Social Media Marketing Archives - Page 5 of 16

How to Build Brand Awareness Through Social Media Marketing

August 2, 2019

With nearly 3 billion people using social media worldwide, marketing on social platforms has become one of the most effective ways for businesses to communicate and engage with their consumers. Building a strong presence on social media is also a great way to reach even more people and subsequently increase brand awareness. With the help of a social media marketing agency, you can utilize these platforms to your advantage and develop a successful online strategy to grow your brand.

Find Your Image

Before you can build awareness for your company on social media, you first have to build your brand. Pinpoint the specific themes, aesthetics, and style that embody the image you want your company to portray, and then cultivate postable content from there. Additionally, using hashtags on each of your posts widens your reach to a larger audience and allows users to see all of your content in one place. Creating a brand-specific hashtag would also aid users in recognizing your posts on their feed. Ultimately, when you solidify your brand’s image, your followers should be able to identify you through the content you put out.

Post Creative Content

The average attention span is only 8 seconds, so it’s imperative to create content that captures users’ attention and leads them to engage with your content. Make your posts unique and informative, and ensure that they fit in seamlessly with the rest of your content. Creating one solid voice for your brand can be a daunting task, but a social media marketing agency can help you develop your image and stand out on all platforms.

Consistency is Key

Posting on a consistent basis is critical in building a loyal following on any social media platform. Followers may lose interest if an account isn’t posting very often, so it’s crucial to draft and plan posts ahead of time to help maximize your retention rate. Many companies opt for at least one post a day – often enough to make an impression without overloading their followers’ news feeds. Another aspect of consistency involves maintaining a cohesive brand identity across all social media platforms. Using the same copy in your posts, the same profile picture, and a similar aesthetic all contribute to greater interconnectedness between all of your accounts. People are drawn towards familiarity – if they see your posts often enough to familiarize themselves with your brand over time, they will be more inclined to engage with your content.

https://www.instagram.com/p/B0bShpll0PK/?utm_source=ig_web_copy_link

Understand Your Target Audience

Increasing brand awareness is only possible if your content is reaching the right people on the right platforms. In order to cater to your target audience and ultimately increase your conversion rate, invest more time into creating posts that appeal to users who are more likely to be interested in your content instead of worrying about appealing to the masses. An easy way to familiarize yourself with your target audience is to directly engage with your followers on social platforms – write personalized replies to their comments and questions on your posts, repost their content, and thank them for positive reviews. These actions will help humanize your brand and subsequently increase your followers’ loyalty and trust in you.

https://www.instagram.com/p/B0hRVH0gPvR/?utm_source=ig_web_copy_link

Page Likes and Follower Campaigns

When you can identify your target audience, the next step in building brand awareness is to implement a paid ad strategy. Page likes and follower campaigns are helpful when trying to reach your target audience on social media. These ads are aimed at your custom demographic with the hope that they will take action on the ad, which is usually to either like your page or follow your account. Tell users in a concise, yet eye-catching way how they will benefit from engaging with your content, and then give them a call to action so they can act accordingly.

Building awareness for your brand on social media is essential in developing a successful marketing strategy. Through utilizing these tips, as well as consulting with a social media marketing agency, your brand will ultimately achieve exponential growth and online results.

How Digital Marketing Strategies Vary Based on Your Brand’s Target Audience

July 23, 2019

In the era of digital marketing, it is important for brands to keep up with current marketing trends in order to stay afloat and flourish above their competitors. Social media has established itself as an effective conduit for B2C connections, with users of all ages now able to directly interact with brands they know and love. As of this year, 91% of businesses in the US utilize social media platforms to promote themselves, and no two strategies are the same. In order to decide what kind of strategy will work best for your brand, the most important factor to consider is your target audience – the people who are most likely to be interested in your brand and what it has to offer. Through working with a digital marketing agency to develop a successful strategy, your company’s online presence will be able to achieve substantial growth and you will reach your target audience in no time.

