Benefits of Hiring a Social Media Management Team For Your Business

/in , , /by

Benefits of Hiring a Social Media Management Team for your Business

Every year technologies enhance, further connecting the digital world with our daily lives. As companies increase engagement with their clients through social media, time allocated to other business ventures goes on the back burner. Unfortunately, sharing posts with company updates and the newest trends is necessary for keeping positive customer-business relationships. Fortunately, there are social media agencies that solely take care of social media platforms for companies! Here are the best benefits of hiring a team for social media management in Los Angeles.

Building Brand Recognition

Social media agencies are capable of boosting brand image though various social media platforms. Keeping a company’s brand fluid throughout each social media hub is key to a business’ success. However, staying updated with continual and constant change to social media hubs and their audiences can be challenging. Thankfully, social media management agencies have companies covered. Some social media management teams in Los Angeles, such as ourselves, even send monthly reports with company growth, engagement, and outreach rates.

Targeting and Extending Client Rosters

Who’s your target market? One of the benefits of hiring a social media agency is their expertise in advertising to specific consumers. With access to Big Data, marketers can not only target to genders in a particular age range, but also those with a specific education level and interests. Observing advertisements and engagement rates online can be a daunting task for businesses new to the digital age, especially when it comes to accumulating all of the social media data. However, by teaming up with a social media agency, they’ve mastered outreach reporting. This way businesses can see any clientele growth or increased retention rates with current customers.

Efficient Time Management

By teaming up with a social media agency, businesses can extend their focus on other areas of the company, such as providing high quality products and services or nurturing employee relationships. Social media agencies utilize content calendars in order to post onto social media accounts with ease. Companies do not have to worry about posting onto Twitter after work hours, as posts are developed and approved days prior to publishing. Also, social media management teams analyze incoming posts frequently, enabling them to notify companies of issues or customer service inquires.

Tech Savvy

Additionally, social media agencies pride themselves with staying updated on the most online technological advantages. With their focuses on the biggest trends on social media outreach, a business can trust its social media management company and focus on other internal or external strategies. One can count on social media managements in Los Angeles to constantly research the newest apps, trends, and industry competitors. As mentioned previously, by assigning online outreach to a social media agency like Bright Age, businesses can decrease work stress by putting focuses elsewhere!

Author: Summer Malone

Summer is a social media marketing enthusiast with a passion for marketing analytics online, trending hashtags, and flux capacitors. Summer often feels sad for the TRex who is unable to connect to the internet. You can connect with Summer via Twitter @SummerMaloneMKT.

Maximize Your Social Media Budget by Hiring an Online Marketing Agency

/in , /by

Maximize Your Social Media Budget by Hiring an Online Marketing Agency

If you are trying to market a brand or a product in a city like Los Angeles, then you will need all of the professional help that you can afford. Fear not; the professional help that you need to make a splash in Los Angeles is not out of your marketing budget, no matter how small your company may be. Social media marketing in Los Angeles does not have to be the downfall of your business. As a matter fact, you can minimize social media costs by outsourcing certain aspects of your marketing to an online agency.

Outsourcing Social Media Marketing in Los Angeles

Content Creation

You need dynamic websites with constant new content. You also need the ability to analyze this content in order to determine the content that is having the effect that you require. This can be quite difficult to do as well is expensive. Hiring in-house content creators limits your ability to change that content if the market changes. Working with an online marketing agency provides you with the flexibility of a team rather than relying on the skills of the single person. You also gain a much more robust network for analyzing the results of your content.

Community Management

Keeping up with your best customers and cultivating a community is hard work. This is the one aspect of growing a business that must be attended to by humans. This human cost is usually beyond budget of all but the biggest companies. However, if you take advantage of the crowd sourcing that outside agencies can provide for you, then you basically gain the advantage of having a team work on your community management without having to pay full price for it.

Ads

Your ads need to be available to your target market in real time and flexible enough to turn on a dime. You should not have to watch every ad as well as test ads to see which one is performing the best. Your focus should be on improving your product and expanding your brand. If there is one aspect of social media that you need to outsource, it is the technical aspects of dealing with ads. There are simply too many rule changes to keep up with the marketing landscape and provide your customers with the best product that you are capable of providing.

Tools

The way that you analyze your social media efforts will have a great effect on the amount of success that you achieve from them. The best social media analytics tools are usually based on a subscription service that can be quite expensive. Instead of paying these ongoing subscription costs, losing access to your data if you ever miss a payment, outsource this effort to an online marketing agency that you trust. Your data will be safe, you will have access to the same analytics and you spread your budget among an entire team without having to pay the overhead costs of a subscription service.

