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The 5 Benefits of Social Media Marketing

Social Media is becoming a great marketing tool for businesses. Statistics have shown that social media marketing has helped people grow their business and increase traffic to their sites. If you are still on the edge of thinking whether social media is right for you and your business, read on to see the 5 benefits of social media marketing, and see how these social media services can be a useful tool for you to use.

Increased Brand Recognition and Loyalty

To grow your brand, people need to see and know about it. Social media is a great channel to post content about your brand out through Facebook, Twitter, Instagram, etc. The more social media channels you are on, the better. People will tend to familiarize themselves with your brand, and recognize it if they see it often. It also makes it easier for your current customers to stay connected with your brand, and for new customers to access your brand. There have also been reports showing that businesses with numerous social media channels have more loyal customers. In this case, social media provides a place for the companies to stay connected with customers and build strong relationships.

More Opportunity Leads to Higher Conversion Rates

When you use social media to market your brand, each post created counts as an opportunity for conversion. Social media allows you the opportunity to interact with all your current clients and potential customers. Although each interaction may not lead to a conversion, it will increase your chances that they may come back later and check out your website. There tends to be a higher chance of conversion when people feel as if a company wants to build a relationship with their clientele, rather than just treating them as a business partner. People prefer to do business with people who care about them, and put in the effort. Also keep in mind, that if you have a higher number of followers, conversion rates may be higher because your brand tends to look very reliable and popular.

Brand Authority in the Market

Interacting with your customers over social media is a great way to show new customers that you care and look after your customers. Nowadays, when people have anything to say about a product or brand, whether it be good or positive, they turn to social media. They may either post a review on the brands page, or even post about it on their own social media handle. The more talked about brands and products seem to appear on the top of the market. Use social media services to get your brand’s name out there and have others talk about it. Your brands reach increases each time a customer talks about it, as their followers see and hear about it.

Better Search Engine Ranking

As a brand wanting to grow, you want to be at the top of the google search links. Many people think that blogs, tags, keywords, and meta descriptions are the main factors when it comes to SEO. Little do they know, google may be starting to incorporate social media presence into this equation for high SEO rankings. It seems to be a fact that strong brands always use social media services, so this “brand signal” helps google to ensure that your brand is legitimate, trustworthy, and popular. If you are more interested in understanding SEO and how your social media may play into it, click this link here.

Increases Customer Experience and Gives You Customer Insights

Social media gives you the perfect gateway to communicate and interact with customers easily. You are given the opportunity to interact with customers first hand, and to show your customers that you care. Make sure you respond to all customers whether it’s positive review, negative complaint, or probing question. Go to whatever means you can to help them, and make sure that other people can see your efforts. It will only help you, as other customers will assume that you will take care of them also if a problem ever occurs. Social media is also a great way for you to investigate your customers. You can see what type of audience your customer base is, how they interact, and what their interests are. This is a great opportunity for you to base your content off their interests and make content that will grab their attention. You are given the opportunity to tailor all your posts exactly to what your audience will react to, and create posts that increase interaction between you and consumers.

How to Create a Consistent Brand Using Social Media

July 5, 2017/in Community Management, Digital Marketing, Social Media Marketing /by Bright Age

Branding helps to give companies a personality, as well as an identity. Having a consistent brand can give your company a leg up over the millions of other businesses that exist. Consumers want a brand they can trust and what better way to build trust than being consistent? To achieve brand loyalty from the most devoted of customers, a company must obtain certain attributes in order to build a brand that is different from the rest. Using these tips, social media branding agencies can create reliable and identifiable brands, just by being consistent with their content.

The Audience

Understanding who your brand is targeting is one of the keys to success. Identifying the audience will drive higher engagement because those who are interested in the content are more likely to participate in the conversation. For example, if you are a young women’s clothing brand, you aren’t going to have much luck running Facebook or Instagram ads to elderly men. However, if you have identified your audience as women, ages 18-30, your ad campaigns will reach a much more appropriate audience. Additionally, identifying the audience will help social media branding agencies save money because it greatly narrows the pool of uninterested consumers. It is also important to identify the audience when following users from each social media platform. Follow those users who identify with and embody your brand because those people are more likely to follow back and engage with your content.

