site is different, so pick one that best fits your company and target audience. Facebook is a widely-used platform that gives the marketer a wide array of choices in order to target their audience. For example, in Facebook Business Manager, they give you the option of specifying your marketing objective first and then selecting the qualities of your target audience. However, while Facebook is the most in-depth for brands and businesses to target consumers, it may not be the best choice for your brand. If you want to target a younger audience, you may want to go with Instagram. A more sophisticated audience? LinkedIn. This is why hiring our Los Angeles digital marketing agency is in your best interest. There are a lot of details and aspects to this process that can be utilized to their fullest potential by professionals.  To sum up, use Facebook and Instagram if you want an experience with more choices in regard to the specific demographics and psychographics of your audience. Use Twitter and LinkedIn if you believe that specific user handles and hashtags are more pertinent to targeting your audience.Los Angeles Digital Marketing Agency

Diving Deeper into Facebook Targeting

Because Facebook Business Manager is such a complex system, we thought it best to really dive into some of the details that come with using this platform. First off, what is your marketing objective? If you want to get your name out there and reach a large amount of people, consider awareness as your main objective. Perhaps you want to increase website/social media traffic and have consumers look into your product or service, then your objective should be a consideration. Lastly, conversion is also an objective in Facebook targeting. Through this objective, your main goal should be to increase the amount of people on your website or app by tracking conversions. Through this, you can even control whether people who have already viewed your website, will view your ad.

Los Angeles Digital Marketing Agency

By hiring our Los Angeles digital marketing agency, we can walk you through this process even further to ensure your brand or business is getting the most out of the different social media ad objectives and targeting methods. See your business flourish by implementing these various social media targeting steps!

How to Revamp Your Social Media in 2019

social media marketing agency - cityIn 2019 set a goal to be more creative, explore, and dive into the endless opportunities that are at your fingertips. Your social media accounts will display the amazing characteristics that deserve to be shared about your brand, YOU!

You are your own brand, let’s make the best of it.

With the help of a social media marketing agency you are one step closer to achieving the recognition you deserve.  Social media does not have a clock in/ out type of schedule, it is all day every day. Every story, post, reply, etc. makes a difference to your followers. This year calls for revamping the social media account that you already have, no need to stick with the “New Year New Me” motto. Improve the already amazing brand you created for yourself. Building on your current platform will increase the likelihood of your current followers to stay with you through your journey. Instagram is the perfect platform to start your revamp. Your feed can make or break a potential follower, first start by determining what feed theme you’re going to use. #contentcreation If you are a coffee shop owner, we could revamp your brand to focus on a rustic vibe. For a clothing boutique, we could work together to focus the feed on a lighter background with pops of colors to bring more attention to the product.social media marketing agency - fist bump

­When to Post

One of the biggest trends of the year is authenticity and connecting with your audience on a personal level. Your followers follow you for a reason, and therefore there is a shared interest between each of your followers and you. That reason might not even be the pictures you post or the colors you wear. The reason could be your writing style, the specific age of the targeted audience, or the time you post. The possibilities are endless. For a coffee shop, posting content during the peak morning hours would better benefit the company. A prime-time television show on the other hand, pushes content out during the evenings because that’s when audiences ­are more active. Catering to your audience’s schedules increases your reach and impressions.

social media marketing agency - passion

The New and Trending

social media marketing agency - instaA big trend for 2019 is using Instagram stories. Within stories, there are many exciting stickers that you can use to interact with your followers as well as gain a larger following. The location tag improves the amount of views and traffic that your page receives. People who look up the area you’re tagged can access the post easily using the “Places” tab in the “Search” bar. The “Search Bar” on your Facebook, Instagram and Twitter account is a powerful tool for viewers ­­to find your page and scroll through your content. One of the biggest ways to grow your brand is to use location tags, hashtags, and product tags. The tags improve the amount of views and traffic that your page receives.

Being a Los Angeles based boutique social media agency, we are centralized in the heart of the social media world. Remember, your social media marketing agency is here to assist you with connecting to your audience. Responding to your followers’ comments, direct messages, and managing post interactions leads to an increase in brand impressions. All of the tools are an amazing way to revamp your social media in 2019.