Make your social media marketing in Los Angeles the best that it can be by partnering with the right social media company. Once your social media marketing in Los Angeles is under control, you will be able to focus on the aspects of your business that you enjoy with greater results for everyone involved!

4 Things You Should Know About Instagram Carousel Ads

/1 Comment/in , /by

4 Things You Should Know About Instagram Carousel Ads

A social media marketing campaign today is hardly complete without a presence on Instagram. Carousel ads are available for purchase on the popular social media site, and businesses are missing a golden opportunity if they fail to take advantage.

Social media management specialists have been quick to understand this new ad space on Instagram. Bright Age Digital Creative Agency is a leading firm for online marketing in Woodland Hills to help novice business owners navigate this new ad opportunity. Like all new social media marketing opportunities, it’s important to gain as much knowledge as possible, about the placement, the audience, the potential impact, and the best way to make use of reader response.

Here are 4 things for a successful ad campaign on Instagram for online marketing in Woodland Hills:

1. Understand how the new ads on Instagram work.

Instagram users who see an ad have the opportunity to interact with it. If they swipe left, they will be presented with up to four additional images, as well as a link to the advertiser’s website. Retailers can use this space as an opportunity to show a collection of images or a series of related products.

Consumers who are not interested in a specific ad can simply scroll past it without browsing the carousel.

2. Recognize the impact your ads may have.

Early data indicates that Instagram carousel ads have exceptional reach, and are helping brands take large strides in increasing ad recall and improving brand awareness. Guided by knowledgeable social media management, some larger advertisers have run early trials, and Instagram determined that sponsored ads showed a sharp increase in ad recall over traditional online advertising.

3. Learn how to cater to a new consumer audience

The online space has challenged advertisers to think differently about advertisers for decades. As social media marketing opportunities become more prominent, advertisers are again being tasked with understanding how consumers interact with their ads.

With Instagram ads, it’s important for advertisers to recognize that ads do more than offer a simple “Shop Now” button. Four different button options let retailers build an ad that makes the most sense for their product and campaign initiative: “Learn More”, “Install Now”, “Sign Up” and “Shop Now”.

4. Understand how to create an effective Instagram ad

For quality online marketing in Woodland Hills, Bright Age understands the importance of eye-catching visuals, impactful layout and attention-getting text.

Your ad has only a split-second to capture the attention of readers before they swipe left or scroll past. The right social media management understands the balance of providing enough information, but not too much. Perhaps most importantly, it’s critical that ad designers understand which page on your website is the right one to which consumers should be directed.

Bright Age Digital Creative Agency Obtains Google Partner Status

/in , /by

We have some exciting news for you! Bright Age Digital Creative Agency has now qualified for Google Partner Status! What this means is that our company has met Google’s strict criteria on becoming an officially certified marketing professional.

What Is A Google-Certified Partner?

Becoming a Google-Certified Partner means that our firm has met Google’s strict proficiency standards in several key areas. To qualify for Google Partner status, a company must achieve the following:

Create a company profile – To be considered for Google Partner status, you must first create a company profile with pertinent information such as company name and description, address and telephone number. Google needs this information so they can list your company on the Google Partner search.

Obtain AdWords certification – You will need to demonstrate your proficiency with AdWords by passing an AdWords certification exam. Information on the AdWords examination process can be found here.

Meet a spend quota through managed accounts – In order to show that your company has a healthy profit margin, you will need an active AdWords manager account that has spent a minimum of US $10,000 (or the equivalent in your local currency) inside your company’s AdWords account over a 90-day period and can show sufficient financial activity over the past 60 days from the date of your application. This shows that your business will be in operation for a long time to come. NOTE: AdWords expenditure is measured as the amount of money spent since AdWords was added to your company’s manager account.

Implement AdWords best practices – You will also need to demonstrate that you have adequate knowledge of the AdWords best practices covered in the AdWords certification exams by implementing them in your Google AdWords account. Your company will be evaluated for such items as the frequency of any changes you’ve made to your AdWords account, providing excellent customer service, your ability to maintain clients, and maximizing your clients’ advertising budgets.

The Best Marketing and Advertising Services

Google-certified partners have an excellent track record for meeting strict guidelines in customer service, AdWords knowledge and cost-effective marketing. When you deal with a Google-certified partner, you can be sure that you are getting the best advertising and marketing services your money can buy.

