The Power of Influencer Marketing

Influencer marketing has surged over the past few years. Unlike traditional celebrity endorsements, influencers bring a sense of authenticity to the brands they work with. In today’s digital age, where social media is a job for many, genuine and real-life content is what resonates deeply with audiences. Followers put complete trust in their favorite influencers. As a result, influencer partnerships have become a highly effective way to boost brand visibility, drive sales, and strengthen customer loyalty. Learn how these collaborations can elevate your social media campaigns. 

Demographics

When partnering with influencers, you must consider their online audience and demographic. Influencers strive to be as authentic as possible and align with the personal brand they’ve created for themselves; this means they are unlikely to collaborate if your brand or product doesn’t resonate with their beliefs or feels inconsistent with their usual content. Their followers are the first to notice and criticize anything that seems inauthentic or driven by monetary gain rather than a genuine likeness for the product.

The top goal of every influencer marketing campaign is to reach new audiences. 51% of marketers revealed influencer marketing helped their businesses win over better customers. Choosing the right partnerships and researching the right influencer for your marketing campaign will set you up for success in finding new customers. 

Micro vs macro-influencers

Social media influencers can be found on every platform, from YouTube to Instagram to TikTok. Their followings range, yet they still carry weight on social media. Knowing the different types of influencers and their advantages and drawbacks will help you set up your campaign for the best results. 

Micro-influencers have follower counts ranging from 10,000 to 100,000. Their smaller audiences create a more specialized platform and content type. They are also more affordable to collaborate with than big-name influencers, making it an attractive option for brands new to influencer marketing. Engagement rates for micro-influencers tend to be higher; they are more interactive with their followers and focus on more niche subjects and content types. Due to the affordability and smaller, focused audiences, micro-influencers are more likely to be open to forming long-term brand partnerships. As their follower count grows, so does the potential for increased brand loyalty. 

Macro-influencers have 100,000 to 1 million+ followers. Their sheer number of followers allows extensive reach but can be costly, depending on your budget. Macro-influencers often work with a larger team to create more professional content and maximize brand exposure to diverse audiences. Sometimes, there is a slightly lower engagement rate from macro-influencers, as they maximize reach on a larger scale and might not be as centralized with their content type in comparison to micro-influencers. 

Content control vs creative freedom

Brands and influencers should work together. Ultimately, you are helping each other out. Having clear goals and expectations on both sides is essential to the campaign’s success. Stay in close communication with your influencers to ensure they represent your brand and products in a way that stays true to your brand’s values and identity.

Allowing influencers creative freedom is essential for these partnerships to work. Brands might have a vision for the type of video they want an influencer to make, but allowing influencers the flexibility to interpret those guidelines will lead to a more impactful campaign. It takes a lot of work to create a social media trend. Instead, it would help to trust your influencers to continue riding the wave of what’s already trending online to boost your brand’s sales and visibility. You’re speaking to the audience they know best. Influencers have their own style and content approach, and staying true to that will make the collaboration feel more authentic and ultimately more effective.

Examples 

Bloom Nutrition is a health and supplements brand most known for its greens and superfoods powder. They have a solid social media presence, especially on TikTok. You can’t go more than ten scrolls on your “for you page” or through a health and fitness profile without seeing Bloom in some capacity. Whether it is product placement in a video, a taste test of new flavors, or a day in the life vlog, Bloom is likely to appear. They are a prime example of using influencer marketing to boost brand awareness. They work with micro and macro influencers to place their product at the forefront of users’ scrolling on TikTok. Even if you aren’t making a purchase, chances are you are aware of the brand or have clicked to explore it some more. They have partnered with influencers, including Alix Earle, Julia Hatch, and Michellebellexo. 

Another great example of influencer marketing success is the 2020 Charli D’amelio x Dunkin’ Donuts collaboration. As Charli D’amelio rose to stardom across social media platforms, she was seen promoting Dunkin’ Donuts as her favorite place for a quick pick-me-up. Eventually, the drink she sipped on became “The Charli” on the menu, boosting sales by 20% the day Dunkin’ released the drink and 45% the following. From this incredible success, they went on to make new drinks and merchandise, and even a “Charli x Dunkin’” contest where winners would have the opportunity to meet Charli and learn the ins and outs of viral content creation. 

