A Social Media Agency’s Guide to Curated Content


A Social Media Agency’s Guide to Curated Content

By teaming up with a social media agency, your company will know about the newest trends when it happens, such as the curated content feature on various social media platforms. So, what is curated content? Twitter Moments. Instagram Spotlights. Snapchat Stories. All of these features offered on social media platforms highlight events on a particular subject picked daily. These topics or themes might be influenced by trending topics, such as the Super bowl or the Oscars. Curated content gives followers the opportunity to discover new accounts and engage with a larger audience. This is important for companies or brands looking to expand awareness and increase engagement with their target audience.

Twitter Moments

Twitter features the newest and most current articles online from a variety of categories like, news, sports, entertainment, and fun. These articles are usually less than 24 hours old, and new information is uploaded as soon as it comes in. Twitter Moments are best for those needing quick updates of worldly or trending events. As a social media agency, we specialize in knowing the newest buzz and utilize this knowledge by creating engaging tweets, thus helping companies maximize the output of their social media posts.

Instagram Spotlights

This curated tool on Instagram showcases pictures or videos published by Instagram users relating to a theme. This theme is picked daily by the Instagram team, for instance, past themes featured odd couple animal videos or rad skateboarding videos. Instagram hopes to entertain rather than inform its users with its curated content segments. By platforming random curated content with the original creator’s account handle, onlookers can explore similar hashtags or the originator’s account on Instagram. Instagram Spotlights are best for those who need a mid-day pick me up, as the featured content is usually lighthearted and bright.

Snapchat Stories

Not only does Snapchat allow users to upload pictures and videos into their own personal story, but also gives subscribers the ability to watch featured snapchats across the world according to different categories. These categories range from events like Leap Year, to cities such as, Berlin or Los Angeles. These daily themes are updated throughout the day on Snapchat and give snapchatters insight into others’ lives. Snapchat stories are for those who want a front row seat in every experience. For example, snapchats of A-list celebrities at the Oscars flooded the ‘Oscars’ feed, showcasing actors and actresses strutting their stuff on the red carpet and mingling backstage with C3PO.

How to get featured

While being chosen for Twitter Moments, Instagram Spotlights, or Snapchat Stories may be difficult to pin point, our social media agency, BrightAge, suggests that there are some indicators for content that might be featured. For example, big events like the Oscars, or Election day are extremely likely to be featured on various social media platforms. So, to increase your chance of being chosen, produce high quality content that is entertaining, lighthearted, and relevant. Until then, enjoy the numerous curated content available daily on Twitter, Instagram, and Snapchat!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Facebook Messenger Ads are Coming Soon to Businesses

As of this week, TechCrunch has confirmed that the leaked document regarding Facebook Messenger Ads is in fact true. While they have chosen to keep the identity of their inside source confidential, all details regarding changes to Messenger have been released, many of them have been confirmed.

So what exactly are Facebook Messenger Ads? Essentially, they are a way for companies to contact consumers directly. It’s an alternate solution to the 1-800 numbers we call here and again for customer service. Some respond to this chance with a concern for privacy, as it appears that Facebook gleans and distributes more and more of our information to Facebook advertising agencies as the days go on. However, it has been revealed that only those who have previously interacted with a companies’ public page will be receiving messages as a method of following up or coming to a solution for an expressed problem. In other words, messages will only be distributed when warranted. In a recent interview, Facebook ensures that their “aim with Messenger is to create a high quality, engaging experience for 800 million people around the world, and that includes ensuring people do not experience unwanted messages of any type.”

