Fostering an Engaging Company Culture at a Digital Marketing Agency

In the ever-evolving world of digital marketing, strong company culture is essential for success. As important as it is for a brand to foster a relationship with their audience, it is also pivotal to have a strong team as the foundation. Company culture can be described as shared goals, behaviors, practices and other attributes in the workplace. An inclusive workplace culture fosters a sense of belonging and promotes teamwork, engagement and employee retention. In this blog, we will explore various methods of promoting a positive environment at a digital marketing agency. 

Highlighting Milestone Moments:

At Bright Age, we love to celebrate the special days. Whether it is a birthday or a “workaversary” (work anniversary), we love celebrating our team! We value each team member’s contribution and make it a point to acknowledge them and their hard work. We love posting birthdays and workaversaries on social media with photos and personalized messages, in between content creation for our clients. It not only brings a smile to the person’s face but also helps create a strong sense of community.

Additionally, we have implemented a Kudoboard to celebrate birthdays. This digital platform allows employees to foster their relationships with each other especially in a hybrid setting. From wishing them a great year or applauding their creativity, Kudoboards foster a culture of gratitude and encouragement, boosting morale and motivation.

Welcoming the Newbies:

Interns are an invaluable part of our agency, and we strive to provide them with a warm and inclusive experience. We value communication and encourage interns to ask as many questions as possible. One way we like to welcome our newcomers is through intern posts on our social media platforms. These posts introduce them, highlight their contributions to projects, and express our gratitude for their hard work.

Also, we love to welcome our interns with thoughtful welcome baskets. These baskets are filled with delicious snacks, office supplies, books and a handwritten note welcoming them to the team. This gesture goes a long way in making them feel valued and part of the team from the moment they start their first day.

Game Faces On:

In the era of remote work, maintaining a vibrant company culture can be challenging. To combat this, we have implemented regularly playing games at the end of Zoom meetings. One popular option is the Jeopardy! style game, where team members answer fun questions about themselves. This game sparks conversations, reveals shared interests, and deepens connections, even in a virtual setting. By injecting some fun and lightheartedness into our meetings, we ensure that our team members feel engaged and bonded.

Connected Outside of the Workplace:

In addition to day-to-day work, we believe in creating opportunities for team bonding and fostering a sense of unity. Our agency organizes various group events throughout the year, including an annual Christmas brunch and work trips. These events provide an avenue for team members to switch up the hybrid routine, interact, and build relationships beyond the confines of their offices at home. They help break down barriers, stimulate creativity, and invite collaboration.

At our digital marketing agency, we prioritize fostering a vibrant and inclusive company culture. From birthday posts and Kudoboards to intern welcome baskets and group events, we celebrate achievements, create a sense of belonging, and strengthen relationships. By embracing these practices, we create a positive work environment that fuels collaboration, innovation, and employee satisfaction. Learn more about Bright Age and the services we offer. 

How the Entertainment Industry Can Capitalize on Social Media

Social media is a part of everyone’s daily life; it impacts every industry. The entertainment industry can use social media to their advantage. Social media is the best way to get the word out about upcoming events, concerts, shows or anything else. Social media has impacted the entertainment industry by changing the distribution of content. Before, entertainment content was distributed through television, radio, and print media. Today, social media provides a new avenue for distribution, allowing content creators to directly reach their audience without the need for a middle ground. Social media marketing for the entertainment industry can be highly beneficial to the audiences they want to reach.

Brands and businesses in the entertainment industry will benefit from keeping their followers informed and up to date on social media. Through social media, fans can interact with their favorite celebrities, musicians, and actors, provide feedback and engage in conversations. A large part of social media is user generated content. User-generated content is content that is created by users rather than professionals. This content can be videos, images, text, reviews and more. Social media amplified the amount of user generated content and the entertainment industry can use it to its advantage when promoting new events, films, songs, etc. 

The connection that is created on social media is different from any other; users feel more connected to entertainers than ever before. They are constantly getting updates about their favorite celebrities on social media. The entertainment industry can use this to their advantage, and further build the connection between fans. Other things that social media has created are giveaways, photo opportunities, pop-up experiences, and streaming availability.These are other effective ways the entertainment industry can keep fans engaged and excited.