Influencer marketing has become a resource for brands to connect audiences and drive engagement. By partnering with influencers aligning with your demographics and values, you can create a successful and effective campaign to reach new audiences and foster brand 

loyalty. 

Bright Age

Working with a social media agency like Bright Age can help your brand maximize the power of influencer marketing. At Bright Age, you gain access to a dedicated team committed to leveraging the potential of influencer marketing to boost your brand’s presence. Let us help you craft tailored campaigns that drive results and elevate your social media strategy!

The Importance of Reporting & Social Data for Business Success

Social data is publicly shared information by users that display metadata including user’s location, searches, likes and dislikes, biographical data, shared links, and much more. Through this we are able to see how users engage, view, and share content. It is one of the key components that can change the trajectory of a business. This means that understanding how to utilize this data and report it is necessary for ultimate success and optimization.

The goal of most brands and businesses is to increase customer loyalty and profits. Social media reporting is important because it allows companies to gain insight into competitor analysis, future trends, and consumer behaviors. Thus, brands will better understand what their customers want and stay relevant in the market. Here are a few ways you can utilize social data reports to increase overall business success!

social media reporting - consumer behaviors

  1. Understanding Consumer Behaviors

Social data allows for you to understand the needs and wants of your customers. By compiling data of their social engagements and content interactions, we are able to recognize what type of products they are looking for, their consumer buying behaviors, and so on. This can provide insight for companies to readjust their marketing strategies to align with consumer preferences. 

For example, if you were a potato chip company looking into the social media reports of your customers and saw that there is a large handful of buyers searching up dill pickles and dill pickle flavored products, then pitching the idea of a dill pickle potato chip flavor could be a successful idea. Furthermore, social data can help businesses with more than just product ideas. It allows for brands to be aware of whether people enjoy their packaging, see other consumer goods people are buying, and what patterns they have on social media in terms of liking and disliking content. 

social media reporting - competitor analysis

  1. Competitor Analysis

Being aware of your competitors is one of the most important factors that can determine the success of your business in this competitive market. Consumers aren’t always 100% loyal to a brand they buy from once or twice. From a customer’s viewpoint, they want the best product out there. For this reason it is necessary to constantly be analyzing competitors’ social media and their marketing strategies. This is where social data can come into play.

Social data allows for companies to understand how their customers view competitors and buy into their products. For example, social media reporting can let you see if customers are buying into competitors’ collaboration products. If you were a clothing company and your competitor just released a new line for the Barbie movie and reports saw a large engagement from customers, then this could help you understand a little bit more about what your customers are looking for!

  1. Future Trends

Trends eb and flow and there is always a hot new topic in the media. Social data can help in predicting these future trends and keep your company up to date. A great example of utilizing social data for trends was the clothing brand, Urban Outfitters. Social media data showed reports that corsets were coming back into style for 2021. Urban Outfitters understood this and produced different colors and styles of corsets right when the trend was circulating over social media. They have sold thousands of corsets and have profited immensely!

It is necessary to understand the market and predict trends so that you don’t fall behind competitors. Trends can be short lived and you do not want to miss the opportunity to market an up and coming product. Social data is the best way to predict these by looking into consumer preferences and see what content is slowly popping up on social media!

social media reporting - how to report

There are many ways in which social media reporting can aid the success of one’s business. It is understanding what to look for within the graphs and charts that will create the greatest optimization. Whether it be using the data to understand consumer behaviors, analyze competitors, or predict future trends, it is necessary for elevating and growing a brand’s presence in the market and on social media.

Content Creation for Social Media Entertainment

Social media has changed the way in which we consume entertainment in the past decade. Whether it be through Instagram, TikTok, Facebook, or even Threads, consumers approach social media content creation in an entirely new way. Additionally, algorithms are at the forefront of controlling what we see and don’t see on search and explore pages, so understanding and implementing new strategies is important to gain traction and stay relevant as a brand.

