Community Management Archives - Page 3 of 7

Community Management: When is Best NOT to Engage

September 29, 2022

While it can be a common assumption that the more content a brand produces, the better the engagement levels, it is important to be aware of the key instances in which withholding engagement is actually a better social media community management strategy to uphold a positive and respectable brand reputation. This blog will outline some of the vital indicators that should serve as a red flag to remain dark on social media in order to improve and maintain community management tactics.

Inappropriate Content

While somewhat self-explanatory and seemingly obvious, it is of utmost importance to avoid social media engagement when it involves inappropriate or explicit content. This rule of thumb goes that when in doubt, refrain from posting. While some brands have taken to a modern approach of keeping with trends and rhetoric of a younger audience, this has skewed negatively for some companies who have taken these too far and fallen short. For example, take a look at the following tweet in which a brand utilized explicit vocabulary, evoking a confused and unamused response from their followers. In contrast, take a look at this tweet, and notice how this brand uses a modern trend to their advantage while still keeping the tone appropriate for their audience. In order to avoid getting stuck in a position where your brand’s reputation is permanently damaged or deemed less respectable, it is always better to avoid content that is questionable and stick to what is reliable.

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False or Unnecessary Information

Another key point to remember when determining if an engagement on social media is warranted, has to do with the information that is being presented. Brands should always be sure that they are presenting their audience with accurate and timely information regarding their products or services, and with this, brands should be engaging with content that is informed and reliable as well. Further, it is critical for brands to avoid promoting content that is based on falsified information, even if it is regarding the brand itself. In summary, it is essential for brands to create content that is not only beneficial and informative but is competent and trustworthy. This will ensure that your brand maintains a professional and informed image going forward.

Social Media Community Management - Light Bulb Post-it Note

Promoting Competitors

It is also key for brands to avoid unintentionally promoting their competitors through reposts or their own produced content. While a common social media strategy is to share or emphasize content regarding the field or topic of a brand’s work, it is important to carefully filter through these relevant posts to ensure that content is helpful to your brand’s site, not counterproductive. Engagement with general posts or brands outside of competitors can still increase excitement and information but avoid all posts that emerge from other brands of the same industry and caliber.

Social Media Community Management - Chess Board

Monitoring Auto Responses

Another hugely important aspect of social media engagement for brands is the monitoring of auto responses. An auto response is essentially a pre-crafted, automatically sent message to those who mention or directly message your brand. While this tool can be quite helpful to engage one on one with followers and show acknowledgement, this can also be a dangerous game as you can never be sure what kinds of people will reference your brand or what they may say. Many organizations including the New England Patriots have had mishaps with auto tweets specifically, responding to inappropriate individuals when the system is merely responding to all mentions. Therefore, if your brand chooses to opt into auto responses, this is a great place for community management to be heightened by monitoring more closely to ensure responses only go to those intended. For more information on how engagement with followers can boost a brand’s social media presence, take a look at this Bright Age Blog Post.

Social Media Community Management - Looking Glass

Haters

One final point of avoidance when it comes to engagement on social media has to do with the infamous social media nuisance, the haters. We all know them, and every brand, digital creator, or influencer has them. However, how you respond to such comments, tweets, or posts makes all the difference in the image of your brand moving forward. While responding to constructive and concerned posts or comments can help show a brand’s commitment to excellence as well as their customers satisfaction, replying to hate comments with the goal of self-defense almost never bodes positively for brands. Take a look at this interaction between one of our clients and a follower of theirs for a great example of positive engagement. In addition, here you can see another well-crafted response from one of our clients, to a dissatisfied customer on Facebook, for an example of how to engage properly with negativity on social media! To sum it up, the best way to remain professional and respectable in your brand’s reputation is to avoid emotion driven responses to hate, and instead reply with calm concern, or in extreme instances of malice, simply ignore the comment all together.

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Ultimately, restraint is essential to the positive image of a brand with a wide and engaged presence on social media. You can further review this Bright Age Blog Post to see just how social media community management impacts the overall behavior of the brand’s audience. However, it is just as important to a brand’s success to know when it is not an appropriate time to engage or post. Walking this fine line helps brands to remain at the cutting edge of information and engagement, while avoiding many of the negative factors and perceptions that a social media presence can garner. All in all, this blog should serve as a friendly reminder that there are instances where restraint on social media outweighs positives that may come from constant and unrelenting engagement. Bright Age can help you stay on top of community management, check out our services today!