How to Target Your Audience Through Instagram Stories

Social media is constantly evolving. It is no longer just a platform to share and like posts with friends. Social media is now a platform for advertisers to specifically target their audience to create a more personal, customizable online experience.

social media agency

Instagram has always been a leader in the social media world, adopting the entire online community and catering to their social media needs. One of the most popular needs being Instagram stories.

Why Use Instagram Stories?

social media agencySome of you are probably wondering; why should I use Instagram stories when I can just promote my posts or pay for Instagram feed advertisements? The answer is simple: engagement and relatability. Consumers don’t like being bombarded with ads, even if they are related to their interests. Nowadays, seeing a promoted ad on Instagram is just as bothersome as seeing a pop-up ad on website. Instagram stories take away the annoying, ad-like feel of your advertisements and it helps your company establish a more personal connection with your target audience. Plus, a huge benefit of Instagram stories is the convenience of letting your consumer go directly to your website through Instagram, helping you grow your brand!

Social Media Agency Involvement

social media agencyHiring a social media agency will heighten the chances of your Instagram stories being successful. Social media agencies understand the importance of engagement through social media and will ensure that your campaign is successful. Leave it to the experts! From researching to posting, and everything in between, a social media agency will make the most out of your Instagram story. This will help you maintain consistency for your brand and keep the consumer’s eyes on your company. A social media agency will make sure your online marketing is strategically designed, implemented and managed. Instagram story ads are a very important part of social media marketing and a social media agency will ensure your budget is used strategically and thoughtfully, so your company can get the most out of every function.

How to Effectively Use Instagram Stories

social media agencyThink outside the box! If you’re stuck, start with the following suggestions. Use Instagram stories as a “countdown” for a new product or event that is coming up. This is a great way to build hype around your company and upcoming products. Fun fact: There’s even a countdown feature on Instagram stories. Another tip is to make your brand unique and recognizable. Why should consumers go to you for their needs? Make the consumer think of you as a friend, someone trustworthy and available. By using Instagram stories, you will increase awareness and gain that personal business-to-consumer relationship that both you and your target audience want! Also, videos are a must for your Instagram stories. In order to catch your audience’s attention, you must be different and more noticeable than your competitors. Last but not least, a huge benefit of Instagram stories is the interactivity. Sharing and questions and polls, oh my! There are a plethora of options for you to choose from when deciding what to do for your Instagram stories. Instagram actually makes it very easy for you to be captivating and interactive through your stories.

 

How to Engage Your Target Audience with Facebook Advertising

What are Facebook Ads?

Facebook ads are very commonly seen when scrolling through your Facebook news feed. These are ads that companies pay for so they show up on the screens of their target audiences. They do exactly what their name says; advertise. They are just like any other advertisements, but these are limited to just Facebook.

How to Target on Facebook?

Many question how they should target their audience. There are many different methods that a business owner may use to create the audience they need. There’s location (by where a person resides), age (a certain age or a range), interests (anything they do that could be related to your business), and demographics (statistics) as the base methods. Then you can get into more detail with the behaviors of consumers, how they engage with the brand and their connections with/to the company. Knowing how to target an audience specifically is key to building that target audience for your company. Every brand is always looking for more consumers and getting more specific with how they target customers is the way to go.

 

Building a Successful Facebook Audience

Every company wants to know exactly who their audience is. By using Facebook Business Manager, you can create a specific type of audience with their Saved Audiences feature. You can create different audiences and save them there. You can also create an audience using emails or phone numbers of people whom you already know and would like to show the advertisements to. Once you’ve created your custom target audiences and saved them, you can start building your lookalike audiences.

 

Who to Target

New and upcoming business owners may not know who to target to create their perfect target audience. You target the people that are most likely going to click on the advertisement that you put out there. For example, you could target people who did not complete a purchase on your website. The other day I was online shopping and had a few things in my cart, but never actually bought them. The next day I had ads from that site all over my Facebook and other social media. They offered more deals and discounts and eventually I went back on that site and purchased what I wanted with a very good deal. Another option for target audiences are people who frequently visit the site or even engage with things like blogs, coupons, information, and other amenities from your website. You can make these different groups of people into separate, custom audiences that will help create your overall target audience.