There are a variety of ways in which brands can stay on top of the algorithm and cater towards the new and ever-changing entertainment sphere. Here are some ways to create more engaging social content that will speak to your customers!

social media content creation - computers
  1. Finding your voice 

As a brand, it is important to understand how you want to appear and who you want to market yourself as to consumers. There are millions of brands and other companies out there with similar products and ideas, so it is necessary to grab the attention of customers and win them over with your personality. With that in mind, you can craft media posts that give a glimpse into what your brand stands for and create a persona you want people to perceive you as. 

social media content creation - audience

2. Stay Up to Date

Trends eb and flow and social media is always moving onto the newest and latest topics. Taking notice of popular sounds on TikTok and trending hashtags is a great way to stay on the forefront of the algorithm and have customers feel like you understand their interest and humor. 

Demographics are just as important as trends. Watching and creating up-to-date demographic reports on your customers is vital to create content that connects with them. If your target audience is primarily Gen Z, using trending TikTok sounds is an easy implementation strategy to market toward that generation.  

Lastly, staying up to date on competitors is critical. Competitors are the most helpful way in seeing if their marketing strategy is appealing to their audience. If it is, then implementing some of those strategies can aid in shaping your social content.

3. Videos, videos, and more videos

Screen time is at an all time high in 2023. Although screen time is up, people have adapted a short attention span with the millions of social media posts constantly circulating around them. This means that creating content that is engaging for consumers to stop and look at is necessary. Videos in the format of TikToks and Instagram Reels are the most engaging form of content that keeps consumers from scrolling. People enjoy using social media to relax and watching a video is far less energy than reading up on a long caption. With this in mind, utilizing relaxing audios over videos can keep consumers watching for more than a few seconds! 

4. Be a human, not a robot

People just want to feel understood and that a brand gets them. Being relatable is the most important factor in social media content creation. It is easy to see through a facade. No one is at their best 100% of the time. Some ways to humanize your content are showing what goes on behind the scenes or what a typical work day can look like. A great example for a makeup brand could be a video of what your everyday two step makeup routine is because realistically no one has time to do full-glam everyday!

social media content creation - world around

5. Utilize the world around us

The last way in which to create content for social media entertainment is through utilizing the world around us. There are so many national holidays and different events going on throughout the world, allowing brands to tap into a new market and gain access to a new audience. For example, with the Women’s World Cup going on, you could create content geared towards the world of soccer and focus on popular players.

Social media content creation is an important topic for brands to understand in this day and age. The way in which we engage is social media entertainment has shifted and to flourish within this shift, staying on top of the trends, algorithm, and the newest marketing strategies is how one  can succeed. There is no telling where social media will go in the future, but for now, we must recognize the culture we live in and utilize the tools at hand!

The Newest Social Media Platform

The newest social media platform, Threads, has taken the world by storm accumulating over 100 million new users in the first week of release, but what is Threads and how does it work? 

the newest social media platform - meta

Created by Mark Zuckerberg, Threads is an app built by the Instagram team allowing people to join public conversations and share text updates and thoughts. As it can be directly connected to an Instagram account, when you sign up there is an option to connect with everyone you already follow. This feature helps ease your way into the app as you will already follow some familiar faces and will not have to go searching for every fellow friend. While this information transfers over to the app, a link to your Threads account will automatically appear in your Instagram bio. This way, anyone that follows you on Instagram can go ahead and follow you on Threads as well. It is a great feature, especially for celebrities, helping fans and people avoid following fake accounts. The link is removable if you wish. 

the newest social media platform - colorful

Like Instagram, interacting with posts takes the same formatting on Threads. There is a heart icon to like a thread, a quote bubble to reply to a thread, a repost button, and a share button in the form of a paper airplane icon. 

There are a few other features that transfer between both social platforms. For example, if you are verified on Instagram, you will be verified on Threads. Blocked accounts on Instagram will carry over as well. You can also share your threads to your Instagram story, really connecting the two platforms. Finally, your feed consists of threads from people you follow as well as recommended content from new creators.