Understanding Your Target Audience

At its core, your strategy should be based on understanding your target audience enough to fine-tune and customize your content to appeal to their interests, ultimately increasing your conversion rate over time. One size does not fit all in the realm of digital marketing, so it is important to acknowledge the makeup of your target audience in order to successfully market your products and services to them. What aspects of your brand are they drawn to the most? What are the dominant age and gender groups that interact with your brand’s content? What are some of their other interests that they demonstrate on social media? These are necessary questions to ask in order to identify your target audience. For example, EVA Air mainly aims their content towards frequent travelers, since they understand that many of their followers are loyal passengers who use their airline. Alternatively, Galaxy Theatres mainly targets movie-goers, since they know that many of their followers are residents of the surrounding area who regularly attend showings at their theatres. Because these companies take the time to familiarize themselves with the demographics and interests of their followers, they are able to capitalize on those shared qualities and effectively market their content towards people who fall into those categories.

https://www.instagram.com/p/Bzy7BOZHlwa/?utm_source=ig_web_copy_link

The Importance of Networks

Once you’ve identified your target audience, the next step is to find out your best point of access. In regard to social media networks, understanding the demographics of your target audience is essential for choosing which platform(s) to use for your brand. For example, Parex is a company that specializes in CI, stucco, and architectural coatings and finish systems. One of the platforms they utilize is LinkedIn, in which 57% of the users are male. Marketing on LinkedIn allows Parex to get the largest reach out of all other social media sites, since the majority of Parex consumers are male. According to their reports, 65% of the users that interact with them on Facebook are male, as well as 80% of the users on Twitter and 72% of the users on Instagram; therefore, their most efficient digital marketing strategy requires a solid presence on LinkedIn. When you find the optimal platform for your brand, it will be much easier to gain access to your target audience.

Search Engine Optimization

Although marketing your brand on social media platforms will play a large role in your digital marketing strategy, another important factor to consider is search engine optimization (SEO). You can gain valuable insight about your target audience through conducting analyses to find out what they are typing into their search bars, allowing you to see exactly what they are looking for when they search your brand. In this manner, you can make changes to improve your SEO by molding your content to fit their search habits. Certain industries, such as healthcare and businesses with multiple locations, can also maximize their return on investment (ROI) by posting SEO blog articles on their websites. By writing these blog posts, their ranking on search engine results rises and their audience reach is subsequently widened. Hiring a digital marketing agency to aid you in composing these articles would be a beneficial step towards improving your brand’s SEO and overall online presence in the long run.

Building a digital marketing strategy for your brand can be an overwhelming task to think about, but it is absolutely crucial. Having a creative team from a digital marketing agency to guide you through the process is the best way to help your brand reach its target audience and ultimately stand out online.

How Social Media Advertising Can Grow Ticket Sales

July 10, 2019

One of the most effective ways to promote an upcoming event is through social media advertising. With the rise of social media over the last 15 years, it has become easier than ever to expand the reach of an advertisement and target it towards a specific audience, thus increasing the ad’s overall effectiveness and success in the long run. Many event promoters and large corporations have begun to capitalize on the wide reach and audience targeting tools that these platforms offer as a means of increasing their ticket sales. Utilizing a social media advertising agency to assist you in this process will help you achieve visible results and grow your ticket sales dramatically.

https://www.instagram.com/p/By0qMQLBmjk/?utm_source=ig_web_copy_link

When advertising an event on social media, it is important to keep in mind that potential consumers already see dozens of ads a day when scrolling through their feed – yours needs to stand out. Incorporating a call to action is an easy yet surefire way to hook a user’s attention and peak their initial interest in your advertisement. Phrases such as “don’t miss out!” and “get your ticket now before it’s too late!” create a sense of urgency and scarcity, incentivizing users to want to take action quickly. According to recent studies, the average attention span is only eight seconds – successful ads capture the user’s attention, gauge their interest with information about the upcoming event, and cause them to think and act fast in regard to purchasing ticket – all within an eight-second window. Social media users don’t have time to read long stretches of copy – they’ll just scroll right past it. Using shorter phrases that successfully captivate your audience is a much more effective way to reach consumers and subsequently grow your ticket sales.

If you haven’t already, it’s time to swing into action and get your tickets for Spider-Man: Far From Home, now playing. → https://t.co/AsUlJHpWSc #SpiderMan pic.twitter.com/vMKcgRRjjx

— Galaxy Theatres (@GalaxyTheatres) July 4, 2019

Additionally, the frequency at which these ads appear on a user’s timeline is key – a user is more likely to take action on an ad if they see it repeatedly during the time leading up to the event. As a result, many event promoters take the liberty to advertise an event multiple times in the days and weeks prior to build excitement among users. This is when user-generated content comes in handy as it saves time on content creation and highlights fan experiences as well.