How Social Media Influences Consumer Behavior

August 15, 2022

In the digital age, social media is no longer an escape from reality; it is now an extension of it for professionals and consumers alike. Social media is deeply ingrained in how we interact, engage, and consume. The widespread use of technology and digital communication has expanded the power of social media in ways that marketers cannot ignore. Social media enhances commerce by fostering authentic conversations, and its ability to transform brands and businesses is rooted in the impact that it has on consumer behavior.

Here at Bright Age, we want to help your business develop a social strategy that increases consumer engagement: here are a few ways that social media influences consumer behavior and how we integrate these strategies to help our clients.

Consumers Are Swayed By Influencers and Creators

Influencers, content creators, and brand ambassadors quite literally “influence” consumers into engaging with and buying new products. They allow brands to increase visibility, engagement, and sales. At Bright Age, we have talked about the way that brands and creators interact, and it is just as important to consider the way that creators and influencers impact consumer behavior. Golden Girls’ marketing approach uses influencers to bring the brand to life and connect audiences to new faces. Their Instagram page features live interviews hosted by creators who bring this off-air show into the current conversation. Through influencer marketing, Golden Girls expands their reach to younger audiences, and consumers are drawn to the charismatic creators whom they see on their screens. Social media presents authenticity in a way that traditional advertising cannot, and by featuring influencers, brands can leverage authentic voices to increase consumer engagement and interaction.

Consumers Feel Connected To Interactive Brands

Similarly, brands can use their socials to connect with consumers by providing stellar customer care and showcasing positive consumer experiences. Brands can use social media to enhance customer service, and in doing so, they form relationships with their consumers that develop customer loyalty and satisfaction. Consumers are more likely to engage with brands that interact with them meaningfully and social media allows brands to showcase their values while catering to individual consumers.

Furthermore, consumers are swayed by social proof: when people see that your product or service worked for others, they want to try it out themselves. Galaxy Theatres influences guests to visit their various locations by displaying positive reviews alongside ways to reach customer service on their Yelp pages. On the Yelp page for the Galaxy Theatres Green Valley, customers can see positive reviews, along with FAQs answered by friendly Galaxy customer service representatives. These consumers feel cared for, heard, and are influenced to buy tickets to Galaxy showings.

Consumers Turn To Social Media To Discover New Products

Approximately 1 in 3 consumers take to social media to learn about new businesses and brands, and often, people buy products directly from social media. With apps like Instagram and Facebook, it is easy to explore hashtags and pages to find new products and services that fulfill any given need. For instance, LaHabra Stucco uses social media marketing and hashtags on their Instagram to reach new audiences looking for stucco services. Through social media marketing, they can reach customers they never would have otherwise reached and ultimately grow their business.

Genuine engagement and authenticity will help your brand stand out and influence consumers to choose you over your competitors. It is necessary for your brand to use social media to display your values, listen to your customers, discuss their needs, and fulfill the promises you make.

These values guide our approach to digital marketing. At Bright Age, we understand that building relationships between brands and influencing consumer behavior means understanding that consumers are people first and customers second, with meaningful values and wants. Our values enable us to provide excellent client services: contact Bright Age today to hear what we can do for you!

The Benefits of Social Media Reputation Management

April 7, 2022

Where there are people and businesses, there is also reputation. Reputation determines the social standing of a person or business in society. For businesses in particular, it is extremely important to have a positive reputation because it can drive sales and increase customer loyalty. A good reputation is not easy to gain, especially after a damaging blow, which is why a brand must incorporate an effective social media community management into their business to ensure consistent efforts and actions are taken. In other words, a brand’s reputation may be positive or negative at the moment, but it can always be rewritten.

What Is Brand Reputation Management?

A social media community management team presents ideas through sticky notes

Brand reputation management is the process of monitoring how the public sees the brand while continuously influencing their perception for the better. Keeping an eye on the public’s perception may sound tedious to some since opinions tend to change, but in the world of business, reputation is everything. It takes years to build a positive opinion but only minutes to completely lose numbers of customers. This loss can be eased with the aid of brand reputation management, as it has the ability to control a brand’s narrative.