The Design

Consistency can be achieved through the design of a page. By keeping colors, logos, and themes the same across all platforms, it gives the viewer of the page a feeling of unity. In addition, consistency can be very visually appealing to the consumer. It minimizes confusion of what the product or service is because all the visual elements fall under the same design. An example of a company who utilizes design to their advantage is Target. Target has capitalized on its use of everything red, the bull’s-eye logo, and the white dog. Because they are consistent across all of their social pages, customers are able to easily recognize a Target product or advertisement because they have built up an identity for themselves. Target is a brand name that you know and trust, partially accredited to their consistent designs.

The Message

In addition to consistent visual images, having consistent message content is vital in creating a brand. Having a distinct voice in your posts will keep the audience engaged. Conflicting messages can negatively hurt a brand because it strips away at the credibility of the company. Whatever your goal is, there is a voice that can achieve the message. Coca-Cola executes their message in every post they release. Their goal is to create a feeling of nostalgia and for the customer to equate happiness with Coca-Cola products. Through the use of an upbeat tone and references to positive memories from the past, Coca-Cola’s message is clear and consistent. Social media branding agencies should set a goal for each brand’s identity to create a consistent message that the audience can believe and connect with.

7 Ways to Turn Social Media Followers into Customers

July 5, 2017/in Blogging, Digital Marketing, Social Media Marketing /by Bright Age

Followers tend to add up on all social media accounts, but how is it that you can turn those followers into actual customers? If products and services are offered the same, these products and services are just seen as commodities based on which one will give the customer the lowest price. If you follow these 7 tips to differentiate yourself from your competitors, you will turn those social media followers into customers.

Extend Value in Social Media Bio

Across all platforms of social media, your bio is what customers will first approach to learn more about your product or service. You will want to use this first look to your advantage by telling your prospective customers why they should like your page and what the benefits they will derive from purchasing your product or service. Be up front with them and write out your company’s values and objectives. It is recommended to offer a lead magnet, which you can learn how to use if you click on the following link.

Fill Your Posts with Value

It is not recommended to flood your followers with numerous posts daily, so you need to make sure that each post is valuable. You may want to brainstorm one idea that makes you different from your competitors and then keep all your posts in line with that one idea. This will ensure your followers understand your brand’s message, your brand’s value, and your brand overall. If they understand your brand and what it has to offer to them, this may increase your chances of your social media followers turning into customers.

Posts Need to be About the Customers

You are trying to sell your products to the customer, not yourself! Make sure that you are focusing on their needs and how your product and service will benefit them. Once again, focus on your target market and brainstorm what they will find most valuable from your product. Customers want to have the best deal possible and to spend their money wisely, so show that your product is the most valuable and beneficial option offered to them.

Engage with Followers

We have all heard customers love engagement and love to have their voices heard. Build a relationship with your followers by asking them questions over posts, through surveys, or direct messaging them if it is an appropriate method to answer their question. Followers are more likely to use a service or product if they have had some relationship and interaction with the brand, instead of feeling like they are just a sales target.

Being Controversial is Okay

When finding a new customer base, you only want to find the customers that are perfect for your product or service. It is okay to post things that are only attractive to the target followers you are trying to reach. Just keep in mind, you do not want to offend any other Instagram users either. Keep all posts friendly and appropriate. Here is a quick read on how to post about controversial topics online, while be responsible.

Be Authentic

Potential customers want to deal with businesses that are honest and lay it all out to them. Do not be afraid to be real with your customers, to talk to them, and to try to build relationships with them. Show them you truly care about every individual, and that you are willing to build relationships with them. It may take more time and effort, but it will really pay off in the long run. If you are not so sure as to how to build relationships with customers, read on here to see how.