Another advantage of advertising an event on social media is that it is now possible for users to purchase tickets within that social platform without exiting the app. This feature is accessible by clicking a link on the event promoter’s profile or by clicking on an ad within the user’s feed. You can even add the link to an Instagram Story, in which users can swipe up on their screen and the landing page for the purchasing site will appear. Allowing users to purchase tickets in this manner makes the ticket buying process convenient and efficient. Since over half of all online purchases are made from a mobile device, time management is crucial in navigating consumers from the ad to the relevant landing page. Subsequently, an invaluable investment for your company would be to work with a social media advertising agency to develop a successful mobile strategy to promote your event and ultimately see growth in ticket sales.

Utilizing social media is the most convenient, cost-effective, and efficient way to engage with your target audience and see growth in ticket sales for your events. It can be easy to feel overwhelmed by such an important task, but outsourcing the work to a social media advertising agency is the most effective way to successfully advertise your events and ultimately achieve your desired results.

When Your Business’s Influence Actually Works

July 5, 2019

You might be consistently putting out social media content to promote your brand’s products or services, but how do you know what will actually have an impact on your audience? How can you stand out as a brand? When it comes to putting out social media content, your brand is essentially after one thing—influence, and figuring out the most effective way to reel in customers is not an easy task. Fortunately, researchers in psychology have discovered six fundamental keys to persuasion, or “weapons of influence,” that just might be able to unlock the door to your brand’s next successful social media marketing strategies. Reciprocation, consistency, social proof, authority, liking, and scarcity all determine how your audience will behave when they encounter your social media content, making them some of the most valuable strategies for a social media management team to utilize.

Reciprocation

Have you ever felt guilty after taking a free sample and not buying it? This is simply because you’re experiencing a sense of obligation to reciprocate the gesture. With social media content, people buy and engage more with content that has offered them some form of value. Whether this be inspirational posts, informative blog articles, or certain products, your target audience is more compelled to reciprocate when given free value.

Consistency

It’s human nature to justify our past choices by means of commitment. As a brand, it is important to offer a means by which your audience can stay committed to your content, such as a subscription plan or rewards program. For instance, Starbucks® Rewards encourages its members to consistently purchase via their mobile app to collect “Stars” that expire after 6 months if not redeemed. Customers are especially likely to maintain their loyalty to your business when their commitment is rewarded through special perks.

Social Proof

Our perceptions of other people’s beliefs affect how we follow, share, retweet, etc. content on social media. When it comes to content, highlighting customer reviews or testimonials on your pages is an effective way for your brand to display the quality and reliability of your products and services. As customer review platforms, such as Yelp and Facebook Ratings & Reviews, continue to grow, so does the importance of social proof. A key component in maintaining a positive consensus for your brand is a social media management team that can respond timely and appropriately to customer reviews and inquiries.

Authority

People may also be more inclined to buy and recommend a product or service when it is approved or endorsed by valued authority. This is why larger brands often use influencer marketing to reach their target audiences. As a growing brand, however, your own social media content is an opportunity to display your knowledge and expertise to gain this authority amongst your audience. As a digital creative agency, we strive to make our creative abilities and experience in social media management services apparent in our content.

Liking

Your content may have a larger influence on your audience if they are able to relate to it. One way that your brand can identify with your audience is through posting transparent and authentic content. Share your story, introduce your staff, and focus on what connects you to your customers. Audiences find value and assurance in organic and genuine social media content.

Scarcity

In the same way that Starbucks sales climb with the annual introduction of their limited-edition holiday beverages and cups,

brands find much success when promoting their products or services with a sense of exclusivity. A special offer or event, such as Galaxy Theatres’ Flashback Cinema program, is a great opportunity to reach out to a new audience and set your business apart from the others.

Prioritize Social Media Management

A social media management team that utilizes these strategies will ultimately determine the degree of influence your brand’s content has on your audience. As a digital creative agency in Los Angeles, we offer a multitude of services that will grow the degree of influence your content has on your target audience. We believe these “weapons of influence” to be successful digital marketing techniques to make your brand stand out.

5 Easy Ways to Grow Your Brand Using Instagram Highlights

July 2, 2019

Since its release in December 2017, the Instagram Highlights feature has proven invaluable in cultivating a user’s first impression of an account. This feature allows users to permanently save their stories and display them in folder-like sections on their profile, which can each be named and have their own cover photos. Instagram Highlights can be thought of as virtual billboards – they should be eye-catching enough to capture a user’s attention, but they also must be informative and engaging enough to maintain it. Many companies use Instagram Highlights to their advantage by utilizing it to aid with branding, to boost consumer retention rates, and to keep users up to date on their new products and services. Working with an Instagram marketing agency is the best way to achieve these results and develop your brand on this platform. Here are five simple ways to grow your brand using Instagram Highlights.