Pop-up experiences are beneficial for brands to be able to promote their products.Having a digital space for fans to interact will create a greater connection to the brand. The Golden Girls are a great example of this. They have created numerous interactive fan pop-up experiences.

Their pop-ups are located in large cities, and they use things from the show, like props, to create a unique experiential visit. The Golden Girls Kitchen is a part of this; they showcase different recipes at new pop-up designed to feel as if you’re in the TV set so fans can try favorite recipes from the show. Fans can comment on pictures through Instagram telling the brand where they want the pop-up to be next. 

Another way to interact with fans through social media is giveaways. Giveaways are a strong way to get fans interested in the brand and help build buzz and social engagement. Giveaways help brands gain more followers and promote their page. Getting more people to follow your social media account helps explain your brand, increase your audience, and build a community.People will be more likely to become a fan or purchase from you if they repetitively see your social media posts. Galaxy Theatres has used giveaways in the past to interact with their fans. They have found that this is a good way to connect with their fans and make sure they are being treated well. Social media is an easy way to have a direct line of connection to your customers. 

 Instagram Stories can help build awareness and engagement about upcoming events. Adding stickers for polls, question boxes, countdown, or direct links can help with user engagement and drive ticket sales. Companies like Big Stub benefit from using social media marketing because they can grow their audience over time.The awareness of ticket sales is important to consumers. They can gain more credibility from having a strong social media presence. 

Brands in the entertainment industry need social media marketing to thrive and prosper. They will benefit from using a social media marketing agency to help them run their social media marketing. This is why social media marketing for the entertainment industry can be important. 

Important Facebook Facts for Marketing Brands

Facebook is an important marketing platform for brands for a multitude of reasons. Facebook has great marketing capabilities and can reach a broad range of people. Overall, Facebook is a powerful marketing tool for brands looking to build their online presence, connect with customers, and drive sales. A Facebook marketing agency can be helpful when using Facebook to market to consumers.

1. Facebook is the largest social media platform in the world, with over 2.9 billion monthly active users.

Facebook’s massive user base, range of features, accessibility, advertising capabilities, and innovation have all contributed to its position as the world’s biggest platform. Facebook may not be the booming social media of the moment, but it has had a constant upward trend. Having a presence on this platform allows your brand to reach billions of users.

2. Facebook users spend an average of 30-40 minutes per day on the platform. Facebook is above all other social media platforms in this aspect. Americans spend more time on Facebook per day than on other social media platforms.

3. Facebook offers a variety of advertising options, including sponsored posts, video ads, carousel ads, and more.

These are just some of the many advertising options available on Facebook. Each option has its own benefits and can be tailored to meet the specific needs of a business and its target audience. Facebook’s ad targeting options are highly sophisticated, allowing brands to reach specific audiences based on demographics, interests, behaviors, and more.

4. Facebook’s algorithm prioritizes content that generates engagement, such as likes, comments, and shares.

The algorithm considers a wide range of factors to determine which posts are most relevant and engaging to each user. The algorithm is designed to provide businesses the opportunity to reach their target audience through paid advertising. Understanding how the algorithm works can help businesses create content that is more likely to be seen and engaged with by their target audience.
5. Video content performs particularly well on Facebook, with videos receiving more

engagement than any other post type.

Video content on Facebook is highly popular and can be an effective way for your business to reach your target audience. By creating video content that is optimized for the Facebook platform, businesses can reach a wider audience and connect with potential customers in a more engaging and effective way.

6. Facebook has faced criticism over data privacy concerns and has implemented a range of measures to address these issues.

Facebook has implemented a range of measures to address data privacy concerns and improve user trust in the platform. Facebook has introduced new tools and features that give users more control over their data, including the ability to review and delete the information that Facebook collects on them.
7. Facebook regularly updates its algorithms and policies, so it’s important for brands to stay

up to date with these changes to ensure their marketing efforts remain effective.
Your brand can ensure that your marketing efforts align with Facebook’s latest algorithms and policies by keeping up with Facebook. Brands can stay informed by regularly checking Facebook’s newsroom, following Facebook’s official blog and social media accounts. A Facebook marketing agency, like Bright Age, is a helpful tool when it comes to this.