Small businesses may believe that due their size, they don’t need any brand reputation management as of yet. However, that is false; even local businesses may face reviews or events that can put the brand at the center of conversations. It is important that companies of all sizes incorporate a social media community management team to address any incoming issues, whether big or small.

Keeping & Attracting Customers

Once a brand is well reputed, the business will have an advantage over their competitors. Customers and clients will stay loyal to the company, knowing that their products and services have and will continue to satisfy their needs. Additionally, by word-of-mouth from those loyal customers, more will be attracted to a brand who already has a good standing in the industry. After all, trust is a key factor in any relationship.

In order to ensure that a business maintains this trust with their customers, in addition to a reputable name, a brand community management team must incorporate strategies and content that is accurate and consistent to their brand’s character. Conversely, if a brand posts content that is inconsistent or is false information, it can affect their credibility.

GoodRx is a medical service company and a client of Bright Age who frequently shares original articles on their Facebook and Twitter pages. Although they’re known for finding the best pharmacy coupons and deals to save money on prescription drugs and other medical costs, another main mission of theirs is to inform their readers about their health. This consistent character, to help others regarding their health, builds credibility within trust and an increase in reputation.

Customer Experience & Support

In order to preserve and improve a brand’s reputation, social media community management teams must also focus on their business’ customers’ experiences and collect feedback. This is a given to improve their services as well. When customers feel like their voices are being heard, their thoughts about the brand increases positively, leaving a trail of good seeds planted around on the Internet.

The transport company Uber, for instance, is famously known for mastering their customer experience. The customer service team identifies any problems in their consumer feedback data and readdress it with solutions to improve their service. Additionally, Uber wants their commuters to feel safe when entering the vehicle because at the end of the day, it is still a stranger’s car. To foster this trust, commuters are aware of their driver’s name, the make of the car, and the driver’s ratings. It also works both ways; the drivers, too, are aware of a user’s rating and are able to cancel on those with poor ratings. With this foundation of trust Uber has built into its system, satisfied drivers and commuters are more likely to use the service again, providing Uber a reliable revenue stream.

Maintaining Sales

Social media reputation management teams can also help preserve and increase sales by taking care of a brand’s reputation. As mentioned before, it takes constant effort to build a positive opinion about a brand from the public, but only a matter of minutes before losing customers. With a management team, sales are able to increase while the reputation does as well. Additionally, companies with high reputation can use this to their advantage by increasing their prices. Due to their high reputation, their loyal customers are willing to pay the price of the product no matter how much it is marked up.

Social Media Community Management

A social media community management team is an essential to businesses, especially if they want to market towards the new generations today. Building a reputation may take years to do, but with a team who puts in the constant effort to strengthen a brand’s positive image, the business’ goal will eventually be achieved. Bright Age works with all sorts of brands, including GoodRx, Galaxy Theatres, and more. Sharing our ideas and content for your social media page in order to increase your reputation is what we do best. Reach out and request a consultation with Bright Age today to complete your goals!

How to Maximize on Social Listening Reports

March 1, 2022

Online trends are constantly changing, so businesses need to stay up to date about how their brand is being perceived on social media platforms. One way to do this is to work with a social media company that can provide social listening reports. Consumers often use social media to communicate their feelings and opinions about the products and services they use. Social listening reports are vital to the success of brands with an online presence, because they allow media management professionals to receive these insights on customer experience and go forward with designing and implementing marketing strategies to improve, or simply change, a business’s digital reputation.

What are social listening reports?

Social listening reports use information from key terms related to your brand found across social media platforms to gauge the “mood” of both current and potential customers towards your business. Hashtags, location tags, and account mentions all factor into these reports and provide a comprehensive look into the conversations your audience is having about your brand. This kind of tool helps a social media company determine if their campaigns and tactics are working, or if they need to go back to the drawing board. Not only is social listening valuable in creating marketing strategies, but it also provides the opportunity to foster connections between your brand and your consumers, such as responding to positive feedback or correcting problems.

How are social listening reports used?