Another change coming is a link which consumers can use to directly message companies. This is where we see Facebook beginning to try and replace customer service numbers.  Opening links such as fb.com/msg/BrightAge will now instantly enable a chat window with a business; this has been doubly confirmed in an interview with Facebook. They are calling it “Businesses on Messenger”.  If a company’s link yields a 90{3257b6ea9729d50d0ff0b2d66dfbc71319303295fd3654295ddeccd44865dc00} response rate within a 24-hour period over the course of a week, Facebook will enable the link to be searchable.  While the content of these messages remains uncertain, there are many opportunities. From personally delivering ad-content to announcing sales and promotional offers to informing consumers of price adjustments, the possibilities are endless. What’s important to remember is that it appears Facebook is approaching the launch of this new service cautiously, keeping customer service a huge priority. As a Facebook advertising agency, we have widely recognized Facebook as one of the most cost effective advertising methods that yields some of the best results. However, seeing as this service has the potential to be the most effective and immediate method for businesses to reach their audience ever, rates for “Business in Messenger” could potentially be extremely expensive.

What are your thoughts? Is this Facebook trying to enhance their seamless communication or is it just another subtle form of them giving away our private information for their own monetary gain? Is Facebook becoming more of an advertising platform than it is a social media platform? As a social media marketing agency we are constantly in the know about updates and want to know what social media users prefer.

Author: Hannah Prater

Hannah-profile-bright-age-marketing-agencyHannah is currently studying Advertising and Multimedia design at Pepperdine University, with an undying fascination for the creative side of advertising. Her experience with social media has only multiplied since she downloaded Instagram the very month it came out in 2010. In response to Beyonce’s famed question “Who run the world?”, Hannah also rejoins “Girls” but only secondary to “Facebook”. You can connect with Hannah on Twitter @hanprater.

 

How to Create Engaging Content Across Social Media Platforms

How to Create Engaging Content Across Social Media Platforms

Ever notice why one Facebook post did better than another? Received a lot of retweets or favorites on Twitter one day, but not the next? Looking to expand a photo’s outreach on Instagram? Many people are signed up with a variety of social media accounts, but lack the knowledge of posting engaging social media content for each platform. However, social media marketing agencies, such as Bright Age, understand that each social media account works uniquely. By following our social media marketing agency’s guidelines below, you will notice friends and other users are more engaged in your social media content.

Facebook

Times to post:

1-4pm Thursday and Friday

12-1pm Saturday and Sunday

3-4pm Wednesdays

Amount of hashtags:  0 minimum, 2 maximum

Post strategy:  Who is going to feel involved enough into your content to click article or video links? Create engaging social media content on Facebook by using powerful or charming words. Keep Facebook posts light, funny, and free from offensive content. Also, be more personal on Facebook. Have a goofy childhood photo? Had an awkward moment at the grocery store? Posts that readers can relate to tend to receive higher engagement rates. Additionally, remove links once the video or article is embedded in the post. The hyperlink adds clutter to the post and will distract readers from the caption. Social media marketing agencies strengthen social media content by taking advantage of link shortening applications such as, Bitly, to reduce lengthy URLs.

 

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Instagram

Times to post:  All day Monday – Thursday, Except 3-4pm

Amount of hashtags:  10 minimum, 30 maximum

Post strategy:  Does your Instagram account have a particular feel to all the images? Create and post bright and relevant images. Experiment with photos and videos by using different Instagram filters or image enhancing software, such as boosting the lighting or cropping out background clutter. When picking hashtags, keep them short and relevant. Take note of which phrases or words are being tagged in photos the most. Social media marketing agencies usually search potential hashtags on Instagram before choosing the most likeable ones. For example, if #donuts is used more than #donut, apply the hashtag donuts, or use both. Additionally, avoid posting links on Instagram, as they are not clickable on this social media platform.

Photo Posts Video Posts
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Twitter

Times to post:  12-3pm Monday – Friday
5-6pm Wednesdays

Amount of hashtags:  1 minimum, 2 maximum

Post strategy:  Social media marketing agencies retweet and post news articles that are usually less than a week old. Posting the newest available content on Twitter is one of the best ways to partake in engaging social media. Additionally, look to the trending hashtags to see if you can contribute to the newest buzz. By utilizing trending hashtags, posts will be seen by a lot more users. This means that increasing chance of retweets, favorites, and followers. However, a social media marketing agency need to be careful when using hashtags, as some hashtags may be trending with a completely different topic than the meaning you have planned. Keep captions short and sweet, as well as any hyperlinks. Consider applying a link shortener to minimize character usage.