Who Is Bright Age Digital Creative Agency

Bright Age Digital Creative Agency is an online marketing firm that specializes in Los Angeles social media management, online marketing and search engine optimization. They can help your company get discovered on top search engines, and will custom-tailor their marketing campaigns to suit your needs.

Social Media Management: Why It’s Important and How to Choose the Right Agency

/in , , /by

As Companies Using Instagram is Set to Double, a Social Media Marketing Agency Can Help You.
An interesting report found at eMarketer.com shows that the number of businesses having presence on Instagram is likely to double within a year. The report suggests that the timing is perfect businesses to jump the social media bandwagon and become part of a platform that is likely to receive a lot of growth in the coming year or so.

This directly translates into new opportunities for businesses that make a timely leap toward the photo- and video-sharing platform that is currently owned by Facebook.

Interesting, Instagram has also announced its plans to make its advertising features available to all businesses. In the past, Instagram has worked very closely with a select group of companies from different industries to serve ads to its visitors. It is only recently that Instagram has extended its advertising platform to every website user.

Local businesses in Woodland Hills can especially benefit from a targeted social media presence within the region. As the social media landscape gets more and more competitive, local businesses are missing out on a lot of potential opportunities by not having presence across different social media platforms that are most relevant to their target audience.

If you are not familiar with Woodland Hills social media management tips & tricks, you should consider looking for a professional social media marketing Woodland Hills agency to help you achieve your social media marketing objectives. Choosing the right Woodland Hills social media management agency can be a difficult decision.

Tips for Choosing a Professional Marketing Agency Woodland Hills

Study the Social Media Marketing Agency Woodland Hills’ Website: A website offers a lot of information about the marketing agency. Identify the strengths of the marketing agency. The core competencies of the company will help you determine if it is a good fit for your needs.
Have a Conversation with the Agency: Get in touch with the social media marketing Woodland Hills agencies that you’re considering. Ask the company to clearly explain the services they can offer and the results you can expect from those services. Inquire about their previous clients. Find out if they have any demonstrable experiences in managing social media clients in a niche related to your business. It always helps to find an agency that has serviced clients in a related niche. This lends relevant industry experience to the agency and puts them in a better position to achieve similar, if not better, results for your business.
Contact their Previous or Existing Clients: It is a good idea to get in touch with some of the advertising company’s past clients. Find out if the clients are benefitting from the social media presence built by the agency.
Social media management requires a lot of time and effort. With a professional social media agency, such as Bright Age, you can leverage your presence on different social media to forge strong and meaningful relationships with your clients.

The Power of Social Media Marketing for Fast Casual Restaurants

/in , , /by

The Power of Social Media Marketing for Fast Casual Restaurants

Hiring an outside company to conduct social media marketing is an exceptional way to free up resources for your business while networking with a trusted marketing company that has the experts who can drive a successful campaign to increase social buzz, shares, and likes. Our professionals use a particular set of strategies and apply a customized touch to that to design a marketing strategy for your business. Whether you are a little shop on the corner in a small town or you have several locations, our talented personnel are qualified to service any needs.

How it works

At Bright Age Digital Creative Agency, we are dedicated to your restaurant. Our expertise is in social media marketing for fast casual restaurants. We take the time to get to know your company by finding out interesting facts and details that will catch the attention of readers on the Internet. Our talented staff help identify your niche in your local markets. Once identified, we customize a marketing campaign for social media that will drive customers to your site and increase traffic. We have a reputation for building awareness and helping you find your target audience. We devise campaigns that focus your posts on getting people talking about your company by reaching out to residents of the community. We help you showcase your signature dishes to entice locals to spend time on your website.

Bright Age Digital Creative Agency case study

Our social media marketing for fast casual restaurants has allowed us to help companies excel. For example, our case study with Dog Haus shows the progress we made for their new restaurant in Canoga Park in Pasadena, CA in 2010. We networked with people and local businesses to drive trial campaigns to identify the exact methods for building the marketing plan for Dog Haus. Our social media marketing for fast casual restaurants increased their Facebook Likes by more than 1,500 percent. We also got more than a quarter of a million hits on social media before the Grand Opening in Pasadena. Recently we organized another Grand Opening in Arizona. It went phenomenally well with record attendance and massive exposure on social media outlets like Facebook and Twitter.