Focus on Transformation, not Information

On the note of transformation, you want to show how your product or service will “transform” or change their life. Many companies make the mistake of just showing and telling about the product, but do not emphasize how it will help the customer. Emphasize to your followers the benefits of your product or service, and how it will be “life changing”. It may be exactly what certain customers are looking for, and if you are hitting the right target audience, you will see a larger amount of social media followers turn into customers.

4 Tips to Standout When Using Instagram

June 28, 2017/in Digital Marketing, Social Media, Social Media Marketing /by Bright Age

Over the last couple years, Instagram has grown into one of the most powerful social media platforms. With numerous users on Instagram, Instagram engagement is a perfect way to connect with consumers of your current or newly created brand. Read along to learn the 4 tips to make sure your brand stands out on Instagram.

Know Your Niche

When it comes to any social media account, you need to understand who your audience is. If you have any trouble determining your audience, contact a social media agency to help. Once you know your audience, you can determine what type of visual content they want to see on Instagram and what type of posts will reach them most effectively. Instagram is a great platform for audiences that are international, within the age group 18-29, and who spend a greater amount of time on social media. Research has shown that Instagram users tend to spend an average of 21 minutes on Instagram, which is relatively high for a network focused on images only. If you would like to see more Instagram key demographics, check out Buffer Social.

Crowdsourcing Content is OK

We live in a day and age where people tend to base their brand popularity off the highest number of followers, likes, and comments. Brands are looking for places and ways to get their content and their name out to the masses. Instagram may be a great way get your crowd talking and your brand’s name out. The Social Media Examiner suggests to use this platform to ask your consumers for feedback, to create contests and giveaways to spread your brand name, and to create polls and surveys for your brand because customers love to have their voices heard. In the right situation, you may want to ask permission to share a picture that one of your followers posted. In the end, it is a win-win situation: your brand is being shared by them, and their work is being shown. Consumers love interaction and for their work to go noticed.

#HASHTAGS

Although hashtags originated on twitter, Instagram users rely on them immensely to find relevant content they are looking for. Use these hashtags on Instagram to your advantage. Most importantly, create a brand hashtag for your own page, and then do some research and find hashtags that tend to lead you to similar pages. If done correctly, this will send those followers to your page, which will expand your exposure, followers, and engagement. Hashtags may be tricky because you can very easily use them against you. A social media agency may help determine which hashtags are suitable for your brand, but if all else fails, read the Do’s and Don’ts of Hashtags.

Engagement is Key

You’re on a social media platform for a reason, to grow your Instagram engagement with consumers. According to Invespcro, “64% of marketers said that increasing audience engagement was crucial for their social media marketing strategy”. If you want your brand to grow, use your Instagram to talk with your consumers and show them that you care. Take a couple minutes each day to respond to your consumers with genuine and unique answers, and give each one attention. These unique answers will get you far, and will help you to obtain organic and loyal followers. If you put in the effort, the results will follow, and your brand will grow.

How To Provide Great Customer Service Through Social Media

June 14, 2017/in Digital Marketing, Social Media, Social Media Marketing /by Bright Age

Social media has developed from a means of marketing and advertising to a means of providing customer service. Social media customer care and 24/7 social media customer service are emerging as brands work with customers to resolve issues over social media. Let’s see how you can become a social media customer service pro.

Assess Where Your Customers Are

When it comes to providing customer service, you want to be on the social media platforms where your customers are interacting with your brand the most. Depending on your brand your biggest audiences may be on Facebook, Twitter, Pinterest, or any other social media site. Make sure that you are checking all social media platforms, because neglecting where people are talking about your brand may have negative consequences on both your brand name and sales.

Your Customer’s Input Matters

According to the Institute of Customer Service, 33% of people use social media to communicate with a brand or business. It is critical that your company uses the customer’s posts on social media to analyze problems and look at major concerns being raised. When analyzing the posts all together, you can determine major problems, identify the brand’s strength and weaknesses, and check whether your website addresses their questions.