Social media marketing agencies are informed on Facebook’s algorithms; they can help to improve the reach and effectiveness brands want to have. Facebook is an essential platform for businesses to market to multiple audiences. Its advertising capabilities, analytics tools, and integration with other platforms make it an important part of many businesses’ marketing strategies.

The Difference between Digital Creators and Influencers

Social media content has grown exponentially over the past decade. Likewise, the need for content coming from businesses demands to be fulfilled. Businesses can normally reach out to advertising and marketing agencies to help promote products and services. Nowadays, however, the more convenient choice is to get in direct contact with digital creators or influencers. A digital marketing agency is also a possible choice to get both sides of the spectrum. Not only is the agency working with the business, but they also share strategies from both viewpoints as digital creators and influencers.

If you’ve been on social media for the past decade, you most likely have heard of these two job positions. The terms “digital creator” and “influencer” are the general titles of those who work digitally on social platforms. Although the two terms may be used interchangeably, there is a fine line between them. Learning more about these two types of creators and how businesses can collaborate with them can be beneficial to achieving goals and bringing social media pages to life.

Digital Creators: Who Are They?

Digital creators are artistic souls who love to make content. They push the limits creatively by using a variety of media that are specific to their interest. Photographers post photos, videographers release films, and graphic designers upload visual concepts. The main focus as a digital creator is not to grow in followers, but to simply create art that educates their audience.

A digital creator known for his visual storytelling skills is Josef Adamu, a Creative Director and the founder of Sunday School. Working with digital creators like Josef offers a wide range of skills to promote your product. Depending on the digital creator, not only can they make content about your product or service, but they can also offer videos, photos, graphics, and resources to provide a high-quality content piece for you.

Zach King is another digital creator well-known on social media for the illusions and magic he presents in his short video clips. With the combined work of filmography and editing, he makes videos that intrigue audiences of all ages. As described, most content creators are amazing storytellers. This is beneficial to many businesses because digital creators will be able to improve your business’ story. Additionally, digital creators are known to save time and money while still serving the quality you need.

Influencers: What Are They?

Influencers are like the media. They are the people who share their lives with the public while influencing their audience by promoting the products and services they use. Their focus is to not create art but to test their impact as a self-made brand through the clicks, the swipe-ups, and the number of brands they are working with. For that reason, influencers have a great connection to their audience.

Soy Nguyen is a foodie influencer who gained popularity during quarantine through her kind act of promoting small restaurants throughout Los Angeles County and sharing the different types of cuisines they served. With each short video she uploads, she talks to her audience as if she is talking to a friend over lunch. She encourages her audience to try new cuisines and, most importantly, to take care of their physical and mental health.

Nikkie de Jager, or “NikkieTutorials” as she is known online, is a popular beauty influencer and changemaker in the industry. Though she joined YouTube in 2008, she first gained popularity in 2015 and is still uploading makeup tutorials to this day. With her strong interest in beauty products, many beauty brands have worked along with influencers like Nikkie to promote their products.

Influencers are another option to collaborate with when businesses want to increase their brand’s awareness. Because of their strong relationships with their community and followers, influencers can lay a foundation of trust between old and new audiences. Influencers also work within different interests, such as Soy with food and Nikkie with beauty. It would be advisable to reach out to influencers that share similar interests with your business’ particular brand.

How To Choose Which One To Work With

There are many similarities between content creators and influencers. Working and collaborating with both can benefit businesses, but choosing which one to work with will depend on your goals as a business. There are some influencers who are content creators, and content creators who are influencers, but this is not always promised. Instead, work with a digital creator when you need high-quality content surrounding your brand’s products and story. On the other hand, reach out to an influencer to improve trust within your brand and increase your brand’s awareness.

Consider a Digital Marketing Agency

A digital marketing agency can work on both sides of the spectrum as digital creators, influencers, and partners. Bright Age works with all sorts of brands. Our main focus is to work with businesses and present our insights and strategies as to what content creators and influencers can do. We can work along with you to encapture what you want your Instagram business page to look like. Bright Age has also worked with clients to grow their social media platforms and gain awareness. Reach out to Bright Age to have your goals met this year.