Categorize Your Content

Through sorting and organizing your content into separate Highlight “folders” on your profile, users are able to quickly locate and access the information they want to see, rather than sift through all of your past posts to do so. Based on the products and services your company provides, it may be beneficial to create separate Highlights for each of them so users can see what your brand is all about in just a few clicks. Additionally, companies can employ the Instagram Shopping feature in these Highlights by tagging their items in the picture, which users can then click and purchase with ease.

Behind-the-Scenes

An important idea to think about in the realm of social media management is the fact that people are drawn to familiarity. New users are more likely to trust a brand if it feels familiar in some way, which is why it is imperative to build a sense of relatability around your brand on social media platforms. Creating a Highlight with behind-the-scenes footage of your workspace or a day in the life of one of your team members is a great way for users to view a raw, authentic, and ground-level perspective of your company and how it operates. This way, it becomes easier for users to humanize your company, which will subsequently breed familiarity and foster higher retention rates.

Frequently Asked Questions

Providing an accessible Highlight dedicated to FAQ’s is a quick and efficient way for users to obtain answers to common questions/concerns without having to do any separate research. An FAQ section that is front and center on your company’s profile can create a sense of transparency between your company and consumers, which will then increase consumers’ sense of trust. It will also keep your direct message inbox from overflowing with many of the same questions, which will save you time and effort as well.

Show Off Your Fans

Another way to grow your brand using Instagram Highlights is to create a Highlight that showcases customers’ posts that tag your brand or use your brand-wide hashtag, if you have one. This is an easy way to show your appreciation for loyal fans who interact with your company’s content and build relationships with them. Moreover, positive customer reviews will help build credibility for your brand, which will make it easier for newer users to trust you.

Sales, Contests, and Giveaways

A useful tactic to promote higher user retention rates is to give consumers a call to action. Many brands encourage this by posting stories about upcoming sales, contests, and giveaways that they will be hosting, and then subsequently saving them into a Highlight dedicated solely to that information. This allows quicker and easier access for people who want to participate in these functions than if the information were not as readily accessible.

It is crucial to utilize new advances in social media marketing, such as Instagram Highlights, in order for your brand to stay afloat in the digital world. Working with a creative team that specializes in social media management is the easiest way to boost your brand’s image and generate a loyal following for your accounts. With new updates constantly on the horizon, an Instagram marketing agency might be exactly what your company needs when looking to grow and expand in this manner.

Updates Coming to Social Media This Summer

June 27, 2019

Social media is constantly being updated to keep users active and excited about their social media platforms. Because new features are created and implemented into each site, users have to stay up to date in order to know how to use the updates to benefit them most. Although the amount of social media updates may seem overwhelming, using a social media marketing agency can help ease the weight of staying current.

Creators can tag products in their posts by tapping the post

Instagram has introduced a quick and easy way to purchase items while on the app. It’s almost dangerous how easy it is to purchase an item! In the lower left-hand corner of the photo there is a shopping bag badge. Rather than showing different tagged Instagram handles when the photo is tapped, it shows the name of the product with its price. From there, the user can tap the product which will take the user to a page showing the item for sale. You can select a size, add to bag, and check out directly on Instagram by clicking the “Checkout on Instagram” button. It asks for basic delivery and payment information while also saving your information to ensure a simpler checkout process for future items. With just a few clicks, Instagram users now have a nearly effortless time purchasing products. Not only does it save time for buyers, it brings more business to producers because of the simplicity of the new feature.

Quiz stickers for stories

Also new to Instagram is the quiz sticker for stories feature. This feature allows users to ask their followers multiple choice questions and provide answers. Instagram users can choose a two, three, or four question quiz containing one right answer. The answer pops up in an alternate color once a viewer clicks one of the choices. Not only are these quizzes fun, but they can be informational as well, allowing your followers to learn more about your business and vice versa. If you want your Instagram to stand out amongst the millions of others, this could be a small way to make yours the most memorable by creating interesting quizzes or quizzes that influence your viewers to share them with their friends. By using a social media marketing agency like Bright Age, we can help create quizzes that will boost follower engagement.