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Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

How a Social Media Agency can Enhance Your Business

How a Social Media Agency can Enhance Your Business Marketing Objectives:

Many companies possess in-house marketing teams, while other companies may need an organization outside of the business to handle their marketing needs. In either situation, social media marketing agencies can enhance businesses and their marketing objectives. Our social media agency in Los Angeles, the Bright Age Digital Creative Agency, will enrich your business’ current marketing tactics or help develop and launch new innovative campaigns.

 

Not enough employees, No problem

By partnering up with a social media agency, your business can grow exponentially without having to hire and train new employees. This saves your company time and money, while also reducing the stress levels of current marketing directors. Social media agencies are there to help your business during times of understaffed holiday seasons or to take care of online marketing campaigns completely. Social media marketing teams are trained to further enhance current marketing campaigns by working along with the company’s current image. Whether the social media agency in Los Angeles you hire is short-term or long-term, the agency’s assistance will certainly magnify your business’ presence online.

 

Experience with a variety of industries

Social media marketing does not only include posting content onto various social media platforms, but also comprises of creating vibrant, enticing posts that engage with the consumer in real-time. Does your company know where your target audience goes online and when? Does your marketing staff know how to write posts that will move potential consumers to your main website? Social media agencies in Los Angeles specialize in a wide range of industries. For example, Bright Age has worked with businesses dealing with restaurants to children play spaces to helicopter gear! With experience in a mixture of different ventures, social media marketing teams know how to target and capture each audience appropriately.

 

Affordability with High Quality

Partnering up with a social media management that can create and publish engaging content, while also interacting with customers sounds expensive. But in reality, social media management services are quite affordable. Even if social media agencies only launch new social media pages or just strengthen old ones, your business will be able to compete sufficiently among other companies online. Social media agencies in Los Angeles will ultimately enhance your business and provide return on investment. Social media management teams want to satisfy their associates, as they receive more clients by referral or by companies returning for more services. Check out more about Bright Age and receive a free consultation today!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Top 3 Reasons to Work with a Social Media Marketing Agency

Top 3 Reasons to Work with a Social Media Marketing Agency:

When a business enters into the social media world, they must first learn how to use social media. This goes far beyond just signing onto social media and retweeting articles, but knowing how to create enticing original content, when to publish content at the right time, and who to show the alluring posts to. As the internet grows every day, so does the amount of content and ads seen by online users. Consistently keeping a strong social media presence engages clients and connects with company partners to the next level. Even if a company considers itself technically intelligent, hiring a social media company is key to success! Here are three reasons why to work with a social media agency in Los Angeles:

Who? What? When? Where? Why?…The Internet

Have you ever wondered what people are saying about a certain company? Needed to know the closest location of a restaurant chain? Having trouble with a product or service after work hours? The first thing you probably do is search online, whether it is Googling a company or Tweeting a business about a specific issue, the internet usually solves all of your questions…and quickly!

Social Media presence is essential to keeping current customers and gaining new ones. During times of crisis, people turn to the internet for help, and your business needs to be able to stand firm and engage with the audience. Businesses are increasing digitally, increasing communication from bi-monthly postcard mailings to weekly email newsletters. As these digital trends evolve, it is essential to partner up with a social media company that can take care of all the online communications. Social media marketing agencies in Los Angeles specialize in knowing about the most important social trends online.

Constantly Consistent

With the help of a social media marketing company, businesses can increase awareness among consumers and hone their brand. Social media management teams specialize in personalizing posts for specific target markets while keeping a company’s image. Combine this expertise with social media platform proficiency and you have hit the jackpot! Instead of personally making sure every post holds the voice of your company, social media marketing companies often keep master sheets with tips and keys to success when speaking to your clientele. This is essential when diving deeper with your consumers and maintaining a positive relationship with them.

Additionally to keeping posts and interactions with customers consistent, social media companies help businesses post onto platforms constantly. Each social media is unique. Whether the platform only allows a certain amount of characters or is used primarily for starting a conversation, social media agencies in Los Angeles recognize the differences and leverage on them.