Although at first, this may seem tedious and annoying, Facebook Advertisements do pay off in the end. It’s the little things that grab people’s attention. A business owner always wants to increase their audience, and any social media advertising will help. This will take a lot of time, effort, and patience, but in the end, you will see the results you want.

The Power of Stories in Social Media Marketing for Businesses

Stories on Instagram are the hot, new, marketing tool that every business should be utilizing. They provide a sense of importance, and urgency, due to their time-sensitive nature. They also allow businesses’ to create a more unique and personalized experience for their followers. With the help of a social media marketing agency, these stories can dramatically change your brand, for the better. Read on to discover just how important Instagram stories can be for your growing business.

Interaction

Stories can be an ideal tool for interacting with followers. Features such as polls can create a sense of involvement, and increase activity on your social media. They can also be used to directly interact with fans. Some instances of this could be question and answer sessions, or simply reposting fan photos. With increased community engagement, follower loyalty, in conjunction, will also skyrocket.  The bottom-line seems to be, if you can engage more with followers the more likely they are to continue to follow. Stories are a great way to do this without it being overwhelming, or annoying. The story’s time-sensitive nature provides a reminder that you care about the individuals that follow your business.

 

Special Offers/ Announcements

Stories are a fantastic way to highlight promotions, especially if they are time sensitive. It also incentivizes following your business, because viewing the story is the sole way to receive the deal. Additionally, using the stories feature to make announcements is a fantastic way to avoid cluttering your main feed. It also makes your announcement feel special and can keep your followers on their toes.

 

Behind the Scenes

Behind the scenes, stories are a great way to humanize your brand. Showing how the “sausage is made” can create a more personal feel and make your business seem less corporate, and warm and inviting. These kinds of stories show that there are real people involved in your business and can give a new dimension to your brand’s image.

Ads

Promoting your brand through a story is a great way to grab an individual’s attention. There is even an option available, through paid ads, where the viewer can swipe up to be directed to your website. If you are aware of your target audience, this is a perfect option to promote your brand. They can almost be considered as mini commercials!

Instagram Stories are becoming a critical feature when it comes to promoting your brand online. They are quick, effective, and can be used in numerous capacities.  With the assistance of a social media marketing agency, your brand’s Instagram stories could become the main marketing campaign for your entire business!

The Top Ways to Use Instagram Marketing to Grow Your Brand

Instagram is an extremely effective platform when attempting to market your growing brand. For one, the platform is essentially built to showcase images; one of which could be your business. And in fact, one should be your business. With the assistance of an Instagram marketing agency and these tips, you can easily promote your brand on Instagram. Read on to find out how.

Use the Story Feature

The story feature may be one of the newest, yet one of the most useful, tools to market your brand on Instagram.  Stories are temporary, yet effective ways to remind people of your presence on a day to day basis. They can also be used to interact, and show the fun side of your brand. Using polling options, your business can even engage with your fans. Additionally, the new IGTV tool is a great option to create videos marketing your brand that are slightly longer than what a story could allow. These can even be treated as a place to make your brand’s own, “commercials”. The story feature is easily one of the strongest outlets to market your brand, and should absolutely be utilized to enhance growth.

Exciting Themes

Creating consistency in your images is important; however, your brand’s posts should be exciting, and represent what your brand is all about. Branching out to images beyond your product or service is a great way to keep fans on their toes. Monotony is boring, so being exciting and original is imperative to the retention of followers.

 

 

Shoppable Tags
Shoppable tags are extremely effective when marketing your brand on Instagram. Many Instagram marketing agencies suggest implementing these icons to send the customer straight to the product featured, in order to purchase. This can dramatically increase your sales and fight the fickle nature of the indecisive, online shopper. These tags also showcase your services directly to your audience and create transparency in what you offer.

Engagement

Creating ads for your brand is great, but they are not going to fully take you where you want to go. In order to continually keep individuals interested in your business, and accumulate new fans, the key is to stay active and maintain engagement. There are numerous ways to do this. As mentioned earlier, utilizing the stories feature is a fantastic avenue to take. Additionally, interacting with followers on a regular basis can create loyalty and will encourage your fans to also contribute.