Track and Manage Volume

When it comes to using social media to provide customer service, you want to track how many posts you are getting and whether you are receiving these posts directly, or if they are hard to find. If the volume of posts and questions are becoming too large, it may be smart to consider a customer service platform which can help manage and organize all conversations into one place. Check out Caperra if you want to consider customer service platforms.

Customers are used to instant gratification and tend to expect responses in hours or even minutes. It may be impossible to fulfill their request if their post is written overnight, or no one is on the social media platform at that moment. For these cases, leave a boilerplate message to guarantee their post has been received and will be addressed. If you tend to have large volume of questions always, consider implementing 24/7 social media customer service via live chat or phone support.

Care for your Social Media Customers

Customers want to know that you care about their issues and concerns. Assure that your responses are timely, precise, sensitive, concise and pleasant. You can use your own judgment to determine how formally or informally you may respond. Make sure you identify their problem, provide them with additional resources for help, and add your own personal touch.

Consider Taking the Issue Offline

What you write on social media is what customer build their perspective of you and your brand on. If there is a post that has a complicated problem, or that may require too many responses, consider moving the conversation to direct message, email, or other offline form of communication. If you have 24/7 social media customer service, consider using the live chat. When the problem is resolved, go back to the post on social media and thank your customer again.

Turn Negatives into Positives

We all know that social media posts may contain negative responses, complaints, and reviews. Use social media customer care to respond appropriately to these posts. Use these posts to build a relationship with your customer by acknowledging the problem, and going through the actions to fix the problem efficiently. Use their negative experience and turn it into a positive experience for both you and the customer.

Mind your Manners

Finally, we are going to close it with a list of things to never do when providing customer service through social media.

Do not neglect customers or hide their posts.
The customer is always right. Do not become defensive.
Do not overwhelm customers. Keep responses simple and short.
Do not engage if a customer is trying to undermine your brand.
If an issue seems to occur to many customers, do not respond to each directly with same answer. Write a public post addressing the issue and concern.

How to Use Social Media Customer Care to Grow Your Social Channels

June 14, 2017/in Digital Marketing, Social Media, Social Media Marketing /by Bright Age

With social media’s growing importance in the business world, it becomes vital for companies to have a strong online presence in order to achieve higher sales, popularity, and a good reputation. According to the 2008 Cone Business in Social Media Study, 60% of Americans regularly interact with companies on a social media website and a staggering 93% want to see the presence of brands on their social media sites. Consumers expect quality products and services, but more importantly, they seek top tier social media customer care or social CRM.

What is Social CRM?

Social CRM (social customer relationship management) is the use of social media platforms, like Facebook or Twitter, as a strategy to allow companies to build and maintain relationships with customers. Rather than using social media solely as a platform for companies to get the word out, social media customer care is encouraging businesses to use social to receive inbound conversations and inquiries to increase engagement. It is all about collaboration with the customer in order to build your brand. By monitoring and using the data provided from social media platforms, companies can gain a better understanding of the consumer, placing the consumer at the center of the organization.

How is Social CRM Different from Traditional CRM?

The major difference between social CRM and traditional CRM is the importance of communication with the customer. CRM is defined by the company, while social CRM is defined by the consumer. In traditional CRM, data is gathered on consumers, but there is no personalization or interaction. It is simply about gathering and managing data, whereas social CRM seeks engagement from that data. In addition, traditional CRM is based on a customer service system that operates under company hours and often uses an impersonal script that is read by a worker to the customer. However, with social media customer care, consumers set the hours and can expect quicker replies since social media exists in real time.

How Can You Utilize Social CRM?

