Entries by Bright Age

Benefit of Having a Social Media Presence Across Multiple Platforms

With billions of people in the world, it is impossible to assume that everyone is on the same social media platform.  Social media marketing is an amazing tool that many companies are using in order to reach and expand their audience. But is one social platform enough? In order to effectively market any brand, product, […]

How to Make your Writing Catchy

Whether you are writing an Instagram caption, a blog article, or a brand-new slogan for your company, your copy should capture your audience’s attention. B2C marketing (business-to-consumer) interacts directly with the customers, which requires eye-catching, digestible content for people browsing their phone or computer. This not only comes across in your company’s products and purpose, […]

The Growth of E-Commerce During the Stay at Home Order

During COVID-19 and the stay at home order, the shift from in-person purchasing to e-commerce has impacted businesses everywhere. With travel, hospitality, and non-essential retail losing sales and filing for bankruptcy, new marketing strategies and online sales have become a necessity for the survival of companies. Despite this decrease, the pandemic has allowed for a […]

Questions and Answers to Elevate Your Social Media Strategy

Marketing your business online will do you no good unless you approach it with a social media strategy. Each platform offers unique tools for businesses to market towards consumers, but a successful business will strategically utilize these tools to reach their target audience in the best way possible. The following questions and answers will help […]

Demographics vs Psychographics

Marketing on social media is no longer a linear path due to the saturation of advertising in the market. How many times have you seen similar advertisements on your social media feed and found them interesting, but never took the extra step to join or buy? The answer is probably a lot. This is partly […]

How to Establish Your Perfect Brand

Determining your company’s brand can be an intimidating task if you don’t know how to approach it, but it is one of the most crucial parts of marketing. With a unique and effective brand identity, you can develop a social media management strategy that leaves buyers with a good impression and keeps business rolling. In […]

The Importance of Speeding up Your Social Media Response Time

Often times, brands don’t take into account the importance of responding to potential and existing customers is on social media. People will ask questions, express their concerns, or comment on something pertaining to a brand, and they expect to receive a response in a reasonable amount of time. Whether this be by responding to public […]

Which Social Media Platform is Best for Your Business?

In this day and age, marketing on social media is not a question, it’s a must. With 3.5 billion people globally on some sort of social media platform, there is a guaranteed audience for your product or business online.   For many small businesses, the decision of whether or not to join a social media […]

Using Social Media to Drive Sales During COVID-19

During a crisis, 55% of Americans turn to social media for information, as well as a way to connect and come together during a time of worry. Social media plays a huge role when it comes to having a crisis communication plan, as brands need to strategize their next steps during this time. COVID-19 has […]

Creative Posting Styles to Engage Your Social Media Audience

Whether you are starting fresh or improving your current marketing plan, creating authentic content for your social channels takes preparation, time, and diligence. There are many differences between what is appropriate to post on your business’ social media accounts versus your personal pages. You need to have your target audience understood in order to have […]