Instagram has proven time and time again, that it is a very fruitful platform on which to market your growing brand. If you utilize these tips, and tools, with the consultation of an Instagram marketing agency, your brand has the potential to grow exponentially.

How Social Media Monitoring Grows Sales and Brand Recognition

For any business it’s very important to carefully manage, monitor, and listen to their social media accounts. Social media monitoring and community management can give a company so much information that they can then use to improve their engagement, sales, and growth. Customers love to spend time on social media, so why not engage with them, listen to what they have to say, and then make further connections to grow sales and gain brand recognition.

Consumer Talk

Customers love to talk about, rate, leave reviews, and post about products and services on social media. Yelp, Instagram, Facebook, and Twitter are just a few to name. Social media listening, and monitoring, can help a producer know where their product is trending. They’ll know what platform it’s talked about most on, which hashtags are used, which search terms are most popular, where they’re located, what language was used, and even who their biggest competitors are. Yes, all of this can be drawn from constant watch over social media. All of this makes it easier to know what platform my good or service is being talked about on most and with that, will help me build a greater audience for what I’m trying to sell.

 

Thinking Ahead

Being ahead of the game, or at least ahead of the competitors, is what every company should constantly be thinking about. When looking at the data from social media, not only can you see what social media platform your product/service is most talked about on, but you can also see the growing trends. For example, your product could be very talked about on Facebook, but graphs and data charts show a growing trend on Instagram. Keeping up and constantly staying ahead is key to the growing success of any business, brand, and company.

Initiating and Ending

What initiates conversations about your product or service on social media and what ends it? With the possible data being collected, one could see whether certain key words, phrases, location tags, hashtags, events, and people initiate conversation or end it. For example, if I were to want to buy notebooks some key word initiators could be “ballpoint pen”, “school supplies”, or “office supplies”. Location tags could be local Office Depot, Staples, or any school/office supply store.  Some end words could maybe include a competitor brand, better pricing, different website, or anything else that strays you away. With all of this information, a business could easily create more effective social advertisements, find new influencers/ambassadors, and ultimately growing your sales.

Be Smart

With your new information and analytics, your business could do so much more to increase awareness, engagement, and growth. With the information regarding which locations are most active, your business/company/brand could set up conventions, pop up stores, or campaigns in those specific areas. Knowing what types of conversations people are having about your goods or services can assist a business in knowing how to improve their quality. It’s all about what your company can do to make your customers happy.

Social Media marketing, listening, and community management are all very important to the growth and consumers of a business. If consumers aren’t happy, the business will not grow as fast as it has the potential to. It is not easy to actively manage social media accounts, but if truly invested it could produce incredible results.

 

How to Use Pinterest to Promote Your Business

Pinterest is a social network that is quickly becoming a media powerhouse. For many businesses, Pinterest is an untapped resource for social media marketing potential; that when utilized can dramatically increase brand awareness. This social network allows businesses to market themselves in new and innovative ways. Read on to find out the best ways to promote your brand through Pinterest marketing.

Create a Content Strategy

One way to promote your business is through innovative techniques, by implementing a content strategy. One of these strategies is creating, “DIY” tutorials to share with your Pinterest followers. These types of posts are extremely popular on the website and create a new angle of content with which to interact with customers. Additionally, these “DIY” posts can highlight your services and your businesses unique skill set. Not to mention, these tags are continually saved, shared, and reposted which can make your business go viral.

 

Optimize For Google

Optimizing your pins for Google is imperative for creating a widespread promotion of your brand. You may notice when you google something, and the images pop up, many of them are from Pinterest. When the image is clicked, it leads the viewer directly to the Pinterest page it originated from. This is all possible through optimizing your pins for Google. If your Pinterest images are among the top results on Google, your business will instantly gain more attention.

 

Buyable Pins

An amazing detail about Pinterest is that your pins do not have to be simply images. They can lead the viewer to other places. Buyable pins are a great way to lead people to your services. If a viewer stumbles upon your buyable pin, all they have to do is click in your image and they will be instantly brought to the place to purchase the said item. Consumers have extremely short attention spans and will, most likely, not follow up to find your business to purchase something if it the information is not readily available to them. By creating buyable pins, your customers will be lead directly to the source and are more likely to make a purchase. 