Concentrate on your bottom line

CEOs already have a lot on their plates. Overviewing VPs in management, marketing, human resources, and accounting is overwhelming in itself, but now add in the digital marketing world. Sure companies can combine social media marketing in their direct marketing department, but do the social media accounts receive as much attention as they take in? Does the company’s email marketing strategy execute well? How about increasing the SEO of your company while decreasing their website’s bounce rate? If the answers to these questions are no or I’m not sure, hiring a social media company in Los Angeles might be for you. These specialized companies understand that a business is juggling multiple departments at once. With the help of a social media agency, businesses are free to spend time increasing efficiency in other departments.

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Benefits of Hiring a Social Media Management Team For Your Business

Benefits of Hiring a Social Media Management Team for your Business

Every year technologies enhance, further connecting the digital world with our daily lives. As companies increase engagement with their clients through social media, time allocated to other business ventures goes on the back burner. Unfortunately, sharing posts with company updates and the newest trends is necessary for keeping positive customer-business relationships. Fortunately, there are social media agencies that solely take care of social media platforms for companies! Here are the best benefits of hiring a team for social media management in Los Angeles.

Building Brand Recognition

Social media agencies are capable of boosting brand image though various social media platforms. Keeping a company’s brand fluid throughout each social media hub is key to a business’ success. However, staying updated with continual and constant change to social media hubs and their audiences can be challenging. Thankfully, social media management agencies have companies covered. Some social media management teams in Los Angeles, such as ourselves, even send monthly reports with company growth, engagement, and outreach rates.

Targeting and Extending Client Rosters

Who’s your target market? One of the benefits of hiring a social media agency is their expertise in advertising to specific consumers. With access to Big Data, marketers can not only target to genders in a particular age range, but also those with a specific education level and interests. Observing advertisements and engagement rates online can be a daunting task for businesses new to the digital age, especially when it comes to accumulating all of the social media data. However, by teaming up with a social media agency, they’ve mastered outreach reporting. This way businesses can see any clientele growth or increased retention rates with current customers.

Efficient Time Management

By teaming up with a social media agency, businesses can extend their focus on other areas of the company, such as providing high quality products and services or nurturing employee relationships. Social media agencies utilize content calendars in order to post onto social media accounts with ease. Companies do not have to worry about posting onto Twitter after work hours, as posts are developed and approved days prior to publishing. Also, social media management teams analyze incoming posts frequently, enabling them to notify companies of issues or customer service inquires.

Tech Savvy

Additionally, social media agencies pride themselves with staying updated on the most online technological advantages. With their focuses on the biggest trends on social media outreach, a business can trust its social media management company and focus on other internal or external strategies. One can count on social media managements in Los Angeles to constantly research the newest apps, trends, and industry competitors. As mentioned previously, by assigning online outreach to a social media agency like Bright Age, businesses can decrease work stress by putting focuses elsewhere!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Promoting Your Products & Services | Advantages Using Social Media

Advantages of Using Social Media to Promote Your Products & Services

If you’re looking for ways to enhance your Los Angeles Social Media Marketing business plan, we’ve got 5 of them for you. Your Social Media Marketing strategy might benefit from a few of these insights.

We all know Facebook – it’s got 1.55 billion active users and is ideal for promoting your product. You should be using Facebook because it’s perfect for targeting your exact demographic, campaign prices range to suit small and big business, engagement is generally high, it supports the majority of content types and Facebook Insights is pretty easy to use and extremely efficient. Don’t forget though that with 40 million business pages, Facebook is competitive so you’ll need a strategic plan for your Los Angeles social media marketing.

Instagram is another must social site with over 300 million users of which a good percentage are millennial users. Instagram is another platform ideal for promoting your product. It offers unbeatable image filters, has an audience who loves engaging, location services put your business (literally) right on the map, and it actually has hashtags that work so your product is properly tagged. Remember though, Instagram is great for building brand awareness but has limited link capability so keep your KPIs realistic.