There has been quite some talk about how similar Threads is to the already popular social platform, Twitter, now X. While they are similar in nature, there are differences among both of them. Threads allows users to upload 5 minute videos as opposed to Twitter allowing 2 minute and 20 second videos. Also, Threads does not limit how many posts users can read per day. On the other hand, Twitter offers direct messaging, trending stories, and hashtags while Threads has not yet been updated with those features. 

What does Threads mean for brands and companies? 

There is no telling what the future of the app looks like, meaning that as Threads is new to the scene, it is important for brands to stay up to date with constant threading because it could potentially be the next big app. 


Currently, there are no ads or any type of monetization features, so the only way for brands to effectively utilize the app is through growing a follower base. Since Threads is surrounded around sharing thoughts and ideas, being personable and connecting to your target audience is necessary to grow your follower base. Threads opens up the opportunity for brands to share their voice in a more informal light and let their personality shine through. There is also a chance to end up in anyone’s feed because of the recommended content feature, so posting threads could lead to new followers and engagement. In just the first two hours of the release, it hit 2 million user sign ups meaning there are millions of new people that could potentially stumble across your brand. When you understand your brand image and what message you want to get across, start threading and grow your audience!

Threads is the talk of the town and you don’t want to be out of the loop. Whether you are a brand, company, or just casually want to thread about your day to day thoughts, hop on over to the app and play around until you get a grasp about what Threads has to offer. There are sure to be more software updates and features in the future as the app is in its learning curve, so stick around and find out what the newest social media is all about!

How the Entertainment Industry Can Capitalize on Social Media

Social media is a part of everyone’s daily life; it impacts every industry. The entertainment industry can use social media to their advantage. Social media is the best way to get the word out about upcoming events, concerts, shows or anything else. Social media has impacted the entertainment industry by changing the distribution of content. Before, entertainment content was distributed through television, radio, and print media. Today, social media provides a new avenue for distribution, allowing content creators to directly reach their audience without the need for a middle ground. Social media marketing for the entertainment industry can be highly beneficial to the audiences they want to reach.

Brands and businesses in the entertainment industry will benefit from keeping their followers informed and up to date on social media. Through social media, fans can interact with their favorite celebrities, musicians, and actors, provide feedback and engage in conversations. A large part of social media is user generated content. User-generated content is content that is created by users rather than professionals. This content can be videos, images, text, reviews and more. Social media amplified the amount of user generated content and the entertainment industry can use it to its advantage when promoting new events, films, songs, etc. 

The connection that is created on social media is different from any other; users feel more connected to entertainers than ever before. They are constantly getting updates about their favorite celebrities on social media. The entertainment industry can use this to their advantage, and further build the connection between fans. Other things that social media has created are giveaways, photo opportunities, pop-up experiences, and streaming availability.These are other effective ways the entertainment industry can keep fans engaged and excited.

Pop-up experiences are beneficial for brands to be able to promote their products.Having a digital space for fans to interact will create a greater connection to the brand. The Golden Girls are a great example of this. They have created numerous interactive fan pop-up experiences.

Their pop-ups are located in large cities, and they use things from the show, like props, to create a unique experiential visit. The Golden Girls Kitchen is a part of this; they showcase different recipes at new pop-up designed to feel as if you’re in the TV set so fans can try favorite recipes from the show. Fans can comment on pictures through Instagram telling the brand where they want the pop-up to be next. 

Another way to interact with fans through social media is giveaways. Giveaways are a strong way to get fans interested in the brand and help build buzz and social engagement. Giveaways help brands gain more followers and promote their page. Getting more people to follow your social media account helps explain your brand, increase your audience, and build a community.People will be more likely to become a fan or purchase from you if they repetitively see your social media posts. Galaxy Theatres has used giveaways in the past to interact with their fans. They have found that this is a good way to connect with their fans and make sure they are being treated well. Social media is an easy way to have a direct line of connection to your customers. 