 

Creating Pinterest Ads

Similar to buyable pins, ad pins serve the same purpose. The ultimate goal of this advertising tool is to find individuals that like your pin and are interested in knowing more. Once your images grab their attention, a single click can draw a potential customer to your website.

 

Article Pins

Article Pins can be incredibly useful for Pinterest marketing because they can promote your brand through blogs and articles which can showcase what you’re all about. These can give the customer insight on what your company is like. These can even inspire them to further look into your services. Although the initial pin in centralized around a single image, it can lead to much more. Pinterest is a not particularly, “word heavy” social media. Being predominately image-centric, it can be difficult to connect with customers using solely images. Article pins provide a great option to still utilize the fast-paced, image-driven world of Pinterest while still being able to communicate in various ways.

 

Pinterest, although often overlooked, is a marketing goldmine. By using Pinterest marketing to promote your business, it is possible to open up brand new avenues, in which to engage customers. By implementing these techniques, your brand can be increasingly promoted.

Top Ways to Use Social Media to Increase Brand Awareness

It can be difficult to create a following for your brand on social media. Many individuals find themselves desperately trying to increase their brand awareness, to no avail. However, growing your social media presence is simpler than one may believe. Read on to discover the top ways to use social media to increase brand awareness.

Be Unique               

It is easy to compare your brand to others, especially when everyone is so deeply interconnected through the internet. However, there is a massive difference between taking inspiration from other brands, and completely duplicating their style. What will really cause your brand to stand out and be discovered is to be innovative and original. Seeing what works for others is a fantastic jumping off point for brands looking to define themselves. Though, what will really spark the recognition every brand strives for, is creating a one-of-a-kind experience for the customer.

Be Recognizable

The absolute key to increasing social media brand awareness is through having a customer recognize your brand. Individuals have very short attention spans, so your brand has mere seconds to make a lasting impression. The goal should be that the customer, if encountering your brand again or thinking of anything related to your brand, will recall who you are. The most fool-proof way to do this is through logos. Individuals are very visual; so being able to be identified, through an image, is imperative to brand growth. Because of this, your brand’s logo should be clean, representative, and unique.

Tagging and Creating a Network

Your brand’s social media accounts are their own little world. Everything in them is content from you, but that is a very closed circuit. If nothing from the outside world ever comes in, it is significantly more difficult to create a community. Posting things that inspire you, or relate to your brand is a great way to broaden your community. Tagging relatable brands, individuals, or events can alert others, “Hey we’re here too”.  More individuals than one would think, click on tagged images. If they can find you, with stellar content, your brand will speak for itself.

Oh Caption, My Caption

Whether or not you enjoyed my pun referencing Walt Whitman, it caught your attention, right? This highlights a major point that captions do not have to be so serious! Whether it’s a pun, a joke, or even a more casual way of writing; captions can engage your viewers, and draw them into your content. It is an innovative way to highlight who you are and can give your brand a unique voice. Individuals are also far more likely to engage, share, and like if they see something new, or intriguing. This tip is also applicable to commenting and engaging with fans. It is oh so common to receive a corporate, “thanks for sharing” or, “great pic”. These types of replies are lacking in both personality and enthusiasm. Individuals appreciate personalization, so taking a minute of your time to handcraft a response will go a long way.

 Consistency

To play, you have to show up. This saying perfectly describes the necessity of being a consistent presence on social media. If your brand posts rarely, there will be no opportunity to engage with followers and accumulate new ones. Because truly, who wants to waste their time on a brand that is never active on their accounts? By consistently posting, and building your presence, individuals will be more susceptible to discovering your accounts, and subsequently, more inclined to stay updated on your brand.

Attempting to generate social media brand awareness for your company can often seem daunting, and even slightly overwhelming. Rather than shooting in the dark, there are tactics that can minimize this stress. By utilizing the tips listed above, or by consulting with a social media agency, expanding your reach on social media can be significantly simplified, and much more effective.