According to the Brand Science Institute, European Perspective in 2010, only 7% of organizations understand the value of social CRM. With such a low number of companies utilizing social media customer care, you can increase growth and profits by being one of the few who do. At Bright Age, we assist our clients in their interaction with the consumer in order to maximize their successes. Your social media customer care team can use social CRM to interact with the consumer promptly at all hours, monitor social media sites for complaints to quickly minimize issues, and reward brand advocates for their support. By using social media to your advantage, your company will build a happier customer base, which in the end, benefits your brand.

social media agency

June 12, 2017/in Digital Marketing, Social Media Marketing /by Bright Age

Social Media is surely becoming one of the most popular ways to market brands to potential customers. Whether your brand is years old or just beginning, it is crucial to understand how social media may help to contribute to its overall growth. We are going to introduce the top 5 metrics you should measure to ensure that your brand will grow through social media. We hope that you will gain the knowledge to monitor your brand’s growth, and as always you can always contact our social media agency for help. Let’s dive in!

Community Growth

When it comes to growing your social media, your content will tend to have more reach when more people follow you. Having more followers tends to give off the impression that your brand is likeable and that your brand is popular. It is important to take into consideration that your followers should be real authentic people and companies. You do not want to diminish the credibility of your brand by purchasing fake followers or paying others to follow you. It may be wise to spend some extra money, and contact a social media company to help expand your community.

Impressions/Reach

An impression is the amount of times your content is displayed, while reach is the number of people who see your content. These two metrics are very important indicators to determine whether your content matches well with social media algorithms which ensure that your ads are reaching your desired market. If you are still confused on the difference between reach and impressions, feel free to check out Sprout Social to further your knowledge on each topic.

Engagements

Engagement is another crucial metric when it comes to growing your brand. Engagement is one of the terms used in social media that has no distinct definition. Digital marketing agencies measure engagements by the amount of people who respond to or interact with their social media posts. For example, if you post a picture on Facebook, Instagram, and Twitter, the amount of comments, likes, and retweets are engagements between you and your followers. These help to extend the reach of your brand, but do not use likes and comments as your only measures of success.

Website Visits

Social Media is an effective way to drive traffic to your website. Your brand’s marketing is working efficiently when you catch your customer’s interest, and they look at your website for more information. Social media companies may help lead more people to your website by deciding the optimal social media platforms for your brand, creating posts most suitable for your customers, and posting at times when most people are active on social media.

Conversions

Conversions are the final metric that should be monitored when using social media to expand your brand. You may have a goal to have potential customers to click a link directly to your website or to like your Facebook page. Conversions would be measured based on how many people went and clicked on your website link, or liked your Facebook page. To have a high conversion rate make sure you are sending your customers directly to the page they need to be on. Your customers should not have to look around to find your page on another website they were directed to.

How to Utilize Social Media Demographics

April 4, 2017/in Community Management, Digital Marketing, Social Media, Social Media Marketing /by Bright Age

Marketing today is harder than it has ever been. We are straying away from traditional television advertising and heading towards complete digital interaction. Social media and social media demographics has become the epicenter for marketing specialists and the main platform for marketing strategies.

As always, businesses must identify their target audience and create the right segmentation. Sounds easy right? Actually, it isn’t when you consider the different types of social media websites and their demographics. Different websites require different content and creativity, and depending on your product, some websites will be better/worse for your product. For example, your target audience can be on Facebook and Instagram but require different approaches since they both have different demographics.

An easy way to solve this is to look at a website’s demographics and create a strategy from there. A social media marketing agency like Bright Age is perfect for creating your social media campaign. Here are the main social media demographics and how your business can take advantage of them!

Social Media in General

Needless to say, social media is full of endless marketing opportunities. Here are the general social media demographics that you should be aware of.

8 billion social media users worldwide
37% global penetration
22% increase in last year

Facebook

As of today, Facebook contains the highest number of users at an astonishing 1.9 billion monthly inhabitants. These users are predominately female, yielding at 83% online female users while 75% online male users. As for reach, Facebook is the best place to reach Millennials and Generation X (ages 18 – 49).