Anyone will be able to create their own Instagram story filters this summer

One of the most publicized social media updates to come within the next few months is Augmented Reality. Although it has been around for a few years, Instagram users will finally have access to it. This is the software that companies and designers use to create Instagram Story filters. Facebook’s AR studio is a platform for Mac & Windows that allows people to easily create AR effects for mobile devices such as phones and tablets. Besides merely using it as a source of fun and expression, businesses can incorporate it to help sell their product. For example, clothing brands can use AR to let their customers try on clothes and accessories. In order to use a filter someone else has made, you must follow that user, which could ultimately build a business’s following.

Facebook’s algorithm changes

Based on past engagement, Facebook will decide which friends’ posts you most likely want to see. They will also increase displaying links they think you will find most helpful. Rather than a cluttered feed with unrelatable posts, Facebook wants you to see more of what is relevant to you. Plus, when Facebook suggests a new Group for you to follow, it will be more in alignment with how you engage on Facebook.

Messenger will be getting an update

Messenger now has appointment booking and will be easier to manage. When interacting with certain businesses, people can book appointments through Messenger and add appointments to their calendars. If desired, a business can manage their appointment scheduling through Facebook. By finding a pattern within a user’s interactions on his or her Facebook, Facebook will be able to generate content in which they think will match the pattern.

Through the abundant amount of social media updates here today and rising in the near future, social platforms are becoming easier to manage while also motivating users to tap into their creative sides. Appointment booking on Facebook and the ability to purchase products through Instagram save time and decrease the amount of effort needed for all users. To help optimize time and effort across all aspects of your social media presence, use a social media marketing agency for guidance.

The Importance of Engaging Copy and Why Caption Interaction Works

June 6, 2019

To draw a viewer in, the caption of a post must immediately grab his or her attention or spark their curiosity to know more. As social media users scroll through their social media feeds they are seeing hundreds of posts a day, which is why it is important to be one of the few posts that will remain in their thoughts even after they exit the social media site or app. Using a social media agency in Los Angeles can give your media the extra buzz it may need to get the results you want. Read on to understand the necessity of attention-grabbing captions and ways in which you can captivate your audience one caption at a time.

Why Do Captions Matter?

The common saying, “A photo is worth a thousand words” only goes so far until one is on Instagram or Facebook viewing photo after photo and quickly forgetting what they had just seen. Do you remember the ten posts you scrolled through yesterday morning? Possibly, but what you likely remember more is the caption that made you laugh out loud or caused you to linger on the site or profile ten minutes longer than you had originally planned. From a unique caption, one can learn more about the background of the photo, what is being advertised, and the next steps a viewer can take in order to learn more about the post or product. Engaging social media copy creates a relationship with your followers and gives them a deeper insight into who they are following, rather than a merely surface level relationship.

Engaging Copy

Nowadays, the average attention span is approximately eight seconds. Eight seconds gives one just enough time to view the details of a photo and read a quick caption. Unless the caption invokes an emotion or appeals to the eye, one will continue scrolling or will finish reading the caption with less interest and focus than they originally began with. Two of the main reasons people open Instagram are to find inspiration and entertainment. Therefore, captions that are witty or inspiring, contain statistics, stories, or puns are the most distinguished versus other bland captions.

Before writing a caption, you must decide who you are writing to and what response you are trying to evoke. If you want an emotional appeal, try writing the story behind the photo or insert a thought-provoking quote. If you want a more rational appeal, try writing an interesting statistic or including logic and reasoning in your caption. However, be careful to use sarcasm or irony when using a rational or emotional appeal, as it otherwise can come off as condescending or give the wrong impression.

Style

To be memorable, one must create his or her own style. This seems easy until someone realizes the word ‘original’ has lost its value because almost everything is inspired by something else. Because of this, use whatever rouses your imagination to create your own style that is unique to you! Use of repetition, alliteration, and assonance can be vital when writing engaging social media copy. “Caption Interaction” will stick with you because it’s catchy and the words work well together. Word choice is crucial to a powerful caption. Words and phrases like: “exclusive”, “now”, “new”, “why”, “how to”, “one day only”, “this is why”, and “you won’t be able to resist” are likely to trigger the reader into wanting to know more. Everyone loves to feel a part of something exclusive or be the first to have the newest item or participate in the latest trend. Because of this, whether you incorporate a song everyone has been singing recently or the recent food fad everyone is hyped about, common interests work well for catchy and relatable captions. However, if trying to sell a product, make sure you speak in a manner that is still consistent with your brand.