Why choose Bright Age Digital Creative Agency

We help you achieve higher conversion rates because we understand how invested your business is in the food industry. Our goal is to help your restaurant succeed by reaching out in quirky and exciting ways that attract people by standing out and grabbing their attention. We also have skilled content management staff who can write mouthwatering descriptions to go with the scrumptious pictures that we post. We can target multiple demographics and community designs. Our services are customizable so that we can optimize your chances of getting high return on investment. We build exposure with exciting ideas and teaser posts that make people want to find out more about your dishes.

By hiring our experts at Bright Age Digital Creative Agency, you will get experts who are committed to helping your business grow by reaching out to the community in a variety of ways. We want your business to succeed because our reputation depends on it. Our lengthy experience allows us to customize an exceptional marketing campaign that magnificently showcases your restaurant.

Shopping is Coming to Social Media: Facebook Tests Shopping Feed

/in , , /by

The ties between social media and shopping are becoming tighter every day. More and more retailers are starting to use social media for marketing purposes, and social networking websites are developing new features to help meet that demand. Facebook is currently the largest social network on the Internet, so its latest marketing innovation is particularly important. It has just tested the Facebook Shopping Feed, which is a tool that aggregates marketing information from retailers, such as pictures and posts, and presents them to users who are likely to be interested in those products. The Facebook shopping feed can draw on all of the data that people have entered into Facebook to make sure that people see products that they are likely to want. The easy availability of that information is one of the main values of using social media for marketing, and Facebook has more of it than any other website. The Facebook Shopping Feed also comes with a search bar, which gives businesses a chance to use keywords as part of their social media marketing effort.

According to a survey that Facebook performed, approximately half of its users go to the site to look for products on a regular basis. The Facebook Shopping Feed is being designed both to take advantage of that market and to help those users find the things that they are looking for. The people who use social media for shopping make up a large portion of the population, which means that the feed is likely to be very valuable for both Facebook and the businesses that use it to advertise their products. All of the advertising in the feed currently leads to the retailer’s own website, but Facebook’s engineers are currently working on a way to allow people to purchase products without every leaving Facebook’s website. Using social media for shopping directly comes with its own challenges, especially for people who are using mobile devices, but Facebook is confident that it can overcome those challenges and offer its users a chance to shop without ever leaving their website.

This development, like many others, is increasing the importance of social media marketing in the modern world. It is one of the quickest, easiest, and most successful ways for a marketing team to reach their intended audience and make a sale. However, working with social media for marketing purposes requires a unique set of skills that can be difficult to learn. It is often best for businesses to work directly with a company that has experience in the field, such as Bright Age, which can help a business to achieve its marketing goals without having to spend a long time learning how to run a social media marketing campaign on their own.

High Performance Marketing Strategy for Businesses

/in , , /by

One of the biggest challenges that business owners experience is allocating their marketing budget efficiently in order to get the best return on investment. Today it has become essential for businesses to develop innovative ways to reach consumers. Choosing to implement a strategic social media plan can help your business grow and become more profitable.

Since the dawn of advertising, traditional media such as direct mail, radio and TV have proven to be valuable promotion channels to reach consumers. The problem with traditional media is that it can be difficult to track, it is non-reciprocal and often yields short term results. A common metric to track advertising is CPM or cost to attain 1,000 impressions. Average CPM is $450.00 when using direct mail, $140.00 for radio and $30.00 for a prime time TV. Compared to traditional media, social is measurable, interactive and relatively inexpensive.

Recently my team at Bright Age worked on building a Facebook community for Dog Haus, a fast casual restaurant in Canoga Park, prior to the opening of their first franchised location. Our objective was to introduce a new community to the Dog Haus brand, develop relationships and build buzz leading to a huge grand opening event. Our strategy consisted of posting a teaser and other engaging content to build anticipation for the upcoming special offer, while continuously monitoring and responding to fans on the page, ensuring that all customer questions and concerns were addressed timely and professionally. Through this marketing strategy we created an online community where Dog Haus fans could come to interact with the brand.

We ran several types of Facebook ads to raise awareness, including a Page Likes Campaign and Boosted Posts. We segmented our messaging into two age groups: adults and students. The hyper-targeting abilities of social media allow us to display one style of ad to adults, and another style of ad to students. This messaging strategy along with the ability to A/B test our advertisements allowed us to achieve Page Likes for at a minimal cost. We also receive higher interaction rates on our Boosted Posts by displaying relatable images to the targeted audience. By segmenting our target audience in ways that are impossible through traditional media, we received greater conversion and engagement.

