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The Benefits of a Consistent Social Media Strategy

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Having a consistent social media strategy is beneficial to any brand that wants to have a strong

social media presence. When brands post frequently on social media it creates a sense of

consistency throughout the brand. A brand’s content will be consumed more if they have a

consistent social media strategy. Having a plan when creating a consistent social media strategy

is essential, and digital marketing agencies like Bright Age can help with this. The brand’s

identity is formed through consistency; to have a strong identity the brand needs to be consistent.

Knowing your intended audience for your business is important. Figuring this out before you

create a social media strategy can help it work better. Posts will perform better if they are

targeted toward a certain group of people. Marketing toward a certain audience will help your

business gain more traction. It is also essential to know your primary focus when creating a

consistent social media strategy. Digital marketing agencies like Bright Age are there to help

brands create consistent social media strategies. Bright Age can make finding your target

audience and intended focus easy.

Social media marketing agencies can help brands with posting consistently since it can be hard

for brands to gather enough content to post constantly. Coming up with a successful strategy is

the best way to be consistent. A social media specialist would be able to analyze analytics to

understand what is performing best on a page. Analyzing the highest and lowest videos is

important to understand what content to create moving forward. Putting money behind your

best-received videos will reach viewers for the best price.

Posting on multiple channels on the same day of the week is a good way to reach your target

audience. Content can be reused on different channels are long as it is efficient. This can be a

good way to stay efficient and concise because it means you must produce less content. This will

save the company time and money. Consistently posting on the same days each week will also

bring a strong brand presence. Posting every other day would be over half the days of the week,

making for a good, consistent posting schedule. Companies that do this are more likely to be

successful because they are getting more exposure.

Creating content and uploading it can be hard to follow through on when working in other areas

of a business. Therefore, hiring a digital media agency to do this work for you may be very

helpful. Your social media presence can be enhanced by working with digital creative agencies to

help push out your content. Brands will benefit brands by giving them more of a following and a

bigger audience; they will be able to focus on other things besides content. Social media, over

the past decade, became the most popular way to advertise for brands. If a brand is not able to

upload on social media consistently then it will have a hard time gaining popularity and views.

Even for well-known brands it is important to have a strong social media presence. Businesses

will be able to reach more people when they have a consistent social media strategy.

5 Ways To Connect With Your Audience On Social Media

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Social media is a marketing platform that can no longer be ignored. To be a truly successful business, companies must create social sites and keep them integrated with other marketing materials. In order to ensure your social sites are selling both your company and your product, consider a few tips from Bright Age, a social media management agency in Los Angeles, to synchronize your sites.

 

1. Think About Your Voice

Social sites aren’t about posting topics or ideas a robot could have devised. It’s about showing your customers that no how big your business, you’re still a real-live person. Your online voice should show who you are and what you are selling. If your product is the type of product that would use the word “like” in a sentence, go ahead and use it in your copy (just not too often). Showing people who you are helps them connect with you on a higher level.

 

2. Respond to Your Customers

When someone posts on your social sites, never ever ignore a comment. People do not post on social sites because they want to be ignored. Even if they are saying “thank you”. A simple, “Hey Laurie! We’re so happy you love our new pina coladas! Like us to get 10 percent off your next purchase!” goes a long way.

 

3. Connect Social Media to Other Sites

Make sure your social sites and website are connected. The whole point of social sites is to get people to try your service or product. If people see your social sites and want to know more, make sure you have something to show them. Linking your social sites to your website will help attract more business and help your clients get a better understanding of who you are. Just make sure that your social sites and website are working together—not against each other. The voice and style of all of your sites should be cohesive.

 

4. Reply to Mistakes in a Real Way

Many companies make the mistake of taking the defensive side of the line when it comes to customer complaints. Social media is a double-edged sword. On one hand, it can help brand and grow your business, but when someone is unhappy, all your customers will see these comments. When a customer makes a complaint on a social site, the worst step you can take is to ignore these comments. The second worst mistake is getting defensive. When a customer complains, acknowledge their displeasure and show you’re the bigger person by responding with ways to fix their problem.

 

5. Use Photos to Tell Your Story

That age-old adage that a picture can tell a thousand words? It’s there for a reason. Photos can paint a picture of who you are and what product you’re selling. Giving your customers as much information as possible in a cohesive manner will allow them to understand your company and interact with your employees and your product in a way simple written copy never could.

By tweaking your social presence just a little through the help of Bright Age, you can bring in a whole new group of clients that will help drive your business—and help spread the word about your amazing products and services. Bright Age is a social media management agency located in Los Angeles.

Social Media Marketing

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Social Media Marketing

More and more companies have had to change their approach to advertising with the growth of social media and e-commerce. Many social media sites have literally exploded to having millions of users, not just in the United States but worldwide. It is now possible to target audiences all over the world or just locally with the type of advertising that you utilize through social media campaigns. Bright Age Digital Marketing is a one stop shop to help educate you, streamline and develop your marketing plan, show you how to gain audience and turn that audience into buyers.

No matter how much traffic you drive to your website or get to “like” a fan page, unless they are actually spending money and becoming ‘converted’ consumers of your brands, then you are wasting your time and your dollars. Digital marketing Los Angeles is a competitive market and unless you fully understand how the social media experience works, then you are blindly trudging through the mire and probably losing time and money. You are busy running your business and this means that you probably don’t have time to become a marketing genius. That is what you hire the professionals for, so they can help you Los Angeles based business grow.

There are many sites out there to use and they can show you how to utilize all of them to the best capabilities. They can explain SEO to you and why it is important to use it (search engine optimization) to help search engines categorize your site and help consumers find you when they are searching for specific items and use certain keywords. This takes analyzing of your most searched keyword terms and using those to create content on your site that will be optimal for creating and bringing traffic to you.

Taking things one step further, they can assist with website development that will not only have them at your site but engaged actively in the experience of shopping on your website. Now that you have them there, the goal is to keep them there and get them shopping. Bright Age Digital Marketing understands all of this and can show you how they will approach building you business and your brand. An important piece of this puzzle not to miss is making sure that your website is designed for mobile marketing as well. With more and more people using Iphones, Android phones and tablet devices, websites have to designed with this in mind. They will help you with all these solutions so that you are available to all users.