Facebook is a great place to have a detailed and aesthetic digital representation of your brand. Here, you can provide the fine details on why your business is so great while providing attractive picture/text content. Think of this as your business page, but with the ability to reach millions of people at any given time. Once you drive traffic to your Facebook page; make sure your business location, product details, and general info are appealing and easy to spot. And of course, take into careful consideration of the social media demographics we provided above!

YouTube

YouTube is a pretty popular site and has been around for quite a while. Coming in at 1 billion users, it just might be better than TV with more opportunities of exposure. YouTube is predominately male, with 55% of users being male with respect to its 45% female users. Per minute, there are about 2 million videos watched a day!

This site has been around for a long time and doesn’t really hold a grab on a specific demographic. Young to old and from culture to culture, when looking for a video YouTube is the world’s first choice. With that, YouTube is perfect for anytime you want a create a timeless video on your product. It’s a good way for consumers to learn about your product/business in even greater detail. And if you get really big, you can even generate some ad revenue from YouTube!

Instagram

Instagram is quite impressive in its own right, they’ve grown exponentially and at a rate higher than any other social media site. They currently hold 600 million monthly users with 90% of them being under 35.

Obviously, Instagram appeals more to the younger generation. It is incredibly important to keep this in mind when creating a post and text content. Include relevant trends, fads, and make sure your hashtags are catchy! Also, it is important to note that 53% of users follow brands. This a great opportunity to keep your followers updated and engaged.

Twitter

Twitter is an in-the-moment and live way to keep followers engaged and informed about your brand. It has 317 Million monthly users being predominately male around the ages of 18-29. Only 47% of users post updates and spend an average of 2.7 minutes daily on Twitter.

Since twitter predominately holds a younger audience content must be create that caters towards this demographic. When you effectively engage, you are creating the opportunity to gain more followers, more engagement, and more traffic towards your website.

Pinterest

To date, this is the most evergreen social media site around. It has 317 million monthly users, which consists of around 75% female. As for the age demographic, they are evenly distributed between 18-64.

What is important to note, is that 10% people referred to Pinterest are more likely to purchase on e-commerce. Use this opportunity to showcase your product as aesthetically as possible to make it more visually appealing. Text content is not as important on Pinterest, but be sure to provide links that will showcase your product in more detail.

Even though all of these sites have different demographics and require different content. The main goal is to combine the necessary platforms for your brand so that you can create an effective social media campaign. Having the right combination and content between all these social media sites will create the interaction and exposure your brand needs to stay relevant in the market. Our social media marketing agency will help you to create the right combination for your social media campaign!

7 Tips for Marketing Your Business This Spring

March 16, 2017/in Community Management, Digital Marketing, Search Engine Optimization, SEO, Social Analytics, Social Media, Social Media Marketing /by Bright Age

Whether you’re starting a social media campaign or doing some spring cleaning, your business can always use some useful social media marketing tips. A Los Angeles social media agency such as Bright Age is perfect for getting your business on the right track. With our social media marketing tips, your campaign will reach your target market, move in the right direction, and create a presence that will solidify you from your competitors. Here are our 7 social media marketing tips for getting your business going this Spring!

Choose and Build the Right Campaign

This first step is the most crucial in starting or maintaining your campaign. Set reasonable goals and establish the tools necessary to reach them.

Different campaigns give different results – Choose a social media platform that will get you to your goals. Instagram, Facebook, Twitter, Snapchat, and LinkedIn all have different capabilities and reach. Creating the right combination and content between these platforms is an essential first step.

Choose an SEO and Social Media Analytics Service

Search Engine Optimization (SEO) is a deciding factor on whether your business will make it or break it. No matter how great your product is, without your market being properly informed it is practically useless. Having an SEO engine will assist you in getting your brand some good exposure.

Use a social media analytics service – Services such as Sprout Social and Hootsuite will let you know how effective your social media posts are. You’ll see which posts created the most buzz, which demographic it appealed to, how many impressions it made, and ultimately if it was successful or not.

