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The entertainment industry has become one of the most enticing, creative, and marketable industries in the world. Because of social media, this has evolved drastically in the past decade. Whether it is a movie trailer, an event, a concert date release, or what the celebrities and influencers are up to, social media is what links […]
Whether you’re a marketing strategist or graphic designer, you know that content creation can be harder than it looks. Sure, it may look like there’s nothing to it, but designers know just the right concoction of ingredients to make a social media spread look personable and engaging. Of course, without social content these days, you’re […]
Within our digital world today, social media has become a critical tool for effective marketing strategies. Social media is a big platform for brands to be able to market their products, as well as interact with followers. Social listening recently has created a big impact within marketing strategies, due to brands focusing on monitoring their […]
As we continue to move through the digital era, the world constantly brings us new and long-lasting technological advancements. It is crucial for many businesses to take advantage of what these new technologies have to offer. However, establishing a grounded social media strategy in 2020 and for the years to come may be challenging if […]
As we all know, social media is an essential part of consumer’s lives, but social media operations are actually a huge part of a company’s return on investment as well. 90% of U.S. businesses are on social media for marketing purposes, however many of them are simply not getting a great ROI. A lot of […]
The importance of social media community management during a crisis is extremely essential. Your community is your audience, and through social media, we have the immense opportunity to deliver content that is beneficial to your audience. However, if you find your brand lacking managerial attributes in a time of need, you may want to consider […]
Regardless of the brand you represent, the size of your company, or the foundation you have built, developing a digital media buying strategy is essential for maintaining structure and growth for your brand. The fundamentals that make up your social media buying strategy include advertising, employees, the software you use, etc. There are many steps […]
Twitter is an essential social media platform that has been continuously growing with over 326 million monthly active users. Adding Twitter to your social media management strategy could be the next step in enhancing your brand’s presence. Take this as an opportunity to work with a marketing agency like Bright Age to ensure your brand […]
Let’s say you have a killer business idea. All the market research, investments and official legal aspects are done, and you are fortunate enough to have a valuable team by your side. Don’t cut the blue ribbon just yet. No business plan is complete without a clear branding vision for your company. From B2B organizations […]
As a brand, growing your social media audience takes prioritizing and knowing who your target market is. Essentially, the goal is to have your content seen by the whole community. However, conducting a strong audience is challenging for any business. What is the secret to building a social media empire? The answer is authentic engagement. […]
