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How to Increase Website Traffic Through Social Media

Increasing Social Media website traffic is typically a key goal for any company that implements a social media marketing strategy. Below are a few ways your company can increase website traffic through various social media platforms. Improve Your SEO: Search Engine Optimization (SEO) is a tool that companies must use to increase visibility, generate online […]

How to Use an Instagram Marketing Strategy for Businesses

Instagram now has more than 400 million active users and is a main connection to the younger generation, forcing businesses to get online and implement an Instagram marketing strategy to stay relevant. Many businesses are new to Instagram and social media advertising in general, so they may struggle with implementing an Instagram marketing strategy. Below […]

How Social Media Strategy Varies by Business and Industry

Creating and implementing social media strategy is important – but not all strategies are created equal. Every business is unique, so digital marketing agencies approach each social media strategy differently depending on the client’s specific industry or business. By analyzing how a company operates, what its goals are, and who its competitors are within the […]

How to Measure the Success of Your Brand’s Social Media Program

Social media has enabled companies to understand the behaviors and preferences of their target market on a deeper level than ever before. In gaining this better understanding of their target market, companies can tailor their brand’s marketing approach to appeal to their preferred audience. Although social media marketing is widely utilized, companies struggle with trying […]

How to Increase Online Sales With Social Media

While ecommerce has become a major money-maker for businesses, many consumers do not like being bombarded with advertisements pressuring them to spend. However, when presented with alternative and innovative posts, the consumer feels encouraged to buy a product, rather than coerced. Consumers want to sell themselves on a product, rather than being sold it, so […]