Reply/Engage with Your Fans

Do your best to build a lasting relationship with your fans on a personal level. Like and comment on their photos to build favorable attitudes towards your brand. Additionally, do the same on potential customers posts for brand exposure. Doing this helps humanizes your brand and increases your social prescence.

Look at Your Top Three Competitors

Take a look at who you’re competing against, especially the top 3 competitors in the market. Compare your strategy with theirs and see what puts them at the top of the market. See what flaws they have in their strategy and build upon your own. Our Los Angeles social media agency are experts in identifying and analyzing competitors for you!

Do a Quick Brand Check

At this point, you’ve established yourself and are almost at your goals. Brand consistency is key and a good cleanup task for this Spring.

Build trust, credibility, and awareness by answering yes to these 3 questions.

Is your profile or avatar the same on every photo?
Is your header or cover image consistent?
Are your bios, descriptions, and URL identical?

Measure and Analyze Your Campaigns Success

As you begin to wrap up your campaign, assess the progress made on your original goals. Measure both quantitative and qualitative results. By analyzing your campaign, you may discover some new information – such as how customers are using your products post-purchase, etc. You’ll see which tactics provided the most reward and which ones were unsuccessful. This is where your social media analytics service will come into play.

Create New Goals

As this campaign comes to an end, it is time to look onto the next season and establish new goals. If you met your goals with these last 6 steps, take those strategies and translate them into monthly, quarterly, and annual goals.

See where you want to be in a year, 5 years, and even 10 years. Having goals and metrics appear on paper creates accountability and the drive to complete them. Our Los Angeles social media Agency is perfect for reaching your short-term and long-term goals!

Instagram Carousel Opens Up New Possibilities for Advertisements

March 7, 2017/in Digital Marketing, Social Media, Social Media Marketing /by Bright Age

Sometimes one photo is not enough to tell your whole story. Instagram has released a new feature where you can share multiple photos at once. This feature known as “carousel” lets you post up to 10 photos and videos into 1 swipeable post. A social media company such as Bright Age is perfect for capitalizing on this new feature. Instagram essentially wants users to share their experiences to its fullest extent from beginning to end. Imagine cooking your favorite dish and creating a carousel showing your followers step by step how to make it. Or maybe a carousel on a tree in your backyard as it goes through the seasons. This is sort of a side step from the Instagram stories feature and is modeled after Snapchat. New features like this give more opportunities for social media marketing services to expand your brand. Here is how it works and what it can do for your product/service!

How It Works

Instagram has always improved their software by enhancing the features of their competitors. This time is no different. Instagram has become more than just a social media platform, it has become a lifestyle and business that connects personalities around the world. A social media company can capitalize on this and market a brand to its fullest capabilities.

The feature itself is relatively easy to learn. When users post to their feed, they’ll see a button for selecting multiple photos. They can then edit up to 10 photos and videos individually, add a filter if they please, choose the order, and tag the appropriate friends. The location, caption, likes, and comments will apply to the whole post and will follow the same format as a regular Instagram post. Social media marketing services will have endless possibilities with this new feature.

If you’re still a little confused on how this might look, click here for an example of a carousel post.

Use It For Your Brand!

Instagram has always been perfect for marketing and creating brand awareness but never really captured Snapchat’s concentrated marketing scope. One of the main difficulties was that the Instagram story was not the center of the experience like Snapchat. You’d have to scroll up on Instagram to view stories vs. Snapchat where it is the main experience.

Social media marketing services will use this new feature to market products and services in more detail. Brands will be able to show the full extent of their services instead of being limited to creating brand awareness. This feature could showcase the before and after effects of their product insisting on how the consumer will be better off after using their product. 10 pictures/videos give a lot of room for creativity and brands can market their product in more detail giving consumers a more in depth view. Simple photo editing and filters can accentuate this so the possibilities are endless. A social media company like Bright Age can utilize this new feature and showcase your product or service!