That takes us to Pinterest, a social site that was born to sell products. With over 70 million users, Pinterest offers clickable photos which can be repined by other users so your URLs can and will spread. It also is easy to use with a button that makes sharing images a piece of cake. Keep in mind, Pinterest users are mostly women so your Los Angeles Social Media Marketing strategy needs to adapt.

Who doesn’t know Twitter – an ideal social site for business services. Twitter sees over 100 million logins a day, that is ideal considering tweets are all real time and visibility is not limited by an algorithm – so what users see is what they get in that very moment. Demographics are plenty to choose from and sophisticated hashtags are easy to use. URLs and photo tweets are supported, making Twitter one of the must social sites. Remember though that you are limited to 140 characters which means editorial lines are easy to lose, and ranting is easy to start – a solid Los Angeles social media marketing plan will fix that up easily.

Last but not least is LinkedIn. Catering more to B2B services, LinkedIn with over 400 million users is ideal for business service promotion. LinkedIn offers global access to small and larger companies, helps you keep up with market trends, is SEO friendly for your business services helping you rank in Google, and is an ideal platform to showcase your work and team. Remember engagement is limited on a site like LinkedIn so you may need a bit of help finding the right tactic to approach your target.
Get planning!

Maximize Your Social Media Budget by Hiring an Online Marketing Agency

Maximize Your Social Media Budget by Hiring an Online Marketing Agency

If you are trying to market a brand or a product in a city like Los Angeles, then you will need all of the professional help that you can afford. Fear not; the professional help that you need to make a splash in Los Angeles is not out of your marketing budget, no matter how small your company may be. Social media marketing in Los Angeles does not have to be the downfall of your business. As a matter fact, you can minimize social media costs by outsourcing certain aspects of your marketing to an online agency.

Outsourcing Social Media Marketing in Los Angeles

Content Creation

You need dynamic websites with constant new content. You also need the ability to analyze this content in order to determine the content that is having the effect that you require. This can be quite difficult to do as well is expensive. Hiring in-house content creators limits your ability to change that content if the market changes. Working with an online marketing agency provides you with the flexibility of a team rather than relying on the skills of the single person. You also gain a much more robust network for analyzing the results of your content.

Community Management

Keeping up with your best customers and cultivating a community is hard work. This is the one aspect of growing a business that must be attended to by humans. This human cost is usually beyond budget of all but the biggest companies. However, if you take advantage of the crowd sourcing that outside agencies can provide for you, then you basically gain the advantage of having a team work on your community management without having to pay full price for it.

Ads

Your ads need to be available to your target market in real time and flexible enough to turn on a dime. You should not have to watch every ad as well as test ads to see which one is performing the best. Your focus should be on improving your product and expanding your brand. If there is one aspect of social media that you need to outsource, it is the technical aspects of dealing with ads. There are simply too many rule changes to keep up with the marketing landscape and provide your customers with the best product that you are capable of providing.

Tools

The way that you analyze your social media efforts will have a great effect on the amount of success that you achieve from them. The best social media analytics tools are usually based on a subscription service that can be quite expensive. Instead of paying these ongoing subscription costs, losing access to your data if you ever miss a payment, outsource this effort to an online marketing agency that you trust. Your data will be safe, you will have access to the same analytics and you spread your budget among an entire team without having to pay the overhead costs of a subscription service.

Make your social media marketing in Los Angeles the best that it can be by partnering with the right social media company. Once your social media marketing in Los Angeles is under control, you will be able to focus on the aspects of your business that you enjoy with greater results for everyone involved!

4 Things You Should Know About Instagram Carousel Ads

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4 Things You Should Know About Instagram Carousel Ads

A social media marketing campaign today is hardly complete without a presence on Instagram. Carousel ads are available for purchase on the popular social media site, and businesses are missing a golden opportunity if they fail to take advantage.

Social media management specialists have been quick to understand this new ad space on Instagram. Bright Age Digital Creative Agency is a leading firm for online marketing in Woodland Hills to help novice business owners navigate this new ad opportunity. Like all new social media marketing opportunities, it’s important to gain as much knowledge as possible, about the placement, the audience, the potential impact, and the best way to make use of reader response.