A major benefit to getting your brand involved on social media is it gives you an opportunity to connect with your key demographics and start a conversation. It’s never been easier to engage directly with consumers to learn about what they want out of the brands they support (or don’t support), and tools like social listening reports are the reason why. Being able to gather data about your own audience is important, but social listening can also provide more information about your industry and competitors, open the door to collaboration, and even improve on existing products based on consumer feedback.

Staying up to date on the conversations taking place concerning the industry your business is in lets you quickly jump in on trends or steer clear of controversy. In addition to engaging with consumers, social listening allows for you to join conversations with other brands in your industry. This leads to some pretty entertaining interactions for your audience, but also lends insight as to where there could be gaps in the market or where the trends are headed. Social listening gives you the opportunity to take real-time action as things occur.

Online conversations about your product or service can be helpful not only in setting the tone for your brand, but in learning how you can improve. Social listening is great for engaging in fun and positive interactions, but also allows for questions and complaints to be addressed quickly. Consumers will often take to social media to offer product suggestions or point out user experience issues, which is valuable in creating an environment in which consumers feel recognized but not sold to.

These conversations can also lead to collaborations between brands and/or creators that influence how your audience feels towards your business. Social listening helps to connect you with both consumers and other brands, fostering a sense of online community that promotes dialogue.

Why should you work with a social media company that uses social listening?

For businesses without a social listening plan in place, data is often pulled from various departments which leads to an incomplete analysis of the consumer experience. Media professionals rely on a unified team to ensure all the information they need is current and accounted for, otherwise key insights fall through the cracks and lead to ineffective and out of date marketing strategies. This is a benefit to working with a social media company like Bright Age, because agencies like ours emphasize collaboration so that analytic tracking methods such as social listening reports are streamlined and collaborative. Having a single outsourced social media team turns a good tool into a great one through fast and clean content creation that internal media management struggles to match due to limited and slow communication between departments. Social listening reports are a great way to stay engaged and involved with your audience, and Bright Age can help get you started.

Important Instagram Trends to Watch in 2022

February 16, 2022

Keeping your brand in touch with trends both new and old is a key aspect to ensuring its success on an online platform. One of the biggest and most reputable platforms, Instagram, is known for its ever-changing strategies for product and business success. Keeping up with these Instagram trends will ensure success for your brand, and here is how to do so.

Utilizing the “Shop” feature

One of the most recent additions to Instagram’s platform is the integration and heavy emphasis on the ability to purchase products through both the “Shop” tab and tagged items for purchase in a specific post. The ability to market and make possible purchases through this Instagram trend allows for online interaction not only for your brand, but its products as well is imperative to your success.

Influencer using an iphone to take a photo of shoes for an Instagram trend to post for their followers.

Pages such as Golden Girls are known for their content-specific products and merchandise.[8] Utilizing Instagram trends such as allowing users to shop directly via Instagram Stories or links in the page’s bio ensures that their fans and those browsing the profile can easily access their products at the touch of a button. This feature makes it increasingly simple for those browsing your page to make purchases, share products with colleagues and friends, and provide their input on the products.

“Reels” Content

In a time where keeping up with online trends is critical, Instagram has introduced “Reels” to adapt to the current online phenomenon of quick, short, and information-packed clips. The service allows for users and brands alike to integrate videos up to 60 seconds in length to be displayed on their main page as well as in a separate tab. Creators can utilize this tool in order to share experiences, products, and reviews of their services.

Influencer displays her products to a camera recording content for Instagram trends.

For Elite Dance Center, the ability to display the types of experiences one can gain from joining their programs is critical to bringing in new students. Utilizing “Reels” allows for the company to share the fun lessons, showcases, and studio-specific events they host.

These Reels are showcased all over Instagram’s platform, such as the user’s main page, their “Reels” tab, and also Instagram’s Explore page. Increased interaction to a brand’s page is guaranteed when utilizing Instagram’s “Reels”, allowing for a broader group of potential consumers to come into contact with their page.

User-generated content

Making consumers feel welcomed and involved in their favorite brands and experiences gives companies an edge over their competitors. User-generated content is an Instagram trend that is here to stay, and it ensures just this. Experiences that feel specific to each customer are critical to bringing in more consumers who are looking to feel welcomed by the brands that they trust.