After acquiring new Facebook followers, we kept our community engaged and growing by developing creative social media posts that are both attention-grabbing and generate prompt engagement. We posted daily content featuring delicious menu items, special offers, fan photos, surveys, and more to bring the brand to life and create an active online channel.

Our social media marketing strategy led to 673,900 impressions generated in the first month, as well as over one thousand meals served on grand opening day. While it would take an extensive marketing budget to reach this large of an audience via traditional media, Dog Haus was able to acquire this reach at just $5.19 per 1,000 impressions. This cost includes the ad spend utilized for Facebook ads in addition to the cost of all services provided by Bright Age, and yet it is still only one sixth the cost of the average CPM of prime TV, the least expensive of the traditional medias.

Advertising and marketing are constantly evolving, as seen by internet advertising revenue surpassing television, radio, and newspaper in 2015. Bright Age is passionate about social media and digital advertising, with experience building a social presence for local and national brands. We have the ability to develop a comprehensive media campaign with proven results.

Social Media Marketing is Highly Effective for Restaurants

/in , , /by

The social media advertising that your restaurant has will make the difference between a campaign that grows your company and one that stalls it. Bright Age is the social media management company that you need on your side in order to take the profile of your restaurant to the next level. However, any social media management company can make that claim. What is the social media marketing for restaurants that Bright Age brings to the table for you?

Bright Age understands that social media advertising is more important than ever before.

The new word of mouth is the online review site. The new referral is the social media timeline. Unless you have a consistent presence on social media that is targeted to your specific audience, you will always be threatened by new entries into the marketplace. A simple change by one of your current competitors can take attention away from you if you are not careful.

We understand that social media marketing for restaurants is a special industry that deserves special attention.

Social media marketing for restaurants is different from any other kind of marketing. Your demographic and geographic analysis will be different from any other business. If you focus on either of these things like another type of business, then you may miss the customers that are coming in from out of town or the people who are just looking for something new on a whim.

Bright Age gives you the flexibility to catch these stray potential clients and turn them into loyal customers. We will make sure that you do not lose any of your core audience while you will also have the ability to reach out to new ones through remarketing strategies and appropriate keyword profiles.

Large social media profiles are more responsive than ever to social media advertising.

Social media sites in general and Facebook in particular are responding more readily to restaurants with highlighted review placement. Facebook is especially important for the restaurant industry because it is home to the 25+ person and couple with plenty of expendable income. Basically, the more that a business gets citations from outside sources that are reputable and attached to Facebook, the more that the search algorithm will pay attention to the business.

Whether you are a new restaurant or an established business, you can always improve your social media presence. The experienced and dedicated team at Bright Age wants to be the partner that helps you to do this in a smooth and consistent way. Your social media management has the ability to be your lifeline to new revenues. Do not give up this advantage and opportunity – call Bright Age today or give us an email.

Identifying Which Social Media Channels To Use

/in , , /by

Overview

Social media marketing is one of the most important aspects of running any business. There are few businesses that are growing at a fast rate today that are not using social media in some capacity. One great option for companies is to work with social media management companies to design and implement a social media strategy that fits your business. There are several things that you can do as a business to identify which social media platform will work for your business, and a good social media marketing agency can help in this search.

Know Your Audience

One of the most important aspects of picking a social media platform is knowing your audience. It is impossible to make a good decision when working with a social media agency if you do not know your audience. Different social media platforms appeal to different types of people. For example, if you have a young audience Snapchat may be a great choice. However, if your customer base is mostly older and employed professionals LinkedIn would be a better choice. Any good social media agency should be able to help in this decision.

Interpret the Data

Another important aspect to picking a social media platform is to interpret data that is available. Many times, when working with a social media agency, it is important to interpret data to make decisions on your customers. Social media marketing is all about driving traffic and dollars to a business, so it is important to be able to quantify whether your efforts are actually working. At the end of the day, a social media management company should be able to help with the data but it will be up to the business owner to make the final decision based off of it.

Know Your Competitors

Finally, understanding what your competition is up to can be a great variable to consider when picking a social media platform. If your competitors are driving business through their social media strategies, you should go out and compete in those same spaces. Bright Age is a social media management company that specializes in helping out companies that are trying to formulate a social media strategy. Working with Bright Age is a great decision for any business that is struggling to figure out their direction in social media, and can be a great option for those that want to take their social media marketing to the next level.

Finally, understand that the field of social media is always changing and you must be ready to be flexible as a business. Just in the past two to three years, there are dozens of new platforms that have come out. Be prepared to continue learning and investing in your business and its social media strategy.