Importance and Benefits of Social Media Reporting

Ever since social media has become one of the most popular engagement platforms, businesses have begun to recognize its value. But did you realize that when starting a business, especially one online, social media reporting can significantly impact your company? Each social media report assists you in determining how your business is doing and which platforms are working best for you. Another useful feature of reporting is providing information on optimal times to communicate with your customers or prospects. Understanding the importance and benefits of social media reporting for businesses can do wonders for you.

The Advantages of Reporting

  1. Content strategies (gives you the blueprint of how your content is performing, allowing you to detect flaws)
  2. Schedule insights (provides insights for the best times and days of the week to interact with customers, as well as which topics are popular on a particular day)
  3. Unique platform strategy (each platform is different and needs a strategy tailored to that algorithm)
  4. Customized measurement and social tracking (a report is personalized to each need, resulting in a large amount of data that aligns with your business strategy)
  5. Insight into industry competitors (involves analyzing your competitors and contains data on them, knowing what your rivals are doing will help you create effective strategies)

The Ins and Outs of It

Social media has become a goldmine for businesses worldwide. Generating leads and learning about your consumers’ wants and needs can provide you with valuable information. Yet, at often times, many companies struggle to transform these insights into action. The challenge is determining whether you can convert these trends into usable knowledge, thus improving your business. The importance of a social media report can only be recognized if you know how to incorporate each of these insights into your report.

When businesses are looking for platforms to advertise their products or services, Instagram, Facebook, Twitter, and TikTok are the places to go. Even if you have a presence on one or more of these platforms, knowing how to position your business on each one is essential if you want to see results. Because each platform has a unique algorithm, the way you showcase your business on one platform may not work on another. If your company wants a more detailed report, there is one that includes a global analysis of your brand’s placement and activity. 

The Benefits of Version 2

  1. Identifying emerging markets (by analyzing these markets for your brand, you may be able to identify new areas in which your products or services can thrive)
  2. Prepare for crisis management (by keeping a record of any previous mishaps and how they were handled)
  3. Identifies companies that are commonly associated with yours (by using social media measurement tools, you’ll gain a better idea of your brands positioning against them)
  4. Discover interests with lines of business (this can better help you understand your audiences’ interests, therefore detect new opportunities for growth)
  5. Helps you see what platform is working in your favor (this includes your engagement, shares, and sales. Can also advise you on which platforms to focus on)

These are just a few of the many examples that might help you put together your report overall. This can be a bit tricky, but creating this report can help you with your brand strategy and identify strengths, weaknesses, and opportunities. If you feel like you would need some type of help with understanding the importance and benefits of social media reporting for businesses in general and how it can impact yours, reach out to a social media marketing agency!

Here at Bright Age, our agency will provide insights into your social media report and show you how it can maximize your company’s conversion goals.

Utilizing Social Media in the World of B2B Marketing

More and more B2B marketers are turning to social media to expand their networking opportunities, leads, and overall sales. Marketing directly to consumers and marketing to businesses follow a similar strategy path but with some key differences. To make sure your B2B social media strategy is successful, it is important to hire a social media agency in Los Angeles.

To stay ahead of the competition, B2B marketers need to focus on quality and engaging social content as social platforms grow increasingly crowded. Bright Age, a social media marketing agency, can help you elevate your social strategy and ensure that your content stands out. Here’s how Bright Age puts its services to work for B2B clients on social media.

Casual Content Distribution

Parex USA LinkedIn post screenshot to show example of casual content distribution.

The success of your B2B social media marketing depends on being able to communicate the benefits of your products and services without seeming too sales forced. The poor habit of pushing hard-selling content is one of the main problems of B2B social marketing. Instead, you should concentrate on casual yet professional communications, using peer-to-peer interactions to highlight the benefits of your products.

Write with your prospects in mind and prioritize their demands. This is demonstrated by Parex USA, which shows how the product can make the prospect’s life easier. In this scenario, a lightweight solution that looks like brick and provides other advantages is the way to go. Bright Age assists Parex USA in maintaining high-quality social media platforms that distribute helpful material and inform potential and current customers.