Happy millennial content maker shooting influence video vlog near photo zone enjoying networking lifestyle, cheerful Asian hipster girl in sunglasses smiling at smartphone camera for selfie image

Frequently seen on Galaxy Theatres’ Instagram page, user-generated content highlights the unique experience that watching a film at local Galaxy Theatres provides. Users send in[9] selfies, and photos of their favorite theatre, yummy snacks and much more to help demonstrate the endless possibilities for fun at Galaxy Theatres.

Ensuring the inclusion of customers on a brand’s Instagram page helps them feel welcomed all while bringing a down-to-earth feel to the company. Creating a feeling of trust between your brand and your target audience allows for long-time customers and positive press for the company.

Making your brand appear friendly and welcoming to all sorts of customers ensures not only an influx in sales, but a realistic bond between the two. Staying up to date with Instagram trends such as these can guarantee positive press, word-of-mouth publicity, and long-term trusting customers for your brand.

The Importance of Social Media Marketing at Events

February 16, 2022

Engaging your audience with your brand through social media marketing is important when it comes to growing your business. There is no shortage of creative and innovative ways to do so. One of the most effective and popular methods is to promote your brand by producing social media campaigns that attach you to cultural events like the Super Bowl. Companies from Doritos to Old Spice have found massive success by connecting significant events to their brands through social media.

So why is it important to integrate this kind of campaign to your marketing strategy? 76% of consumers have said they would rather buy from a business they’ve formed a connection with, and 57% are likely to spend more money from said businesses. By associating your brand with major events, you have the opportunity to increase engagement as well as cultural relevance. Using a social media agency to promote your business in connection to events can create a large impact as to how your brand grows.

When has this kind of campaign been successful?

Twitter screenshot of Planters Nuts social media marketing

A particularly infamous, but successful, example of this kind of strategy was the Planters Nut and Chocolate campaign for the 2020 Super Bowl, “Baby Nut.” The goal was to freshen the face of the company while promoting their brand by killing their original mascot, Mr. Peanut. His death occurred in a commercial that aired in late January, which was followed by a social media marketing campaign advertising his funeral during the Super Bowl. In a shocking turn of events, Mr. Peanut was revived in the form of Baby Nut leading to a dramatic increase in social media engagement with the brand.

While Baby Nut was met with it’s fair share of criticism and controversy, statistics reveal that the campaign absolutely worked in revitalizing the Planters brand. After the completed narrative, Planters saw a 132% increase in Twitter followers. Viewers were actively engaged over social media, creating conversations between the brand and the consumers.

Plan

How does a social media agency achieve something like this for your business? Attaching a media campaign to an event is an interesting process. This starts by identifying how to approach an event with your specific brand in mind. What story is it you want to tell? What tone are you setting? What do you want this campaign to achieve? What is it your audience wants to see? Having these questions in mind can help develop the best course of action for a successful social media marketing strategy.

When you’re marketing in association with an event, whether it’s an annual sports game or a widely discussed and timely news story, it’s important to know where your brand is going to fit.

Implement

Once you’ve determined a game plan, it’s time to start on content creation and joining the fray. Often the most favorable campaigns have an element of audience interaction, which is one of the reasons Baby Nut made such an impact on Planters. Viewers had a lot to say, and by implementing this kind of flexible narrative, their social media managers were able to keep people continually engaged even after the commercials had aired. By attaching a brand to an event, you can increase viewer interactions which leads to longer cultural relevance. It isn’t necessary to buy a $4 million television advertisement either. This kind of campaign is just as successful if it takes place solely via social media as well.

Analyze

After you’ve completed your initial campaign, you can start measuring the overall impact to then plan your next steps in marketing for your business. Multi-day events, like the Olympics, are a great opportunity to experiment with what your consumer demographic is interested in engaging with. In keeping with the Planters example, while the campaign was successful in promoting engagement, many viewers were extremely unhappy with the brand for it’s strange choice to kill their mascot and replace it with Baby Nut. Fortunately for Planters, by analyzing responses to their marketing strategy they were able to correct where they had fallen short while also maintaining elements of their original concept.