 Instagram Stories can help build awareness and engagement about upcoming events. Adding stickers for polls, question boxes, countdown, or direct links can help with user engagement and drive ticket sales. Companies like Big Stub benefit from using social media marketing because they can grow their audience over time.The awareness of ticket sales is important to consumers. They can gain more credibility from having a strong social media presence. 

Brands in the entertainment industry need social media marketing to thrive and prosper. They will benefit from using a social media marketing agency to help them run their social media marketing. This is why social media marketing for the entertainment industry can be important. 

The Importance of a Paid and Organic Social Media Strategy

At the start social media was only organic, but it has shifted towards paid strategies. Using a paid and organic social media strategy is essential if your business wants to achieve success on social media. Both types of strategies offer unique benefits and can work together to create a comprehensive approach to social media marketing. Paid social media can be expensive but is effective. Organic social media is also effective but will not gain as much reach. Creating a hybrid strategy where you use both paid and organic social media strategies is the best approach. Though both strategies have various outcomes and benefits, one that they share is gaining new followers.

Paid social media advertising can help you reach a wider audience beyond your organic reach. It allows you to target specific demographics and interests, which can increase the visibility and reach of your social media content. Paid social media advertising can be an effective way to drive traffic to your website. You can create ads that link directly to your website, landing pages, or other online content, which can help increase your website traffic and sales. Paid advertising can help you reach beyond your target audience by leveraging lookalike audiences, demographic and interest targeting, and remarketing. By using these strategies, you can expand your reach and connect with new audiences who may be interested in your products or services.

Elite Dance is a business that uses paid social media strategies. Their goals were to increase engagement, getting people to like, comment, and share with their friends to drive more registrations for classes. These goals are attenable through paid advertising because producing paid content will make it easier to reach your target audience. Having paid advertisements show up on like accounts that follow and regularly interact with Elite Dance will help increase the traction to their website. Galaxy Theaters also uses paid social media strategies to drive website traffic. Paid advertising helps this company gain ticket sales. Advertisement for this brand will target consumers who are in the same area as the theaters. Companies like these that are looking to target certain audiences thrive using paid advertising on social media. Parex uses paid advertisements to build followers. You can build brand awareness with paid advertisements which will help your brand gain followers.

Organic social media content is essential for building relationships with your audience and increasing engagement. Organic social media strategies are less expensive than paid advertising. By focusing on creating valuable content, engaging with your audience, and using relevant hashtags, you can increase your visibility and engagement without having to spend a lot of money.

Sharing informative, valuable, and entertaining content can help you foster a community of loyal followers who will engage with your brand. Hashtags are an important example of organic social media strategies; they can increase the visibility of a brands content. Digital marketing agencies can help you understand what hashtags are relevant and can help boost your content. Bright Age is a social media and digital creative agency, we can help create a combined paid and organic social media strategy for your businesses. We organically grow communities by engaging with local audiences.

The Golden Girls utilizes an organic social media strategy; there is a relationship between the brand and their audience. The brand creates social media content that is exactly what their target audience wants. This is the best tactic for a brand like The Golden Girls, because they have fans that follow their social media accounts. The fans want to feel like immersed in the content that is being posted on their social media. The Golden girls have a lot of fans and can gain followers just based off the nostalgic vibe that they already carry. Their consumers do not need to be targeted, because they already have a connection to the brand.

Both paid and organic social media strategies can help you build brand awareness. By sharing high-quality content and engaging with your audience, you can increase brand recognition and establish your brand as a trusted and authoritative voice in your industry. Both paid and organic social media strategies allow you to track and measure your results. You can use analytics tools to see which types of content are performing well, which audiences are engaging with your brand, and which campaigns are driving the most traffic and sales. A social media marketing agency will help your business create a diverse strategy using both paid and organic tactics.

Paid or organic content symbol. Turned wooden cubes, changed words ‘paid content’ to ‘organic content’. Beautiful orange background, copy space. Business, paid or organic content concept.