Educating Audiences

The B2B buyer’s journey entails more than simply looking at a website or comparing prices. A large majority of B2B buyers conduct independent research to guarantee that the companies they support are trustworthy.

Teaching your audience is the most effective method to establish credibility. Here at Bright Age, we offer a premium blog collection of information from social media and digital marketing industry expertise and best practices. This is done to give potential clients the assurance that they are dealing with a reputable and skilled company. This is a method that Bright Age offers to their clientele. Plastpro’s blog features door purchase advice, installation help, and ideas and inspiration to help them focus their social media approach on actionable, educational content.

Stay True To Your Message Across All Channels

You must be consistent with your social media marketing approach in order for it to be effective. If you simply post when you have a few spare minutes, you won’t get enough exposure to your potential clients to make a difference in your sales. Your social media followers must be aware that new content will be posted at least once every few days. A stale social media profile, on the other hand, can give the wrong message about your company, implying that you’re out of touch or understaffed.

Plastpro Instagram and LinkedIn post screenshot to show example of true messaging.

Customers must hear the same message numerous times before taking action.  Many customers read postings across several social media platforms, so you should be expressing the same thing on all platforms you utilize. For example, Plastpro uses Bright Age to keep their brand consistent and authentic across Instagram and Linkedin. Because these platforms are so different, there are a few changes to match the target audience. The core message, though, remains the same.

Create Brand Awareness

EMCORE LinkedIn post screenshot to show example of creating brand awareness.

Because there are so many voices in the B2B space, it’s critical to let the world know who you are. Businesses must define who they are, what differentiates them from competitors, and what they value as a company. It’s the ideal time to do it on social media. EMCORE, for example, uses Linkedin to promote pieces of content that highlight their services. It’s a good idea to get creative with this and use video to represent your business.

Developing the right marketing strategy doesn’t have to be a headache. We’re here to help! As a social media marketing agency, Bright Age can take on B2B marketing to ensure your business is successful.

How Social Media Marketing Integrates with the Olympic Games

The 2020 Olympics have come around during an unprecedented time. And due to the global COVID-19 pandemic, these Olympic Games look different than previous ones. Masks, social distancing, and no spectators are among the safety protocols that were implemented to carry out a safe global event. So now more than ever it was important to find ways to connect Olympians in the Tokyo bubble to their families and fans. As a social media marketing agency, we have been taking note of campaigns used by the Tokyo 2020 Olympics and their sponsors to connect athletes and fans. In this blog post, we will break down the most notable strategies and their significance. 

Social Media’s Relevance to Tokyo 2020

For many years now social networks have increasingly become an important part of sports discourse, being that television is not the only way to follow sports. In fact, Christopher Carroll, the Director of Digital Marketing for the International Olympic Committee, stated that “These games are expected to be the most digitally engaged games ever.” This statement has proven to be true with the @olympic social platforms generating 3.7 billion engagements this year. 

Additionally, the Tokyo 2020 Games offered 20 official networks and platforms through which the public could follow their favorite events. This gave the numerous social media accounts covering the Olympics many ways to encourage fans to tune in.  

Tokyo 2020 Olympic rings to show strategies of social media marketing agency

Brand Marketing during The Olympics 

The Olympics are one of the most popular televised events in the world, giving Olympic sponsors a global stage to promote their products and services. This year’s games got brands working very creatively as the success of a social campaign is not dependent on an on-site audience. No fans in the stands mean businesses have to find ways to make spectators still feel included overseas. Additionally, such big audiences signify that brands must take great care in organizing their campaigns as they want to spread the right message in a positive and respectful way.   

When it comes to partnering with world-class athletes, brands select people who align with their values. Once selected, businesses use their social platforms to amplify athlete voices. For example, the activewear brand Athleta partnered with Allyson Felix and the Women’s Sports Foundation to start a one-of-a-kind grant program that covers childcare costs for athletes. The “She Fund”, as it’s called, empowers women to continue their sports careers while being able to take care of their families. 