Contests/Giveaways

In order to create a relationship with your online community while also advertising your product, contests and giveaways are the ultimate promotion. Humans often need extrinsic incentives to complete a task. Hosting contests and giveaways appeal to the competitive nature of people. Plus, stating that there is a prize helps reach those who may not be able to afford a service or good while also appealing to the ambitious members of your demographic. Further, telling your followers to tag three of their friends and follow the other accounts you are holding the competition on with as the rules for the competition increases brand awareness and serve as free advertisement. Now viewers’ friends will come across your page and perhaps tag even more of their friends, thus increasing the scale of the competition.

No matter what social media platform you are on, captions could arguably be the most critical aspect of a post because it’s the first source of information viewers read when they come across a picture. By writing an intriguing caption, your audience is more likely to engage with your page. Additionally, working with a social media agency in Los Angeles can help tell your story through your social media posts. While the photo you post may be exceptional, putting in the effort to create the caption may be what it takes to finally win over your audience.

How to Make Your Company’s Content Stand Out on Social Media

April 19, 2019

Social media is ever-changing, and your company is expected to stay up to date on the newest trends at all times. So much goes into creating successful social content these days, so here are our top tips and tricks to make your company unforgettable! One thing we highly recommend is hiring a social media company to ensure your content stands out.

Top Recommendations

The simpler the better! Keep your posts focused on your product or service, so make sure to highlight it with quality photos. For example, our very own Bright Age Instagram (left) is simple, yet effective. Our use of patterns makes this Instagram grid consistent and appealing. We suggest you use this method to make your social media posts trendier and more aesthetically pleasing. As you can see in the image on the right, the grid is beautiful and each post successfully highlights a different product by Halo Top Creamery. If someone were to look up this company, they would be intrigued by the design of their grid and be more inclined to buy their product.

Engagement

Whether your company is on Instagram, Facebook, Twitter, or all three, the more interaction your content receives, the better. The three key features to social media engagement are the following: hashtags, contests, and sharing. By adding hashtags to your posts, you increase brand awareness and gain more followers. This is effective because people who follow and check this hashtag are likely to be interested in your product. Another way to increase engagement with your posts is to host contests. For example, Galaxy Theatres had a contest to win a prize pack for the new Disney movie, Dumbo. By holding this contest, people are encouraged to enter, and then buy tickets to see the movie. As a result, this increases the engagement and profit for Galaxy Theatres! Lastly, encourage your followers to share your content! This is free publicity and will help spread brand awareness. And don’t forget, you can also mix and match these three keys. Why not have a contest that encourages sharing? For example, you can use this on Facebook or Twitter, “Everyone who retweets/shares this post will be entered to win a free _______!” Overall, there are so many ways to increase engagement on social media that will help your business succeed!

Calling all showstoppers to visit this link and enter for your chance to win 1 of 8 Dumbo prize packs! Winners will be notified by email on Wednesday, April 3. → https://t.co/YR70Mr2IlZ

Dumbo flies into theatres tonight! Get your tickets now. → https://t.co/aqr5kRMzUd #Dumbo pic.twitter.com/P6Ys1YdcNy

— Galaxy Theatres (@GalaxyTheatres) March 28, 2019

Promote Content

Hiring a social media company is extremely advantageous in executing your content marketing strategy, especially in terms of content promotion. There are so many targeting options available through various social media channels. For example, Facebook allows you to target based on demographics, interests, jobs, page likes, etc., to ensure your content is reaching the right people. Promoting posts can be cost-effective as well, so it is in your business’s best interest to hire a social media company that will use your budget to the best of its abilities. Promoting content is a great way to increase awareness for your company, therefore, it is a pivotal part of social media marketing. All in all, social media is crucial to digital marketing these days, and we highly suggest you use these tips to help your company’s content stand out!

How to Create an Aesthetically Pleasing Instagram to Boost Your Brand

April 16, 2019

Instagram is considered to be a blessing to most social media friendly businesses. It is straightforward, easy to use, and focuses on visuals. Due to its simplicity, some users might get lazy or careless in regards to their posts. Even though a user can easily post a photo whenever they wish does not necessarily mean they should.