Paid and organic social media strategies are important if your business wants to succeed on social media. Instead of using type of social media strategy or the other think about how to combine them and make it work together. Having the strategies support one another will drive the best results. By combining both types of strategies, you can reach a wider audience, increase engagement, drive traffic to your website, build brand awareness, and measure your results.

The Impact of Social Media on Social Commerce

With each update of Instagram, the team brings their users new and more innovative ways for creators and businesses to grow and share their content on the platform. For instance, in August 2014, business profiles were launched, allowing businesses to officially promote their brand, services, and goods. Now, thanks to the update in November 2016, Instagram users can participate in social media shopping by buying an item off a brand in just a few clicks from the app itself. This feature allows for social commerce and is a segment of e-commerce. 

E-Commerce

E-commerce is the online shopping experience in which a person shops through a website or the brand’s app. Usually, this process looks like a person accessing the store online, viewing the products, checking out, then completing their purchase. Additionally, compared to social commerce, e-commerce applies more digital ads, social media content, and other marketing strategies in order to direct customers to their online store. A problem, however, is that some users will abandon their cart or completely lose their interest due to some extra steps in the purchase journey. Social commerce has made that easier for customers. 

Social Commerce

Social commerce, a segment of e-commerce, is a social media shopping experience in which a person shops with brands through social platforms. It allows users to directly checkout from these platforms, and in other cases, users can also be directed to the brand’s product page where they can also complete their purchase at. With the high increase of social media users over the years, social commerce has grown significantly and will continue to do so. 

https://www.insiderintelligence.com/insights/social-commerce-brand-trends-marketing-strategies/

Insider Intelligence, a digital market research company, observes that the social commerce market has grown enormously, from a steady rise in 2017 to a high increase during COVID-19 in 2020 to 2022. They have represented their observations and results in the bar chart above. As implied, Insider Intelligence also expects social commerce sales to follow the trend and continue to increase throughout 2023.

Instagram & Facebook

It goes without saying that Instagram and Facebook are the top social media platforms today, followed by TikTok, Pinterest, and SnapChat. Each platform, although similar, attracts different types of audiences and has a unique purpose, allowing businesses to choose which platform will benefit them the most. 

Instagram, for instance, is the ideal platform for businesses to promote their brand imagery while they gain sales. With the ability to create stories, update the product page, and other features, active engagement can turn into higher sales. If a business does not have active engagement, however, and are a small- or medium-sized business, they can focus on selling their products on Facebook. This platform is very good with featuring products based on the customer’s preferences and search history when accessing Facebook Shops.

TikTok & Pinterest

Other platforms such as TikTok and Pinterest may not be up to par compared to Instagram or Facebook, but they still have their own benefits. TikTok has the ability to make users and brands go viral, but of course, this is not guaranteed. Instead, what TikTok can do for everyone is introduce the business to new potential customers by incorporating product ads into their For You page. 

Pinterest on the other hand enables businesses to focus on their products rather than their reputation since the platform is more so used by customers for inspirational content. When businesses share their posts, they can create Product Pins, displaying the pricing and information of that product. As such, although the platforms may share similar features, each platform can attract different audiences and be used by different businesses to their advantage.

Their Impact

As a whole, these platforms have greatly impacted social commerce today and will continue to do so in the following years. Their unique advantages have played an important role in aiding many businesses gain sales over the years. With over a billion users active on social media, there are a lot of potential customers scrolling through their feed and finding something they like. With a few clicks as convenient as it is, customers will hop in and out of the checkout phase. 

Some businesses have even partnered with digital marketing agencies to analyze which platform is the correct one for them. They also share ideas that will generate engagement, resulting in new potential customers to click on their product page. If your business is in need of a team like this, reach out to Bright Age and request a consultation today! We’re happy to share our knowledge, and work with you!

How to Increase Your Social Media ROI

In order to increase a business’ social media ROI, you must understand and effectively communicate it first. That includes defining, measuring, calculating, and reporting it. Social media ROI is the return on investment from one’s social media activities and expenses. It permits a better understanding of the value of a business and improves its strategies to increase its returns. 