Photo of Allyson Felix and daughter representing the She Fund to show strategies of social media marketing agency

Global audiences can be a delicate consumer base to market to. There are various cultural nuances that brands must pay attention to if they want to effectively connect with these audiences. Sprout Social comments that, “…it’s imperative that brands take a moment to evaluate how their content will be interpreted by a diverse audience.” Businesses don’t want to be accused of being culturally insensitive or ignorant, so they must take extra care in thoroughly researching and understanding the country and culture they are trying to advertise to. 

Olympian Vloggers   

Another social media strategy for the Olympics that came about organically was the emergence of Olympian vloggers. While many athletes began documenting their lives on the internet before this year’s games (Britain’s Tom Daley and USA’s Mykayla Skinner), there has been a new wave of Olympians giving fans a behind-the-scenes look at their life in Tokyo.

Erik Shoji (USA Men’s Volleyball), Ilona Maher (USA Women’s Rugby), and JaVale McGee (USA Men’s Basketball) have been some of the notable athletes showcasing their journeys. Taking to TikTok or YouTube these Olympians share everything from what their rooms looked like to the food served in the cafeteria. 

JaVale McGee Youtube Channel Screenshot to show strategies of social media marketing agency

These athlete vloggers have proven to be highly popular with many of their videos gaining millions of views and thousands of likes. Giving fans a direct look into the lives of an Olympian was another way to make spectators involved even though they physically couldn’t be there. 

Ilona Maher TikTok profile to show strategies of social media marketing agency
Ilona Maher TikTok videos to show strategies of social media marketing agency

These videos also allow the athletes’ personalities to shine through, as fans weren’t able to see Olympians outside their events or official interviews in previous games. 

Overall, this year’s summer Olympics took a very creative turn in marketing to accommodate for COVID-19 protocols and serves as an example of how future large-scale events can market to their audiences in the midst of the pandemic. To that end, a social media marketing agency is constantly adapting its strategies to serve the ever-changing situation just as the Olympics did and will continue to provide the expertise needed to keep your business relevant during this time. Contact Bright Age today for more information. 

The Relationship Between Brands and Content Creators

Creator promoting a product on social media to show content creation agency importance

Content creators and their influence have grown significantly over the past decade, with many of them taking the role on as their full-time job. With this dedication, it hasn’t taken long for creators to grow large audiences, and brands are starting to take notice. When done strategically, working with a content creator can lead to increased visibility, engagement, and sales for a business. This holds especially true for creator fanbases who are known to be fiercely loyal and hold a lot of trust in the influencer. As a content creation agency, we understand the importance of fostering a brand-content creator relationship and will break down the benefits in this blog post. 

Why Creators Are Relevant Right Now 

People that were posting on YouTube and Instagram as a fun side project are now making thousands and sometimes millions of dollars, which is partly due to brand deals. According to Sprout Social, the creator economy recorded $1.2 billion in funding in just the first half of 2021. Why are brands so willing to invest money into influencers you ask? These creators are setting the trends in the media which makes them very influential. Their audiences are quite devoted as creators are able to form a seemingly personal connection with them. When taking this into consideration, influencer product recommendations are an exceptionally powerful marketing tool. 


Some creators have turned their followers into a consumer base for their own products. It’s not uncommon for a creator to release their own branded merchandise. One of the most common sites that produce creator merch is Fanjoy. This company makes merch for some of the most popular creators such as Addison Rae, David Dobrik, and the Merrell Twins. 

Addison Rae Merch to show importance of content creation agency

In some specific cases, creators take on the endeavor of starting a new business. This is most commonly seen in the YouTube beauty community with a lot of the top YouTubers selling their own cosmetics. One of the biggest brands that was started by a creator is Huda Beauty. This company was started by Huda Kattan in 2013 and currently has 49 million followers on Instagram. The brand has grown exponentially since its founding with Forbes estimating at least $250 million in annual sales. 

Fanjoy and Huda Beauty prove that there is a demand for products related to content creators and there have been many brands that directly take advantage of their influence. For example, the most followed person on TikTok is 17-year old Charli D’Amelio. With over 120 million followers, the coffee company Dunkin’ saw an opportunity. In September 2020 Dunkin’ launched “The Charli” which was a signature cold brew drink that anyone could order. This drink sold thousands of Dunkin’ cold brews and its success had many other businesses following their lead. Charli and her sister Dixie went on to collaborate with the clothing brand Hollister and are the lead models for Morphe 2, a sister brand to the highly successful Morphe cosmetics company. 