Conclusion

Using a social media agency to develop a marketing strategy in conjunction with cultural events is a fun and creative method of expanding your brand. Not only does it provide the opportunity to engage audiences, but it also can help you learn more about what your target demographic wants to see. Creative agencies like Bright Age can assist your business in developing event campaigns for social media so that your brand continues to stay up to date on trends.

How to Write Attention-Grabbing Captions

January 17, 2022

Copywriting goes far beyond just words; it’s an art. It determines the voice of your brand and establishes its personality. It sells an idea, befriends your audience, and gets them excited about the lifestyle you represent. Because of this, copywriting can be a stressful task. Many brands look to a content marketing agency to ensure they get the most of each word they use. As a digital agency with top-level copy writers, we have some copywriting tips to help you create attention-grabbing captions for your social media posts.

Why Are Captions Important?

Copywriting is any writing that represents your brand’s voice, especially including social media captions. With so many brands active on social media, unique captions can be one of the most effective ways to stand out among your competition. A strong caption will grab the attention of your followers, increase engagement, and boost your rank in the algorithm. The more your followers engage with your post, the more the algorithm likes it and will push it to similar users. Crafting the perfect caption could be the difference that gets your brand on the Instagram Explore Page to reach new levels of engagement.

How to Write the Perfect Caption

First, know who your brand is. Not just your product, price, or any of those business basics. But rather, who your brand would be as a person. Are they bubbly, funny, and love bright colors? Or do they keep it calm, collected, and classy? There are so many ways to classify your brand identity, but it’s important to keep your messaging consistent while copywriting. Knowing this will help determine which caption strategies are relevant to your brand. If your brand is having an identity crisis and you don’t know what copywriting route to take, worry not. You can always contact a content marketing agency, like Bright Age, to help create content and copy fitted to your brand.

Whether you’re a copywriter or you’re running your socials on your own, here are some quick tips to consider for each caption you write.

Tip #1: Be True to You

Genuine writing that relates to your brand will resonate with your audience. Much like a person makes a first impression, your brand does the same through social media. One way to make this impression authentic is to write your captions as if you’re talking to a friend. Consumers have shown an increasing interest in authenticity and list this quality among the reasons they follow or purchase from a brand. Galaxy Theatres always captions posts with their community in mind making it fun, friendly, and authentic.

Tip #2: Be Clear with Your Call

Make the most of your audience’s attention by calling for clear action. Tell them where they should go after they see your post. This could be to click on your profile, to visit your website, or checkout your product. This gives consumers both a sense of direction and urgency by reminding them not to miss out on your brand’s offer.

Tip #3: Keep it Short and Sweet

Next, remember to keep things short and sweet. You want to grab your audience’s attention but remember, if they’re scrolling through social media they don’t want to work or read a ton. While longer captions may be appropriate occasionally, shorter captions that pack a quick punch generally perform best for brands.

Tip #4: Make it Interactive

Your caption is an opportunity to ask your followers a question and encourage them to respond in the comments. This is a great way to increase engagement, get feedback from your audience, and build a relationship. Galaxy Theatres sets a great example of this by asking their followers questions and creating conversation in the comment section.

You’ll be sure to grab the attention of your audience with these caption tips. Aim to make the most of every caption or reach out to Bright Age, a content marketing agency, to have that taken care of for you.

How to Market to New Generations: Generation Alpha

January 14, 2022

A new generation is emerging and growing so rapidly that they have the potential to change the marketing world as we know it. They are called Generation Alpha. For several years now, brands have been targeting two generations: Millennials and Generation Z. Now, the time has come to start thinking about how to market to the youngest and potentially the most influential generation.

Generation Alpha consists of kids born between 2010 and 2025. While they continue to grow in influence, an estimated 2.5 million Alphas are born globally every week. This makes them the largest generation to date. Since they were born into a world surrounded by technology, they are the most technologically savvy generation yet.

Kids from Generation Alpha guide parental purchases and will soon become buyers, making it essential for brands to persuade and satisfy these young influencers. As a content marketing agency, we understand it can be challenging to develop fresh ideas to appeal to this new generation. Here are some tips on how to market to Generation Alpha and reach a wider audience!