Such an important task, however, is often a concern to most marketers. The main reason? They don’t know how to exactly measure or increase it. The issue boils down to their understanding of social media ROI, therefore here is a quick guideline to follow in order to do so. 

1. Define What Social Media ROI Means To Your Team

In each quarter and year, every business has a new yet similar goal. They take what they have learned and analyzed, and apply it to their new projects. Regarding social media ROI, a business may ask themself, “What does social media ROI mean to us this term?” Answering and figuring out what exactly a business wants from social media ROI will depict what their measurements will look like and how they are going to read the results. 
Most businesses tie social media ROI to direct sales. Though it may be the traditional way to look at it, it is highly encouraged to tie the return to awareness instead. Expanding awareness allows businesses to tell their brand’s story and improves their name and trust between them and their customers. This will further develop customer loyalty which differs from focusing on direct sales that can be resulted from one-time purchase customers.

2. Calculate and Measure Social Media ROI

Calculating and measuring social media ROI is essential to creating and revising any marketing strategy. It allows businesses to see what exact strategies and posts are working and what are not. How a business calculates its ROI, however, will depend on its social objectives and business goals (e.g. direct sales, brand awareness, traffic). While some metric content holds obvious dollar value, others may be more difficult to define what the exact value is. The idea in the latter situation is that the metric content will generate real dollars in the long run. 

3. Run Meaningful Tests 

There is no limit to how many posts a business or person can create and upload on a social platform. Feel free to experiment with posts and run meaningful tests. There are many strategies to choose from and tweak to achieve the best results that are most satisfactory to your business. 

As a partner of Parex USA, Bright Age has developed and established the business’ social media presence by creating new social media accounts for each of their brands. With careful and thorough planning, the Bright Age team created content and shared strategies that were showcased to Parex’s marketers. They tested short-clip videos, collages, and more, which resulted in an increase in followers by 134% and engagement by over 200% in the first year of the campaign. Based on the improved ROI, Parex USA continued to apply the content strategy within their brands’ pages. 

4. Update and Refine Your Content and Strategies

Times change, and so does social media and what people like. The content and strategies that have prospered a connection between a business and its audience may fall flat in the next few months. Businesses should always update and refine their strategies over time by listening to what’s happening in the market. 

It is also important to note that social media ROI goes beyond numbers and the marketing department. Social media can develop and improve the relationship between the customer and the business. Furthermore, it can strengthen relationships between employees and other businesses. There are many more tips to increase your ROI, but if you would like a deeper understanding, contact Bright Age and request a consultation today.

How to Develop a User-Generated Content Strategy

User-generated content (UGC) is content created by consumers to share their experience with a specific brand and is primarily posted onto social media platforms. This can include publishing or posting any type of content or media, including the more common form, photos and videos, as well as blogs and reviews. Due to its favorability for both businesses and consumers and the popular use of social media platforms, brands and businesses most often develop a user-generated content strategy. In some cases, a business may also choose to collaborate with a content creation agency in order to get the support they need to drive their content.

An important benefit of developing a user-generated content strategy is creating and improving the connection between the brand and the consumers. The connection can only deepen when both roles take part in the campaign together. The brand sets up a prompt: this can be a hashtag, challenge, contest, or simply to see the product or service in action. The audience in turn willingly participates in the campaign, having fun and also feeling a sense of unity with other consumers by sharing their experiences.

Is It Completely Advantageous? 

User-generated content can be advantageous due to its versatility. There are many types of campaigns that businesses can promote to boost their brand’s awareness and improve the connection between them and their consumers. That said, user-generated content can also be disadvantageous for that same reason. With so many options, brands might not know where exactly to start or what to focus on. 

Here are a few tips to develop a strategy that will work well for you.

Be Aware of the Time

With the Super Bowl airing every year, everyone can expect more food being devoured compared to last year’s Thanksgiving. But what is the most eaten food on Super Bowl Sunday? Wings, of course! Taking this fact into account, Frank’s RedHot has launched a contest for its consumers from January 31, 2022 to February 13, 2022. All that needs to be done is to simply eat wings and scan them at bonecoin.com. The person who has the most bonecoin wins an NFT and an edible NFT. 