Posts should be thought out, planned, and often structured, taking previous posts into consideration. Your Instagram feed is a reflection of your brand and should have a consistent aesthetic. By taking the time to learn how to create an aesthetically pleasing Instagram, businesses may not only create feeds that are pleasing to the eye, but that may be recognizable and grab followers’ attention. Content creation companies in Los Angeles are the pros when it comes to creating this perfect aesthetic, so here are a few tips from our own experts.

Know Your Audience

In any business, it is important to know your customers and you should be targeting them at all times. This knowledge should also be transferred to your Instagram feed, creating a timeline that will appeal to them and keep them engaged. All social media channels should be used as a marketing tool to support businesses by giving the community a clear call to action.

Themes

It is beneficial to focus on a consistent theme. This is more than simply a subject matter but can also be seen as composition guidelines. A feed does not need to be restricted to promotions or products, it may also include photos that fit within the aesthetic as well.

Color Palette

A color scheme is what most people first think of in regards to a theme. It must be decided beforehand if you want to keep a consistent color throughout your feed or use a filter that gives every post the same effect. In a grid set up, it is much easier to see the ways in which lighting plays into this as well, being able to see which pictures would look good next to each other. Successful businesses are often consistent with these components, creating a distinguishable feed that will lead people to instantly recognize the brand.

Plan Ahead

Instagram is not about a single photo. It is very important to think about how each image will look beside each other on the grid, providing the ‘big picture’ of your business. Using apps such as Planoly is often smart so you can play around with the order, color scheme, and layout of the feed. It is important to remember you are always telling a story and that each photo contributes to it.

Taking all of this into consideration and capitalizing on tools such as stories, the ‘poll’ feature, the ‘swipe up’ option, or asking your audience questions, businesses can use this social media platform to its fullest extent. Content creation companies in Los Angeles will be able to further help boost your brand’s presence by implementing these tips and more to create an aesthetically pleasing Instagram.

How B2B Companies Can Capitalize on Social Media Marketing

March 25, 2019

Today, social media marketing is vital to all industries and businesses. It is just as necessary for B2B companies as it is for B2C companies. Instagram, LinkedIn, Twitter, and Facebook all serve unique, individual purposes that will make your B2B company thrive. To ensure you get the most out of social media marketing, it is important to hire a social media agency in Los Angeles to satisfy all the requirements needed to make your business as successful as can be.

Benefits of Social Media Marketing

Social media marketing is the perfect way to create awareness and give your business a personal voice. No matter what industry your B2B company is involved in, it should always have a social media presence. Social media marketing is essential to your B2B strategy because it is an effective way to create content that individually suits your clients’ needs. For example, if you are targeting businesses in various industries, you can create unique ads that are specifically targeted to each particular industry. Make sure to take advantage of Facebook’s thorough audience targeting platform! If you promote quality content and use the targeting tools at your disposal, you will get more followers and, eventually, customers. Social media also gives you the opportunity to partner with other B2B companies for a win-win collaboration. By showing support for these other institutions, you are showing that your company is easy, diverse, and enjoyable to work with. Using social media marketing will also lead to increased website traffic. Another social media marketing plus would be the ability to share about your corporate social responsibility. By showing that your business cares, people will respect it more and be more inclined to support your product or service. To ensure this is all done correctly, it is essential to hire our social media agency in Los Angeles.

How to Use Different Social Media Platforms

There are many social networking channels you can use to your advantage as a B2B company. As you might guess, LinkedIn is a very powerful social media site, especially for B2B companies. Many industry professionals use LinkedIn, so this platform will help your business connect with the higher-ups in any company of your choosing. Because LinkedIn is more corporate than social-oriented, it is the perfect platform to use if you are looking to build strong relationships with potential business consumers or partners. Another platform that is very useful to B2B companies is Twitter. Twitter will help make your business more personal. Since this site makes it easy to interact with followers, this leads to a higher number of interactions with your business. On Facebook, your B2B company has lots of budget-friendly options to choose from. You can simply create a company Facebook page, or you can pay a small price to promote your posts. Lastly, Instagram offers a way for your company to connect with its followers on an even deeper level. Through Instagram stories, for example, you can build excitement around a new product or service launch, with polls, Q&As, and more.

Hire a Social Media Agency

There is so much useful information to unpack, so we understand if you may feel overwhelmed. But we’re here to help! Bright Age is a social media agency in Los Angeles, and we have experience in all areas of social media marketing. If you hire us, we will ensure that your B2B company will boom! Now that you have an idea of what your company needs to do through social media, give us a call and we’ll happily share our services with you!