Charli and Dixie D'Amelio modelling for Morphe 2 to show importance of content creation agency

Recapping the Benefits 

The influence of these creators can help your business market to a targeted audience and is one of the many benefits of forming a relationship with a creator. Content creators also have very loyal fanbases which can give some guarantee for sales on any products or services made by or in collaboration with the influencer.  Working with a creator is also a great way to seamlessly participate in social media trends which can increase brand awareness and visibility, which is perhaps one of the biggest goals when collaborating with someone with a significant following. 

How Brands Can Utilize Content Creation Agencies 

The next question you may ask yourself is how can my business start to form a bond with these creators? This is where a content creation agency comes in. Agencies have spent years in the social media space learning and understanding the dynamics of the business-creator relationship. They know that the key to a successful collaboration is making sure you pick the right content creator who lines up with your brand’s values and target audience. Contact Bright Age today to learn how we can create the community associations that are essential to benefit from content creators!

Creative Posting Styles to Engage Your Social Media Audience

Whether you are starting fresh or improving your current marketing plan, creating authentic content for your social channels takes preparation, time, and diligence. There are many differences between what is appropriate to post on your business’ social media accounts versus your personal pages. You need to have your target audience understood in order to have your content resonate with your followers. Once this is figured out, creating posts for your business channels is the key to keeping your followers engaged with your social content. While it may be time consuming to keep up with the different posting styles that will be discussed, Bright Age has you covered. As a digital creative agency that produces authentic content specified for your brand, Bright Age can guide you through the types of posting styles that are geared towards ideal engagement for your brand.

Blog Posts

Blog posts are great for many reasons. For one, they keep your social pages well-maintained and inviting with new, creative article links. This is a great way to engage your audience with what your brand is really about. Content marketing is just as important as social media marketing, so giving your brand that personality will inevitably create a more engaging style on your website, and more link clicks on your social posts. This is also a great way to share your tips and tricks for everything digital, which increases engagement and reach with your social audience. Here is an example of how Bright Age combines both of these strategies.

https://www.facebook.com/brightagemarketing/photos/a.194359284021088/1655132154610453/?type=3

Promos, Giveaways, and Holiday Posts

Nothing strikes a consumer’s attention more than an incentive, which is why things such as promos and giveaways are great ways to engage your audience on social media. These types of posts are great because any brand has the ability to do this. Whether you are in the entertainment, healthcare, design, financial industry, etc., promo posts will create engagement and brand loyalty. A great example of this is a promo post Bright Age created for the Galaxy Theatres Instagram.

https://www.instagram.com/p/B8w82V4BOES/

Many people may not know about a company’s rewards or loyalty programs. Publishing an engaging post on social media is sure to keep them in the loop. The “what’s in it for me” mindset can likely be a driving incentive for many consumers, so a post like this can give your brand the competitive advantage.

Holiday posts are one of the most engaging types of posts. Creating content for holidays such as National Margarita Day, or April Fools’ Day adds to your brand personality.

https://www.instagram.com/p/B-cYdDTjZr4/

Post at Optimal Times

Although this strategy is not about the actual content you are posting, it is still important in general. You will miss out on a good portion of the engagement that happens online if you do not post optimal times. It is important to know the best times to post on social media, which is the underlying key to good engagement. Consumer behavior and network design work hand in hand for social media posting styles, which is why having a digital creative agency managing your brand is a great idea.

 

Test Your Ads

Social media is constantly changing, which is why there is no one-size-fits-all content or advertising strategy. It is important to know what posts people are engaging with most, and what they are not engaging with as much. It is also important to ensure you are matching the optimal cost with the engagement rate. Here at Bright Age, we use a process called A/B testing, which lets us see the cost per result for each specific ad. This process lets us know what posting styles are most engaging with our audience, while also seeing the optimal cost.