Use Online Video Content

Content that’s most likely to influence Gen Alphas to buy something is online video. With platforms like YouTube and TikTok taking off, video creation and video sharing are at an all-time high. 57% of Generation Alphas have said that seeing products on social media in video format persuades them to buy. Brands should create captivating videos to promote themselves on these platforms to reach this new generation.

Embrace Diversity

According to Neil Patel, founder of an optimization website called Crazy Egg and a messaging design platform called Hello Bar, Generation Alphas will heavily emphasize the importance of diversity. They will follow brands that accept every religion, race, gender, sexual orientation, and culture. Hard evidence predicts that they will stress the importance of companies sharing similar values as them. This makes it very important for companies to reflect those values in their marketing campaigns. Brands should refrain from targeting one demographic and withhold all gender-specific campaigns in order to be more inclusive of all people.

Be Interactive

This generation has grown up with technology their whole lives. Therefore, they are used to interacting with others on the internet and social media. To reach this target audience, brands need to interact with their customers. By doing so, customers will feel more connected to who they are talking to. Thus, companies need to be responsive and social. Generation Alpha is predicted to reject traditional forms of marketing and have more of an interest in messaging and social shopping.

Provide Choice and Personalization

According to a U.S. study by Hotwire, Generation Alphas are very strongly opinionated. Alphas have stayed updated with news through social media and see just as much as the average adult. Since these young kids have formed their own opinions at a very young age, they like to have choices. They are more persuaded by products that can be tailored and personalized to their own liking. Thus, brands should customize their products and provide Alphas with options.

Hire a Content Marketing Agency

Hiring a content marketing agency can help your company increase sales, customer satisfaction, and customer loyalty. It can also help you understand how to reach your target audience and increase engagement.

Since learning how to market to this entirely new generation can be challenging, it is important to work with a content marketing agency that knows what they are doing. Bright Age Digital Creative Agency is dedicated to developing brand recognition to reach your target audience. Bright Age has helped numerous clients grow their brands on social media and has delivered significant results.

In summary, Generation Alpha will be the most influential, dominant generation yet. When choosing a marketing strategy to reach this audience, these tips can help your campaign succeed. As a content marketing agency, Bright Age can help you prosper and develop the marketing strategy you need.

Benefits of Hiring a Social Media Team

January 12, 2022

So your company realizes that it needs to start building a strong online presence in order to effectively compete and grow in today’s digital world. Creating social media accounts like Facebook, Instagram, and Twitter for your business is highly beneficial. Having such social media accounts allows for you to conveniently and effectively communicate to consumers, allows your business to gain insight on your target audience, and makes it easier to build, monitor, and maintain customer relationships.

Although creating social media accounts for your business is easy to do, maintaining and monitoring them is not. Managing assets, material, and overhead are stresses on their own, and having to then build, monitor, and maintain your business’s online presence is a whole other workload that can easily become overwhelming. Hiring a marketing agency such as Bright Age can help relieve you in some areas and can help your business strongly build and maintain an impressionable online presence.

If you are thinking of assigning a few in-house employees to manage your social media accounts rather than outsource to a brand management agency, then this article is perfect for you. Here are three benefits to hiring a marketing agency that will have you looking for an agency to help handle all of your brand management needs.

1: Frees up your time and responsibilities:

Customers pay attention to whether or not a brand responds to their customers’ comments and concerns. For instance, Sprout Social reports that, “79% of consumers expect a response from brands in the first 24 hours of reaching out. And 49% of consumers will unfollow brands on social media that deliver a poor customer experience.”

If you think cherry-picking comments to respond to for the sake of time is sufficient, then you are only damaging your brand image in the light of consumers’ eyes and in the end are creating an opportunity for competitors to swoop in and take away business. Working with a brand management agency will help free up your time and stresses and will help build and maintain your business’s reputation and customer relations.

2: Brand Management Agencies have the tools and expertise

Posting on social media is much more than just uploading a photo here and there to let consumers know that you are active. If you are wanting effective and rewarding social marketing, then you need to work with a team that knows how to build your business the appropriate social media strategy. A strong social media strategy requires a team who knows how to use data to determine who your business’s target audience is, what messaging works best in grabbing their attention, as well as knows what times and socials to post on to reach your target audience successfully. In addition to understanding how to use data to determine who and how to reach your target audience, it is imperative that those who run your socials know what and how to use social media platforms’ current updates, algorithms, and features to maximize the effectiveness of your posts. Feeling overwhelmed yet? Don’t, marketing agencies have got you covered. Agencies are staffed with social media experts who have access to the tools and knowledge needed to make your business’s social presence outstanding and rewarding.