Frank’s RedHot not only took advantage of the upcoming Super Bowl, but they were also able to create a user-generated content campaign that was well-suited for marketing their product, a condiment for wings. It is also important to note that the rules and the instructions for the contest are very simple. Rather than making it complicated, the business focuses on making it easy to understand and for many to participate. 

Show Off the Creativity

If your brand has a particular product that allows consumers to be creative, share it! Casetify is a phone case company that sells already-designed cases and allows for their consumers to even customize their own. The ability for consumers to combine their interest or their life with a particular product (e.g. selfies designed onto a phone case) is more unique than anything else.  

Be Authentic 

User-generated content is a great chance for a brand to build authenticity into its name. Collaborating with influencers is not a bad idea, in fact, it is encouraged to bring awareness to the brand. However, it is more likely that consumers will feel the content the brand shares on their page as something more real or close to the truth if more user-generated content is shared.

In partnership with Bright Age, a content creation agency, Galaxy Theatres has increased its online ticket sales through its social media pages. While most of their posts inform the consumers of the movies they are currently playing, they also encourage community engagement and promote a welcoming atmosphere to their locations by sharing and reposting images of their consumers enjoying their popcorn and time at the movies. 

Partner with a Content Creation Agency

A content creation agency can help brands and businesses with designing marketing plans and creating user-generated content. Bright Age has and is still working along with many clients including, as mentioned before, Galaxy Theatres. As a partner, we work and present our clients with our best strategies as marketers, communicators, advertisers, and more. We tailor our skills to your needs to meet the specific goals and objectives of your business.

Of course, let’s not forget the importance of user-generated content. By partnering with a content creation agency like Bright Age, you will not only meet your goals this year but also grow in brand awareness. Get in touch with us by requesting a consultation.

How Social Media is Affecting Business Communication

Social media has revolutionized how people communicate; It has broadened the range and approach in which people relay information and share their experiences. Individuals, however, are not the only ones who have gained from the phenomenon. Though personal accounts tend to take center stage, businesses have benefited greatly and have been tremendously affected by the many platforms that we use every day.

In recent years, social media has not only become helpful but necessary for a business to thrive. The importance of communication, both internally and externally, has been emphasized in most business structures, so much so that social media management agencies are being utilized now more than ever. Additionally, data shows that customers who engage with businesses on social media spend 30% more. The digital marketing services that these agencies provide have highlighted the critical aspects that businesses should be aware of when taking part in the evolving social networking world.

Connections                   

Social media has provided a platform where businesses of any size can network and communicate with customers on a more personal level. Instead of simply trying to sell their products or services, the company can create relationships and get customers more accustomed to the brand. The familiarity and trust that arises from this will often lead to more loyal customers.

Appearance

A business’s social media says a lot about the company as a whole. Not only does it provide visualization of the products or services being sold, but it also shows the inner workings and people of a company. The colors and pictures used also create a theme that makes the brand more recognizable, leading to a more memorable campaign.

Time

Social media management agencies stress the importance of the opportunities that come with around-the-clock availability regarding social media platforms. These give customers the flexibility to communicate with the business anytime, with a high chance of receiving a response regarding their questions or concerns.

Marketing

Thanks to social media, new campaigns can go up and begin receiving feedback instantaneously. This allows businesses to adjust strategies or tactics based on responses on these platforms. Not only is this beneficial to the company, but it doesn’t cost a dime. These free marketing and advertising tools provide a business with a wide span of visibility and control.

With social media only gaining popularity and more and more platforms developing, businesses would be only hurting themselves if they do not take advantage of what these networks offer. Though quite a simple process, some companies may want to invest in digital marketing services since it is such an essential aspect of their company.

Providing the ability to engage and interact with one’s customers directly renders social media priceless. The long-term effects that it can have can make or break a business, especially with viral content becoming more usual in this day and age. As time passes, we will only see an increase in usage, which will continuously fluctuate. It is best to be ahead of the curve instead of trying to catch up, meaning it’s time to get social.