 

Show Your Personality

Although your social media business accounts do need to remain, for the most part, professional, that does not mean they have to be all business all the time. Posting styles in 2020 must show a sense of creativity. Your audience craves fresh and exciting content. Also, the number of social media users has been increasing dramatically each year, with approximately 1 million new users joining the social media parade each day. Videos are a great way to let your brand’s personality show online. Facebook created a separate watch section because of the increased popularity of video content on social media. Posting a video essentially lets you morph multiple posts into one, which is a great idea if you are trying to send an important message. Here is a great example of how brand personality shows in a video post.

https://www.instagram.com/p/B_c6HCPnIYP/

Scheduling content on a regular basis is not only time consuming, but as you have read, it takes a lot of planning to develop the posting styles to efficiently engage your audience. Bright Age is a digital creative agency who cares a lot about brand personality and giving your company content that ensures optimal engagement.

The Importance of A/B Testing a Social Media Campaign

No matter what type of brand you are, your audience should always be at the top of your list, revolving around everything. If something isn’t resonating with a large portion of your audience, you may not be going in the right direction. A/B testing is essentially the process of evaluating the cost per result of each social media advertisement, so you can make the decision on which ads to keep. This is a great way to make sure your content is resonating with your target audience. The ability to take logical test results and apply them to marketing strategies is the key to projecting content for a specific target audience. As a social media marketing agency, this is what Bright Age does. This article highlights reasoning behind the importance of A/B testing a social media campaign.

Transparency

Being transparent within marketing and creative teams is essential for maintaining a strong brand. Increasing awareness, which is measured by likes, impressions, link clicks, engagement, and content views is considered organic. Anything that zeros in on acquisition through direct response is considered paid. As a social media marketing agency, which is a B2B company, we primarily focus on our clients’ goals relating to their social media channels. Being transparent allows all aspects of their goals to been seen from different aspects, and through the eyes of each of our marketing specialist. A/B testing requires transparency between all parts of our creative team.

Start with one main goal

The first thing you should do when A/B testing is gather information to form a hypothesis, which acts as the starting point for your test. This hypothesis should be clear, being able to show proof, and back up detailed assumptions. The key is to start broad and then focus more on specifics. For example, if you are testing a social media campaign, a social media marketing agency would first get a cost goal for an advertisement, and then zero in and see the more expensive ones. Then you can develop a plan on which campaign to present, based on the cost per result for each ad image. Once you focus in on specific metrics that identify what is successful and what is not, you can get more specific on what it is you’re testing.

A/B testing is an opportunity for relationship building

At Bright Age, our analytics team gets together often to discuss testing results. This helps us determine new goals, while simultaneously creating an environment in which all of our thoughts and ideas come together in one creative space. Collaboration lets everyone share their opinions about social media campaigns we can test in the future.

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Testing on a tight budget

Whether you are running a paid, or an organic, free of charge ad, if you do not have much of a budget for testing, there is no need to worry, just run a test for the organic ad first. If those organic ads are working, you can either put that toward paid, or create a case for using paid ads in the future, with results from the success of your organic ad. If you have a small budget and want to get started in paid ads, boosting is a great way to do so. For example, if one of your organic ads is doing well, you do not necessarily need to create a new ad. You can just put a small amount of money behind it and see it reach a larger audience.

Determine what works best for you and your team

A/B testing is a versatile way to run things, so what works for one idea, may not work for the others. At Bright Age, we run A/B tests for social ads. Regardless of what you choose to use testing on, reaching statistical significance is a key factor because it quantifies whether a result is random, or if it is due to a factor of interest. For example, if your goal is to get 20,000 link clicks, you will determine the outcome once the post reaches your 20,000 link click goal, or once it reaches statistical significance. With this said, goals vary immensely due to factors of interest, your budget, and the individuals you are working with.

The bottom line

As with everything in life, A/B testing is a learning experience. It does not have to be complex, however it does take time to set goals into place. Being flexible and having patience are crucial because you may need to run tests multiple times for a social media campaign before meeting your targeted goal. Also, if you are to set a lower cost per acquisition and you changed the content type, you may need to figure out a new test. There is no “one size fits all” when dealing with A/B testing, especially in a creative atmosphere. If you don’t reach your intended goal, keep trying. At Bright Age, our creative specialists take testing very seriously to achieve ultimate optimization, while taking each challenge as a learning experience.