Galaxy Theatres is a company that makes effectively engaging with their customers and continuously elevating their ultimate entertainment experience a priority. Therefore, they truly find value in working with a brand management agency like Bright Age to manage their brand’s public appearance by having them run the behind-the-scenes of their social media accounts.

3: Cost-effective results:

Outsourcing a social media team is more bang for your buck. Social media teams come with experts in graphic design, brand management, data analytics, advertising, and much more. This means that outsourcing saves you from having to hire and train multiple employees and/or overwhelm one employee with all the different requirements and skills it takes to build and run a successful social media presence. Outsourcing also saves you from paying all the monthly fees that helpful insight tools, like Hootsuite, charge. Overall, marketing agencies will deliver you well-rounded cost-effective results and will help positively build and maintain your business’s customer relations and brand’s social appearance.

How to Choose the Right Social Media Platform

January 10, 2022

When we think about social media, numerous things come to mind. An ordinary user may go on it and scroll; a business owner may look at it to see how it might affect their business; and another may look at it to see what it can do for them, depending on their situation, social media is always involved. In this case, we will be looking at it from a business owners’ perspective and how the right platform can benefit them. Instagram, Twitter, Facebook, Snapchat, Pinterest, TikTok and LinkedIn are just a few social media platforms with distinct strengths that can have a significant impact on your business.

What Instagram and Facebook Can Do For You

Galaxy Theatres’ marketing approach focuses primarily on Instagram and Facebook. Their job is to promote films that will be released in theaters. For Facebooks’ algorithm, they control the order of each post on the main feed. This platform is more calculated; it prioritizes posts based on your preferences and hides posts that you may not be interested in. When it comes to Instagram, these types of promotions can go a long way if you use hashtags, story posts, a posting schedule, reels, or IGTV for your followers to repost and engage with your audience by comments or DMS. You will have an even better chance of getting on the explore page! Researching each social media site and determining which best suits your brand can easily take your business to the next level.

What About the Others?

Snapchat and Pinterest are examples of platforms with distinct advantages. Snapchat primarily focuses on the discover page. They offer a variety of content on there, such as Snapchat originals, sponsored posts, latest news, etc. Snapchat primarily uses influencers for its sources to bring the audience. Pinterest is all about aesthetics, when you share material, your pin is shared with your followers. Because this platform is a search engine, the most effective strategy to increase traffic is to use keywords. Additionally, with a business account, adding at least 10 boards containing keywords in the title and description can help you optimize your business.

The Platform for the Future

LinkedIn has become one of the most powerful social media platform for the job market for years. Companies, recruiters, inspiring personalities, and job seekers can all be found on this site. Although LinkedIn is mostly used for job searching, many hiring organizations post job openings on the platform for users to apply for. They also have LinkedIn premium, which gives you access to courses on any topic you want to learn more about, whether it’s the industry you want to learn more about, a specific topic you want to learn more about, or standard practices you should be aware of. LinkedIn is all about connecting with people and expanding your network. As a result, it’s important to know how this platform can benefit you.

What can you do for your relevancy?

GoodRx mainly utilizes Facebook and Twitter. When it comes to Twitter, this social media platform algorithm is based on relevance or popularity. Hashtags play a big role in this; a company can have a thread with their audience under one hashtag, or many people discussing about the same topic can use the same hashtag. It can also be effective to include hashtags that is relevant to the content. For example, this company is a healthcare company that provides a low-cost option for prescriptions. They include hashtags in their tweets linked to their content, such as #COVID19, which is the most relevant hashtag in terms of health recently. Depending on who your target audience is, a variety of platforms can be used for your business.

Businesses can present their material to their target market in a variety of ways. As TikTok is the newest platform that has impacted small businesses worldwide, established companies also use it to reach a younger audience. Choosing the right social media platform for your company can do wonders for your business. Begin by visiting Bright Age, we are a social media management agency. Contact us today if you have any questions about social media and what it can achieve for you.