Here are 4 things for a successful ad campaign on Instagram for online marketing in Woodland Hills:

1. Understand how the new ads on Instagram work.

Instagram users who see an ad have the opportunity to interact with it. If they swipe left, they will be presented with up to four additional images, as well as a link to the advertiser’s website. Retailers can use this space as an opportunity to show a collection of images or a series of related products.

Consumers who are not interested in a specific ad can simply scroll past it without browsing the carousel.

2. Recognize the impact your ads may have.

Early data indicates that Instagram carousel ads have exceptional reach, and are helping brands take large strides in increasing ad recall and improving brand awareness. Guided by knowledgeable social media management, some larger advertisers have run early trials, and Instagram determined that sponsored ads showed a sharp increase in ad recall over traditional online advertising.

3. Learn how to cater to a new consumer audience

The online space has challenged advertisers to think differently about advertisers for decades. As social media marketing opportunities become more prominent, advertisers are again being tasked with understanding how consumers interact with their ads.

With Instagram ads, it’s important for advertisers to recognize that ads do more than offer a simple “Shop Now” button. Four different button options let retailers build an ad that makes the most sense for their product and campaign initiative: “Learn More”, “Install Now”, “Sign Up” and “Shop Now”.

4. Understand how to create an effective Instagram ad

For quality online marketing in Woodland Hills, Bright Age understands the importance of eye-catching visuals, impactful layout and attention-getting text.

Your ad has only a split-second to capture the attention of readers before they swipe left or scroll past. The right social media management understands the balance of providing enough information, but not too much. Perhaps most importantly, it’s critical that ad designers understand which page on your website is the right one to which consumers should be directed.

Bright Age Honored for Digital Creative Work in 2015

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Bright Age Digital Creative Agency understands the multi-platform nature of today’s digital advertising space. Their team of designers, writers, content creators and campaign strategists understands the difference between creating a compelling web page and leading an impactful social media campaign. Bright Age offers professional online marketing in Woodland Hills and beyond, and their success during the 2015 digital advertising awards season stands as evidence.

Hermes Creative Awards | Social Media Consumer Engagement, Platinum Winner
More than a traditional advertising agency, the team at Bright Age understands the complexities of reaching consumers who lean on social media. Bright Age provided dynamic social media management that helped make Dog Haus’s grand opening an enormous success.

Hermes Creative Awards | Overall Website/Medical, Gold Winner
The prestigious Hermes Creative Awards recognized Bright Age’s efforts for professional website design for the Advanced Interventional Pain Center in Indiana. The interactive site includes vibrant photography, crisp copywriting, and links to various patient-related resources such as a blog, media clips and patient testimonials.

The Hermes Creative Awards are an international competition for creative professionals involved in professional website design, including concept, writing and design of traditional materials and programs, and emerging technologies. The competition accepts entries from corporate marketing and communications departments, advertising agencies, public relations firms, graphic design shops, production companies, web creators and freelancers.

AVA Digital Awards | Social Media Campaign, Gold Winner
The grand opening social media management that propelled a successful launch for Dog Haus was also recognized by the AVA Digital Awards.

AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns – to audio and video production – to website development – to social media interaction – to mobile marketing.

MarCom Awards | HomePage Website Design, Gold Winner
Creating a website homepage that reflects the new-age, healing persona of the Nova Center was the challenge. The design team at Bright Age demonstrated how online marketing in Woodland Hills is done right. The end product is a simple yet sophisticated page that lets visitors easily digest Nova Center’s full menu of services.

The MarCom Awards are an annual competition for creative outfits involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries are wide-ranging, representing corporate marketing and communications departments, advertising agencies, public relations firms, design shops, production companies and freelancers.

Put the award-winning talents of Bright Age Digital Creative Agency on your side. A boutique agency offering online marketing in Woodland Hills, California, the variety of services offered at Bright Age includes professional website design, search engine optimization, social media management, graphic design, Facebook advertising, and much more.