Entries by Bright Age

The Importance of Community Management for Any Brand or Business

It’s no secret that social media plays an essential part in any brand or business. Online communities exist for almost every imaginable industry, and often, members of these communities will consult a business’ social media page as a deciding factor before completing a purchase. For companies that actively regulate and use their social media, more […]

7 Updates to Stay on Top of Your Social Media Marketing

To remain relevant to online communities, your social media marketing efforts must actively adapt and respond to social media updates. Social media is a constantly changing playing field, where new platforms seem to emerge every day, while familiar platforms like Facebook or Snapchat grow and improve. Here are seven updates to be aware of when […]

How to Increase Website Traffic Through Social Media

Increasing Social Media website traffic is typically a key goal for any company that implements a social media marketing strategy. Below are a few ways your company can increase website traffic through various social media platforms. Improve Your SEO: Search Engine Optimization (SEO) is a tool that companies must use to increase visibility, generate online […]

How to Use an Instagram Marketing Strategy for Businesses

Instagram now has more than 400 million active users and is a main connection to the younger generation, forcing businesses to get online and implement an Instagram marketing strategy to stay relevant. Many businesses are new to Instagram and social media advertising in general, so they may struggle with implementing an Instagram marketing strategy. Below […]

How Social Media Strategy Varies by Business and Industry

Creating and implementing social media strategy is important – but not all strategies are created equal. Every business is unique, so digital marketing agencies approach each social media strategy differently depending on the client’s specific industry or business. By analyzing how a company operates, what its goals are, and who its competitors are within the […]

Developing KPI’s For Your Brand’s Social Media Strategy

The first step to starting a social media campaign for your brand, is to define your business goals that will help in developing your strategy. Commonly used goals within a social media campaign are increases in engagement, increases in brand awareness, or increases in customers. But how do we measure if these goals have been […]

How to Measure the Success of Your Brand’s Social Media Program

Social media has enabled companies to understand the behaviors and preferences of their target market on a deeper level than ever before. In gaining this better understanding of their target market, companies can tailor their brand’s marketing approach to appeal to their preferred audience. Although social media marketing is widely utilized, companies struggle with trying […]

The Top 5 Benefits of Working with a Social Media Agency

Social media marketing has become such a big part of growing brands and businesses. When it comes to starting social media marketing, many people do not know where to begin because there are so many ways of going about it. Social media agencies can be a crucial help to ensure your digital marketing is up […]

How to Design a Paid Social Campaign

We all have been on Facebook and seen the paid Facebook ads that are present to the right of our newsfeed. Today, advertising on social channels has grown significantly, and companies are using algorithms to ensure that people are seeing ads that are relevant to them and their interests. If you want to be successful […]

Improving the Copy of Your Social Media Posts

When making social media posts, many people place too much emphasis on the image and not enough with the copy that accompanies it. While the visual element is the first thing a user pays attention to, the next element they look at is the accompanying text. Having clear, concise, yet persuasive text is incredibly important […]